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Transcript of keralachamber.inkeralachamber.in/filestore/media/magazine/August... · Concretising cities are...

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04|Kerala Chamber Business News|

CONTENTS

06. Editorial

08. For a new state - cover story

10. Budget comments

12. Highlights of the Budget

14. Coming to India and making

16. India Inc’s revenue to rise

18. Local firms most transparent

20. Nation is now home to 2,36,000 millionaires

21. Chamber events

22. Real Estate could be exempted

25. Chamber events

26. Interview with Mr. Joy Alukkas

28. Concretising cities are becoming heat islands

32. Domestic air passenger growth hit record

34. Skilling to become mandatory in Govt tenders

36. Why are so many Chinese phone prands now in India

38. 16 simple social skills that will make you more likable

40. The unconscious power of brands

42. Interview with Mr. S.P.Pannu

44. Successful selling only begins with the sale

46. Rolls-Royce launches dawn in India

47. Jaguar XE prestige

48. Trade fairs in India

49. International events

50. Newsmakers

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Managing Editor | K.N.Marzook

Editorial Board | Raja Sethunath

| K.M. Abdulla

| Dr.Thomas Nechupadam

| Rajesh Nair

| Lekha Balachandran

Secretary,KCCI | A.J.Rajan, I.A.S (Retd.)

| G.Venugopal

Associate Editor | K.Balakrishnan

Chief Designer | M.J.Avarachan

Edited, conceived and designed [email protected]

Printed at Sterling Print House, Ernakulam

Vol. No. VI | Issue No. IX | Price Rs. 25

The views and opinions expressed herein are notnecessarily those of Kerala Chamber of

Commerce and Industry

TRIVANDRUM REGION

TC 26/114 (38), 3rd Floor Capitol Centre,

Statue Jn., M. G. Road, Trivandrum.

Ph: 0471-257 0161

Email: [email protected]

CALICUT REGION

Khaleej Mall, Bypass Road,

Govindapuram, Calicut-673016.

Ph: 0495-274 2929.

Email: [email protected]

COCHIN EXIM HELP CENTRE

'Ninans', V Cross Road, W. Island,

Cochin-682003. Ph: 0484-266 7407.

E-mail: [email protected]

COCHIN AIRPORT HELP CENTRE

Space No:16, Canopy Retail Building

CIAL, Nedumbassery. Ph : 0484 - 2610490

E-mail : [email protected]

CALICUT EXIM HELP CENTRE

KSIE Cargo Complex, Room No. 6,

Calicut Airport, Karipur PO,

Malappuram- 673638. Ph: 0483- 2715044.

E–mail : [email protected]

TRIVANDRUM EXIM HELP CENTRE

KSIE Air Cargo Complex (Exports)

KSEB Jn., Chackai, Trivandrum- 695008.

Ph: 0471 - 2922364.

E – mail : [email protected]

WALAYAR CHECK POST HELP CENTRE

Walayar, Palakkad- 678624.

Ph: 0491-286 3212, 8547663885,8281152515

E-mail: [email protected]

VAZHIKKADAVU CHECK POST HELP CENTRE

Room No: 4/693A,

Near Vazhikkadavu Sales Tax Check Post,

Annamari, Vazhikkadavu P O, Malappuram-679333.

Ph: 9846616145

E- mail : [email protected] 

AMARAVILA CHECK POST HELP CENTRE

Shop No: 228/11, Opp: Checkpost

Amaravila.P.O, Neyyattinkara,

Trivandrum- 695121

Ph: 0471-2227775, 9446476700

E- mail : [email protected]

06|Kerala Chamber Business News|

Dr. Issac Keeps Kerala Budget Populist

with a Vision for Infrastructure

Dr. T.M. Thomas Issac has tried his best to avail all

the opportunties to receive money from all the sources,

without hurting the public opinion about the newly

elected government. In the budget for 2016-17, he has tried to explore all

new avenues for money and at the sametime making it populist to impress

the multitudes.

The biggest hit among his proposals was “Fat Tax.” Though it was

originally a suggestion from a commonman that led to the proposal, the

Finance Minister used it very tactically.

He proposed 14.5 percent of tax on unhealthy junk food items, at a time

when fast food joints are mushrooming in the state. He was sure that only

multinationals such as McDonald’s, Pizza Hut or Burger King will be affected

by the proposal and there will no public outcry against the raise. He has left

the local food items untouched.

There were huge supporters for the new tax, as fear has been ramping

up on increasing obesity and other lifestyle disease among the young

generations in this consumer state. Moreover, there were wide media

attention nationally and internationally. Gujarat government has decided to

adopt the same tax there and Dr. Issac could count it an appreciation.

Dr. Issac proposed infrastructure bonds as an extra-budgetary resource

for infrastructure development. He plans to use Kerala Infrastructure

Investment Fund Board as a vehicle to attract funds. The government need

to introduce new legislative changes to implement this proposal.

Looking up, the Finance Minister plans to launch a scheme to tap solar

energy from roof tops to the tune of 1000 mega watts. He taxed owners of

aged vehicles through a green tax and plans to raise social welfare pensions

to Rs. 1000 a month.

The changes in tax for land dealings have attracted criticism in the

Niyamasabha during the budgetary discussion. However, Dr. Issac was firm

on the tax proposals.

It is to be noted that the Finance Minister has responded positively to

the need of an independent mechanism to settle the grievances related with

commercial taxes.

K.N.Marzook,

Managing Editor

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The revised Kerala Budget 2016-17, was presented by Dr. T.M Thomas

Isaac, Minister of Finance received pretty much positive reviews from

all corners. The budget aims to give a big thrust to infrastructure

development, most of it using extra-budgetary resources; the budget is

also welfare oriented providing a helping hand for the vulnerable sections

of the society. The finance minister also aims to make the State finance on

the safer side with some innovative

fiscal correction methods. The

highlight of the budget is a mega

12,000 crores package to ease

economic slowdown by taking up

infrastructure projects. This massive

capital will be raised through KIIFB

(Kerala Infrastructure Investment

Fund Board). The budget proposes

legislative changes to raise funds.

Funds will be also sourced by issuing

bonds and from banks through terms

loans at low interests.

The overall response from the

industry bodies in Kerala was positive.

The big push for infrastructure will

help industrial development. The

announcement of Kochi-Coimbatore

hi-tech corridor at a cost of 1375

crores is considered a major

initiative, the corridor is beloved to

bring an industrial growth and

employment opportunities to Central

Kerala. The corridor will also help

boost the IT industry. The renewed

emphasis on tourism was lauded by

industry experts. They also

welcomed the efforts to modernize

check posts to reduce delay in

transportation time, but they were

apprehensive about the idea to

continue operating the check posts

even after the implementation of GST

(Goods and Service Tax)

08|Kerala Chamber Business News|

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A string of Agro parks is to be

established at a cost of 5100 crores

and another 5000 crores is

earmarked to setup multipurpose

industrial zones. These two proposals

will ensure agricultural and industrial

growth in the state. Renewable

energy especially solar energy will

be given much more emphasis. There

is a plan to install rooftop solar

systems on housed across the state,

in an effort to produce 1000 MW of

electricity. In a very innovative

decision, the minister proposed in the

budget to give 2 LED bulbs to every

household which is in effect save 250

MW of electricity, which is more or

less equal to medium scale hydro

electric plant would generate.

Green and Fat

Implementation of two taxes,

namely the Green- Tax and the Fat-

Tax may be considered as the most

revolutionary yet controversial

decisions in the budget. The green

tax which adds an additional 10%

burden on old diesel vehicles is

considered to increase the

transportation costs and thereby

affecting the common man

straightaway in the form of price hike

in essential commodities.

Considering the fact the there is a

increase in tax on coconut oil sourced

from other states and packaged

wheat products, industry bodies

suggest that the common man’s

budget will go haywire.

The positive side of the green tax

is that it will promote sales of new

commercial vehicles, which will

promote the automobile industry and

allied sectors as commercial fleet

owners will be interested in acquiring

new vehicles rather than paying extra

tax on older vehicles. The major

positive impact wil l be on the

environment, and that is where the

tax gets its name from -the green

tax. Old diesel vehicles are

considered to be a major air pollutant

and there is a nationwide effort to

get most of the old vehicles out of

the roads.

The implementation of fat tax has

evoked both positive and negative

response. While some industry

bodies have called to abolish the tax,

the general perspective is that the

tax should be implemented. The tax

imposes an additional 14.5 % burden

of fast food services. Kerala as a

state is marred by lifestyle based

diseases and most often fingers are

There is a major effort to provide

housing, water and electricity for all.

Even bigger support is given to the

education sector. One of the most

praised decisions is to set up at least

one school of “international standards”

in each of the 140 constituencies of

the state. A corpus of 1000 crores

has been set aside to purpose plus,

another Rs 500 crores has been

promised for hi-tech education in

secondary and higher secondary

schools. Social welfare pensions were

increased. There is a proposal to

bring in a comphrensive health

insurance scheme with the long-term

goal of making treatment of such

pointed at the fast food culture which

is very fast spreading even to the

rural villages. Very few countries in

world have implemented a tax of this

nature. The implementation of fat tax

became viral and even international

media was keen to report the news.

There is also a major push to adopt

cleaner fuels l ike the CNG. The

budget proposed to acquire 1000

CNG buses for KSTC this year and

complete transformation to CNG in

the coming five years.

Welfare oriented budget

The left governments were always

noted for the welfare oriented budgets

and even this one is no different.

major ailments as cancer, cardiac

diseases, stroke and kidney diseases

completely free for poor and needy.

There is a major effort proposed to

bring the migrant workers into a

protective umbrella.

While the budget is been praised

for its well balanced proposals, there

are doubts about the implementation

and raising the capital also considering

the fact that the economy is not doing

well enough. But with the kind of strong

government at the helm, and with the

support of industry the positive vibes of

the budget are here to stay.

The overall response from the industry

bodies in Kerala was positive. The big

push for infrastructure will help

industrial development. The

announcement of Kochi-Coimbatore

hi-tech corridor at a cost of 1375

crores is considered a major initiative,

the corridor is beloved to bring an

industrial growth and employment

opportunities to Central Kerala.

Bejoy Eapen George

|Kerala Chamber Business News|09

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The revised Finance Bill, 2016 introduced by Shri Thomas Issac has made several

substantial changes in comparison with the bill introduced by his predecessor. With a view

to collect tax from luxurious items, surcharge is being proposed on sale of water, soda,

soft drinks, fruit juices and other beverages, whether aerated or not. The bill also has

proposed an increased tax on junk food being referred to as fat tax which is being levied

on burgers, pizza, tacos, doughnuts, sandwiches, burger-patty’s, pasta and bread-filling.

With a view of protecting local restaurants, a higher tax rate is proposed for food sold by

branded restaurants.

In the current bill, after much agitation from the media fraternity, an exempt working

woman’s hostels run by religious or charitable institutions, registered under The Travancore-

Cochin Literary, Scientific and Charitable Societies Registration Act, 1955.The rate of

luxury tax in respect of hotel accommodation has been revised to 6% with respect to rooms

with tariff between Rs.400 and Rs. 1000 and to 10% with respect to cases where it is above

Rs. 1000. In view of the general reduction in rate, the provision with respect to reduced

rate of tax for off season has been removed. The Luxury tax Act is also proposed to be

amended to bring in personal liability to the directors where tax cannot be recovered from

the Company.

Sri.Raja Sethunath

Chairman,

Kerala Chamber of

Commerce and Industry

A Budget for

infrastructural

development

and welfareDr. S Muraleedharan

Associated Professor (Retd.),

Dept. of Economics,

Maharajas College, Ernakulam.

The first budget of Dr. Thomas Issac during his second

term as finance minister is notable in two dimensions. It

emphasizes infrastructural development and welfare

measures. Infrastructural programmes are related to

transport, industry and energy. The transport sector

gives priority to state high ways (Rs. 1705/- cr.) and Rs.

34 cr. for Vizhinjam and Chellanam harbors. There is a

proposal for Rs. 2500 cr. under public-private participation

scheme but the details are yet to come. Proposal for

introducing CNG buses is a welcome step. Energy sector

would get about Rs. 58 cr. in which Rs.43.28 cr. is

earmarked for alternative energy. The emphasis given

to LED bulbs also deserves mention. The budget allocates

Rs. 795 cr. as pension for farmers and fishers. As a

single item, rural development attracted the highest

amount (Rs. 4057.4 cr.) apart from routine items like

salary and pension. There would be insurance scheme

for pensioners. SC& ST can claim RS.470 cr. while Rs. 38

cr. is allotted for orphaned children, Endosulphan affected

people. Six acre land for the landless is an attractive

scheme. Rice will be supplied free of cost to BPL families

and tax is exempted for clean liquid meant for vegetables.

Handlooms sector gets a caressing as their VAT will be

reimbursed. VAT is also exempted for life saving drugs

sold via ‘Karunya’ stores. The face of plastic bottles would

become pale due to five per cent surcharge.

