CONFERENCE SPONSORSHIP BROCHURE Global...

Global Scrum Gathering

North America | Europe | Asia

CONFERENCE SPONSORSHIP BROCHURE

To Sponsor a Gathering: [email protected]

Table of ContentsTop 3 Reasons to Sponsor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3About Gatherings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3About Scrum Alliance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3Attendee Demographics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4-5Attendee Companies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6Former Sponsors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7Sponsorship Packages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

EXCLUSIVE Title Sponsorship . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9Platinum Sponsorship . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10Gold Sponsorship . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11Silver Sponsorship . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12Sponsorship Benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

Event Sponsorships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13-19Sponsorship Benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13-14EXCLUSIVE Monday Mingle . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16EXCLUSIVE Happy Hour . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17A la Carte Sponsorships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19Contact Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

Global Scrum Gathering Sponsorship

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About GatheringsScrum Alliance® Global Scrum Gatherings offer practitioners worldwide the opportunity to come together to share their passion and knowledge about Scrum and Agile practices . Global Scrum Gatherings take place three times a year — so the Scrum Alliance community strives to make them extraordinary . You’ll hear presentations from experts in the field who will inspire you with stories of success, current implementation best practices, and creative applications of the Scrum framework . Meet people from around the world who share your passion and drive for making work more Agile . You’ll share experiences, learn new teaching methods, and return to your team energized and ready to reach the next level . You can also earn Category A SEUs toward your CSP certification by attending these events.

Scrum Alliance Vision + MissionVision: To guide and inspire individuals, leaders, and organizations with practices, principles, and values that create workplaces that are joyful, prosperous, and sustainable .

Mission: To Transform the World of Work

1Target audience of passionate Scrum and Agile practitioners walking through

the exhibit hall throughout the majority of the Gathering .

260% of gathering participants are first-time attendees, eager to bring

back information and solutions to their organizations to implement Scrum more broadly and effectively .

3Attendees consist of Scrum and Agile practitioners, product owners, developers,

and trainers and coaches . So your message is being viewed and captured by individuals from every level of the organization .

To Sponsor the Global Scrum Gathering®

Top 3 Reasons


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56%were first-time ScrumGathering attendees

31countries were represented — 87% from USA

Analyst

Practitioner

Manager

Senior Manager

Director

Executive

C-Level

Academic

1-100

101-500

501-1000

1001+

1-2

3-5

6-9

10-20

21+

None

Beginner

Intermediate

Advanced

Expert

Conference Attendee Data

Size of Scrum Teams

Job Category Average Company Size

Level of Experience with Scrum

14%

24%

28%

28%

34%

22%

15%

34%

23%

23%5%

12%

13%

8%5% 6%

0%

47%

27%

16%

10%

25%

1%10%

29%

35%

Attendees From our previous North American Conference


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48%were first-time ScrumGathering attendees

41countries were represented

Academic

Analyst

Consultant

Developer

Executive

Project Manager

Product Manager

Tester

User

Other

1-100

101-500

501-1000

1001+

1-2

3-5

6-9

10-20

21+

None

Novice

Advanced Beginner

Competent

Proficient

Expert

Conference Attendee Data

Size of Scrum Teams

Job Category Average Company Size

Level of Experience with Scrum

39%

12% 4%

17%

7%0%

0%18%

3%0%

44%32%

6%18%

17%

39%

19%

20%5%

34%

0%3%10%

23%

30%

Attendees From our previous European Conference


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Attendee Companies

North AmericaAdobe SystemsADP Payroll ServicesAlaska AirlinesAllstateAmerican ExpressBlue Cross Blue ShieldBrigham Young UniversityCapital OneCharles SchwabChoice HotelsCisco SystemsDellDeloitteFidelity InvestmentsGE CapitalHarvard UniversityHewlett-PackardIBM IntelJPMorgan ChaseLiberty MutualMcAfeeMicrosoftNikeNordstromPwCSouthwest AirlinesTicketmasterUSAAWells FargoXerox

