Connect Portfolio 2016

PORTFOLIOWHETHER IT’S A PRINT MAGAZINE, A WEBSITE, AN APP OR A RANGE

OF COMMUNICATIONS MATERIALS, WE CAN DELIVER EVERYTHING YOU NEED TO TAKE THAT KERNEL OF AN IDEA AND TURN IT INTO SOMETHING THAT GRABS ATTENTION AND INSPIRES ACTION

C O N N E C T P O R T F O L I O2

WHAT WE DO/WHO WE ARE

ADVERTISINGMAGAZINES

QUALITY

CAMPAIGNS

DIGITALONLINE FULFILMENT

QUALITYTWITTER

DISTRIBUTIONEDITORIAL

TWITTER

NETWORKING

MOBILE

COPYPITCHES

ONLINE

CONTENTENGAGEMENT

ON

LIN

EM

EASU

REM

ENT

MA

GA

ZIN

ESVALUE

PHOTOGRAPHY

REBRANDS

AWARDS

CONSULTANCY

CLI

ENTS

CO

NTE

NT

STRATEGY

PRINT

CREATIVITY FACEBOOK

BLOGS

BLOGS

MARKETING

T E A M W O R K

INNOVATION

PROFESSIONALISM

CLI

ENT

MA

NA

GEM

ENT

FOCUS

AWARDS

PLANNING

VIDEO

PEO

PLE

NEW

SPA

PER

S

PRINT

INNOVATION

E-NEWSLETTERS

BLOGS

INNOVATION

CLI

ENTS

BR

OC

HU

RES

PROOFREADING

PRO

JEC

T M

AN

AG

EMEN

T

SUB-EDITINGE-BLASTS

DESIGNLINKEDIN

DESIGN

WEBCONSULTANCY

CONSULTANCY

APPS

APPS

CREATIVE

PER

SON

AL

BRANDING

WEB

PUBLICATIONS

VALUE

REBRANDS

C O N N E C T P O R T F O L I O 3

WHAT WE DO/WHO WE ARE

STARTING OUTFormer newspaperman David Cameron left the newsroom for a spare room in his home back in 1998 to start Connect.

The aim was to give organisations – including multinational plcs, membership bodies, the private and public sector – the same quality of publications normally reserved for the news stand.

TOP OF THE CLASSSince then, we have grown to become one of the biggest agencies of our kind in the UK, crafting communications that bring the messages and stories of our clients to life for a wide range of audiences.

We not only produce communications ranging from print magazines to tablet and smartphone apps and websites, we also fill them with compelling content.

WORLD CLASSFrom the Glasgow suburbs to an office in Paisley – followed by another base in Edinburgh – the company’s gaze has since gone global, helping clients around the world to communicate with their audiences.

And what’s the secret to our success? It’s simple. It’s about creating products that delight and enlighten, and building lasting relationships with our clients.

WE PRODUCE A RANGE OF PRODUCTSWhether it’s a print magazine, a website, an app or a range of communications materials, we can deliver everything you need to take that kernel of an idea and turn it into something that grabs attention and inspires action.

WE WORK IN PARTNERSHIP WITH YOUWe’ll work with you to establish the needs of your business and to deliver communications that make your audiences sit up and take notice. We create great content, from copy to pictures and video, and we design print and digital publications, as well as build e-newsletters, websites and apps.

WE OFFER A RANGE OF SERVICESOur services include consultancy to help you plan the best strategy; project management to make sure everything runs to plan; copywriting, photography and video production, because quality content is crucial; editing to make sure content works as it should; advertising sales for commercial support; and print, fulfilment and distribution management to deliver publications into the hands of the people who matter.


MAGAZINE SELECTIONS

THE JOURNALThe Law Society of Scotland

• A4 full colour perfect bound• 13,000 copies• Monthly• 55% are female• 95% are based in Scotland• 40% earn over £50,000 per annumThe Journal is the official publication of the Law Society of Scotland and is the leading magazine devoted to the legal profession in Scotland. It is distributed on a controlled circulation basis and every member of the Society receives the magazine each month.