Industrial sector gets more leverage than agriculture in

the revised budget for 2016-17. The so called ‘Angel Fund’

worth Rs. 12 cr. is meant for entrepreneurial development,

especially for prospective entrepreneurs. Complimentary

to this, the budget allows Rs. 25 cr. for start-ups. There are

proposals for two special industrial parks in Cherthala and

Ramanattukara in the order of Rs. 16 cr. for food processing

and Rs. 2 cr. for foot wear. As expected micro, small and

"Several substantial changes"

10|Kerala Chamber Business News|

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Dr Martin Patrick

Chief EconomistsCentre for Public PolicyResearch, Ernakulam

Kerala budget, presented by Dr Thomas Isaac, for 2016 17 is a revised

budget in essence by in reality it looks like a fresh budget. All sections of the

society are represented in the budget one way or other. It caters the

interests of different sects of workers, traders, industrialists, builders and so

on. The amnesty scheme introduced for the traders is praiseworthy. Likewise

there is attempt to simplify the complex tax structure, though the Minister

has not touched the demand of gold traders in reducing the VAT for gold .The

‘fat tax’ that exists in many developed countries is a novel attempt from the

viewpoint of the productivity of tax revenue and from the ethical considerations

in curtailing unhealthy food habits among the members of new generation.

Analyzing from the perspective of productive sectors there are number of

announcements for the progress of agriculture and industrial sectors.

However the success of the budget depends on the ability of rulers in

translating the ‘special purpose vehicle’ intended for infrastructure

development. If the Government is able to raise revenue from the public

towards this end, at least Rs 1000 cores this year, the budget for 2016-17

will be a milestone in the history of economic development of the state. The

turnaround in the development that Kerala witnessed in 1987-88 would get

further momentum and double digit growth rate will be a continuous story not

for years but for decades.

medium enterprises will get Rs. 110 cr., while the emerging sector “Neera” is going

to get Rs. 5 cr. One cannot say that agriculture is neglected. Group farming will

get Rs. 45 cr. along with Rs. 130 cr. for Kudumbasree. Perennial crops (coconut

+ rubber) will get Rs. 525 cr. to rubber done.

Kerala cannot forward without tourism promotion. Tourism would get RS. 611

cr. and health is another area of attraction. The finance minister touches three

streams of health viz. allopathic, Ayurvedic and homeopathic. These sectors get

specific purposed amount worth Rs. 108 cr. along with fixed allotments. It is nice

that the Thiruvananthapuram medical college will be elevated to the level of AIIMS

and all districts will get a dialysis centre each. In the case of education, technical

education is expected to get a fillip.

Evaluation

As noted earlier, this is a budget for infrastructural development and welfare

measures. In India, allocation of resources in budget is mechanical; the real issue

is whether the allocation is realized or not. The care to poor and welfare measures

are the major positive elements of the budget. Fat tax could have extended to

more areas. Emphasis to alternative energy and tax on plastic bottles reflect the

green part of the budget. Instead of increasing the tax/ fee on registration of land,

it is better to reduce the gap between officially fixed value and market value of

land. It is expected that the funds earmarked for roads and other infrastructure

may be realized under the present Minister for public works. The move to

modernize the e-filing of tax proceeds is a welcome move. Above two aspects

would minimize the deep rooted corruption in the state. This is not a super class

budget but a prologue to such a budget in coming years.

All sectionsof the

society arerepresented

Increase in freight charges

indirectly attribute overall

price rise in the essential

items. The increase in the

registration charges to 3%

for exchanging property

among the family members

have created additional

burden on them especially

people in the lower strata of

the society.

Mrs.Lekha

Balachandran

Managing Director,

Resitech Electricals

|Kerala Chamber Business News|11

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Positive BudgetAccording to me the budget is an overall

good budget. There are quite a few

positives and new initiatives like - Fat tax,

Green tax, Focus on infrastructure, Focus

in medical.

But there are a few key areas which I

think could have been given more

allocation, like women. For every 1000

men there are 1084 women and an

appropriate allocation of funds are to be

given to encourage this section of educated

and literate society to join the workforce

and thereby contribute to the GDP of the

state. This will be a long term solution to

the revenue deficit the state faces.

Another area of focus should be Kerala

generating its own power. Right now, we

are taking power from neighboring states.

People who use Alternate sources of

energy should be encouraged in a big way

and there by contribute to reducing one of

the largest expenses the state faces. Also

land owned by the government and

individuals , lying vacant for more than 5

years should be turned into public utility

spaces like public fee based swimming

pools and sports centers. This wil l

encourage citizens to be more health

conscious. There are many more that can

be done. So essentially the government

should call sections of people from the

industry and other sectors and take their

views before forming the budget. This will

lead to form a very inclusive budget and

hence be beneficial in a long term for the

future generations.

Mrs.Smitha

Naik

Founder and

Chief Designer

Snsofdesign,

Kochi

Mr.Ajit Ravi

Chairman , Pegasus India

The budget presented by the

Finance Minister focused on the

public health, education and

social welfare of our state. The

newly imposed Fat Tax of 14.5%

was introduced for the very first

time as it was introduced with

the concern of issues related to

public health. But in practice it

was not limited to the pizzas,

Burger or so called junk foods

but also to the hotels registered

under the Trade Mark Act. This

gives a notion that the

government was not keen on

the public health but on the

revenue generation for the

government.

Transgender to get special

education concessions and will

be given a pension amount for

those aged above 60; which is

appreciable. But at the same

time new schemes on their

employment after their

education should also be

considered.

Proposal to raise the stamp

value and registration fees in

the case of partition deed should

be dropped or reconsidered as

it affects the common man.

Let us hope that the stimulus

package presented in the budget

attain its objectives in the

expected manner.

12|Kerala Chamber Business News|

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Kerala is the state, which spends huge sum of

money for hospital expenses. A scheme will be

introduced for free treatment of all diseases.

Houses for everybody within the next five years. All

houses will have water supply, electricity and

toilets.

Schools for differently-abled kids will be given Rs.

20 crore and Rs. 10 crore for victims of endosulfan.

Labourers aged 60 and above will get a pension

amount.

Adivasis to get 1 acre land.

Scheduled tribes will be allotted Rs. 456 crore to buy

land and build houses.

New law will be created for migrant labourers.

Transgenders to get special education

concessions and schools will have good

toilets for girls. Transgenders aged

above 60 will be given a pension amount.

Funds allotted for four-lane roads, GAIL and airport

development.

A new factory will be set up in the state to produce

medicine under FSDP.

Agro parks to be set up throughout

Kerala and Rs. 100 crore for coconut

procurement.

Rs. 385 crore has been allotted for paddy

procurement and Rs. 50 crore to boost paddy

cultivation.

Coir sector will get a boost.

Free uniforms will be given to students of standard

1 to 8 of all government aided schools.

Taluk hospitals will be modernised for Rs. 1,000

crore, while Rs 500 crore for the development of

government arts and science colleges, Rs. 100

crore for model residential schools and Rs 1,000

crore to set up 1,000 schools with international

standards.

Rs. 10 lakh each will be given to rehabilitate people

who have been affected by Vizhinjam port project.

Thiruvananthapuram international film festival will

get a permanent venue for Rs. 50 crore.

Artists’ pension has been increased to Rs 1,000.

A museum will be set up in Sivagiri and Rs. 5 crore

has been alotted for that.

Rs. 135 crore for mini-stadium in all panchayat and

multi-purpose indoor stadiums will be constructed

in 14 districts for Rs. 500 crore.

Rs. 50cr for Sabari rail project.

Rs. 5,000 crore has been allotted for

infrastructure projects and Rs. 385 crore for

17 by-passes in the state. To construct 138

roads, Rs. 2,800 crore will be allotted.

Solar panels will be placed on all government offices.

KSRTC buses to be converted to compressed

natural gas (CNG) and 1,000 buses will ply

from Kochi.

Alappuzha will get a mobility hub.

Public sector units will be allotted Rs. 100 crore.

Industrial parks to be set up near to NH-47.

Ropeway in Ponmudi will be set up for Rs. 200 crore.

Rs. 100 crore will be allotted for heritage tourism project

in Alappuzha and Thalassery, and conditions of the tourist

spots will be improved using a budget of Rs. 400 crore. Rs

50 crore will be spent this year for it.

To set up the proposed industrial corridor,

1,500 acre of land will be taken in Ernakulam,

Thrissur and Palakkad.

More than 1,500 start ups will be supported in the next 5

years.

Rs. 50 crore has been allotted for Kudumbashree loans

with an interest rate of 4 percent and Rs. 200 crore for

Kudumbashree projects.

Rs. 1,300 crore boost for IT sector.

All the bus stations and petrol pumps will have public rest

rooms and Rs. 50 crore has been allotted for setting up

more public toilets.

Rs. 100 crore to ensure the safety of farmers from wild

animals.

In order to conduct exams online, Kozhikode PSC centre

will be allotted Rs. 10 crore.

Tax revenue will be increased by 25 percent.

Mobile app to upload bills.

Rates of disposable glasses and plates will be increased.

20 percent tax on disposable plastic.

Food chain restaurants will be imposed with

fat tax with 14 percent tax on burger and

pizza.

2 percent tax on garments, 5 percent for coconut oil and

wheat products in packets.

Green tax on old vehicles and goods transport vehicles’ tax

will be increased by 10 percent.

The rate of Bengaluru and Chennai bus trips to cost more

as tourist bus tax has been increased.

|Kerala Chamber Business News|13

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‘Success in manufacturing is not

just about being cheap - cheap

labour, cheap land, cheap power

and low or no taxes’

When the talk turns to finding

jobs for India's young millions,

"manufacturing" is invoked - if only

India could manage to build a strong

manufacturing sector just as our

sibling rival China has done, all our

job-creation worries would disappear.

But it is perhaps also true that the

word "manufacturing" evokes a

vision of mindless, repetitive work on

an assembly line first caricatured in

Charlie Chaplin's 1936 film Modern

Times, with poor Charlie plodding

away at a relentlessly moving

assembly line watched over by a

distrustful supervisor.

Thus, it is no wonder that solutions

proposed for the "manufacturing

problem" in India oversimplify the

issue: change labour laws to make

firing of workers easier than it is at

present; make land available cheap

(preferably free); declare tax

holidays; and so on.

But there is some evidence from

scholars who know a thing or two

about manufacturing that most of this

may be wishful thinking and the real

solutions may lie elsewhere.

Success in manufacturing is not

just about being cheap - cheap

labour, cheap land, cheap power and

low or no taxes.

Suzanne Berger of the

Massachusetts Institute of

Technology, who co-chaired the blue-

ribbon Production in the Innovation

Economy Commission set up to study

this problem for the American

economy (yes, they, too, yearn for

more manufacturing jobs), points out

that German manufacturing workers

are paid wages 66 per cent higher

than American workers, but

Germany has a $20-billion-a-month

trade surplus in manufacturing,

whereas the United States, for the

same month under study, October

2012, had a $14-billion trade deficit.

So even in America, low wages

are not the key to manufacturing

success.

She casts a similarly sceptical eye

on the popular explanations for

China's rise in manufacturing, most

famously symbolised by Foxconn,

whose factory in Shenzen, China,

makes all the iPhones, iPads and the

other state-of-the-art Apple products

that we all love.

Analyses of Chinese growth, she

says, emphasise low-wage labour;

foreign direct investors bringing

capital and manufacturing export

experience from Taiwan, Hong Kong

and the West; cheap land and cheap

loans; and a protected and

undervalued currency.

But, she says, the key to the

success of Chinese manufacturers is

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Business News Corporation

that they excel at all forms of

innovation that incorporate, enable

and rapidly deliver products and

solutions at the technological frontier

even though they do not themselves

initiate these technological

innovations.

An Apple manager, quoted in

the New York Times explaining why

they make iPhones, iPads and iPods

in China, says, "You need a thousand

rubber gaskets? That's the factory

next door. You need a million screws?

That factory is a block away. You need

that screw made a little different? It

will take three hours."

It is, she says, the ecosystem that

provides the competitive advantage

to Chinese manufacturers.

In reality, all "manufacturing" and

all manufacturers are not the same.

One dimension to see the difference

is by the degree of research and

developed intensity, as a recent study

in the European Union did.

At the lowest technological edge

are units that make furniture, clothing

and tobacco products.

At the next higher level are units

that produce basic metals, rubber and

fabricated metal products.

Above them are the car makers

and the makers of medical

equipment. At the highest

technological level are those who

make pharmaceutical, computer and

optical products.

What is needed to nurture and

grow each of these types of

manufacturing is different.

Unknown to many in India, a

Japanese academic, Shoji Shiba, has

been working for the past decade to

transform Indian manufacturing.

He has been trying to sensitise

Indian managers and policymakers

to the idea that success in

manufacturing depends on mastering

how to reduce the time to market

from the moment you conceive of a

new product, or a new feature in an

old product; how to reduce frequent

interruptions in production; and so on.

Thinking back over his work, he

says the key to solving the Indian

manufacturing puzzle is to change the

widely held Indian understanding of

manufacturing in the limited sense of

"production".

This he calls the "small m"

mindset. Manufacturing success

depends on mastering several

related aspects: design, research and

development, sales, and supply

chain.

Truly great manufacturing

managers also need to understand

issues like environmental change,

societal change, as well as

technological change. His clarion call

is to change the "small m" mindset

among Indian managers and

policymakers to a "BIG M".

Encouraged by people like Sarita

Nagpal of the Confederation of

Indian Industry, and industrialists like

Surinder Kapur and Jamshyd Godrej

and V Krishnamurthy, Professor

Shiba has been driving a

management education programme

called the Visionary Leaders for

Manufacturing in line with its goal of

training a new generation of visionary

leaders in Indian manufacturing.

