C O N F E C T I O N S

This guide can help you find delicious inspiration for new flavors of gummies, hard candy, and other confections.

Why do seasonal flavors appeal to consumers?

• Candies created with in-season flavors create excitement and elevate the taste experience.

• Consumers associate seasonal flavors with freshness, nostalgia, and celebrations. Seasonal items evoke images of being homemade and carry associations with happy memories and tasty treats.

• And limited-time-offers (LTOs) in a season entice consumers to try a flavor that may not be around long-term.

You can attract new customers with seasonal flavors and keep them curious about what’s coming up next!

You'll find product numbers and recommended usage rates for each seasonal flavor. Ordering samples is frictionless through FLAVORUSH, our online portal.

Flavor the Seasons!

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SPRINGFlavor Number UsageBanana 11466 2.00%

Berry Lemonade 11327 1.50%

Coconut 893 1.50%

Ginger Ale 11778 2.00%

Green Tea 11883 0.30%

Lemon 11405 1.50%

Mango 11434 2.50%

Margarita 11881 0.3%-1.5%

Strawberry 10771 1.50%

SUMMERFlavor Number UsageBlackberry 11982 1.40%

Blueberry 12298 1.00%

Blue Raspberry 10787 3.00%

Cherry 805 2.00%

Cotton Candy 13336 1.00%

Lemon Water Ice 1167 1.50%

Peach 12373 1.50%

Raspberry 878C 1.50%

Tart Cherry 10128 1.50%

Sweeten the Summer with Flavor

From the first beach trip through the dog days of summer, consumers look for flavors that refresh and delight.

Summer fruit flavors range from sweet blueberries to tart raspberries and cherries. Summertime memories of lemon ice and cotton candy can link powerfully with confections.

Wake up with the Flavors of Spring

When Spring arrives, consumers shake off the weight of winter and begin enjoying sunnier, longer days.

People also start looking for fresher flavors, but nothing too strong or loud. Light, bright, and exciting flavors can draw a crowd and leave them smiling.

delivering joy through flavor® delivering joy through flavor®

WINTERFLAVOR NUMBER USAGEAlmond 64 1.00%

Apple (Honey Crisp) 12085 2.00%

Banana 11466 2.00%

Blood Orange 10364 1.25%

Caramelized Citrus 13656 1.50%

Egg Nog 13052 2.00%

Gingerbread 984 1.50%

Orange 34 1.25%

Peppermint 367 0.50%

FALLFLAVOR NUMBER USAGEApple 11429 1.50%

Apple Pie 11876 0.30%

Caramel 1964 1.00%

Coffee 10497 1.50%

Concord Grape 10932 1.50%

Honey 4134 1.50%

Maple 10825 2.00%

Plantation Praline 11900 2.00%

Pumpkin Pie 10862 2.00%

Delight in the Flavors of Winter

Winter flavors can be warm and cozy like gingerbread, holiday-bright like peppermint, or add a burst of citrus-y sunshine to a winter day.

While these recommendations have strong links to winter, some flavors like almond or orange have year-round appeal.

Savor the Flavors of Fall

Fall is a comforting season marked by the return to school, getting close to family and friends, and preparing for winter.

As the days get shorter and the temperature starts to drop, consumers look for familiar spicier scents and tastes of fall fruits.

delivering joy through flavor® delivering joy through flavor®

© Calendar of Flavors, 2020 – National Flavors

3680 Stadium PKWY Kalamazoo MI 49009 nationalflavors.com 1 (800) 525-2431

Ready to start planning delicious LTOs for your customers? Set up your FLAVORUSH account at

www.nationalflavors.com

Why Partner with National Flavors

Offering flavors your customers will crave often starts with an idea or emerging trend.

• We develop flavors by combining our skill, passion, and intuition with scientific precision and creativity.

• We test in your application to ensure products perform as expected.

• Production methods deliver consistent batches that meet standards for flavor and regulatory compliance.

• SQF level 2 certification for our facility assures product safety and quality.

• We offer a 5-day lead time on most products.

• Our Michigan location lets us make quick shipments to both coasts and the Midwest.

• And you can get your seasonal flavors in front of consumers faster with your free FLAVORUSH account.