Conference : Silicon India ; Location : Mumbai ; Date : 30-04-2011
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Transcript of Conference : Silicon India ; Location : Mumbai ; Date : 30-04-2011
Conference : Silicon India ; Location : Mumbai ; Date : 30-04-2011
Presented by : Shivam Srivastava ; National Manager – Strategy;Sify Technologies (www.sify.com)
Topic : Digital Strategies 2010 – 11 @ Sify.com
Case Study – Cricket World Cup 2011 @ Sify • Objective: Creating a mega event around CWC and marketing
the same through Social media; rich interactive content and other networks.
• Key Differentiator: Application, Widget which could be plugged into social media platforms.
LIVE Match Cricketer Look - AlikeCrickTweet
Partners for the CWC event:
S. No. Advertiser Brand1 Procter & Gamble Head & Shoulders2 LG Electronics India LG Lead 11 Corporate3 Adidas Adidas Cricket4 Lenovo Laptops5 Coca Cola India Coke BRRR
Reach: 130 Million Page Views and 5 Million Unique UsersAchievement &Learning:
1)LG was the “most talked brand” during CWC 2011.2)Brands got great traction on social media via interactive applications.3)“No. 1 in time spent per visit”. User stickeness4)On Comscore Matrix under Sports Category Sify gained No. 3 Rank.
User clicks ‘Play’ to begin
Note: The application to start the video from the point user enters.For example: If the user has come after 3 hours late into the match, the application will start the video from that point onwards
Interactive LIVE Match : Application Flow & Mocks
Match Screen:
Social Media Sharing Area
> Team names and Venue with Batting & Bowling status display
Branding
Facebook ‘like’ unit
Play:Non-strike batsman (Small circle)
Batsman on strike (bigger circle)
Fielders:Field position to change with each over
Wicket keeperBowler
•Bowler, wicket keeper and fielders to change position after each over•Batsman dot colours to change to country/ uniform specific colours (IF technically possible)•For animation sequence and effects please refer to the attached flash file
Live score, changes on the fly
Indicates 4 - boundary
Play:
Indicates 6 - boundary
Play:
Play:
Indicates fall of wicket
Play:
All dots (fielders) to join and make a bigger circle once a wicket has fallen
Play:
•Bowler, wicket keeper and fielders to change position after each over•Batsman dot colours to change to country/ uniform specific colours (IF technically possible)•For animation sequence and effects please refer to the attached flash file BACK
CrickTweet : Application Flow & Mocks
Main Screen:
Social Media Sharing Area
Facebook ‘like’ unit
Recent searches will appear here in scrolling fashion
(these keywords will be moderated)
Find out what people say about cricketers
Sachin
Type a keyword and select ‘GO’ to proceed
OR
Just click on a available keyword
The Tweets:
Social Media Sharing Area
Find out what people say about cricketers
Portrait image is formed
Text in white are all the tweets
Find out what people say about cricketers
Portrait image is formed
Text in white are all the tweets
When users moves the mouse over the word, it will get highlighted and a pop-up will show the actual tweet that includes the searched key word.
The popup to close on mouse -out
The Tweets:
Find out what people say about cricketers
User can even mouse over outside the picture area
Even if the user does not mouse over on the picture, the application should automatically display pop-up of each tweet one by one in an interesting animated fashion.
The Tweets:
BACK
Cricketer Look – Alike : Application Flow & Mocks
1/19
Main Screen:
Branding area Social Media Sharing Area
Top most matches profiles.
Application branding Application description Facebook ‘like’ unit
Link to sponsor’s page
User photo will appear here
Intro text OR important messages
1/19
Comparing:
User clicks on the button to start comparing
Change
Takes user to the ‘Browse and upload’ screen
User selected photo
Back
Results:
Takes user to the ‘Login’ process screen
BACK
Thank You !!