Students who join this programme

spend their first three terms at the

Indian Institute of Management

(IIM)-Calcutta, the next two terms

at the Indian Institute of Technology

(IIT)-Kanpur and the IIT-Madras

respectively, and return to the IIM-

Calcutta for the final term.

It was William Blake who in his

1804 poem used the term "satanic

mills" to describe the factories of the

first Industrial Revolution that were

springing up around him and, thus,

encouraged many to view factories

and factory work as grim and

uncreative. May be it is time we left

that antiquated notion about

manufacturing behind us.

The key to the success of Chinese

manufacturers is that they excel at all

forms of innovation that incorporate,

enable and rapidly deliver products and

solutions at the technological frontier

even though they do not themselves

initiate these technological innovations

|Kerala Chamber Business News|15

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India Inc’s revenue is expected

to rise to a two-year high of 8

per cent on a year-on-year basis

in the quarter ended 30 June 2016,

according to a study by Crisi l

Research.

The first sign of topline growth

shifting to a higher trajectory was

seen in the March quarter, when it

surged to 6.5 per cent from a drab 1-

3 per cent seen in each of the five

quarters preceding.

To be sure, revenue growth

remains significantly lower than the

long-term average of 12-15 per cent.

However, in real terms or adjusted

for inflation the picture looks brighter

because topline growth is likely to be

higher than the average for the last 4

years.

Earnings before interest, tax,

depreciation and amortisation

(Ebidta) is seen up about 13 per cent,

slower than the 17 per cent jump

seen in the March quarter, but well

above 2.5 per cent growth in June

2015, it added.

There could also be some surprises

in accounting treatment because

companies with a net worth of over

Rs500 crore would be migrating to

Indian Accounting Standards from

the June 2016 quarter.

The analysis is based on 600

companies (excluding financials and

oil & gas) that account for about 70

per cent of the market capitalisation

of the National Stock Exchange.

From an emerging market

perspective, this means domestic

companies are growing way faster

than peers in China, South Korea,

Taiwan and South Africa. The contrast

couldn’t have been starker; while the

financial performance of India Inc is

improving, aggregate revenues and

Ebitda of companies that are part of

the MSCI Emerging Market Index

have been swinging the other way,

having declined in each of the past six

quarters.

And to sustain the higher earnings

trajectory, three domestic tailwinds

are necessary - a normal and well

distributed monsoon, a gradual

revival in investment sentiment, and

ever-increasing job creation. Global

factors are unlikely to be supportive,

and risks have risen further after

Britain decided to leave the European

Union, or the so-called Brexit.

‘’Urban domestic plays and some

export-oriented sectors are expected

to drive topline growth this time. We

expect IT services industry to report

15 per cent revenue growth on the

back of volume growth and the 5 per

cent depreciation in the rupee against

the dollar. Brexit headwinds though

will cast some shadow on future

growth of the sector. In

pharmaceuticals, new launches from

a strong product pipeline will propel

15 per cent growth,’’ said Prasad

Koparkar, Senior Director at CRISIL

Research.

"Among consumption-oriented

sectors, organised retailers,

consumer durables and two-wheeler

makers are likely to do well, fuelled

by strong demand in urban areas.

But for FMCGs, growth is likely to be

tepid dragged by insipid demand in

hinterland, from where half of

revenue comes,’’ he added.

Among investment-linked sectors,

cement producers are likely to report

6-7 per cent growth in volume,

indicating some benefits from pick

up in government aided construction

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activity. But revenue growth would be just 1-2 per

cent as prices are down in most regions except in

north and central India.

IT companies could see a 40 BPS contraction in

EBIDTA margin due to pressure on blended

realisation, stagnant utilisation rates and higher

investment in the digital space. Drug makers, too,

would be under pressure after spending on plant

remediation activities following regulatory scrutiny,

higher R&D expenses (for large players), and high-

base effect of last year (for mid-sized players).

Tyre manufacturers face about 250 BPS margin

deflation because realisations have slumped amid

rising competition. Business News Corporation

India’s official growth rate of 7.5 per cent may be “overstated”

and the Narendra Modi government has been “slow” to match

its rhetoric in economic reforms, the US State Department

said in a report. The report appreciates the government’s

economic reforms and measures to streamline bureaucratic

decision-making and ease foreign investment.

But it says many of the reforms proposed by the government

have struggled to pass through parliament, which has resulted

in many investors retreating slightly from their once forward-

leaning support of the Bharatiya Janata Party-led government.

The report titled Investment Climate Statements for

2016 notes that the government failed to muster

sufficient political support in parliament on a bill

that makes it easier to acquire farm land for

projects and is still negotiating with the opposition

a way of passing the Goods and Services Tax Bill

to untangle India’s convoluted tax system.

“Ostensibly, India is one of the fastest growing

countries in the world, but this depressed

investor sentiment suggests the approximately

7.5 per cent growth rate may be overstated,”

says the report produced by the Bureau of

Economic and Business Affairs of the State

Department.

There are few quick fixes to the structural

impediments, poor regulatory environment, tax

and policy uncertainty, infrastructure bottlenecks,

localisation requirements, restrictions in many

services sectors, and massive shortages of

electricity that hinder India’s economic growth

potential, the report says.

The State Department said the 2014 election

marked a turning point in investor sentiment, as

a fractured minority government, seemingly

unable to advance essential economic reforms,

was displaced in favour of a government that

had won on a platform of economic growth.

“Additionally, the monetary stewardship of

Raghuram Rajan, the respected Governor of

the Reserve Bank of India, further boosted

investor sentiment,” the report said.

Among investment-linked sectors,cement producers are likely to report

6-7 per cent growth in volume,indicating some benefits from pick up ingovernment aided construction activity

|Kerala Chamber Business News|17

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Nine Indianfirms —Airtel,Mahindra,Wipro, and sixTata firms —feature inTransparencyInternational’slist of top 10mosttransparentcompaniesfrom emergingmarkets

Nine Indian companies have

made it to the list of the top

10 most transparent

companies from among emerging

market firms, according to a report

by Transparency International (TI),

a Berlin-based anti-corruption

watchdog.

That statistic, which may seem

ironic in a country where large-scale

corporate scams and frauds are not

uncommon, is, in reality, only to be

expected, say analysts, because

several of India’s blue-chip companies

have adopted transparent and

globally accepted and recognized

accounting standards and processes,

despite their ambivalent stand on

corruption.

India’s largest telecom company

Bharti Airtel Ltd leads the rankings,

followed by Tata Communications Ltd.

The other Indian companies in the

top 10 are Mahindra and Mahindra

Ltd, followed by Tata Consultancy

Services Ltd, Tata Global Beverages

Ltd, Tata Motors Ltd, Tata Steel Ltd,

Wipro Ltd and Tata Chemicals Ltd.

Infosys Ltd and Larsen & Toubro Ltd,

companies that several analysts and

experts rate highly on governance,

do not feature in the top 10.

TI studied 100 emerging market

companies and rated them in terms

of their anti-corruption programmes,

organizational transparency and

country-specific reporting.

The high ranking of Indian

companies needs to be seen in the

context of their primary competition

in the study—Chinese and Russian

companies, whose books are largely

opaque. ZTE Corp. is the only Chinese

company to rank in the top 25 as

against 12 Indian companies,

including Dr. Reddy’s Laboratories

Ltd, Infosys and Hindalco Industries

Ltd.

Stil l, Indian companies have

changed for the better, said Abdul

Majeed, partner and national auto

practice leader, Pricewaterhouse

Coopers.

“Business has to make money but

that should be done responsibly...

That’s the change that we have

noticed.”

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Business News Corporation

According to Majeed, Indian companies are beginning

to look at a wider definition of stakeholders than just

their direct investors.

Thirty-seven Chinese companies were evaluated,

making them the survey’s biggest group, but they had

the weakest overall performance. The three

companies that scored zero are all Chinese: automaker

Chery, appliance maker Galanz and auto parts maker

Wanxiang Group. The list’s bottom 25 spots are also

dominated by Chinese companies.

Of the 100 companies assessed in the report, 77

are from the BRICS (Brazil, Russia, India, China and

South Africa) grouping.

The overall message from TI’s report was not

heartening: “The findings of this report show that

emerging market multinationals have work to do

before they have in place the policies and programmes

that are needed to help achieve the (United Nations)

SDG (Sustainable Development Goals) target to reduce

corruption and bribery.”

And the top Indian companies have ground to

cover, an expert said.

“One thing Indian companies tried to do is to

embrace global practices in shareholder engagement.

Some companies such as Wipro and Infosys have

been more forthcoming on such issues,” said Shriram

Subramanian, founder, InGovern, a proxy-advisory

firm.

Subramanian added that it is not clear if Indian

companies have taken an in-principle stand against

corruption.

“That is not well known,” he added. And, on

sustainability, “Indian companies have a distance to

cover”, he said.

But most of the Indian companies in the list are

those aspiring to compete globally, Subramanian

said. “There are a lot of companies that do not meet

hygiene standards.”

The performance of the top Indian companies in

the TI study is also a result of the kind of investors

they have, said another expert.

Amit Tandon, managing director of Institutional

Investor Advisory Services, a Mumbai-based proxy

advisory firm, said these investors expect a certain

degree of disclosures.

“It’s a function of two factors—push and pull. The

regulatory framework is the push factor. The pull

factor is the extensive dealing of the top companies

in the list with their investors.”

|Kerala Chamber Business News|19

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The number of millionaires in

India is growing strongly, and

at the end of 2015, around

2,36,000 high-net-worth individuals

with a combined wealth of $1.5 trillion

were living in the country, says a

report.

According to the India 2016 Wealth

Report by New World Wealth, while

most countries worldwide have

experienced negative or negligible

growth since 2007, India has

performed “very well” in terms of

wealth performance through this

period. ”During our review period,

Indian HNWI volumes increased by

55 percent from 1,52,000 HNWIs in

2007 to 2,36,000 HNWIs in 2015.

HNWI wealth rose 67 percent, from

$0.9 trillion in 2007 to $1.5 trillion in

2015,” the report said.

Millionaires or HNWIs or high-net-

worth individuals refer to individuals

with net assets of $1 million or

more. The major factors that were

responsible for growth in wealth

performance in the country include

strong growth in the local construction,

financial services, IT, business

process outsourcing and healthcare

sectors; solid economic growth; and

increased levels of entrepreneurship.

The report further noted that growth

in Indian HNWI wealth and volumes

is expected to be strong over the

next 10 years. ”We expect the

number of Indian HNWIs to grow by

135 percent to reach around 5,54,000

by 2025. This will make India one of

the top five performing HNWI markets

in the world over this period (in terms

of percentage of HNWI growth), along

with Vietnam, Sri Lanka, China and

Mauritius,” it said. The 135 percent

rise will be fuelled by strong growth in

the local financial services,

professional services, and media

sectors.

The main factors that encourage

wealth growth in a country include

strong ownership rights, and the

country scored 9/10 in this metric,

followed by strong economic growth

(9/10). A well-developed banking

system and stock market is also a

factor as it encourages the people

to invest their money within a

country and grow their wealth

locally, the report said.

The report, however, noted that

excessive government regulations

are a major hurdle for new businesses

in India. ”Corruption is also a major

problem – businesses often need to

pay regular bribes to government

officials in order to operate

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Business News Corporation

successfully. This problem has

improved over the past year since

Prime Minister Modi took office,” it

said.

It further noted that India is often

cited as a difficult place for overseas

investors to do business – there is

a lack of transparency in several

parts of the economy and the cost

of starting a business in India is

Mr.K M Ahamed Iqbal, Vice Chairman, Kerala Chamber of Commerce and Industry

inaugurates the program. Mr.A K Vijayakumar, Assistant Director, FIEO and Dr. H A C

Prasad, Senior Economic Advisor (Additional Secretary), Department of Economic

Affairs, Ministry of Finance, Govt of India are seen.

An interactive meeting on ‘ Prospects

of Exports and Present Global Trade

Scenario ‘ was conducted at the hall

of Kerala Chamber of Commerce

and Industry.

The program was conducted by

the Federation of Indian Export

Organization (FIEO) in association

with the Kerala Chamber of

Commerce and Industry.

Dr. H.A.C Prasad, Senior Economic

Advisor, Department of Economic

Affairs, Ministry of Finance,

Government of India, New Delhi

attended the Function and interact

with the export, Import and Trade

Community of Kochi.

Mr.K M Ahamed Iqbal, Vice

Chairman, Kerala Chamber of

Commerce and Industry inaugurated

the program. Mr.A K Vijayakumar,

Assistant Director, FIEO and Dr. H A

C Prasad, Senior Economic Advisor

(Additional Secretary), Department

of Economic Affairs, Ministry of

Finance, Govt of India lead the

discussions and interactions. Mr.Rajeev

M C, Proposed vote of Thanks.

very high. ”India also ranks as one of

the worst countries in the world for

the ability to enforce a contract,

taking an average of 1,420 days,” it

said.

Mr.Raja Sethunath, Chairman, KCCI inaugurates the TRAINING programme. Mr.G

S Prakash, Deputy Director, MSME Training Institute, Ettumanur, Mr.K N

Krishnakumar, Generala Manager, DIC and Mr.G.Balagopal, MSME are seen.

