C o n f e r e n c e

November 5-7, 2018

Chicago

The Raddon Conference is a forum to share and discuss ideas on the latest challenges

facing financial institutions. Raddon strategists and other thought leaders will lead

conversations about facing those challenges, with insights from consumer and small

business research and data analytics and actions via marketing and business strategies.

C o n f e r e n c e

C o n f e r e n c e

CEO

SVP/Marketing

CMO

VP Branches

VP Retail Banking

VP Digital Channels

EVP/Chief Strategy Officer

Director of Marketing

VP Branch Experience

Chief Data Officer

CXOCOO

Product Development Specialist

Data Analyst

Conference

Schedule C o n f e r e n c e

NOV 5Monday

Registration Opens

General Sessions

Concurrent Breakouts

Welcome Reception

10:00 am

1:00 pm

4:00 pm

6:00 pm

NOV 6Tuesday

Breakfast

General Session

Concurrent Breakouts

Concurrent Breakouts

Lunch

General Session

Concurrent Breakouts

Concurrent Breakouts

8:00 am

9:00 am

10:30 am

11:30 pm

12:30 pm

1:30 pm

3:00 pm

4:00 pm

NOV 7Wednesday

Breakfast

Concurrent Breakouts

Concurrent Breakouts

General Session

Closing Remarks

7:30 am

8:30 am

9:30 am

10:45 pm

12:00 pm

Featured

Keynote

The Big Deal About Big Data: Into the Mysterious World of a "Thinking" Business Is there a more frequently used term than Big Data these days? It's changing the world, but we

don't yet know how it will sell, operate, learn, heal, and determine big decisions. In this session

audiences get a quick framework by which to identify and understand Big Data (hint: it's more than

Tweets and Facebook "likes"), and how it's being used across industries to transform the norm. In

addition, get insight into what modern analytic architectures look like—you'll hear about

governance, data lakes, snow flakes, and more. Zikopoulos will leave you with not only a great

understanding of Big Data, but also how you are going to change the world with it.

C o n f e r e n c e

Paul ZikopoulosAward-Winning Author, Speaker, Future Trends Expert, and VP

of Big Data & Cognitive Systems at IBM

Featured

Keynote

Data Driven Industry Insights: An Examination of the Opportunities and Threats Emerging TodayEconomic and demographic factors, along with evolving consumer preferences continue to

drive the direction of the industry. Data and analytics have increased exponentially in

importance to the success of your organization. In addition, brand strength and service quality

continue to be critical to growth. What are the major industry trends in these areas? How will

our industry be impacted by these trends over the next three to five years? In addition, how

will segmentation and market targeting change? We at Raddon believe we are rapidly

evolving to a “segmentation of one.” Join us in this session at we examine the evolution of the

21st century financial institution.

C o n f e r e n c e

Bill HandelVice President, Research and Chief Economist, Raddon

Featured

Keynote

Leveraging Artificial Intelligence to Out-learn & Out-service the CompetitionThere was a time when financial institutions could ask customers who were visiting a branch if

they were interested in additional products or services. However, the explosive growth of

digital banking has largely eliminated that opportunity.

But rather than guess what customers want, what if you could ask them while they are using

digital banking channels?

In this presentation, Devon Kinkead, will discuss how financial institutions can adopt artificial

intelligence (AI) to have brief, user-specific conversations with digital banking users. The

presentation will examine how this new way of engaging with digital users can help reduce

attrition and delinquency while generating more business and building a strong community.

C o n f e r e n c e

Devon KinkeadCEO, Micronotes, Inc.

Featured

Keynote

Humanizing Data – Using Transaction Data to Map Human NetworksEach of us belongs to overlapping human networks, often centered around home, work,

school, worship or shared interests. Facebook and other social media platforms have

provided a utility to plot these networks, opening the door to previously untapped marketing

opportunities. However, as consumer privacy concerns regarding the use of this personal

information increases, much of it may remain out of reach for marketers. In this session, Brian

Ley, founder and CEO of tech start-up Alpharank, will explore alternative methods being used

to infer connections between customers by using anonymous transaction data.

C o n f e r e n c e

Brian LeyCEO and Founder of Alpharank

Industry

Panel

Success with DataJoin us for a panel discussion with several industry leaders in the effective use of data. These organizations have taken

the lead in exploiting the vast amounts of information that our interactions with our members generate on a daily basis.

