Conjure Presskit v2
33
/PRESS AT A GLANCE MTV NEWS MIAMI HERALD NBC NEW TIMES: MIAMI VANITY FAIR VIBE AOL BLACK VOICES HIP-HOP WEEKLY COSMOPOLITAN THE SOURCE CONJURE NEW YORK TIMES US WEEKLY ESSENCE ONLINE ENTERTAINMENT LA TIMES CONJURE MTV NEWS USA TODAY AOL BLACK VOICES THE SOURCE LA TIMES THE SOURCE USA TODAY VIBE LIQUOR.COM W&W XXL AS OF AUGUST 10, 2011
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Conjure Presskit v2
Transcript of Conjure Presskit v2
/PRESS AT A GLANCE
MTV NEWS
MIAMI H
ERALD
NBC
NEW TIMES: M
IAMI
VANITY FAIR VIB
E
AOL BLACK VOIC
ES
HIP-HOP W
EEKLY
COSMOPOLITAN
THE SOURCE
CONJURE
NEW YORK TIMES
US WEEKLY
ESSENCE ONLIN
E
ENTERTAIN
MENT
LA TIMES
CONJURE
MTV NEWS
USA TODAY
AOL BLACK VOIC
ES
THE SOURCE
LA TIMES
THE SOURCE
USA TODAYVIB
E
LIQUOR.C
OM
W&WXXL
AS OF AUGUST 10, 2011
PRESSEXPOSURE/CONJURE
FOOD & WINE
MEDIA
DATE
DETAILS
APRIL 2011
WINE TASTING ROOM
2
PRESSEXPOSURE/CONJURE
BON APPETIT
MEDIA
DATE
DETAILS
MARCH 2011
THE MOUTH OF THE SOUTH
23
PRESSEXPOSURE/CONJURE
ESSENCE ONLINE
MEDIA
DATE
DETAILS
OCTOBER 27, 2010
LUDACRIS BOTTLE SIGNING IN PENNSYLVANIA Bottoms Up
Ludacris signs bottles of his Conjure Cognac at a Wine and Sprits Store October 27, 2010 in Bala Cynwyd, Pennsylvania.
http://photos.essence.com/galleries/star_gazing_102210#550741 4
PRESSEXPOSURE/CONJURE
US WEEKLY
MEDIA
DATE
DETAILS
JULY 26, 2010
CARMELO ANTHONY’S WEDDING
5
PRESSEXPOSURE/CONJURE
THE SOURCE
MEDIA
DATE
DETAILS
JUNE/JULY 2010
LUDA: CELEBRATING TEN YEARS
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Luda has also put his entrepreneurial
spirit into the development of his
own cognac, called Conjure.
Initially sold in limited markets in
Georgia and Florida, the popularity
has taken off, and according to
Luda, Conjure will be available in
cities throughout the country by the
end of the year. “This is something
that I’m 100% invested in because I
wanted to give cognac drinkers the
chance to get a better quality at a
better price, especially where the
economy is right now.”
9
PRESSEXPOSURE/CONJURE
10
PRESSEXPOSURE/CONJURE
LA TIMES
MEDIA
DATE
DETAILS
JUNE 13, 2010
MACY’S EVENT
11
PRESSEXPOSURE/CONJURE
LA TIMES
MEDIA
DATE
DETAILS
MAY 2, 2010
POP MUSIC EDITION
LINK: http://articles.latimes.com/2010/may/02/entertainment/la-ca-ludacris-20100502
There is no entourage, and the lone
intoxicant in sight is an untouched
bottle of the Conjure cognac line
that the superstar is hawking. 12
PRESSEXPOSURE/CONJURE
US WEEKLY
MEDIA
DATE
DETAILS
MARCH 22, 2010
LUDA: 25 THINGS YOU DON’T KNOW ABOUT ME
20. I created my own Cognac, Conjure, and learned how to blend it in Cognac, France.
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PRESSEXPOSURE/CONJURE
USA TODAY: COVER
MEDIA
DATE
DETAILS
MARCH 9, 2010
MULTITASKER RAPPER LUDACRIS RUNS HIS OWN SHOW
WASHINGTON — Ludacris removes his shades as he awaits his lunch at the restaurant in the
posh Mandarin Oriental Hotel. He concedes he is a little tired with a concert at the nearby
Verizon Center just a few hours away, but he really doesn't have time for rest. The Atlanta
rapper also known as Chris Bridges is a busy man.