One day training programme on ‘Industrial Motivation and Pradhan

Mantri Mudra Yogna (PMMY) ‘ was conducted at the hall of Kerala

Chamber of Commerce and Industry.

The program was conducted by the MSME Training Institute, Ettumanur,

Kottayam in association with the

Kerala Chamber of Commerce and

Industry.

Mr.Raja Sethunath, Chairman,

KCCI inaugurated the programme.

Mr.G S Prakash, Deputy Director,

MSME Training Institute, Ettumanur

delivered the keynote address.

Mr.G.Balagopal, Asst. Director,

MSME, Mr. K.N. Krishnakumar,

General Manager, DIC and Mr.VK

Adarsh, Senior Manager, Union Bank

of India and Mr.Tom Thomas,

Director Fruitomans lead the

discussions and interactions.

|Kerala Chamber Business News|21

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Following the NDA government’s

“Ease of Business” mantra, the

environment ministry has

proposed that the entire construction

sector could be exempted from

mandatory environmental clearances

if states impose pre-specified and

standard green conditions under their

building bye-laws.

But, even before the environment

ministry carries out mandatory public

consultation and notif ies these

proposed changes, the urban

development ministry has already

amended its model Building bye-laws

public announcing the relaxation for

the construction industry.

It has asked the states to adopt the

model bye-laws to avoid the

mandatory environmental clearances.

Taking cue, the Delhi Development

Authority has adopted these amended

building bye-laws without awaiting a

final notification of the changes by

the environment ministry.

Media reviewed documents that

show the two ministries consulted

repeatedly to decide that the changes

would be made to ease the business

for the entire real estate and

construction industry though the

environment ministry’s draft said the

purpose of the changes was to

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provide houses to the weaker section

under the ‘Housing For All’ scheme.

It was decided between the two

that if the states impose a standard

list of environmental conditions under

the building bye-laws then the

environment ministry will exempt the

buildings in the state from following

the more detailed environmental

conditions and clearance norms under

the Environment Protection Act, 1986.

Subsequent to the internal

agreement, the Union urban

development ministry put out the

amended building bye-laws on March

18, 2016 for states to adopt.

Delhi Development Authority, which

is controlled by the urban development

ministry took the lead and on March 22,

2016 proposed the amendments to its

bye-laws for the city.

The law requires that environment

ministry first consult public before

making changes to the environmental

clearance processes.

The ministry put out the draft

notification for mandatory public

consultation on April 29, 2016 – more

than a month after the urban

development ministry had already

incorporated the ease of regulations

for construction sector that the

environment ministry was yet to propose.

The decision of the NDA

government also comes after a spate

of judgements by NGT and the

Supreme Court against i l legal

construction in violation of

environmental norms.

In some cases fine in the range of

Rs 50-100 crore (Rs 500 million-Rs 1

billion) have been imposed by the

court and tribunals for such violations.

The urban development ministry

did not respond to queries

from Business Standard.

The environment ministry in a

detailed response to queries said the

changes to the regulations, “Will not

only go a long way in easing the

procedure for doing business without

compromising environment

conditions, it would also instil a spirit

of competition among the states.”

Media asked if the urban

development ministry’s amendments

to model building bye-laws presented

a fait accompli for environment

ministry and the subsequent public

consultations had been rendered

useless.

The ministry said, “Ministry of

Urban Development is co-ordinating

on streamlining the building

permission. It was a consensus

among the participating departments.

The (public) comments have come

and department will carefully consider

all of them before reaching at any

conclusion. Comments of public,

stakeholders and ministries are

useful in finalising the notification, so

it cannot be called redundant.”

Documents show that the urban

development minister, Venkaiah

Naidu wrote to his then counterpart

in February 2016, noting, “It is hoped

that this will immensely help the real

estate business as landmark step in

Ease of Doing Business… This will

also facil itate in improving the

country’s ranking in Ease of Doing

Business, which is dream of our

Honourable Prime Minister to make

efforts for bringing the country in top

50 rank in the World.”

The environment ministry’s

notification in April 2016 noted, “The

Central government is working for

ensuring Ease of Doing Responsible

Business.” >>>>>>>>>>>>>>>

“Will not only go along way in easingthe procedure fordoing businesswithoutcompromisingenvironmentconditions, itwould also instil aspirit ofcompetitionamong thestates.”

|Kerala Chamber Business News|23

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The notification also said that the

rules were being amended to

streamline permissions which is

important “for providing house and

for this purpose the scheme of Housing

for all by 2022 with an objective of

making available of affordable

housing to weaker section in urban

area has ambitious target.”

But the exemption would be

available not only for weaker section

housing but for all kind of real estate

projects including malls,

entertainment centres and

commercial buildings.

When queried why all real estate

and construction was being exempted

if the purpose was only to ease the

generation of housing for poor, the

environment ministry said, “This point

PROPOSED NORMS FOR EASE OF

REAL-ESTATE BUSINESS

If states put pre-fixed standard environmental

conditions under bye-laws, then builders would not

require prior clearance under strict central

environment law

Three categories of construction and building, based

on size to be cleared by local authorities. Larger

projects to have slightly more detailed standard pre-

conditions than smaller buildings

Evaluation of impact on environment and location of

project left to district authorities under state laws

○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○

has been raised in several comments

received. Ministry will keep this in

view while finalizing the notification.”

The urban development ministry

shared the draft of the model bye-

laws with the environment ministry.

The environment ministry had two

key suggestions to make.

It told the urban development

ministry instead of writing “dispense

with environment clearances” in one

part of the bye-laws, the urban

development ministry should say,

“Integrate the environment clearance

with building permissions”.

It also said that the heading of the

chapter in the building byelaws should

use the phrase “integration of

environmental clearance conditions

with building permissions” in place of

“delegation of environmental

clearance to local authorities.”

The changes were incorporated.

The sub-chapter delegating powers

to local authorities was consequently

called, “Requirement for climate

resilient construction”.

The environment ministry justified

the changes saying existing

clearances, given by state level

authorities, cover construction

projects over 20,000 square metres

and the proposed building bye-law

route would cover buildings above

○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○

○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○

The urbandevelopment

ministry sharedthe draft of themodel bye-laws

with theenvironment

ministry.The

environmentministry had twokey suggestions

to make

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5,000 square metres.

Therefore, the ministry said a larger

section of the construction sector

would eventually get covered.

The demand for relaxation for the

real estate industry has been

repeatedly made since 2009.

But the ministry had till mid-2015

held the view that with large amount

of the building stock yet to come up in

India it is essential to keep a tab on

the overall impact of the sector on the

environment.

Yet, the existing norms for real

estate have always been kept easier

than that for polluting industry.

Over the past four years-time Business News Corporation

bound clearance process was also

put in place and the states told to

enhance the number of expert bodies

that clear the projects, if necessary.

In India, unlike in many developed

parts of the world, city master plans

under the state authorities are not

prepared based on environmental

carrying capacity studies and common

lands such as catchment of water

bodies have often been converted to

real estate causing problems such as

flooding in Chennai and Mumbai.

The ministry responded to

comments on this fact to say, “The

urban areas of Municipal Corporations

or Development Authorities have

Master Plans, concept of Zoning and

land use. This broadly takes care of

major environmental features. The

standard, objectively monitorable

environmental guidelines in larger

section of buildings will have more

positive impact on environment.”

Legal experts, such as Ritwick

Dutta, have said exempting the sector

from provisions of the central

Environment Protection Act would

also imply that the industry cannot

be taken to National Green Tribunal

in case of any environmental

damage. The ministry in response

has said that would not be the case.

An Interactive meeting on the

business opportunities in Mauritius

and the support provided by the

Government of India was

conducted at the hall of Kerala

Chamber of Commerce and

Industry.

The interactive meeting was

held prior to a summit to be held

in Mauritius later of this month, in

which delegates from India will be

participating. Mauritius provides

a conductive business

environment for investors and has

a huge scope of activity in the IT

& Communications, Infrastructure

development, Pharmaceuticals,

Textiles, Fishing, Tourism and

Hospitality sectors among them.

Mr.Raja Sethunath, Chairman,

KCCI inaugurated the

programme. Mr.Sunil Kumar

Mr.Raja Sethunath, Chairman, KCCI inaugurates the programme. Mr.S P Pannu,

President of the Forum,(IMTCFF), Mr.Sunil Kumar Chadda, Chief Strategic Advisor

(IMTCFF) and Mr.Sewarj Nundlall, Councilor Diplomat of Mauritius High Commission,

Delhi are seen.

Chadda, Chief Strategic Advisor (IMTCFF) delivered keynote address.

Mr.S P Pannu, President of the Forum,(IMTCFF) and Mr.Sewarj Nundlall,

Councilor Diplomat of Mauritius High Commission, Delhi delivered special

address. Mr. Deepak Sathyapalan, Convener KCCI Youth forum proposed

Vote of Thanks.

|Kerala Chamber Business News|25

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"If you want to be an entrepreneur,

explore every opportunity that can

solve a problem or address a need.

To do this you will need a lot of

patience and perseverance to

succeed. If you are passionate and

believe in the idea just keep at it to

make your dream a reality’’ - says

Mr. Joy Alukkas, Chairman and

Managing Director of Joyalukkas

Group.

The Joyalukkas Group has been

rapidly expanding its jewelry

business all over the world since its

inception in 1987. The group,spread

over 11 countries, has over 10 million

customers and a highly committed

and satisfied team of over 8,000

employees. The phenomenal success

of Joyalukkas has been driven by an

undisputed commitment to quality, a

fact that has been well accepted

globally.

The Joyalukkas Jewellery was the

first jewelry retailer to be awarded

the prestigious ISO 9001:2008 and

Super brand status in the UAE for seven

consecutive years, from 2010 to 2016.

Currently the group’s operations

encompass jewelry, money

exchange, luxury air charter, fashion

&silks and malls. The Joyalukkas

Group’s vision is to further enhance

‘lifestyle’s’ and all other businesses

the group is currently involved.

What an excellent way of

Business you are leading.

Could you please elaborate what

lead you to this success?

Our vision is to ‘Ornament the

14001:2004 certification. This was

only the beginning of a series of

achievements that followed. The

Joyalukkas jewelry chain was

conferred with the honor of

the‘Retailer of the Year’ in the Middle

East. It also has the distinction of

being awarded the Dubai Quality

Awards Certification by H H Sheikh

Mohammed Bin Rashid Al Maktoum,

Vice President and Prime Minister of

UAE and Ruler of Dubai. Significantly,

Joyalukkas is the only jewelry retail

chain which has been awarded the

world’ and this keeps me motivated

to expand our presence across

various parts of the world. This also

helps us in creating employment

opportunities for several youngsters

in Kerala & other States. My vision ,

by 2020 Joyalukkas Group will

employ around 20,000 people and

open 200 showrooms, 7 Mall of Joy,

10 Jolly Silks & 100 Money Exchange

across the world. My plan is to

continue our momentum of growth to

expand the ‘Joyalukkas’ brand to all

possible nations of the world and at

?

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the same time create employment opportunities for

many more deserving people.

In your opinion which quality makes you a

‘Man with gold touch’

Thanks to our flagship business Jewellery. You

people have given me a title "Man with a Midas Touch".

I started with scratch and created one of the world’s

largest jewelry retail chain also expanded our business

to other verticals like Fashion & Silks retail, Malls, Money

Exchange Centers, Luxury Air Charter & Realty which

are also successful individually, so I guess I have done

justice to this title. One of my biggest thrills as an

entrepreneur is the privilege to create employment

opportunities for many people and this opportunity

grows when the business succeeds.

What are the main CSR and other socially

committed activities of Joyalukkas and what

inspires you involve in philanthropic activities

apart from other Businessman?

We have built rooms in old age homes and our

employees donate blood incase of emergencies or

organize blood donations camps whenever a location

requires this. Our scale of assistance is not limited to

big or small it just depends on the situation and if we

can do anything to better it. Our philosophy of "Touching

Lives & spreading Joy" is what guides us to constantly

strive to bring a smile to some needy person or help a

worthy cause. Our activities under CSR include offering

Medical treatment through Free Medical Camps and

providing relief to serious medical conditions, Blood

donations camps, Educating & empowering woman to

fight breast cancer, building homes for the needy,

participating with various NGO’s to support their causes,

travel assistance for amnesty seekers etc.

Forbes Asia magazine listed you as one

among the 100 richest persons of India. What is

your opinion about that covetous compliment?

For me the listing in the Forbes magazine means

recognition of Joyalukkas Group as a global

organization. I am only taking this credit on behalf of

the 8000 employees who work tirelessly to make Joyalukkas

a successful brand and world-class organization.

What is the hardest experience in your life?

How did you overcome that challenges?

I have faced many difficult situations and tough

issues in my life. I manage to over come through

perseverance and determination and I treat every

difficulty and obstacle as a learning experience to become

tougher and more experienced. One of the keys to

becoming a successful entrepreneur is quick thinking and

speedy decision making and each difficulty and obstacle

make you a better decisions.

Do you think, we have an ideal wealth

management system in India like that in other

countries particularly in Europe / USA?

India is a rapidly developing nation, so I guess we still

have a long way to go before we reach ideal systems and

standards. I would not like to compare India to Europe or

USA because I feel each country has its unique dynamics.

