1

CONFERENCE CALL AND WEBCAST 3Q16 AND 9M16 RESULTS

2

Growth in “same stores” of 3.9% in 3Q16 and of

5.5% in 9M16.

Gross Revenue

Gross Revenue / Net Revenue

+1.5%

3Q16

4,725

3Q15

4,654

3Q14

4,194

3Q13

3,537

3Q12

3,057

3Q11

2,647

3Q10

2,558

1,612

3Q10

1,422

3Q16

2,605

3Q14

+5.5%

1,985

3Q12 3Q15

2,469 2,228

3Q13

1,806

3Q11

CONSOLIDATED R$ MM

PARENT COMPANY Tax changes occurred in

2016 impacted the relationship between GR

and NR.

3Q16 RESULTS

Gross Revenue PARENT COMPANY R$ MM

Gross Merchandise Volume

R$ 5.2 billion +7.1%

+10.6%

CAGR

+10.8%

CAGR

9M16

+2.1 p.p.

114%

116%

9M15

Consolidated Gross Margin

+1.1 p.p.

Parent Company Gross Margin

+1.1 p.p.

3

-0.7 p.p.

3Q16

14.9

3Q15

15.6

3Q14

16.6

3Q13

17.1

3Q12

15.9

3Q11

15.2

3Q10

17.4 -0.1 p.p.

14.9

3Q16 3Q15

15.0

3Q14

15.1

3Q11

15.2

3Q10

15.4

3Q13

15.3

3Q12

14.6

CONSOLIDATED PARENT COMPANY

% NR 3Q16 RESULTS

R$ 592 MM -5.8%

14.9% of NR -0.7 p.p.

R$ 335 MM +3.3%

14.9% of NR -0.1 p.p.

SG&A

SG&A

SG&A

SG&A

4

453407

342295

260216

163

3Q16

20.1

3Q15

18.8

3Q14

17.6

3Q13

17.1

3Q12

16.9

3Q11

15.8

3Q10

13.6

595

533478

403352

294287

15.0

3Q15

13.2

3Q14

13.1

3Q13

13.1

3Q12

13.2

3Q16 3Q11

12.8

3Q10

12.9

CONSOLIDATED PARENT COMPANY

+18.6%

CAGR +12.9%

CAGR

Aj. Ebitda Margin (%NR)

Aj. Ebitda (R$ MM) 3Q16 RESULTS

R$ 595 MM +11.5%

15.0% of NR +1.8 p.p.

R$ 453 MM +11.2%

20.1% of NR +1.3 p.p.

EBITDA

EBITDA Margin

EBITDA

EBITDA Margin

5

VARIABLES BALANCE

Launchement of new financial products/services;

Operational efficiency and pricing.

Evolution of logistics/supply projects;

+800 stores until 2019; G

RO

WTH

PROFITABILITY

Private label brands;

6

Human resource management

Comercial optimization

Understanding customer behavior

Operation Clients Supplies Transactions

Ocean of data

Real time data using algorithms and intelligence

Automatic analysis and recommendations to the Company areas

BIG DATA

7

585

422

304

183

6221

28x

3Q16 2Q16 1Q16 4Q15 3Q15 2Q15

Diversity: Games, Softwares and Services

Partnership with Blackhawk Networks

Total of Issued Cards (thousand)

FINANCIAL PRODUCTS AND SERVICES

Diversity: “Diaper Gift Card”, “Chocolate Gift Card”...

Convenience to give a gift

CREDIT CARD GIFT CARDS LICENSED CARDS

8

In line with the strategy of expanding the offer of our exclusive products we launched, this

quarter, news.

PRIVATE LABEL

9

Assortment reformulation

Quality: excellent cost-benefit

Exclusive advantages with

+AQUI Card

APPAREL DEPARTAMENT

In accordance with the strategy of the department reformulation, we continued the process of expansion and improvement of apparel department.

Approach of the suppliers

Expansion of the apparel

department

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INITIATIVES AND RECOGNITIONS

Best company in customer service in the “retail chain” category, according

to Época Reclame Aqui

1st place in the “department stores, home articles and general

merchandise” category by SBVC

Commitment to sustainability and social responsibility

11

NEW CLIENTS¹

+ 375

Thousand

MARKET SHARE (%)

27.1 % +1.2 p.p.

MOBILE (% Traffic)

52.2 % +17.4 p.p.

MARKETPLACE (% Total GMV)

18.7% +8.7 p.p.

TOTAL GMV (R$)

3,060 MM +15.8%

MARKETPLACE GMV (R$)

571 MM +117.2%

Marketplace GMV LTM¹: R$ 1.7 Billion (+203%)

1 Last twelve month 11

B2W DIGITAL – 3Q16

12

Conference Call and Webcast 3Q16 and 9M16 Results

Investor Relations

http://ri.lasa.com.br/en investidores@lasa.com.br

Phone.: + 55 (21) 3523-7299