Connect the Dots Between Social Media & Sales
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Transcript of Connect the Dots Between Social Media & Sales
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Social Media:
Connecting the Dots Between Social Media
& Sales
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Are You Getting Enough Web Traffic?
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Are Customers Running to Buy From You?
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Expectations:
Website + Valuable Service = $Sales$
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Reality:Why is That Not Working?
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You Need 2 Things:
1. Web Traffic2. Exposure
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"The top two benefits of SOCIAL MEDIA marketing are increasing exposure and increasing traffic.”
Social Media Examiner Industry Report 2013
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"The ROI of Social Media is… Your Business will Still Exist in 5 Years."
Erik Qualman via Mari Smith
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Answer:
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But, but, but… WAIT
What’s to connection between Social Media & actual sales?
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Let’s Back Up Just a Bit
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Email Marketing
Email is still the BEST way for people to :
• KNOW• LIKE• TRUST
You, which will lead to sales…
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"Email provides you the most direct line of communication for conversion to sales …
which is why the most savvy online marketers have no intention of giving it up any time
soon."
~Copyblogger
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So… You Want Email Addresses
You can get email addresses... by creating a valuableFREE OFFER download (via an opt-in form)
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Let’s Connect the Dots…
Use Social Media to drive people to your website...
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They give you their email address for your fabulous free offer...
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Email your LIST amazing content they can use...
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They learn to know, like, & trust you...
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Then they’ll be eager to purchase your valuable services
…and that leads to…
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Summary: Connect the Dots
Use Social Media to drive people to your website free offer, collect email addresses, nurture your list with awesome content via email marketing, and ultimately make a sale.
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Lingering Question…
“But I can’t just promote, promote, and promote my Free Offer to get email addresses…
... So what kind of information do I share on Social Media?”
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Answer:
FREE Get Started with Social Media Kit:
Content StrategiesContent Suggestions
Content Calendar
www.itsvirtuallydone.com
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Kristy Schnabel,Social Media StrategistIt’s Virtually Done
itsvirtuallydone.comAbout.me/kristyschnabel