What is your message to the people who dreams

to be like you?

If you want to be an entrepreneur, explore every

opportunity that can solve a problem or address a need.

To do this you will need a lot of patience and perseverance

to succeed. If you are passionate and believe in the idea

just keep at it to make your dream a reality.

Interview by Sumithra Sathyan

?

?

?

?

?

?

Mr.Joy Alukkas, Chairman & Managing Director, Joyalukkas group re-

ceiving the 'Forbes the 4th Top Indian Leaders in the Arab World 2016'

award.

H.H.Shaikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime

Minister of UAE and Ruler of Dubai presenting the Award of 'The Dubai

Quality Appreciation Program' to Mr.Joy Alukkas, Chairman & Managing

Director, Joyalukkas Group

|Kerala Chamber Business News|27

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The monsoons have currently dissipated

intense heat across India’s growing cities,

but temperatures are rising and will

continue to climb because of the way urban areas

are expanding.

With trees, lakes and open spaces replaced

by roads, expanses of concrete with closely

spaced multi-storeyed buildings—often in violation

of zoning and setback laws—Indian cities are

turning into “heat islands”, according to a

media review of scientific studies in five cities.

A clear trend is evident: The difference

between the daytime maximum and nighttime

minimum daily temperatures—the diurnal

temperature range (DTR)—is steadily declining.

This indicates that concretising cores of cities are

retaining heat, even as temperatures rise in formerly

cooler outskirts, as they, too, urbanise. A higher

range of temperature indicates greater cooling.

In Delhi, over a decade to 2011, the

temperature range declined by more than 2 deg

C, one of India’s strongest heat-island effects.

In Chennai, the morning temperature at

the city centre is between 3 to 4.5 deg C higher

than its greener fringes.

In Thiruvananthapuram, when a cool,

evening breeze blows, the greener rural areas

cool by 3.4 deg C, the city areas by half as much.

In Guwahati, city areas are warmer by

2.13 deg C than the peripheries during the day

and by 2.29 deg C at night.

In Kochi, a canyon-like effect of buildings

funnels heat into the city, creating a “heat island”

that makes the centre 4.6 deg C warmer in winter

and 3.7 deg C in winter.

Heat islands are created by a combination

of design, construction material and environment. Closely built

buildings form canyons that trap heat reflecting from their walls.

Air-conditioning vents, especially in narrow alleys, further warm

up buildings and nearby areas.

Trees, shrubs, grass and soil absorb heat and cool the land,

but since these are increasingly absent in Indian urban design,

and what existed is being cleared, what’s left is concrete and

asphalt, which soak in and intensify the day’s heat, staying hot for

many hours at night.

Things are set to worsen, as reported in March 2016. Kolkata’s

tree cover fell from 23.4% to 7.3% over 20 years, as built-up area

rose 190%. By 2030, vegetation will be 3.37% of Kolkata’s area.

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Ahmedabad’s tree cover fell from 46% to 24% over 20

years; built-up area rose 132%. By 2030, vegetation will be

3% of Ahmedabad’s area. Bhopal’s tree cover fell from

66% to 22% over 22 years. By 2018, it will be 11% of city’s

area. Hyderabad’s tree cover fell from 2.71% to 1.66%

over 20 years. By 2024, it will be 1.84% of city’s area.

On an instinctive, tactile level, you can feel the effects

of heat islands in cities dissipate and the temperature drop

when you pass a rare, green expanse, such as Delhi’s Lodhi

Gardens or Jawaharlal Nehru University and Bengaluru’s

Indian Institute of Science.

Here are the details of what’s happening in five cities:

Delhi:

Intense heat island

Population: 11 million. Area: 1,484 sq km.

As Delhi’s metropolitan population grew 20% between

2001 and 2011, the difference between its maximum and

minimum temperatures flattened out, reported this

2015 paper by Manju Mohan, a professor at the Centre for

Atmospheric Sciences, Indian Institute of Technology,

Delhi, and Anurag Kandya, now assistant professor at

Pandit Deendayal Petroleum University, Gandhinagar.

Using data from US satellites that scan the Earth’s

features and climates every 24 to 48 hours, the duo

studied built-up areas (with varying densities); green

areas (from forests to gardens), open areas, riversides

and urban outskirts that resemble rural areas. As the

maps show, higher temperatures became more evident

in wider areas between 2001 and 2011, as built-up area

grew nearly 17%. Wider temperature variations—

meaning cooler areas—were evident in urban villages

and open areas. Northwest and Southwest Delhi, areas

of intense growth, registered the largest fall in

temperature variation—between 2.5 to 4 deg C.

Chennai:

Star of fire becomes warmer

Population: 4.68 million. Area: 426 sq km.

During the hottest period of the year in late May—

called agni natchatiram (star of fire)—the temperature

in the commercial complexes and densely populated

residential expanses of central and north Chennai

registered the most variations; the outskirts were

cooler, reported Anushiya Jeganathan and colleagues

at Anna University’s Centre for Climate Change and

Adaptation Research in this 2016 paper. Compared

with observations in 1991 and 2008, heat islands have

grown more intense, with a 1.5 to 2 deg C variation with

the peripheries in 1991 growing to>>>>>>>>>>>>>>>

In Kochi, a

canyon-like

effect of

buildings funnels

heat into the

city, creating a

“heat island”

that makes the

centre 4.6 deg C

warmer in winter

and 3.7 deg C in

winter.

|Kerala Chamber Business News|29

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2.53 deg C by 2008. Wherever there was vegetation, a

cooling effect was evident.

Guwahati:

Heat islands make summers hotter

Population: 0.95 million. Area: 216 sq km.

The creation of heat islands in Guwahati indicates that

India’s smaller cities, too, have areas of growing heat, as

they concretise. A daytime heat-island effect left core

city areas up to 2.12 deg C warmer than the outskirts and

2.29 deg C at night, according to this 2014 study by

Apurba Kumar Das and Juri Borbora of Tezpur University,

illustrating how heat once absorbed by roads and buildings

intensifies. Das and Borbora measured temperatures at

four places at half-hourly intervals.

Kochi:

Tall buildings act as heat funnels

Population: 0.61 million. Area: 95 sq km.

Thanks to tall buildings funnelling and focusing heat,

the heat-island effect was stronger early morning than

late evening, stronger in winter than summer, reported

George Thomas and colleagues of Thirvananthapuram’s

Centre for Earth Science Studies in this 2014 paper. Heat

islands had the greatest impact in what the researchers

called “compact mid-rise zones” close to the city centre,

where average building heights range from nine to 24 m.

The most intense cooling was apparent in open and

sparsely built areas in all seasons. Pre-monsoon rains

and overcast skies weakened Kochi’s heat-island effect.

Thiruvananthapuram:

How the wind is blocked

Population: 1.96 million. Area: 215 sq km.

Like Kochi, Kerala’s capital reported a 2.4 deg C

higher temperature at the city centre, with areas of

densely arranged low-rise (one- to three-storey) and

high-rise (three- to eight-storey) buildings the warmest,

according to this 2014 paper by Shareekul Ansar and

colleagues at the Centre for Earth Science Studies. The

maximum evening temperature drop of 3.4 deg C was

reported in rural areas, a degree more than city areas.

The city is cooled by a sea wind between 8 and 9 pm, but

the wind was blocked in areas with dense buildings,

keeping temperatures high.

Variations of these trends were manifest in other

cities, and it was evident that traditional building material

cooled homes better. In Vellore, Tamil Nadu, roofs of

thatch had the best cooling effect, reported Krithika

Raghavan and colleagues of the Vellore Institute of

Technology in 2015. Business News Corporation

In Thiruvananthapuram,

when a cool, evening breeze

blows, the greener rural

areas cool by 3.4 deg C, the

city areas by half as much.

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India reported the fastest growth

in domestic air passenger

markets among all major

markets in 2015, growing at 18.8 per

cent year-on-year, ferrying over 80

million passengers, according to latest

data released by IATA.

India was followed by Russia, with

a 11.9 per cent growth, in a market of

47 million domestic passengers while

China recorded 9.7 per cent growth,

in a market of 394 million domestic

passengers and the United States

saw a 5.4 per cent growth, in a market

of 708 million domestic passengers.

Global passenger market surpassed

3.5 billion in 2015. Passenger and

freight businesses, however, had

contrasting fortunes in 2015.

Industry-wide revenue passenger

kilometers (RPK) grew 7.4 per cent.

This was the greatest increase since

the rebound from the depth of the

global financial crisis in 2010 and well

above the long-run average of 5.5

per cent. Altogether, more than 3.5

billion passenger segments were

flown in 2015, an increase of 240

million compared with 2014.

Aviation’s center of gravity

continued to shift eastward in 2015,

with 7 of the top 10 increasing origin-

destination (O-D) passenger markets

located in Asia. Despite well

documented signs of slowing growth

in China’s economy, China’s domestic

air passenger market saw the biggest

incremental rise in journey numbers

in 2015, with 36 mill ion more

passenger journeys made than in

2014. This increase was more than in

the next two largest-gaining markets

combined: domestic Indonesia and

domestic India.

Popular markets for Chinese

outbound tourism also grew strongly;

specifically, journeys to and from

Thailand and Japan.

By virtue of the United States’

position as the world’s largest air

passenger market, even modest

year-on-year passenger growth of

1.7 per cent in 2015 translated into

almost 8 million additional passenger

India was followed by Russia, with a 11.9 per

cent growth, in a market of 47 million domestic

passengers while China recorded 9.7 per cent

growth, in a market of 394 million domestic

passengers and the United States saw a 5.4 per

cent growth, in a market of 708 million domestic

passengers

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journeys in the US domestic market.

Transpacific air freight benefited in early 2015 from a

disruption to seaports on the US West Coast. However,

the rest of the year proved weaker for air freight, and

industry-wide freight tonne kilometers (FTK) increased

just 2.3 per cent year on year in 2015.

The minimal growth in air freight seen since the global

financial crisis has coincided with weakness in world

trade growth. It was considered normal for world trade

to grow at around twice the pace of global output. But this

relationship has changed in recent years, and trade

volumes now grow broadly in line with global output. In

fact, global trade grew just 2.0 per cent in 2015-slower

than the estimated pace of global GDP growth.

‘’Last year airlines safely carried 3.6 billion passengers

- the equivalent of 48 per cent of the Earth’s population

- and transported 52.2 million tonnes of cargo worth

around $6 trillion. In doing so, we supported some $2.7

trillion in economic activity and 63 million jobs,’’ said

Tony Tyler, IATA’s director-general and CEO.

System-wide, airlines carried 3.6 billion passengers

on scheduled services, an increase of 7.2 per cent over

2014, representing an additional 240 million air trips.

Airlines in the Asia-Pacific region once again

carried the largest number of passengers. The

regional ranking (based on total passengers

carried on scheduled services by airlines

registered in that region) is:

Asia-Pacific 34 per cent market share (1.2

billion passengers, an increase of 10 per cent

compared to the region’s passengers in 2014);

Europe 26.2 per cent market share (935.5

million passengers, up 6.7 per cent over 2014);

North America 24.8 per cent market share (883.2

million, up 5.2 per cent over 2014);

Latin America 7.5 per cent market share (267.6

million, up 4.7 per cent);

Middle East 5.3 per cent market share (188.2

million, an increase of 8.1 per cent); and

Africa 2.2 per cent market share (79.5 million,

up 1.8 per cent over 2014).

The top five airlines ranked by total scheduled passengers

carried (domestic and international) were:

American Airlines (146,5 million)

Southwest Airlines (144.6 million)

Delta Air Lines (138.8 million)

China Southern Airlines (109.3 million)

Ryanair (101.4 million) (Note 3)

The top five international/regional passenger

airport-pairs were all within the Asia-Pacific region:

Hong Kong-Taipei (5.1 million, up 2.1 per cent

from 2014)

Jakarta-Singapore (3.4 million, down 2.6 per

cent)

Bangkok Suvarnabhumi-Hong Kong (3 million,

increase of 29.2 per cent)

Kuala LumpurýÿSingapore (2.7 million, up 13 per

cent)

Hong Kong-Singapore (2.7 million, down 3.2 per

cent)

The top five domestic passenger airport-pairs

were also all in the Asia-Pacific region:

Jeju-Seoul Gimpo (11.1 million, up 7.1 per cent

over 2014)

Sapporo-Tokyo Haneda (7.8 million, up 1.3 per

cent)

Fukuoka-Tokyo Haneda (7.6 million, a decrease

of 7.4 per cent from 2014)

Melbourne Tullamarine-Sydney (7.2 million, down

2.2 per cent)

Beijing Capital-Shanghai Hongqiao (6.1 million,

up 6.1 per cent from 2014)

Cargo:

Globally, cargo markets showed a 2.3 per cent

expansion in freight and mail tonne kilometers

(FTKs). This outstripped a capacity increase of

5.8 per cent decreasing freight load factor by 1.6

per cent pp

The top five airlines ranked by total freight tonnes

carried on scheduled services were:

FedEx Express (7.1 million)

United Parcel Service (4.5 million)

Emirates (2.5 million)

Cathay Pacific Airways (1.6 million)

Korean Air (1.5 million)

Airline Alliances

Star Alliance maintained its position as the largest

airline alliance in 2015 with 23 per cent of total

scheduled traffic (in RPK), followed by SkyTeam

(20.4 per cent) and oneworld (17.8 per cent).

