Conferencia Juniper
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JUNIPER NETWORKS STRATEGY &APPLICATION CASE STUDIES
Jose De Abreu
Systems Engineering Manager Latin America
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2 Copyright 2010 Juniper Networks, Inc. www.juniper.net
SETTING THE AGENDA FOR THE NEXT DECADE
JUNIPER NETWORKS IS TRANSFORMING THEEXPERIENCE AND ECONOMICS OF NETWORKING
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3 Copyright 2010 Juniper Networks, Inc. www.juniper.net
CLEAR MISSION AND FOCUSED STRATEGY
CONNECT EVERYTHING; EMPOWER EVERYONE
THROUGH HIGH-PERFORMANCE NETWORKINGAND INDUSTRY INNOVATION
SILICON SYSTEMS SOFTWARE
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4 Copyright 2010 Juniper Networks, Inc. www.juniper.net
THE DIGITAL DECADE 19992009
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7 Copyright 2010 Juniper Networks, Inc. www.juniper.net
TRADITIONAL VIEWING HABITS:SILOED DEVICES, NETWORKS AND CONTENT
VOD Library Broadcast TV
Cable, IPTV, VOD
(Walled Garden)
Mobile Content
(Limited)
Online Content
(Over the Top)
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8 Copyright 2010 Juniper Networks, Inc. www.juniper.net
THE EMERGING CONTENT MODEL
Users Expect All Content to be Available on Any Device, at Any Time.
VOD Library Broadcast TV
Cable, IPTV, VOD
(Walled Garden)
Mobile Content
(Limited)
Online Content
(Over the Top)
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9 Copyright 2010 Juniper Networks, Inc. www.juniper.net
NEED FOR NEW NETWORK EQUATION
ECOSYSTEM INNOVATION NEW NETWORKNETWORK INNOVATION
ACCELERATED INNOVATION
AND COMPETITION DRIVES
PARTNER SOLUTIONS EXTEND
THE POSSIBILITIES
HIGH PERFORMANCE
NETWORKING IS THE FOUNDATION
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10 Copyright 2010 Juniper Networks, Inc. www.juniper.net
SWITCHES ROUTERSSECURITY
HARDWARE PLATFORMS POWER THE NEW NETWORK
SRX Series
SA Series & UAC
SRC Series SBR Series
M Series
E Series
T Series J Series
MX Series
EX Series
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11 Copyright 2010 Juniper Networks, Inc. www.juniper.net
Platform Junos
Innovation
Ecosystem
Software
System
Silicon
Solutions
AND JUNOS READY SOFTWARE DELIVERS A UNIQUE VALUE
Collection of systems, Junos Ready Software, and configuration services
that are pre-tested, proven solutions to specific customer scenarios
Apps Junos Ready Software
Software that runs on Junos, Junos Space or Junos Pulse
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12 Copyright 2010 Juniper Networks, Inc. www.juniper.net
TRANSFORMING ECONOMICS AND EXPERIENCES
Solutions
Mobile SecureTraffic Direct Media Flow Polycom
Apps Junos Ready Software
Platform Junos
Innovation
Ecosystem
Software
System
Silicon
Traffic
Direct
Manager
Media
Flow
Director
Stream
Scope
IBM
Service
Delivery
RTMS Video
Services
Wireless
Services
Gateway
Mobile
Backhaul
Service
Now
Route
Analyzer
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13 Copyright 2010 Juniper Networks, Inc. www.juniper.net
MEDIA FLOW SOLUTION ADDRESSESTHE NEW MEDIA CHALLENGE
Media Flow Solution is a next-generationcontent delivery and caching solution
Delivers unique innovations:
Scalable delivery and mixed-media caching
Multi-tier caching
Converged, three screen delivery
Superior user experience with adaptivestreaming (SmoothFlow)
Network service providers can use Media Flowat the edge
Reduce transit costs and improve efficiency
Pursue new business models
Content service providers can use Media Flowto improve performance of web servers
Media Flow ControllerJunos Ready Software
Media Flow Solution
Media Flow Manager
VXA Series MediaFlow Engines
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14 Copyright 2010 Juniper Networks, Inc. www.juniper.net
ACROSS ALL ASPECTS OF THE NETWORK
In Network
Software
System
Silicon
On the Client
Innovation Ecosystem
End user device
