Configuring Content for 2014

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Content Configuration & Marketing Trends

At Digital Marketing Summit,

Hyderabad

15/02/14


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What is Content Marketing?

Content

INFLUENCESale/

Marketing Objective


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What is your content flow?

Production

Marketing

Measuring & Feedback


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Content Configuration

Visible Content


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Visible Content


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Invisible Content


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Content Configuration

Based on what works best for

your brand

Configure your content and

support with A/B testing


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How to configure my Content?

With many content

types, what works best

for me?


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Media & Content

• Social media• Niche media • Affiliate media• Offline media


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Business Model & Content

• B2B • B2C• Life cycle of your organization• Startups vs SMEs vs Sharks


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Objective & Content

What is your marketing objective?Lead gen vs branding vs PR vs Customer support


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Content Configuration by Content Map

Recruitment

Executives

Transiting into India

Looking for a next level

Recruiters

HR Consultants

HR Managers


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Content Configuration by Content Map

Transition into India

Markets

Stabilized Markets

Market Bubbles

Growth

Economy

Top Recruiter

s

Work Culture


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For example, if Marico wants to promote healthy living they can create weekly webisodes on cooking, health & fitness, etc using their products and/or integrate their brands message within the content and distribute it across owned, earned and paid media. This sustained weekly engagement via content would help its target audience associate Marico with healthy living.

- Nexbigwhat


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1. Thought Leadership

Which of the content trends

will evolve in 2014?


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2. Opinions




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3. Attribution




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4. Curation




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5. Response Team




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6. Mobile & Video




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“

After Analytics, Email Marketing, the most coveted Digital Marketing skill in 2014 is

Content Marketing.


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What’s Next?




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Context Marketing




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Thank You

[email protected]

Configuring Content for 2014

Social Media

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