EuropeAlfa BankAlfresco SoftwareAllianz Global Corporate & Spe-cialtyAmerican ExpressAustrian LotteriesAVG TechnologiesBarclaysBooking .comCambridge University PressCapcoCareerBuilderCisco SystemsDolby Germany GmbHDONG EnergyFAG Industrial ServicesFidelity InvestmentsGenerali Deutschland InformatikHewlett-Packard EnterpriseHotels .comIBMJohnson & JohnsonNokia Solutions and NetworksNordea Bank ABTomTomUBSUniversity of BelgradeUniversity of ViennaUniversity of TwenteVMware Inc .Volkswagen AG

AsiaADP Payroll ServicesAlibabaAutodesk, Inc .Baidu Inc .BBCBluecom BMW BoeingBosch InvestmentsBosch Power ToolsCareerBuilderCisco SystemsDaimler Greater ChinaDuke EnergyFidelity InvestmentsGE Healthcare Government Technology Agency of SingaporeHewlett-PackardIBMJD .comLANDESKLG ElectronicsMCIMicrosoftNikeOptimizely PALO ITPaypalPwCStandard Chartered Bank StanZen Ex Machina


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Former Sponsors


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SponsorshipPackages

Title Platinum Gold Silver


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Title Sponsor

As our Title Sponsor, you are our event partner, with exposure throughout our entire pre-event promotions, onsite presence, and post-event opportunities to continue to build relationships with this highly engaged audience .

Title Sponsorship includes all aspects of our digital marketing promotion, with website presence, email marketing, and social media . Further highlight your organization with track session sponsorship . Gain the opportunity to meet face-to-face with every attendee at your exhibit booth . This sponsorship gives your organization the chance to reach hundreds of thousands of Agile practitioners, managers, and executives within several industries through all of our marketing channels .

EVENT> Exhibit Booth in a premium location in the exhibit hall (10x20 booth)

> Your company logo shared on Conference Bag (or 50% of space)

> Logo(s) shared on conference badge holder (or 50% of space)

> Show two-minute video during general session promoting your company and brand *Not exclusive to Keynote

> Verbal recognition by Scrum Alliance during Gathering (Welcome remarks, Closing remarks, etc.)

> 1 Track Sponsorship (see pg. 19 for description)

> 6 complimentary Gathering registrations >2 booth worker registrations at $200/ea .

> Recognition in on-site materials (banners, slideshow, etc.)

> Lead retrieval scanner (included in package) *Location dependent

PRINT> Two-page spread advertisement inside of program guide

> 2 bag inserts (literature or swag) *ALL insertions require preapproval

> Recognition in all media and printed marketing materials

DIGITAL> 150-word description on website

> Recognition in all electronic marketing materials

> Logo with hotlink from the Scrum Alliance website to your company home page

> 1 e-blast message sent to all attendees on your behalf (pre- or post-conference) *Attendees may opt out

EXCLUSIVE

Title Sponsor


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Platinum Sponsor

Our Global Scrum Gatherings bring together more than 2,000 passionate Agile and Scrum professionals each year . With Platinum Sponsorship, you’ll be able to connect with the global community and attendees before, during, and after the event . Take advantage of this incredible value, which includes a premium location in the exhibit hall, complimentary registrations, and print and digital promotion of your brand .

EVENT> Exhibit booth in a premium location in the exhibit hall (dimensions TBD)

> 4 complimentary conference registrations > 2 booth worker registrations @$200/ea .

> Show a two-minute video during general session promoting your company and brand *Not exclusive to Keynotes

> Verbal recognition during conference (Welcome remarks, Closing remarks, etc.)

> Recognition in selected on-site materials (banners, slideshow, etc.)


PRINT> Full-page advertisement inside program guide

> 2 bag inserts (literature or swag) *ALL insertions require preapproval


DIGITAL> 150-word description on website



> 1 e-blast message sent to all attendees on your behalf (pre- or post-conference) *Attendees may opt out

Platinum


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Gold SponsorThe Global Scrum Gathering Gold Sponsorship package is offered to organizations that want a high-impact way of getting their brand and product to our attendees . Conference attendees range from practitioners all the way up to decision makers in their companies . A Gold Sponsorship package offers a great way to connect with each one of them .