The Society is the governing body for Scottishlawyers. It promotes the interests of solicitors in Scotland and provides services to the public. All lawyers in Scotland must be members of the Society and must hold a current Practising Certificate.

LANDBUSINESSScottish Land & Estates

• A4 full colour• 3,000 copies• Quarterly• 12,250 high-value readers• Policymakers and MSPs• Significant supply chainScottish Land & Estates (SLE) is the leading representative body for all land and rural property owners and land-based businesses in Scotland – the top 1% AB.

Members of the organisation include landowners, rural entrepreneurs, individuals and businesses operating in rural Scotland. LandBusiness is their magazine.

SLE represents members’ interests across the economic spectrum, covering issues ranging from land ownership and management, agriculture, forestry and country sports through to rural services, business diversification and rural development.


MAGAZINE SELECTIONS

CAPITAL MAGAZINEEdinburgh Airport

• Handy B5 size• 17,500 copies• Four times per year• 75,000 readers per issue*• 3.9m airport users are AB• 2.7m are business travellersMore than 11 million passengers travel through Edinburgh airport every year and Capital magazine is the perfect way to reach them. Capital offers compelling content that appeals to a wide audience.

With a readership of more than 75,000*, Capital is a powerful mix of leisure and business and is distributed free of charge through multi-pickup points throughout the airport. Plus 60+ pick up points in Edinburgh City centre and Gatwick Airport Capital is dedicated to enhancing passengers’ experience and promoting all that Edinburgh and Scotland have to offer.

*based on average five readers per copy.

TEACHING SCOTLANDGeneral Teaching Council for Scotland

• Handy B5 size• 70,000 copies• Five times per year• 70,000 direct mailed to teachers• 1,000 policymakers• Cover-to-cover readersTeaching Scotland provides direct access to all 70,000 registered teachers in Scotland. It is the main communication channel of the General Teaching Council for Scotland.

The magazine is designed to stimulate debate and interaction among people concerned with education in Scotland.

Teaching Scotland provides a key resource for teachers, supporting them with information and guides on how to, among other things, make the most of their Career Long Professional Learning (CLPL) and keep up with Professional Standards.


SCOTTISH HOSTELLERScottish Youth Hostel Association

• A4 full colour perfect bound• 25,000 copies• Annual• 11,500 direct mailed• 13,500 placed in more than 70 hostels• More than 100,000 readers*The Scottish Youth Hostel Association (SYHA) is a major player in Scottish tourism, with an annual turnover of more than £6 million.

Scottish Hosteller magazine offers advertisers a unique platform to reach the 19,000+ members of SYHA.

It is the biggest circulated outdoor interests magazine in Scotland, with more than 100,000 readers, each of whom is currently holidaying, or planning to holiday, in Scotland.

The magazine delivers an unparalleled audience for any advertiser who wishes to benefit from this booming market.*based on average four readers per copy

LANDLORD FOCUSScottish Association of Landlords

• A4 full colour• 3,750 copies• Three times per year• 12,250 high-value readers• Policymakers and MSPs• Significant supply chainThe Scottish Association of Landlords (SAL) membership magazine Landlord Focus is the only journal devoted solely to private letting in Scotland.

It is sent to members three times a year and each issue includes a wide variety of informative, readable articles on topics of interest to landlords and letting agents.

All content is written from a Scottish perspective and SAL actively campaigns at local and national levels on behalf of members. Its acclaimed training programme is delivered by sister organisation Landlord Accreditation Scotland.