Across the Network
Application Platform
extended by an open platform for Junos Ready Software
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15 Copyright 2010 Juniper Networks, Inc. www.juniper.net
Software Platform: Fueling Innovation Across the NetworkJunos + Junos Space + Junos Pulse
MX SERIES
3D ROUTERS
INNOVATIONS FOR THE NEW NETWORK
Systems and New Silicon: 3D Scaling and Universal EdgeJunos Trio Chipset = 3D Scaling BreakthroughMX Series 3D Routers = First Universal Edge Platform
Data Center 2 Cloud InitiativeFive New Solutions + Eight New ProductsSecurity at Massive Scale for Cloud Services1
Junos-Based Partnerships
Dell + IBM = Extended Global Market ReachBLADE Network Technologies = First-Ever Junos Licensing DealDozens of Third Parties Building Applications on Junos
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16 Copyright 2010 Juniper Networks, Inc. www.juniper.net
JUNOS: OPEN PLATFORM FOR INNOVATION
SYSTEMS FROM
APPLICATION INNOVATION BY
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17 Copyright 2010 Juniper Networks, Inc. www.juniper.net
Universal Edge
3D SCALING FOR THE NEW NETWORK
High Subscribers/Low Bandwidth
SERVICE 2
High Subscribers/High Bandwidth
SERVICE 3
Low Subscribers/High Bandwidth
SERVICE 1
MOBILE VOICE
AND DATA
MX SERIES 3D
REAL TIME
CONTENTVIDEO
Trio Chipset
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18 Copyright 2010 Juniper Networks, Inc. www.juniper.net
Platform
Software
DELIVERING THE UNIVERSAL EDGE
Hardware
Application
Software
Ecosystem
SubscriberUsage Reporting
Video ExperienceMonitoring
Voice ExperienceMonitoring
Media CachingDPIDAA
Voice withSBC
SubscriberManagement Mobile
Security
Organic
Identity And PolicyManagement
Multi-AccessGateway
Mobile CarrierEthernet Transport
WiMaxGateway
Joint
GGSN
Trio chipset
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19 Copyright 2010 Juniper Networks, Inc. www.juniper.net
SERVICE ACTIVATION AUTOMATION (1 OF 2)Service
Provisioning
1 Select Service Definition 2 Select End Points 3 Activate Services
ETHERNET
ACTIVATOR
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20 Copyright 2010 Juniper Networks, Inc. www.juniper.net
SERVICE ACTIVATION AUTOMATION (2 OF 2)
Configuration download Connectivity
UNI QoS
Ethernet Activator
ServiceProvisioning
Customer
ABC
Site B
Customer
ABC
Site A
E2E Customer Service
3 Activate Services
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21 Copyright 2010 Juniper Networks, Inc. www.juniper.net
SERVICE ACTIVATION AUTOMATIONMULTI POINT VPLS PROVISIONING
ServiceProvisioning
1 Select Service Definition 2 Select End Points 3 Activate Services
Site 3
Site 1
Site 5
Site 4
Site 2
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22 Copyright 2010 Juniper Networks, Inc. www.juniper.net
MALICIOUSAPPSFOUNDINGOOGLESANDROIDONLINESTORE
12.23.09SMARTPHONE
FUNDAMENTAL CHANGE IN MOBILE SECURITY
Threat landscape has
evolved from SMS
based attacks
Threat vectors are at
the device,
application andnetwork level
Smartphones have
become computers
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24 Copyright 2010 Juniper Networks, Inc. www.juniper.net
Enterprise Data Center
Virtual SSL VPN
Infrastructure
AAA
DataServer
AppsServer
DatabaseServer
FinanceServer
Service Provider Data Center
Global Service Provider
Mobile Data Network
HOSTED JUNOS PULSE MOBILE USE CASE
Secure Access Router
Apps
Pulse enabled mobile
subscribers
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25 Copyright 2010 Juniper Networks, Inc. www.juniper.net
SERVICE PROVIDER ENTERPRISE
TRANSFORMING EXPERIENCE AND ECONOMICS
LEGACY JUNIPER
UP TO47%
LOWER
UP TO63%
LOWER
UP TO77%
LOWER
AGGREGATION RESIDENTIAL
EDGE
BUSINESS
EDGE
POWER
USE
90%LESS
POWER
MX960
SIMPLIFY, SHARE AND SECURE DATA CENTER
CAPEX OPEX Power Space
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26 Juniper Networks Confidential - Copyright 2010 Juniper Networks, Inc.