EVENT> Exhibit booth in the Exhibition area (dimensions TBD)



> 3 complimentary conference registrations > 1 booth worker registration @$200/ea .


PRINT> Half-page advertisement inside program guide

> 1 bag insert (literature or swag) *ALL insertions require preapproval


DIGITAL > 100-word description on website



> Gold sponsors included together in post-event email to attendees

Gold


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Silver Sponsor

EVENT> Exhibit booth in the Exhibition area (dimensions TBD)

> 1 complimentary conference registration > 1 booth worker registration @$200/ea .




PRINT > Half page advertisement inside program guide


>1 bag insert (literature or swag) *ALL insertions require preapproval

DIGITAL

> 100-word description on website



> Silver sponsors included together in post-event email to attendees

Silver


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Sponsorship Benefits Title$35,000

Platinum $25,000

Gold $15,000

Silver $12,000

A la Carte $1,000-$4,000

Scrum Alliance event sponsor logo for your website √ √ √ √ √

Recognition on Global Scrum Gathering promotional eBlasts and Scrum Alliance Newsletters √ √ √ √ √

1 Conference Bag insert √ √ √ √ √

Recognition in all printed and digital marketing materials √ √ √ √ √

Verbal recognition during conference by Scrum Alliance √ √ √ √ √

Logo with hotlink from the Scrum Alliance website to your company home page √ √ √ √ √

Complimentary Registrations* √ √ √ √

Exhibit Booth Space √ √ √ √

Lead Retreival Scanner √ √ √ √

Company description on website √ √ √ √

1 e-blast message sent to all attendees on your behalf (pre- or post-conference)** √ √ √ √

Advertisement in Program Guide*** √ √ √

Show a 2-minute video during general session (Not Keynote specific) √ √

2nd Conference Bag insert √ √

Logo shared on conference badge holder √

Conference bag displaying your company logo √

Track Sponsorship √

* Number of complimentary registrations dependent on level of sponsorship** Title and Platinum sponsors receive stand alone e-blast . Gold and Silver are grouped into the same e-blast*** Size of Advertisement dependent on level of sponsorship

Sponsorship Benefits


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Sponsorship Benefits Title$35,000

Platinum $25,000

Gold $15,000

Silver $12,000

A la Carte $1,000-$4,000

Scrum Alliance event sponsor logo for your website √ √ √ √ √

Recognition on Global Scrum Gathering promotional eBlasts and Scrum Alliance Newsletters √ √ √ √ √

1 Conference Bag insert √ √ √ √ √

Recognition in all printed and digital marketing materials √ √ √ √ √

Verbal recognition during conference by Scrum Alliance √ √ √ √ √

Logo with hotlink from the Scrum Alliance website to your company home page √ √ √ √ √

Complimentary Registrations* √ √ √ √

Exhibit Booth Space √ √ √ √

Lead Retreival Scanner √ √ √ √

Company description on website √ √ √ √

1 e-blast message sent to all attendees on your behalf (pre- or post-conference)** √ √ √ √

Advertisement in Program Guide*** √ √ √

Show a 2-minute video during general session (Not Keynote specific) √ √

2nd Conference Bag insert √ √

Logo shared on conference badge holder √

Conference bag displaying your company logo √

Track Sponsorship √

* Number of complimentary registrations dependent on level of sponsorship** Title and Platinum sponsors receive stand alone e-blast . Gold and Silver are grouped into the same e-blast*** Size of Advertisement dependent on level of sponsorship

Sponsorship Benefits


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EventSponsorships


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Monday Mingle$12,000 1 Spot Available

The Monday Mingle is a three-hour event where most attendees, vendors, and speakers will be spending their Monday evening . Each Monday Mingle event Scrum Alliance has put on for conferences has had such positive feedback that it has become one of our staple events . Attendees look forward to the event after a long day of sessions .