MAGAZINE SELECTIONS


MAGAZINE SELECTIONS

SCOTTISH DENTAL WHO’S WHOScottish Dentists

• B5 • 4,500 copies• Annual• 54 page• Mailed direct to recipients of Scottish

Dental magazineScottish Dental Who’s Who annual magazine is the must read guide to personalities and service providers in Scottish Dentistry

Direct mailed with the main Scottish Dental magazine and made available throughout the year at exhibitions and conferences Who’s Who is kept and constantly referred to by practise managers, clinicians and professional advisors throughout its full 12 month shelf life.

Packed with interviews, features, opinion and professional listings it is the best environment for industry professionals to showcase their services.

SCOTTISH DENTALScottish Dentists

• 100+ pages A4 size• 4,500 copies• Six times per year• 15,750 readers per issue• Direct mailed to all registered dentists in Scotland• Events and awards, online and in printScottish Dental magazine is the essential magazine for dental professionals in Scotland.

It reports and reflects the issues that are affecting the entire dental profession and the online presence means Scottish Dental can get closer to them than ever before.

The magazine was relaunched in 2015 to significant acclaim from the dental community and directly helped registrations for the Scottish Dental Show increase by more than 30%.

Scottish Dental is read by an affluent and professional community.

C O N N E C T P O R T F O L I O8 C O N N E C T P O R T F O L I O8

DISCOVER NLSNational Library of Scotland

• A4 full colour• 13,000 copies• Three times a year• More than 50,000 readers per issue• Free pick up• Diverse readershipReach more than 50,000 people with an active interest in books, maps, history, cultural events, science, literature, education, digital information and the evolving information landscape.

Discover NLS delivers compelling content to an informed, educated and sometimes difficult to reach audience.

The magazine is also available free on NLS website greatly increasing digital readership and exposure.

SAIFINSIGHTNational Society of Allied and Independent Funeral Directors

• A4 full colour• 3,800 copies• Monthly• UK-wide distribution• Independent funeral directors and professionals• Significant supply chainSAIFInsight is direct mailed to named independent funeral directors and professionals offering an informative and engaging magazine that is held onto and referred to by the industry as a whole.

The magazine has industry news at its core, this will be complimented with a strong features led agenda to tackle market and industry issues directly.

Gold e-news is an email newsletter sent out by Golden Charter to more than 3,300 independent funeral directors throughout the UK. This is an excellent way for suppliers to make contact with the independent funeral trade.

MAGAZINE SELECTIONS

C O N N E C T P O R T F O L I O 9C O N N E C T P O R T F O L I O 9

MAGAZINE SELECTIONS

SCOTTISH WILDLIFEScottish Wildlife Trust

• A4 full colour • 36,680 copies• Three times per year• More than 100,000 readers• Policymakers and MSPs• Cover to cover readersThe Scottish Wildlife Trust has been a champion of Scotland’s wildlife for 50 years.

The Trust campaigns for greater protection for the country’s natural heritage on land and in our seas, and works in partnership to ensure that nature is protected and flourishes on an ever increasing scale.

The Trust’s practical conservation work includes managing 120 reserves, which provide vital refuges for wildlife throughout Scotland, undertaking pioneering conservation projects and engaging and inspiring people to enjoy and protect our natural world.

GLASGOW BUSINESSGlasgow Chamber of Commerce

• A4 full colour• 1,200 copies• Six times per year• 5,000 high value business readers• Policymakers and MSPsGlasgow Business, the bi-monthly magazine of Glasgow Chamber of Commerce, is well established as a B2B title with an essential role in communicating with the business sector in Glasgow and the west of Scotland, the A4 format publication contains high-quality editorial.

The publication is delivered direct to every member organisation of the Chamber, as well as government ministers and other influential decision makers.

There is also an online edition to maximise advertisers’ exposure.