They have identified ways to use data to effectively stem attrition, generate new growth, and enhance member profitability.

These real life practitioners will provide you with examples that you will be able to use in your own financial institution.

C o n f e r e n c e

Breakout

SessionsC o n f e r e n c e

Attrition: Using Data to

Understand Whom to

Keep and Whom to Lose

Not all customers are created equal.

Using behavioral data, profitability

analyses, and predictive modeling

can help an institution find those at-

risk customers it wants to keep and

those who could be better served

elsewhere. Attend this session to find

the tools to understand your retention

and three strategies to manage it.

Customer Loyalty - The

USAA Difference

Customer loyalty can be integral to

long-term growth and profitability, but

simply having a consumer's most

active checking account is not

enough anymore. Attend this session

to discover the seven keys to loyalty

and the one weird trick that USAA

uses to generate industry-leading

loyalty in its membership.

Determine Correct

Segments for Loss Pooling

Establishing appropriate

pools/segments for your Credit Union is

about more than just fulfilling the

requirements of the CECL

pronouncement. It is about your future.

In this session, learn how to think about

your CECL data collection and

segmentation from a strategic

perspective. The insights gained from

a strategic approach can inform your

key business strategies, from reserve

optimization, product mix and pricing,

to future growth and expansion.

Breakout

SessionsC o n f e r e n c e

Elements of Exemplary

Customer Experience

What does it take to turn an ordinary

customer interaction into

extraordinary? During this session

we’ll help you understanding your

customers’ point of view and provide

guidance on educating your

employees about their needs. In our

service-driven industry, your

organizations ability to provide

exemplary service is essential to

facilitate growth.

Designing the 2020 Branch

For decades, branches served as the

dominant delivery channel for financial

institutions. But now with the ubiquity of

online banking and the rapid ascent of

mobile banking adoption, branches are

serving less as transaction centers while

still holding value to the consumer as

sales and service centers. In turn,

financial institutions are compelled to

reevaluate the role and design of their

branches. This session will examine

consumer expectations of branches and

explore the emerging trends in branch

design so banks and credit unions can

continue to serve their customers and members effectively and efficiently.

Management’s Impact on

Employee Performance

Raddon research shows that

organizations that demonstrate

successful performance are being led

by effective management teams.

During this session we’ll explore the

effect that management has on

employee engagement and the overall

productivity of the organization. We’ll

discuss the skills and training programs

that are essential to building strong

leaders that motivate employees and

produce results.

Breakout

SessionsC o n f e r e n c e

Millennials: Attracting,

Nurturing and Retaining

Talent

The Millennial generation is now

dominating the workforce. Do you

know how to entice this group to stay

with your organization longer-term?

Above all, Millennials want to feel a

strong connection to the organization.

During this session we’ll discuss the

needs of this generation and how to

accommodate their appetite for

career development and

advancement.

Mobile Banking: Moving

from Downloading to

Engagement

Smart devices have changed nearly

every aspect of banking, from how

mobile bankers check their account

balances to how they pay for

purchases. Mobile banking can be

the stickiest service yet, but only if

consumers are engaged. This

breakout discussion will highlight

unique segmentation and strategic

deliberations for all institutions to

consider in order to move their mobile

consumers to the next level of

engagement, efficiency, and an

overall increase in added value for the institution.

Small Business: Access to

Credit

It can be argued that small businesses are

the lifeblood of the American economy. But

following the financial crisis, major banks

pulled back sharply on small business

lending leaving small businesses with

reduced access to credit that is vital to

their operations and growth. Today, small

business optimism is at an all-time high

and nearly half of these firms are

expressing demand for a loan in the next

twelve months. This session will highlight

the credit needs and expectations of small

businesses and provide attendees with

insights, tactics and strategies on how their

institution can profitably capitalize on this

opportunity while helping to fuel continued

economic improvement and growth within

their local markets.

Breakout

SessionsC o n f e r e n c e

Strategic Planning: Using

Data to Find your

Competitive Advantage

In a commodity industry, success can

be as simple as playing to your

strengths. This session will explore

using data and analytics in your

strategic planning process. From

benchmarking to customer and

market research, understanding your

competitive advantage can lead to an

actionable plan, set for success.