Put your company in front of all those attending the evening event . Your company will have an exclusive evening to promote and market to the conference crowd . Here is what you can expect from being the Monday Mingle sponsor:

> Drink tickets featuring your company logo

> Recognition in all print marketing materials

• 100-word description on website

• Recognition in all electronic marketing materials

• Logo with hotlink from the Scrum Alliance website to your company home page

> Podium time during the Monday Mingle*

> Signage and logo recognition throughout the event

> 1 complimentary registration ($1,600 value)

> Exclusive space dedicated to Monday Mingle sponsor to host invitees (Great for client and prospective clients)

> 10 event invitations to pass out to clients

EXCLUSIVE

Monday Mingle


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*Venue Dependent


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Happy Hour$6,000 1 Spot Available

Following the second day of sessions, attendees are ready for a break and something to distract them from the extensive information download . Why doesn’t your company offer the attendees that mental break?

We have an EXCLUSIVE sponsorship hosting a 2 hour meet & greet an hour after sessions end on Day 2 . Join attendees for a cool, refreshing beverage and let them know about your company .

Happy Hour sponsorship includes:

> An exclusive e-blast invitation to all registered guests, featuring your company

> Chance to speak to all who attend the Happy Hour

> Signage and logo recognition throughout the Happy Hour

> 1 complimentary registration to the conference ($1,600 value)

EXCLUSIVE

Happy Hour


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Open Space$5,0001 Spot AvailableYour company logo is displayed on signage and the slideshow presentation throughout the entire Open Space sessions .

Lunch Sponsor$1,5003 Spots AvailableLunch on Day 1, Day 2, AND/OR Day 3 . Your company logo is displayed on signage and the slideshow presentation . Plus, choose either two minutes of podium time OR show a two-minute video promoting your company .

Break Sponsor$1,5003 Spots AvailableAM and PM breaks on Day 1, Day 2, AND/OR Day 3 . You provide a coffee mug, teacup, or reusable cool-beverage container with your company logo, and we’ll provide the beverages and treats, with a display of your containers and sign recognition . We’ll also allow your company to provide a looping video or PowerPoint presentation that will play during breaks, highlighting your company .

EventSponsorships

Included in Event Sponsorship:

> Discounted registrations: 20% off non-member pricing

> 50-word description on website



> Logo with hotlink from the Scrum Alliance website


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Badge Notepad Sponsorship EXCLUSIVE $5,000 1 Spot AvailableIn the back of the Program Guide will be an additional note section that attendees can use to take down information from their sessions .This is a chance to brand the pages of the note section within the Program Guide that is given to every attendee .

Social Media EXCLUSIVE $4,000 1 Spot AvailableYour company logo is displayed on the real-time Twitter fountain screens . Dedicated tweets are sent to all Gathering followers daily, and your logo will be on the mobile app with your website only one click away .

*Venue Dependent

Track Sponsor $3,0001 Spot AvailableAs a Track Sponsor you’ll be able to showcase your company logo next to the Tracks located in the program guide and also have the Company brand displayed in the sponsored track room .

Registration Desk EXCLUSIVE $2,500 1 Spot AvailableHotel will provide a small cocktail round table for company promotional material, and a representative will have an opportunity to welcome guests (along with registration staff) and introduce themselves on Sunday afternoon and Monday until 12 p .m . noon .

Keynote Sponsor EXCLUSIVE$3,000 Additional logo recognition where it relates to the Scrum Alliance-selected Keynote (e .g ., online, program guide description, introduction slides), plus two minutes of podium time to promote your company .

Breakfast Meet & Greet* $1,000Representatives from your company greet delegates as they arrive for breakfast on all 3 days and ask them to join you at a reserved table (with your company logo) to discuss your product or service .

A la CarteSponsorships

As an A la Carte Sponsor, your sponsorship includes:> Recognition in all media and printed marketing materials



*Must be a Silver sponsor or above to purchase a la carte packages


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Contact Information

Gathering Sponsorships:corporaterelations@scrumalliance .org

Marketingmarketing@scrumalliance .org

Mailing Address:7401 Church Ranch Blvd, Suite 210Westminster, CO 80020Phone: 855-GO-SCRUM

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