Business News Corporation

|Kerala Chamber Business News|33

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Government tenders could

soon go to bidders who

promise to train highest

number of youth.

The Narendra Modi-led government has begun a pilot

study by asking some of the key infrastructure

departments to put such a clause in their

advertisements for new projects.

The measure is part of the government’s efforts to ensure

that employment picks up in tandem with the planned

expansion of state-financed capital investments in the

economy.

The ministry of road transport and highways, for instance,

has inserted the clause in its latest tenders and the ministry

of railways plans to do the same.

The former has made it mandatory for every company that

gets a highways contract “to train at least ten persons for

every Rs 1 crore spent on the project”.

The contractors will be required to train a specific number

of people in technology of road construction, said Sanjay

Mitra, secretary of the ministry of road transport and highways.

The training will be a short-term affair which will run as

long as a project is executed.

A road project usually takes about a year to complete. The

contractor, however, will not be bound to offer jobs to such

trainees.

To ensure that young people sign up for training,

government will offer them a stipend of Rs 15,000 per month.

Other ministries are also mulling ways to introduce similar

clauses in their tenders.

A ministry of railways official said such training will be

particularly relevant in the poorer districts with fewer technical

institutions.

The skilled workforce would then be able to tap into

better employment opportunities.

Commenting on the trendsetting advertisements,

Nitin Gadkari, minister for road transport and

highways, said he has asked highway contractors to

“train local unemployed youth in highway construction

as well as up-skill both unemployed local youth as

well as those already working under contractors”.

Officers in his ministry said the approach to train

youth with employable skills was being taken for the

first time.

It’s somewhat similar to the emphasis by

governments of many Organisation for Economic Co-

operation and Development (OECD) countries,

including the US, to justify spending from the

exchequer.

The Indian government has so far never asked

contractors to pick up a liability to train youth.

Lawyer Suman Jyoti Khaitan was of the opinion

that it would not be a problem for the ministries to put

in such conditions in their tenders.

The rules for issuing tenders by ministries are spelt

out in the General Financial Rules, issued periodically

by the department of expenditure in the finance

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Business News Corporation

ministry.

A government official said since there was no mention

of labour content in those rules, it was possible to bring

in additional yardsticks.

“However, at some stage a department is certainly

going to ask for clarifications,” he said.

While the road ministry has put in a specific percentage

of training to accompany the spending, the government

expects each ministry to lay out its own yardsticks.

A senior government official said it would be difficult

for a ministry or department to have less ambition in

projected employment compared with others.

This is expected to make them stretch the envelope to

squeeze in more training hours from each project that is

commissioned.

The employment component is also expected to be

included in other expenditure proposals that are sent to

the Cabinet.

While the recent package of Rs 6,000 crore for the

textiles sector was the first where an explicit connection

with jobs was spelt out, others are also expected to do so.

Textiles ministry officials said they used a multiplier of

70 jobs created for every Rs one crore of investment to

convince the Union Cabinet to approve the project.

So along with the details of how much additional

investment will be created by a project, Cabinet approvals

will now also mandate specifying how much additional

employment will be created from such public expenditure.

The employment yardstick will also be applied in the

bilateral or multilateral trade agreements signs from now.

Arvind Mehta, additional secretary, ministry of commerce,

said it is likely to be an important consideration for the

government to decide if a free trade agreement (FTA) is

worth the cut in import duties.

In most cases, India has higher tariffs than its

counterpart nations. Work on the India-Australia FTA has

progressed to the point where the government expects to

sign the document in this financial year and it is expected

to be the first such document where this consideration will

be spelt out.

The Modi government has reasons to be concerned

that employment creation in the formal sector has been

persistently weak.

The 27th Quarterly Employment Survey by the ministry

of labour shows formal job creation was only 272,000 in

the one-year period till September 2015.

Of this, 114,000 has been in apparel sector.

|Kerala Chamber Business News|35

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Around six to seven years ago,

Chinese smartphone brands

were not very active in India,

but today, this no longer seems to be

the case. According to Counterpoint

Research, India has pipped America

to become the second largest

smartphone market on the planet.

This has been accompanied, if not

helped, by a steady influx of Chinese

brands to India, which has happened

for a variety of reasons. Let’s take a

closer look at them.

1. Saturation in China

One of the most obvious reasons

for this is that the Chinese market is

not growing quickly anymore. By

2013, the Chinese smartphone global

market accounted for about a third of

global smartphone shipments

meaning that it has great scale. In the

early years, this market also had

great growth, but over time, this has

slowed to a crawl.

To continue growth, Chinese

brands needed to venture into

international markets. As the second

largest market behind China, India is

a natural destination, but there were

some other reasons why it’s become

a focus area for Chinese firms.

2. Easier distribution than the US

The other reason why Chinese

manufacturers are looking to sell in

India these days is because

distribution here is a lot simpler for

foreign companies than it is in the

next largest market, the US.

Although the US was the number

two market after China for a long

time, most brands saw it as a tough

nut to crack, as both Apple and

Samsung cemented their positions

as lead players. What’s more, the

nature of the US market is quite

different from that of China. In the

US, carrier stores are the primary

source of smartphone sales.

As seen above, almost half of all

smartphone sales in US occur through

carrier stores. For a manufacturer to

succeed there it requires a strong

relationship with the carrier; this

shortcoming is what hurt Sony’s

prospects in the US. What’s more,

being showcased in a carrier’s store

also means being certified by the

carrier - a long and expensive

process.

On the other hand, sales in India

take place through independent

retailers, or chains such as Sangeetha

Mobiles, The Mobile Store, etc. Even

this offl ine distribution was a

challenge that kept many brands out

of the country, but when Motorola

chose to partner with Flipkart to sell

its phones exclusively online, it

showed a route to market that other

brands could also follow.

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Chinese smartphones command almost half the 4G market in India.

India uses similar spectrum as China, making it easy to localise phones.

E-Commerce firms also play a big part in solving logistics challenges.

Business News Corporation

Motorola took a bold step and skipped offline distribution

altogether striking an exclusive online partnership with

Flipkart. The bet paid off handsomely with Moto G being

a super hit in India, followed by Moto E. Motorola’s success

with Moto G, E, and X, made

other manufacturers look

toward an online only model.

Without spending time and

resources on setting up a

complex offline distribution

model, manufacturers could

all of a sudden reach a large

number of Indians.

The logistics of delivering the

smartphones was handled by

the e-commerce market place.

Many e-commerce marketplaces

were also willing to provide

marketing support and other

perks in return of exclusivity. In

these ways, the e-commerce

companies would create an easy

launch platform for Chinese

manufacturers to enter India,

with brands like Xiaomi and

OnePlus leading the way.

In 2015, online smartphone sales accounted for

about 37.3 percent of total smartphone sales in India,

according to IDC. If anything, the convenience of online

shopping and the exclusives along with full front page ads

are going to increase the share of online sales of total

smartphone sales in India.

3. Easy localisation of networks

China and India have similar LTE networks. In the

initial 2010 spectrum auction of 4G/ BWA spectrum in

India, 2300MHz was allocated to operators for 4G services.

The 2300MHz band was the same band being used by China

Mobile for its LTE rollout. China Mobile in the past few years

has very aggressively built the world’s largest FD-LTE network

with around 1.1 million base stations all over China

At the last count, China Mobile had around 312 million

LTE subscribers. Such a huge scale means that

smartphones supporting the 2300MHz band started

sprouting in China from every manufacturer. This same

2300MHz band is being used for 4G in India, along with the

1800MHz band. The latter is being used by China Unicom

and China Telecom. Because of these reasons, many

Chinese smartphones were already compatible with the

networks in India.

As a result, the companies were able to quickly roll out

a number of phones supporting 4G in India, and this has

made a huge impact on the market. Today, Chinese

manufacturers reportedly command almost half the 4G

smartphone market in India; local manufacturers account

for under 10 percent.

For 3G, China Mobile used TD-SCDMA technology

while India used WCDMA technology instead. However,

China Unicom deployed its 3G networks on the same

technology as India. And for 2G, both China Mobile and

Indian operators are working on the 900MHz and 1800MHz

bands, using GSM technology, so Chinese companies did

not have to tweak their phones’ hardware extensively to

compete in the Indian market.

4. Low penetration, and few patents

Another reason why India is an appealing market is

because despite its huge scale, it’s still got a lot of room

to grow, with very low smartphone penetration.

According to an estimate from Strategy Analytics,

smartphone sales in India will continue to have double

digit growth for the foreseeable future while both China

and US will see very little or no growth in comparison.

Another issue stopping Chinese smartphone makers

from expanding into the US and Europe is patents. The

only Chinese smartphone manufacturers that have been

able to make a decent impact outside of China are Huawei

and ZTE, and that’s thanks to them being telecom

equipment vendors themselves. This has helped the two

companies to amass a lot of patents to defend themselves

in international markets. But apart from these companies,

most Chinese manufacturers fall short when it comes to

patents. This is a concern even in India - for

example, Xiaomi was barred from selling any of its

MediaTek-based smartphones in India - but it’s still easier

than the US or Europe.

|Kerala Chamber Business News|37

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Don't

underestimate

the power of

smiling.

Being likable is entirely under

your control.

All it takes is the ability to pick

up a few key social skills that

buildemotional intelligence.

Here are 16 simple ways to start

crafting a "million-dollar

personality" and become the most

likable person in the room:

Eye contact

The very first thing people will

try to decide about you when they

meet you is if they can trust you —

and it's fairly hard to like someone

if you don't trust them. Their

decision is made almost entirely

unconsciously, and it usually comes

down to how well you can balance

conveying two things: warmth and

competence. Making eye contact is

also an effective way to convey

competence, and studies have

shown that those who do so are

consistently judged as more

intelligent.

Smile

Don't underestimate the power

of smiling, another simple and

effective way to convey

warmth.Additionally, laugh and tell

jokes, People unconsciously

mirror the body language of the

person they're talking to. If you

want to be likable, use positive

body language and people will

naturally return the favor.

Show enthusiasm

Along with a smile, show some

enthusiasm and energy, also

known as charisma. This not only

draws people to you, but it is

contagious, After spending time

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with you, people will walk away

with a warm and fuzzy feeling,

which most likely, they'll pass

on to someone else.

Put your smartphone in your

pocket

And keep it there until your

conversation or meeting is

over. Pay attention. Look at them.

Stop what you're doing. No

interruptions. This is another simple

yet effective habit that can be

executed immediately and does not

require any effort or skill.

Call people by their name

The next time someone greets

you by name or uses your name

mid-conversation, remember how

great that feels. If you have trouble

putting names to faces, try

different strategies, such as using

imagery or rhymes associated with

the name.

Give a firm handshake

Research shows that people

decide whether or not they like you

within seconds of meeting you. A

firm handshake can contribute

largely to that first impression.

Listen

Listen more than you

speak, says Quora user Mark

Bridgeman: "You have two ears,

only one mouth. That's the ratio

you should use them with."

Don't just listen —

actively listen

Simply hearing words doesn't cut

it. Likable people show that they're

listening to the person they're

talking to. Active listening requires

four steps, hearing, interpreting,

evaluating, and responding.

Stroke egos

Flattery grabs people directly by

their ego and is therefore

extremely effective. Flattery comes

with a caveat though. Too much

can be a huge turn-off, especially if

it doesn't seem genuine and it feels

too treacly.

Know how to accept a

compliment

Accepting a compliment can be

tricky because you don't want to

seem egotistical. But you also don't

want to mumble a, "Thanks, you

too," because that makes you

seem self-conscious and socially

inept.

If someone is interrupted,

ask them to continue

Everyone has been that person

who is telling a story, gets

interrupted, and then has to

awkwardly stand by, wondering if

anyone was even listening to you.

Say you're sorry

Of course, taking accountability

for your mistakes is instrumental in

changing someone's bad

impression of you. But an "I'm

sorry" when you're not to blame for

something can also be surprisingly

helpful.

Expressing you understand

someone's experience and hope

the best for them produces

tangible increases in trust.

Don't complain

Being around negative people is

draining."because they suck your

energy."If you notice yourself

complaining while everyone else

starts to look distracted, do

yourself a favor and pick a new

topic.

Practice good posture

Stand and sit up straight.

Bad posture sends a message

that you're apathetic or

unapproachable, and if you convey

negative body language, no one

will get close enough to find out if

you're likable.

Be true to your word

Sometimes, the behaviors that

convey warmth and those that

convey competence can be at odds

with each other.

Be sure to take ownership of

your own mistakes, avoid deceit at

all costs, and be someone your

coworkers can always count on to

do the right thing. After all, this is

ultimately what trust is actually

about.

End a conversation right

Your final words can leave a

lasting impression on a person, so

use them right.

Studies l suggests sending

people off with a genuine remark

like, "I enjoyed getting to know

you," "I hope you enjoy the rest of

your day," Or, "I'll remember our

conversation."

It's so easy to do, and can make

all the difference.

Business News Corporation

The next time

someone greets

you by name or

uses your name

mid-conversation,

remember how

great that feels. If

you have trouble

putting names to

faces, try different

strategies, such as

using imagery or

rhymes associated

with the name

|Kerala Chamber Business News|39

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When we buy something,

we like to think we know

the reason why. We move

through the world feeling in control of

our actions; and the decision to

purchase something is no

different: We think we bought that

new product because it had the best

features, the best price or the best

look.