The Art of Onboarding

Savvy marketers know that the best

time to cross-sell customers and to

build engagement is in the days and

weeks after beginning the

relationship. Too few financial

institutions effectively onboard,

however. Attend this session to learn

the tactics for effectively deepening

relationships on the front end, to set

appropriate goals, and to use the

data you have to put the right offers

to the right consumers.

The Do’s and Don’ts for

Employee Incentives

Many financial institutions use

incentives to drive sales culture

initiatives. Raddon research tells us

that money or incentives are not the

only driver of employee satisfaction

and engagement. In this session we’ll

discuss key employee motivators that

drive organization success and best

practices for developing incentives that reward employees and produce results.

Breakout

SessionsC o n f e r e n c e

The Future Is Now:

Disrupting the Payment

Environment

Technology is profoundly reshaping the

payments ecosystem. Online commerce

and mobile payment functionality has

wrought significant disruption within this

arena and threatens a critical revenue

stream for financial institutions. In this

session, we’ll look at trends in

consumer use of recent entrants such

as Apple Pay and Samsung Pay as well

as P2P solutions like PayPal, Venmo

and Zelle, and identify ways that

financial institutions can effectively

compete in this space, preserve non-

interest income and remain relevant to

consumers and their changing purchase

and payments behaviors.

Using Data to Drive Real

Estate Lending

With rates rising, the refinance boom is

well and truly over. Yet real estate lending

remains competitive and necessary for

many institutions' balance sheets and

bottom lines. Attend this session to

discover how to use big data to find

consumers in the market, how to target

and communicate offers, and how to

structure equity lending effectively.

Understanding Your BrandReview of Latest Research From

Brand Benchmark Survey

This session is exclusively for institutions

who participate in the Brand Benchmark

Study program. During this session we’ll

help participants understand the

strengths and weaknesses of their brand

within the markets they serve. The

discussion will include a review of insights

drawn from our individual market analysis

and survey results focused on awareness

of the organization’s brand and how it

resonates relative to the competition.

Breakout

SessionsC o n f e r e n c e

Understanding Your EmployeesReview of Latest Research From the Viewpoint

Employee Survey Program

This session is exclusively for Viewpoint Employee

Survey program participants. During this session we’ll

review the key challenges facing workforce

development in the financial services industry.

Participants are encouraged to bring their most recent

employee survey findings to reference and gain a better

understanding of employee sentiment and how it effects

their brand. Participants will share insights and best

practices for increasing employee engagement,

advocacy and leveraging employee assets to maximize

the organization’s goals and objectives.

Understanding Your CustomersReview of Latest Research From Relationship

Survey and Touchstone Metrics Programs

This session is exclusively for Relationship Survey or

Touchstone Metrics program participants. Participants

are encouraged to bring their most recent survey

findings to reference and gain a better understanding

of their customers’ sentiment and how it effects their

brand. Share insights and best practices for

increasing customer loyalty, targeting and facilitating positive growth for your organization.

Breakout

SessionsC o n f e r e n c e

Updating Your Deposit Strategy Playbook

Since the start of 2017, the Federal Reserve has lifted

interest rates six times, with another increase expected in

December. In this same period, the industry has continued

to experience strong loan growth. We are on a collision

course, with liquidity concerns surfacing as rates continue on

their upward trend. The impact could be a significant

increase in cost of funds and downward pressure on

margins. In this environment, it is critical to develop a cogent

deposit strategy which addresses both short term liquidity

concerns but also addresses the longer term issues

regarding deposits, such as the generational transfers which

will accelerate over the next ten years. This session will

utilize Raddon research on deposit behavior and our analysis

of deposit behavior at our client financial institutions to help

you begin to design an effective deposit strategy which can

help you with both deposit retention and acquisition.

Loyalty and Engagement – Marrying

the Customer Experience to

Employee Engagement

Raddon's research shows that the connections

between employee and customers are key drivers of

loyalty for both groups. During this session we’ll

explore the contributions that employee and

customer engagement make towards the financial

success of the organization. You’ll walk away with

practical ideas about how to motivate employees to

be true brand advocates as well as the key factors

that influence customer loyalty.

Conference

VenueSpecial Room Rate For

Raddon Conference Attendees

$279Per Night

Nov 4-7

The reduced rate is only available until

October 15, 2018 or until rooms sell out.

DOWNTOWN CHICAGO

Register Today!raddon.com/events/raddon-conference

C o n f e r e n c e