He applies that drive to all his projects. He was already a connoisseur of fine spirits when he
was approached two years ago by the venerable French/Norwegian winery Birkedal Hartmann
about bringing a new Cognac brand, Conjure, to the USA in a 50/50 venture. He didn't want to
simply lend his name to the product's marketing, so he learned everything he could about the
company and the process, then went to Europe to see it firsthand.
"We wanted somebody who would be really involved," says Kim Birkedal Hartmann, fourth-
generation owner of the Cognac, France-based company established in 1887. "We just didn't
want any endorsement deal. It was fascinating to see how interested he was. He wanted to
know everything, and our master blender helped him select and blend the Cognacs he wanted."
Ludacris proudly declares that the custom-made liquor "tastes like luxury."
LINK: http://www.usatoday.com/life/music/news/2010-03-09-ludacris09_CV_N.htm?loc=interstitialskip 14
PRESSEXPOSURE/CONJURE
XXL
MEDIA
DATE
DETAILS
MARCH 2010
MIXIN’ UP THE MEDICINE
15
PRESSEXPOSURE/CONJURE
MTV NEWS
MEDIA
DATE
DETAILS
FEBRUARY 8, 2010
LUDACRIS CONJURE MIXTAPE GRAB BAG FOR FANS
'I wanna give all my fans something for free,' Chris says, in Mixtape Daily....LINK: http://www.mtv.com/
news/articles/1631447/20100205/index.jhtml
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PRESSEXPOSURE/CONJURE
THE MIAMI HERALD
MEDIA
DATE
DETAILS
FEBRUARY 6, 2010
LUDACRIS LOVES HIS COGNAC...
LINK: http://www.miamiherald.com/2010/02/06/1465820/ludacris-loves-his-cognac.html
The Mediterranean manse tucked behind gates in Miami Beach is now formally known as the House of Conjure -- at least while rapper/actor/entrepreneur Chris ``Ludacris'' Bridges stays there.Ludacris, here for the business and pleasure of Super Bowl, introduced his new Conjure cognac to a set of tastemakers in the rented home this week. He created the spirit with Birkedal Hartmann, a Norwegian-owned Cognac producer, from a blend of some 40 distinct brandies.``It's fine and rich. It's smooth going down the throat and mixable, which is why a lot of women like it,'' he says of the cognac, priced at about $34 a bottle. ``As soon as people taste it, it seems to take on a life of its own.''Ludacris, already a cognac drinker, made the trek to a region in France to help create his brand, then tested the markets in Georgia and -- not surprisingly -- Florida.``You know this is a place with a lot of energy and a lot of parties,'' he says, laughing. ``People here love to have a good time.''Twenty-four hours later, the Grammy-winning rapper hosted a listening party at House of Conjure, for his seventh solo album, Battle of the Sexes, set to be released March 9.``I wanted to do something different, I wanted to look at stuff from a male and female perspective,'' he says. ``There's a whole lot of back and forth.''So there you have it: Luda versus R&B singer Monica (his cousin), Lil' Kim, Eve and Nicki Minaj.---- AUDRA D.S. BURCH 17
PRESSEXPOSURE/CONJURE
NBC MIAMI
MEDIA
DATE
DETAILS
FEBRUARY 4, 2010
LUDACRIS “CONJURES” UP A GOOD FONTAINEBLEAU
As if hit records and a role in an Academy-award winning film aren't enough, Ludacris has now conjured up a cognac to celebrate those accolades."It's way better than Hennessy," Luda said.
LINK: http://www.nbcmiami.com/blogs/niteside/Ludacris-Raps-Blame-It-On-His-Alcohol-83522882.html 18
PRESSEXPOSURE/CONJURE
THE MIAMI HERALD
MEDIA
DATE
DETAILS
FEBRUARY 3, 2010
LUDACRIS GETS SUPER BUSY
: http://www.miamiherald.com/2010/02/03/1459851/ludacris-gets-super-busy.html#ixzz0z2XP2CEK
Clutching two bottles of his cognac, Conjure, Ludacris said he can't wait for the Super Bowl.The Gamer star, who will release his seventh album Battle of Sexes in March, is ready to party Miami-style. On Wednesday afternoon, he's co-hosting a pool party at the Fontainebleau and later that night a soiree with Ray Lewis at Christine Lee's inside Gulfstream Park in Hallandale Beach...