But, as research from

neuroscience, psychology and

behavioral economics has shown, we

humans are not nearly as rational as

we think. Instead, we’re driven by

subtle unconscious influences that

have their basis in our distant

evolutionary past. The ancient

machinery in our brains is being used

for tasks for which it did not evolve,

and this can lead to many irrational

behaviors and actions.

As entrepreneurs involved in

building businesses and brands, we

have to realize how our customers’

minds actually work, not how we’d

like them to work in a perfect world.

In his new book Brand Seduction:

How Neuroscience Can Help Marketers

Build Memorable Brands, Daryl

Weber, a branding consultant whose

work has influenced some of the

biggest brands in the world, takes a

fascinating dive into how the

consumer mind works, and what we

as brand owners can do about it.

This means that every part of your

business that a consumer is exposed

to — from how your products are

distributed, to your company’s culture

and people — will influence a

consumer’s gut feeling toward your

brand.

2. Build out your

brand’s ‘fantasy.’

Weber describes the unconscious

feeling of a brand as its unique

“fantasy.” This is the brand’s collection

of associations that together form a

gut feeling in consumers’ minds, and

can impact whether they decide to

purchase your product or a

Here are a few tips for how

entrepreneurs and small business

owners can apply his thinking:

1. Everything you do is branding.

For starters, realize that your brand

is far more than your logo. Says

Weber: A brand is a “collection of

associations in the mind, both

conscious and unconscious.” The

conscious associations may include

your product or service; its features,

price and name; your ads and

marketing. The unconscious side is

the underlying feeling connected to

your brand.

This feeling is built over time by

every interaction people have with

your brand — where they see it,

whom they see it with, its colors and

the emotions that the name inspires.

competitor’s. Weber suggests diving

deep into the feeling, personality and

even the soul of your brand,

then blowing it out in abstract ways,

such as mood boards and collages, to

help define and articulate how you

want your brand’s particular fantasy

to feel.

3. How you say it may matter

more than what you say.

As business owners, we like to talk

about why our product and brand are

better than competitors’. We tout our

benefits and features in our marketing

and PR. This is important, of course,

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but what may even be more important is how we say it.

In Brand Seduction, Weber describes the idea of “metacommunication” — how the

tonality and personality of marketing make a big difference in how consumers view

your brand. Design elements like colors and fonts, the look on a model’s face, the

lighting, the music and more, can all have drastic effects on how your brand is viewed.

These elements can make your brand feel more modern, premium and sleek, or

else warm and cozy, even nostalgic — depending on your intent. But one thing is for

sure, there is always metacommunication. Even a blank page says something. So,

make sure you’re imbuing your brand with the feelings you want with every message.

4. Don’t take consumers at their word.

Because of these unconscious associations, market research may tell only half the

story. When we run surveys, focus groups or interviews, we’re focusing on consumers’

conscious reactions and explanations about our products and brands.

This data can be valuable, but it often misses the important unconscious side of

brands. While the emerging field of neuromarketing seeks to address this issue by

peering directly into the brain, there are things we can do easily and cheaply to make

sure we’re not reacting just to consumers’ conscious minds, but to their unconscious

as well.

Be sure to listen to the energy and feeling behind consumers’ words. Watch for

cues like body language (are they leaning in or sitting back?), the tone and energy

in their voices and the broader context of their lives to understand why they might

be saying what they’re saying.

Digging deeper in this way can give you a much richer picture of their true feelings.

Business News Corporation

As research

from

neuroscience,

psychology

and

behavioral

economics has

shown, we

humans are

not nearly as

rational as we

think. Instead,

we’re driven

by subtle

unconscious

influences

that have

their basis in

our distant

evolutionary

past

|Kerala Chamber Business News|41

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Mauritius is often called as

“Mini India” Chhoota

Bharat and it is duty of

people of both the

countries to keep this

relation intact by

promoting mutual

cooperation in different

sectors of trade and

culture. Mr. SP Pannu,

President, India Mauritius

Trade and Cultural

Friendship Forum (IMTCFF)

India and Mauritius are two countries with deep

historical, blood and cultural ties. In a rapidly changing

regional and international context, marked by fast

globalization resurgence, Mauritius and India become

natural partners. Fostering with a new era of global spirit,

both countries are willing to synergize their energies

towards a new socio-economic development.

IMTCFF

For the very first time in the economic history of

Mauritius, The India Mauritius Trade and Cultural

Friendship Forum (IMTCFF) took the initiative to organize

a prime business and corporate conference involving key

business and economic players of India and Mauritius.

Cabinet has taken note that the India-Mauritius Global

Partnership Conference would be held in Mauritius in July

2016. The Forum was launched in April 2015 following the

visit of the Indian Prime Minister in Mauritius to further

boost cooperation in the field of trade, and arts and

culture between India and Mauritius.

Here, read the main extract from the interview

What are the main objectives of Business

Summit in Mauritius July 2016?

Our long relations with Mauritius and the fact that our

relations are anchored in kinship, historical and cultural

affinities encouraged us to play a practical role to

promote bilateral relations between both the countries.

Last year when Prime Minister of India, Narendra Modi

visited Mauritius as Chief Guest on the National Day of the

Republic, I got chance to be part of most of the programmes

and where both Prime Ministers clearly expressed their

common vision. I remember the words of Modi Ji at the

closing of his trip; “My visit to Mauritius will aim to

strengthen our age-old ties with Mauritius, the “Little

India”. The visit of PM Modi was warmly reciprocated by

PM Sir Anerood Jugnauth and which encouraged me and

motivated me to endeavor intensely to bring people of

both the countries more closely in different spheres

including trade and commerce. To achieve the goal the

summit was announced in Gurgaon during the visit of

Prime Minister Mauritius last October for India Africa

Summit. The Summit will be a unique initiative of IMTCFF, to

catalyze interactions at various levels between India and

Mauritius based on IMTCFF’s R-M-E model that advocates

strengthening Relationships and creating Mechanisms to

contribute to vibrant Economy for Empowerment of people in

India, Mauritius and their Global Partners.

In which aspects, you think that this Summit

would bring business dreams of both countries a

full-fledged?

India and Mauritius have long standing cooperation in

?

?

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a wide range of sectors i.e. culture, education, hydrograph, trade, protection

of investment, defense and security. This summit will further strengthen

cooperation between two countries in the area of trade, investment and

sustainable development. In last budget Prime Minister Sir Anerood Jugnauth

presented a vision 2030

Creating 100,000 new jobs within the coming five years in 10 sectors of the

economy through major investment projects to the tune of Rs 183 billion and

achieving an average growth rate of 5.5 per cent annually as from 2017.

This summit is a platform, where business persons and policy makers of

both the countries can sit together to discuss and execute future collaborations.

Please brief about the Economical and Social prospective of this

Summit and its terms and conditions? How Mauritius is different

from other Asian countries?

Situated in the “Golden Triangle” connecting Asia, Africa and Australia, the

island of Mauritius is strategically located as a trade and investment hub.

Mauritius is classified as one of the most successful economies in the region

with a GDP per capita of over 9000 USD. International Organization have

commended Mauritius for its continuous improvement in doing business

regime. Mauritius is ranked first in Africa in the World Bank doing Business

Survey 2016. In comparison to many other Asian countries, the island

pursues a liberal economic policy with regards to International trade and

investment.

In the field of Tourism, you have an opinion that Mauritius is

having an excellent outlook to sustain with other tourist nations?

The beauty of Mauritius is beyond words. Rich with lush forest, wild

waterfalls, unique wildlife, rocky mountains, white sand beaches and

breathtaking crystal clear turquoise lagoons, Mauritius is a dream holiday

destination for tourists from all over the world.

Mauritius is becoming one of the most popular destinations for tourists from

all over the world looking for a high-end holiday on a tropic amazing paradise

island.

Tourism is the third pil lar of the economy of Mauritius

after the manufacturing sector and Agriculture. The tourism contributes

significantly to economic growth of the island and has been a key factor in the

overall development of Mauritius.

What are the challenges you face to implement your mission?

IMTCFF has only one year of working and this is 1st initiative of this

organization of such magnitude. In the starting there was a doubt in many

mind about our capability and experience to handle this project but with our

consistent hard work, clear strategy and with help of a professional and

dedicated team, we proved that IMTCFF is not only capable to handle this

project but will also play an Important role in promotion of trade, culture and

people to people relations between two countries.

As the President of this Forum( IMTCFF), please share your

experience which remember forever?

In 2005 when I first visited to this beautiful island Mauritius and met the

then H.E. President of the Republic, The Rt. Hon. Sir Anerood Jugnauth, I was

quite impressed by his simplicity but

committed approach to promote

relations of India and Mauritius.

Fortunately, during some of his visits

to India as President and last year as

Prime Minister, I got the opportunity

and privilege to organize certain

specific programmes to promote

people to people relations between

both the countries and where his

message was always very clear and

encouraging.

Your message to the People

of both Nations

India and Mauritius have several

commonalities, British colonialism,

same parliamentary system of

government, independent judiciary,

free and fair periodic elections and a

vibrant press. Both are secular

nations and freedom of religion is

guaranteed by their respective

constitutions. About 60 percent of

Mauritius populations have its roots

in India, thus making our bond

stronger. Our unique relations are

based on common historical and

cultural heritage. Mauritius is often

called as “Mini India” Chhoota Bharat

and it is duty of people of both the

countries to keep this relation intact

by promoting mutual cooperation in

different sectors of trade and culture.

To quote the Prime Minister Narender

Modi, “This relationship will always

be a source of great joy and strength

to our two countries and it will also be

of immense value to our region and

our world.”

Let’s come forward to work

together and promote each other’s

interest as “Together we have a better

chance in the world”.

?

?

?

Interview by Sumithra Sathyan

?

?

|Kerala Chamber Business News|43

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Let’s face facts. Sales people

love to close sales, because

that is how they are

incentivized, through sales

commissions. Call it the thrill of the

hunt. And, most sales teams, sales

managers and sales pipeline reports

are all built around closing the

sale. But, the sad reality is, closing

the sale is only the first step in

hopefully maintaining a long-term

recurring relationship with that

customer. That’s going to require

impressing them, time and time again,

throughout the course of the

relationship. Which means: you never

really end the sales process at all. Let

me further explain.

Getting from pilot programs to

long-term contracts.

Most enterprise scale contracts

never start at the full level. Customers

typically like to “try before they

buy.” As an example, maybe they

will commit to running a $50,000 pilot

program with you, before handing

over $500,000 for the full cost of the

annual license. So, what does that

mean? Your salesperson most likely

got the adrenaline lift from closing

the pilot program, and they are on to

hunting the next big deal. But letting

that happen is a huge mistake.

This customer needs their hands

held more than ever during the pilot

program. It is critical the tests go

well. And, customers don’t like to feel

their primary sales executive has

disappeared. The sales executive

needs to stay all over the fulfillment

team to make sure everything goes

perfectly, “as advertised.” Because

if they don’t, they are risking the

customer not pulling the trigger on

the bigger-ticket, multi-year contract,

due to dissatisfaction with their first

experience with your company. So,

Most enterprise

scale contracts

never start at the

full level. Customers

typically like to “try

before they buy”

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the pilot is not the finish line for the

first sale, the long-term contract is,

especially since most VC’s won’t give

you credit for clients until they are

out of pilot stage and into long-term

relationships.

Fending off hungry

competitors.

And, just because you closed a

long-term contract with a customer

doesn’t mean you own that

relationship in perpetuity. Your

competitors will be continuing to fire

bullets in your direction. Their sales

people will be pitching and romancing

your customers over and over again,

until they ultimately win the

business. Which you need to prevent,

as best as you can.

Your sales team needs to “protect

your turf” at all times. Figure out

which competitors are sniffing around

the accounts. Learn what they are

pitching your customers. Pitch your

similar solutions. And, if you don’t

have similar solutions, tell your

product team, so they can add the

request into their future product road

maps. And, maintain great personal

relationships with your customers.

Because, at the end of the day, you

are in the “people business,” and the

happier you keep the “people,”

especially at the personal level, the

more they are going to want to keep

working with you.

Putting in required face time

throughout the year.

At the time of the sale, you need to

put your annual plan of attack in

place on what you need to be doing

with these customers over the course

of the year. Think about setting up

quarterly business reviews with your

customers — not to “sell” them

anything, but to inform them of key

industry trends and to provide updates

on how everything is going with the

relationship. Provide suggestions for

areas of improvement and be open

with them on how things are

progressing. Show that you “have

their back,” and are more interested

in seeing them succeed with your

product, as opposed to simply trying

to sell them something. Of course,

you will be intently listening for upsell

opportunities, but don’t sell them

during those meetings.

For quarterly business reviews, I

would vary up the breadth and depth

of those meetings based on the

relationship’s importance to your

business. So, perhaps, $100,000

accounts get the updates from their

sales executive every quarter.

Meanwhile, $500,000 accounts

receive visits from key executives

from the company, in rotation,

at those quarterly meetings to show

the company cares enough to send

them. And, $1,000,000 accounts get

a visit from the CEO at least once a

year. Have a plan.

Getting customers to renew.