DECEMBER 2015

FREE TO CHAMBER MEMBERS£4.99 FOR NON MEMBERS

Scottish

Chamber of

the Year

THE MAGAZINE OF GLASGOW CHAMBER OF COMMERCE

Glasgow Airport is flying high with an additional one million passengers and more routes

RECOGNITION

Meet all the Inspiring City Awards Winners Pages 46-49

SUCCESS

The Glasgow Business Awards 2015 Pages 37-43

BUSINESS

Discover the benefits of exporting your goods Pages 27-29

NEWS

All the latest from Glasgow Chamber Page 6

MAKING CONNECTIONS

C O N N E C T P O R T F O L I O1 0 C O N N E C T P O R T F O L I O1 0

LIFELINKSRoyal Zoological Society of Scotland

UNFILTEREDScotch Malt Whisky Society

MAGAZINE SELECTIONS

T H E R Z S S M E M B E R S ’ M A G A Z I N EA U T U M N / W I N T E R 2 0 1 5

SPECIAL REPORT: THE ROLE RZSS IS PLAYING IN REINTRODUCING SPECIES

I N S I D E

TAKE A TRIP TO THE BUDONGO CONSERVATION FIELD STATION+GO BEHIND THE SCENES AT THE ZOO

TOP C ATS RZSS WELCOMES NEW SUMATRAN TIGER, ASIATIC LION AND SNOW LEOPARDS

THE JOURNALJohn Muir Trust

• A4 full colour• Two times per year• 10,000 copies• Affluent readership• Campaigning and well readThe John Muir Trust campaigns for the preservation of wild land across the UK. The trust owns and maintains some of Scotland’s most iconic areas of land and natural beauty, including Ben Nevis and the remote Sandwood Bay in Sutherland. The membership magazine is a powerful communication tool helping to inform the Trust’s 10,000 members and supporters of the important conservation and lobbying work they do.

Readers are loyal, affluent and care about the environment, pledging millions of pounds every year to save wild spaces.

How native woodland can create a better future for our uplands

Breathing life into the hills

JOURNALJOHN MUIR TRUST

59 AUTUMN 2015

16 Remembering Dick Balharry’s pioneering vision for woodland

22 Recent decisions suggest brighter future for wild land protection

28 How sea trout could influence ecological revival at Strathaird

C O N N E C T P O R T F O L I O 1 1

SPIRITWilliam Grants & Sons


HEADS UP BAE Systems

WELLLINKEDFMC Technologies

TREEHOUSEFMC Technologies

MAGAZINE SELECTIONS

PEOPLE // TECHNOLOGY // VISION ISSUE 2 // 2015

Rethink. Reinvent. Reimagine.FMC Technologies is working with customers to meet the oil and gas downturn head on

SPOTLIGHT

REAFFIRMING COMMITMENTHow Impact Quality creates customer success

Best employee or internal

magazine of the year PPA Awards 2015

Best employee or internal

magazine of the year PPA Awards 2014

INFOCUSIssue 5

Cutting-edge advances in technology are keeping BAE Systems in customers’ sights

EYES ON

T H E G LO B A L M AG A Z I N E F O R B A E S YS T E M S P LC

11 HELPING HEROESCHARITY EFFORTS IN

AID OF ARMED FORCES

18 SHOOTING STARNEW NAVAL GUN IS

FITTED TO FIRST SHIPS

16 EVOLUTIONARY ROADADAPTING FORMULA 1

TECH FOR TOUGH TERRAIN

THE FUTURE

BAE IF - Issue 5 2015 BOOK.indb 1 15/12/2015 14:00

C O N N E C T P O R T F O L I O1 21 2

MAGAZINE SELECTIONS

CONNECT PRODUCES MORE THAN 300 CLIENT PUBLICATIONS EVERY YEAR, COVERING ALL INDUSTRY SECTORS AND DELIVERING ACROSS ALL PRINT AND DIGITAL CHANNELS

Connect has more than 18 years of experience in innovative communications. Many of our clients have been with us for years, placing their trust and confidence in us producing top-quality products to inform, entertain and relay their corporate messages.

We specialise in creating multimedia content that provides our clients with the best value from their corporate communications.