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PRESSEXPOSURE/CONJURE
NEW TIMES MIAMI
MEDIA
DATE
DETAILS
FEBRUARY 3, 2010
LUDACRIS GETS MIAMI LIQUORED UP WITH SUPER BOWL HOUSE OF CONJURE
: http://www.miamiherald.com/2010/02/03/1459851/ludacris-gets-super-busy.html#ixzz0z2XP2CEK
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PRESSEXPOSURE/CONJURE
VANITY FAIR
MEDIA
DATE
DETAILS
FEBRUARY 2010
CONJURE COGNAC FROM CHRIS LUDACRIS BRIDGES
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PRESSEXPOSURE/CONJURE
VIBE
MEDIA
DATE
DETAILS
JANUARY 2010
TASTE TEST“It’s strong as hell! It’s one of those
alcohol's you'll be good after one
cup. It taste smooth, but it get’s
you where you're trying you go.”
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PRESSEXPOSURE/CONJURE
THE SOURCE
MEDIA
DATE
DETAILS
DECEMBER 2009
UPGRADE: THE FLYEST ACCESSORIES
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PRESSEXPOSURE/CONJURE
AOL BLACK VOICES
MEDIA
DATE
DETAILS
DECEMBER 23, 2009
LUDACRIS’ COGNAC
http://www.bvbuzz.com/2009/12/23/buzz-picks-Jawn-michael-jackson-ludacris/
Whether you're looking for great reads, fast rides or fly trinkets, BV Buzz has always kept you hooked up with things that we just love.We're not the only ones who apparently have fine taste either.Rap superstar Ludacris expanded his empire with the launch of his first spirit brand, Conjure, a Cognac done in partnership with Norwegian-owned Birkedal Hartmann. "I went to Cognac and blended it myself from 14 different samples," said the hip-hopper.Ludacris isn't the only one with a hands-on approach. We've put everything showcased to good use as well...
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PRESSEXPOSURE/CONJURE
LIQUOR.COM
MEDIA
DATE
DETAILS
DECEMBER 2, 2009
LUDACRIS: RAPPING ABOUT COGNAC
http://liquor.com/liquor/articles/ludacris-rapping-about-cognac/
Rappers aren’t generally known for their subtlety. Ludacris is no exception, rapping about his frequent conquests, fleet of luxury cars and sizable bank account. But offstage, Luda is surprisingly all about “sophistication and presentation” when it comes to drinking. It’s a philosophy epitomized by his new cognac Conjure ($33), which comes in an understated, classy, cylindrical bottle. The packaging doesn’t even mention “Ludacris.”
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PRESSEXPOSURE/CONJURE
THE INTOXICOLOGIST
MEDIA
DATE
DETAILS
OCTOBER 2009
CONJURING UP SPIRITED COCKTAILS WITH CONJURE
LINK: http://intoxicologist.net/2009/10/conjuring-up-spirited-cocktails-with-conjure-cognac/
Chris Bridges offers more than mere ‘rapper cognac’ to the playing field. At first passing glance the bottle appears to have artistic minuscule designs wrapping the glass. Peering closer you’ll find the most obvious nuance that this cognac is conjuring up subtle, yet innovative marketing for a brand definitely thrusting itself beyond tradition.These stylized markings are that of women’s curvaceous figures reminiscent of the widely recognized Trademark Playboy bunny figure or any number of women silhouetted in the opening credits of many of the original James Bond movies; classy, sexy, yet leaving the imagination to conjure up the rest.
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PRESSEXPOSURE/CONJURE
HIP-HOP WEEKLY
MEDIA
DATE
DETAILS
SEPTEMBER 25, 2009
HEADLINER PRESENTS: LUDACRIS CONJURE
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PRESSEXPOSURE/CONJURE
COSMOPOLITAN
MEDIA
DATE
DETAILS
SEPTEMBER 2009
STUD METER
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PRESSEXPOSURE/CONJURE
THE SOURCE
MEDIA
DATE
DETAILS
JULY 2009
LUDA HAS DIPPED IN THE COGNAC BUSINESS WITH CONJURE...
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FOR MORE INFORMATION PLEASE CONTACT:
MTV NEWS
MIAMI H
ERALD
NBC
NEW TIMES: M
IAMI
VANITY FAIR VIB
E
AOL BLACK VOIC
ES
HIP-HOP W
EEKLY
COSMOPOLITAN
THE SOURCE
CONJURE
NEW YORK TIMES
US WEEKLY
ESSENCE
ENTERTAIN
MENT
LA TIMES
LIQUOR.C
OM
MTV NEWS
USA TODAY
AOL BLACK VOIC
ES
THE SOURCE
LA TIMES
THE SOURCE
USA TODAY CONJURE
NBC MIA
MI
W&WXXL
W&W PUBLIC RELATIONS, [email protected]
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