And, as I have said many times in

the past: closing the first sale is less

important than closing the repeat

sale. The repeat sale proves

customers like your product and are

happy with their experience with your

business. And, it is materially more

economical to drive revenue growth

through customer retention, than it is

to try to drum up new customers in

the first place.

Imagine if you were a $5MM

revenue business and you were losing

half of your customers each

year. Instead of adding $2.5MM in

sales for 50 percent growth in year

two, your sales team is spinning its

wheels just to see revenues stay

flat. So, track your customer churn,

and keep it to an absolute minimum.

The key message here: never take

off your “sales hats.” Selling is an

ongoing process, and needs to be

built into your company’s DNA

throughout the entire customer

lifecycle — over and over again! But,

in a way, that the customer doesn’t

feel like they are being “sold” anything

at all.

So, carefully walk that line. And,

don’t forget, selling responsibilities

don’t start and stop solely with the

sales team. Make sure you create an

“everyone sells culture” throughout

your entire employee base, for

maximum success.

Business News Corporation

|Kerala Chamber Business News|45

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Rolls-Royce Dawn, the super-

luxury convertible from the

British car-maker, was

launched in India, for Rs6.25 crore

(ex-showroom, Mumbai).

The Dawn is a 2+2 seater soft-top

convertible. It is the fourth Rolls-Royce

model to be introduced in India, after the

Phantom, Ghost and the Wraith.

The company’s Asia-Pacific

regional director, Paul Harris, said

that the Dawn is the pinnacle luxury

good for India. ‘’It’s rare, bespoke

and hand-crafted to the usual Rolls-

Royce hallmark standard. This will be

a car for only a select few,’’ he said.

The Dawn is the first car in the

automaker’s line-up to be offered

only in the drophead version; there is

no hard-top version available at

present. It gets a retractable soft-top

that can be opened or closed at

speeds up to 50kph; it takes 20

seconds to convert.

While there are some visual

similarities with the Wraith, Rolls-Royce

says that 80 per cent of the body work

that has gone into the Dawn is all new.

It’s a large vehicle - 5,285mm long,

1,947mm wide, 1,502mm high, and has

a wheelbase of 3,112mm.

It is powered by a 6.6-litre twin

turbocharged V12 petrol engine that

produces a maximum output of

563bhp and a torque of 820Nm. The

car goes from 0-100kph in 5 seconds,

before hitting an electronically-limited

top speed of 250kph.

The Dawn is a 2+2 seater soft-top

convertible. It is the fourth Rolls-Royce model

to be introduced in India, after the Phantom,

Ghost and the Wraith

46|Kerala Chamber Business News|

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Jaguar Land Rover (JLR), the

marquee British luxury car and

sports utility vehicle brand

owned by Tata Motors, is finally

making a serious effort at tapping the

Indian market by making the ‘Jag’

more affordable.

Recently, the company introduced

Jaguar EX derivatives called Pure

and Portfolio that cost Rs39.9 lakh

and RsRs 47.7 lakh (ex-showroom

Mumbai) respectively, and, it rolled

out another of its derivatives, Jaguar

XE Prestige, priced at Rs43.69 lakh.

The targeted group includes

owners of small and medium

enterprises, young professionals and

company executives who would like

to upgrade to a Jaguar.

The strategy includes local

assembling of more of the products

to bring down the prices and rolling

out cars that target the mass luxury

car segment currently dominated by

Mercedes Benz C class, BMW 3 Series

and Audi A4.

For more than a year, the company

has been assembling some of its

models at Pune and this has helped it

bring prices down as compared to

fully-built imported cars.

Rohit Suri, president, JLR India,

said at the launch of the XE in Pune,

‘’We already had two variants of

Jaguar XE, and now, with the

introduction of a variant in between

them, we are expecting large volumes

from this model. With the introduction

of Jaguar XE, we have entered a new

market segment.

‘’In February, when we rolled out

the two derivatives of Jaguar XE, we

received a fantastic response from

customers, and many customers

wanted a variant that is positioned in

the middle. Now, we will be able to

corner a bigger market.’’

Seven years ago, when Jaguar

cars were first introduced in India,

the lowest priced car cost over Rs70

lakh. Now looking for volumes, JLR is

focusing on rolling out more cars that

are easy on the pocket for Indians.

‘’The XE range is not very expensive,

and with this product line, a lot of

people can join the Jaguar family,’’

Suri said.

Both the Pure and the just launched

Prestige variants feature the 2.0-

liter petrol engine that produces an

output of 197 hp and a torque of 320

Nm, while the Portfolio has a more

powerful engine that delivers 237 hp.

There is also the special ‘’All

Surface Progress Control’’ (APSC)

that helps control the vehicle while

riding on low traction surfaces.

Business News Corporation

Tata Motors, is finally making a serious

effort at tapping the Indian market by

making the ‘Jag’ more affordable

|Kerala Chamber Business News|47

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INDIA INTERNATIONAL CYCLE,

FITNESS & OUTDOOR SPORTS EXPO 2016

5th - 7th August, Nagavara, Bengaluru

CFOSE exhibition is organized by Annex Media

marketing network Pvt. Ltd. The 5rd edition of CFOSE

2016 is going to be held from 5th - 7th August 2016 at

White Orchid Convention Centre, venue address White

Orchard Convention Center # 9, Adjacent to Manyata

Embassy Business Park, Hebbel-K R Puram Ring Road,

Nagavara, Bengaluru, Karnataka Bangalore, India. This

expo started with the need & support of Indian bicycle

Industry to create an exhibition platform for bicycle

industry. All manufacturers want to promote their Brand,

display new products launch, show to dealers &

distributors and get orders. CFOSE is India largest

exhibition of its kind. Multinational Companies for abroad

like China, Taiwan, Malaysia, Srilanka, Italy, U.K.,

Germany and Holland have participated in CFOSE 2016

held at Ludhiana India.

The Galleria Intima 2016

5-6th August, Hotel Crowne Plaza, New Delhi

Galleria Intima 2016 will take place on the 5th and

6th of August 2016 at New Delhi's Hotel Crowne Plaza

(Rohini), New Delhi. Having begun as a raw material

sourcing event for the stakeholders of the intimate wear

industry, Galleria Intima has now turned into something

much more than that. It has grown beyond being simply

a show for sourcing goods, meeting and exchanging ideas,

and networking and has transformed into a formidable

catalyst – a game changer for the industry. It has been

successful in elevating the status of the industry, from

being just a sector that churns out basic wardrobe

essentials into a roaring potential-filled one. In fact, the

manufacture of value added products have become

synonymous with the intimate wear industry.

Pharma Tech Expo

21-23th August, Ahmedabad, Gujarat

4th Edition of PharmaTech Expo 2016, a

PharmaTechnologyIndex.com Pvt. Ltd. Venture is to be

the part of Gujarat’s Largest Pharma Expo held at Gujarat

University Convention Centre Ahmedabad, Gujarat on

August 21-23, having a concurrent event of Pack &

Printech Expo – 2nd Edition, along with Ayurveda, Herbal

& Cosmetic Products giving large scale exposure to

Pharma Machinery, Packaging, Printing, Lab Equipments

& Analytical Equipments etc.

PharmaTech Expo 2016 - 4th Edition, an International

Exhibition on Pharma, Lab & Packaging Equipments gives

great opportunities to Suppliers, Manufacturers,

Industrialists, Buyers, and Consultants to assemble at

this common platform.

AGRITECH INDIA 2016

26-28th August, BIEC

Media Today Group are organizing the 8th edition of

48|Kerala Chamber Business News|

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AgriTech India 2016 during 26th to 28th August 2016

at Bangalore International Exhibition Centre (BIEC),

Bangalore, India, which is going to pump in more value

additions to the existing technology from all over the

world. AgriTech India 2016 exhibition will, therefore,

be an eye opener for the growers, wholesalers,

importers, exporters and all other stakeholders of every

segment of Agriculture and Farm Machinery, Equipment

and allied sectors who want to expand and diversify

their activities.

THE TENT DECOR ASIA 2016

4-6th ,Pragati Maidan, New Delhi

All India Tent Dealer Welfare Organization (Regd.)

(AITDWO) is an apex trade body of Tent dealers and

decorators from across the country, popularly known

as AITDWO. AITDWO is a federation of Tent Dealers

and Tent decorators from association across India. This

exhibition is going to be held from 4 Aug to 6 Aug,

2016 at Pragati Maidan, New Delhi, India. Being a co-

organizer AITDWO will ensure large presence of trade

visitors and business conversion during the exhibition.

Most of the AITDWO members will visit TENT DECOR

ASIA for bulk buying and ordering. AITDWO also works

for the welfare of its members, protection of their

interest and co-ordination with Government authorities

and raising & seeking more privileges and concessions

for the industry from the Government.

INTERNATIONAL EVENT

19th China International Adhesives and Sealants

Exhibition & 11th China International PSA Tape and

Label Expo (CHINAADHESIVE 2016)

24-26 August , Guangzhou Poly

World Trade Center Expo

China Adhesive exhibition is the sole professional

exhibition which promotes adhesives, sealants, PSA tape

and label products in the entire world. This trade fair is

first organized in the year 1997, co-organized by the

prestigious bodies like CCPIT Sub-council of Chemical

Industry and China National Adhesives Industry

Association. Organized every year on such an international

level, this is the must attend event for the professionals

belonging from adhesive & sealant products, water-based

glue, pressure sensitive adhesive, polyurethane etc. From

the past 18 years, this exhibition is successfully attracting

massive crowd of exhibitors & visitors of India, Malaysia,

Brazil, Egypt, South Africa, UK, USA, Philippine, Poland,

Italy and other countries & regions.

As in the previous year, around 18,000 visitors and

450 exhibitors came into this event, more and more

organizations want to associate with China Adhesive. The

sponsors that are collaborated with this trade show

comprises Texyear, Dynasol, PP Zhan, PCI, INO Info, P

Tech. Cn, Chemical Sources, Made in China.com and other

professional entities. By attending in this event, the

companies will not only get the chance to promote their

products & brands but also do face-to-face communication

with the buyers.

ICESBM, Dubai 2016

1-2nd August, Al Rigga, Dubai

The 5th International Conference on Engineering,

Science, Business and Management 2016 (ICESBM

2016),is a premier event that address the new

advancements and challenges in the field of Science,

engineering and Management. ICESBM 2016 will be

held in Hyatt Place Hotel, Al Rigga, Dubai, UAE, Dubai,

UAE during 1st & 2nd August 2016. In order to provide

an opportunity to network with wider number of

participants, ICESBM 2016 will be co-located with 6th

International Conference on Modern Trends in

Science, Engineering and Technology 2016.

The unique idea behind 5th International

Conference on Engineering, Science, Business and

Management 2016 (ICESBM 2016) is to provide an

opportunity for leading academicians, scientists,

researchers and industry professionals from around

the world to network and have scientific discussion

on the latest advancements in the interlinked domains

of science, business and engineering and it’s research

benefits for each other’s domain progress. ICESBM

2016 will address multiple topics and issues of interest

in the areas of engineering, science, business and

management by practical exposure in the form of

specialized sessions, poster presentations, plenary

sessions and renowned speeches from the leading

practitioners reinforcing the upcoming challenges to

be faced and their potential solutions.

|Kerala Chamber Business News|49

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Edited, Printed and Published by K.N.Marzook, Published at Kerala Chamber ofCommerce and Industry, Chamber Corner, Shanmugham Road, Cochin,

printed at Sterling Print House, Ernakulam

50|Kerala Chamber Business News|

Bollywood actress Priyanka Chopra ’s look

alike Navpreet Banga, a Vancouver-based vlogger has

been a talk of the town since past few days. Navpreet

Banga, a Vancouver-based vlogger, who is famous for

her fitness videos, totally looks like Priyanka. In fact,

one can be fooled too with her uncanny photos that have

gone viral on the Internet.

We bet even you won’t be able to make out the

difference between 21-year-old Navpreet and 33 years

old Priyanka Chopra. Not only fans even Priyanka

Chopra is surprised by her look-alike that she even

tried to fool her mother Madhu Chopra. Priyanka was

extremely sporting about her doppelganger and even

showed look alike pictures to her mother and guess

what was her reaction?

Every Eid, there’s only one name on every Bollywood

lover’s lips: Salman Khan. The superstar returned this year

with wrestling drama Sultan,timed for the festive season

rush, and seems to have once again proved he’s the king of

the box office. The Ali Abbas Zafar film, also starring

Anushka Sharma, Randeep Hooda and Amit Sadh, made

Rs105 crores in India on its first three days, besting Khan’s

2015 Eid release Bajrangi Bhaijaan, another record-breaking

film, which made Rs1.01 billion in the same time, according

to Forbes.Yash Raj Films sent out updated numbers saying

it had so far made Rs340 crores worldwide — and broken a

number of records, including the film with the highest

opening weekend collection.

Malayalam actor and known classical dancer Manju

Warrier mesmerized theater lovers by enacting the

character of Shakuntala in the classical Sanskrit play

Abhijnana Shakuntalam .Her venture, Manju Warrier

Productions, produced Abhijnana Shakuntalam as a tribute

to the theater doyen late Kavalam Narayana Panicker.The

play, like the other Sanskrit productions of Kavalam,

offered the twin opportunity to take part in the experiments

in modern Malayalam theater and also to reach out to the

youth to instil an interest in Sanskrit and ancient Indian

culture.

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