OUR SERVICES INCLUDE:Advertising

App development

Audience segmentation

Brochureware

Channel mapping

Communications

Content marketing

Consultancy

Copywriting

Design

Digital magazines

Digital strategies

Editing

E-newsletters

Events

Logistics management

Magazines

Marketing collateral

Measurement

Mobile

Multimedia

Newspapers

Platform diagnostics

Print management

Project management

Social media

Training

Video production

Website build

Website maintenance


MAGAZINE SELECTIONS

THE BENEFITS OF BITCOINDigital currency technology has huge potential

TURNING A NEW PAGE Latest books from alumni

THE GREAT OUTDOORSTour venture a big success for one alumnus

How the private sector can play a leading role in African development

BUSINESS FOR GOOD

AlumınateTHE MAGAZINE FOR BUSINESS SCHOOL ALUMNI MAY 2015

OUR CLIENTSAircraft Carrier Alliance plc

Age UK

BAE Systems plc

Balfour Beatty plc, Bond Aviation Group

Black & Lizars

Care Inspectorate

Costain, Currie & Brown

ESPC, East Lothian Council, EnerMech

Edinburgh Airport

Faculty of Advocates, Faithful+Gould

Family Law Association

FMC Technologies, Inc

General Teaching Council for Scotland

Glasgow Chamber of Commerce

Glasgow City Council

Historic Scotland

Institute of Chartered Foresters

John Muir Trust

The Keeper

Mactaggart & Mickel

NHS Greater Glasgow and Clyde

NHS Lothian, Norbord Europe

NHS National Services Scotland

Rolls-Royce Marine

Royal Zoological Society of Scotland

Scottish Youth Hostels Association

Scottish Association of Landlords

Scottish Borders Council

Scottish Enterprise

Scottish Friendly

Scottish Land & Estates

Scottish Prison Service

Scottish Water

Scottish Wildlife Trust

The Law Society of Scotland

The Scotch Malt Whisky Society

The Weir Group plc

University of Edinburgh Business School

WM Grant & Sons

C O N N E C T P O R T F O L I O1 4

WEBSITES

WEBSITES AND DIGITALSUPPLEMENTS

INNOVATIVE ONLINESOLUTIONS

DIGITAL PUBLICATIONS...Whether it’s a straightforward website or something a bit more bespoke, we work with you to develop the most appropriate online presence.

The opportunities that existing and emerging technologies present to publishers are vast, but the choice itself can be a little daunting.

We have been managing and evolving digital publications for more than a decade, and can guide you on the right path to match your needs and budget with the preferences of your audiences.

From websites to blogs, apps to social media, we can be trusted to make sure your digital presence has the desired impact.

Legal jobs portal www.lawscotjobs.co.uk The latest dental news www.sdmag.co.uk

Lawyers get the latest news www.journalonline.co.uk


WEBSITES

The homepage of Aberdeen-based ANM Group www.anmgroup.co.uk

The Weir Group plc’s employee magazine is digital only and translated into eight languages


INTERACTIVE DOCUMENTS

INTERACTIVE PDFS

AN INTERACTIVE PDF IS A SIMPLE AND EFFECTIVE WAY TO GIVE PUBLICATIONS A DIGITAL PRESENCE

WE’VE PRODUCED MANY OF THEM FOR A VARIETY OF CLIENTS


INTERACTIVE DOCUMENTS


YOUR OPPORTUNITY

CONNECT WITH US...WHATEVER YOUR COMMUNICATIONS CHALLENGE AND WHOEVER YOUR AUDIENCE, WE ARE CONFIDENT WE CAN FIND AN APPROPRIATE AND COST-EFFECTIVE SOLUTION FOR YOU

