Conference “European Creative Industries: Coherent Policy in a Global World”

3-4 May 2007, Berlin, Germany

Panel “Fashion Industry”

Signe KiviRector of Estonian Academy of Arts

signe.kivi@artun.ee

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Estonian Academy of Arts

has been founded in 1914.

Number of students:

* 727 BA students

* 254 MA students

* 34 Doctorate students

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Estonia in numbers

• Population (1 January 2007) 1 342 000

• Average monthly gross wages and salaries (2006) 713 EUR

• Employment rate (2006) 62%

• Unemployment rate (2006) 6 %

• Gross domestic product (GDP) change in constant process, over previous period

– 2002 – 8 %

– 2003 – 7 %

– 2004 – 8 %

– 2005 – 10 %

– 2006 – 11 %

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The volume of Estonian creative industries is:

•20 000 employees;

i.e 3% of the entire labour force;

•The field includes over 2300 companies;

i.e 6% of the general number of operating business companies;

•The proportion of creative industries in GDP is about 3%;

INTRODUCTION RESEARCH OF ESTONIAN CREATIVE INDUSTRIES

The first research of Estonian creative industries - end of 2005/beginning of 2006

Ordered by the Ministry of Culture in cooperation with the Ministry of Finance and the Ministry of  Economic Affairs; main operators: the Estonian Institute of Conjuncture and the Estonian Institute of Forward Studies

The research covered: - from one side: economic mapping - from the other side: possible trends of development of creative industries

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Ltd Baltika Group

The Baltika Group is a rapidly growing fashion retailer in the Baltic States and Eastern Europe.

The Baltika offers new fashion goods every week and assures high availability of basics.

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The brands of Baltika Group

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ERKI Fashion Show

• It all started in 1982, when fashion students from the Art Academy of Estonia organized their own fashion show called "ERKI Moeshow".

• The idea of ERKI Moeshow has always been to allow young designers to live out their craziest and most extreme ideas, to present them on catwalk, to compare their creations with other talents and to see the reactions of the public.

• The show is organized by the team of Estonian Academy of Arts and carried out by professionals (stage directors, lighting, video and sound specialists, etc).

• This year the event took place in a big theater. 25 designers (or groups of them) participated and there were seats for 1 000 people.

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ERKI Moeshow

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HULA

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Role of non-material value

in the economy increases!

Success depends on the ability

to retain balance and integrity!

Role of creativity for the

achievement of success increases!

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rtsDesigner Reet Aus: “To create only as

necessary, not to create the need!”