www.juniper.net
Summary: Scalable, Secure, Open
INVESTMENT
PROTECTION
Future proof 3D scaling
technology of the Trio chipsetand Junos
Leverage deployed platformsvia transparent service
upgrades to support 4G
Integrated security
DRASTIC TCO
REDUCTION
Internet offload solutionsand caching save
network resources
Integrated value-add
services optimize
operations
Platform and network
convergence
NEW REVENUE
GENERATION
Unlimited value-addservices via mobile
ecosystem partners
integration
Accelerate time to market
Personalized services for
subscriber affinity
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27 Copyright 2009 Juniper Networks, Inc. www.juniper.net
Juniper Networks Confidential
With Juniper's PSDP [Junos SDK] we get all of the strengths and benefits of JUNOS and
we are able to leverage our internal development teams to enhance our network and
deliver the differentiated services that our customers require, both faster than our
competitors and at a lower total cost."
CustomerProfile
NTT Communications is the international and long
distance service arm of NTT (Nippon Telegraph and
Telephone Corporation), one of the largesttelecommunications companies in the world (ranked 44th
in the Global Fortune 500 list - 2009)
Challenges
Enhance IP network security, provide robust BGP Prefix
Hijacking (BJH) for Japanese Government Ministry of
Internal Affairs and Communications research project
Accelerate the pace of innovation enabling NTT
Communications to meet program commitments
Solution
NTT Communications developed and is enhancing aprevention mechanism application (IRR base route
validation) for Junos
Juniper platforms enabled JCS1200, T, M & MX Series
Result
Timely delivery of specialized security services, "BGP
prefix hijacking prevention".
Delivered solution on time to Japanese Government'sMinistry of Internal Affairs and Communications research
project
Field trial in large Japanese ISPs (plan)
Masato Minamisawa, executive manager of IP Technology Department,Broadband IP Service Business Division
NTT COMMUNICATIONS
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28 Copyright 2009 Juniper Networks, Inc. www.juniper.net
Juniper Networks Confidential
Audience Demographic
Reports
Offline demographic
data highly accurate to
Zip+4 and widely used
in traditional marketing
website
Feeva provides highly accurate
demographic audience reporting at the
site or campaign level
JNPR MX/M running
Feeva app
ISP
RTMS
Real time,accurately
targeteddemographic
advertisingto zip+4
UservisitsawebsiteenrouteJuniperrouter
insertsaFeevaTagintheHTTPheader
Website identifies Feeva Tag and calls
Feeva RTMS database to request realtime demographic data
Feevareturnsrobustandhighlyaccurate
demographicprofileatthezip+4level,
allowingthewebsitetoservethemost
qualifiedadinrealCme
NO PII data exchanged
NO client-side changes required
Standards based tag insertion
FEEVA TARGETED WEB ADVERTISEMENT
Additionaldetail
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