DAVID CAMERON

[email protected] – 0141 560 3027M – 07711 314219

ALAN RAMSAY

Managing [email protected] – 0141 560 3025M – 07968 495443

JANE DEANE

Head of Advertising & [email protected] – 0131 561 0020M – 07724 606370

DANIEL LAMBIE

Head of Development & Client [email protected] – 0141 560 3040M – 07800 575729

RENNY HUTCHISON

Head of Creative & [email protected] – 0141 560 3020M – 07967 183602

DAVID HUGHES

Business Development [email protected] – 0131 561 0022M – 07767 407402


YOUR OPPORTUNITY

ADVERTISINGMAGAZINES

QUALITY

CAMPAIGNS

DIGITALONLINE FULFILMENT

QUALITYTWITTER

DISTRIBUTIONEDITORIAL

TWITTER

NETWORKING

MOBILE

COPYPITCHES

ONLINE

CONTENTENGAGEMENT

ON

LIN

EM

EASU

REM

ENT

MA

GA

ZIN

ESVALUE

PHOTOGRAPHY

REBRANDS

AWARDS

CONSULTANCY

CLI

ENTS

CO

NTE

NT

STRATEGY

PRINT

CREATIVITY FACEBOOK

BLOGS

BLOGS

MARKETING

T E A M W O R K

INNOVATION

PROFESSIONALISM

CLI

ENT

MA

NA

GEM

ENT

FOCUS

AWARDS

PLANNING

VIDEO

PEO

PLE

NEW

SPA

PER

S

PRINT

INNOVATION

E-NEWSLETTERS

BLOGS

INNOVATION

CLI

ENTS

BR

OC

HU

RES

PROOFREADING

PRO

JEC

T M

AN

AG

EMEN

T

SUB-EDITINGE-BLASTS

DESIGNLINKEDIN

DESIGN

WEBCONSULTANCY

CONSULTANCY

APPS

APPS

CREATIVE

PER

SON

AL

BRANDING

WEB

PUBLICATIONS

VALUE

REBRANDS


TESTIMONIALS AND AWARDS

OUR CLIENTS ARE A HAPPY BUNCH AND DON’TMIND TELLING US SO…

HARRY DOZIER: NHS NATIONAL SERVICES SCOTLAND

RICHARD MUIR: GLASGOW CHAMBER OF COMMERCE

NICOLA MAWER: FMC TECHNOLOGIES

INNIS SCOTT: WM GRANT & SONS

Since working with Connect, our magazine, Pulse, has gone from strength to strength. The insight, support and creativity that Connect brings to our work is only matched by the team’s skill, friendliness, can-do attitude and professionalism. From our account manager to all of the writers and designers, Connect is a pleasure to work with and an asset to our work.

AWARDSIn the past decade, our people and products have received some 50 awards from trade bodies, including the Professional Publishers Association and the Institute of Internal Communications.

Recent wins include

• Best digital magazine of the year – In-depth for Rolls-Royce Marine

• Best membership magazine of the year – Unfiltered for The Scotch Malt Whisky Association

• Best internal magazine of the year – Treehouse for FMC Technologies

• Best magazine redesign of the year – Journal for the Law Society of Scotland

• Best brand extension – Scottish Dental Show

• Editor of the year – Peter Nicholson

• Feature writer of the year – Richard Goslan

• Designer of the year – James Cargill

Connect has displayed a first-class level of service and has been very innovative and proactive in its approach.

Connect is helping us to tell the stories behind our company strategy in a compelling way for our global employee and customer audiences.

Connect continues to support and drive innovation in our publications. The team never rests on its laurels and we work really well together to continually develop everything we do.

FOR MORE INFORMATION ON CONNECT’S RANGE OF SERVICESand advertising rates for our client publications:JANE DEANE T 0131 561 0020 M 07724 606370 E [email protected] HUGHES T 0131 561 0022 M 07767 407402 E [email protected] LAMBIE T 0141 560 3040 M 07800 575729 E daniel@connectcommunications.co.ukWWW.CONNECTCOMMUNICATIONS.CO.UK @connectcomms

Connect Portfolio 2016

Business

Transcript of Connect Portfolio 2016