Conceptual design sunscreen_allenby_v2
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Transcript of Conceptual design sunscreen_allenby_v2
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
The Sports Bra Trigger CampaignA conceptual design by
Kristy Allenby
Design ChallengeTo design an email campaign that triggers female, light-skinned
graduate student runners to apply sunscreen before outdoor runs by reminding them to place sunscreen next to their sports bras.
Time limit: 8 hrs
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
The Sports Bra Trigger Campaign
Persuasive Purpose To design an email campaign that triggers female, light-skinned graduate
student runners to apply sunscreen before outdoor runs by reminding them to place sunscreen next to their sports bras.
Industrial Design
Email with weather & reminder to set the trigger
Running tip to keep participants interested
in opening emails 2 question daily survey Weekly report on sunscreen usage
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
User Description
• Female, light-skinned grad student runners• Check email when they wake up
• Already have a running habit
• Check weather before running outdoors
• More attuned to sun damage issues than younger student
• Always need to put on a sports bra before running
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
How does the Sports Bra Trigger work?
Susan applies sunscreen before her run.
Susan, a grad student, checks her email when she first wakes up. She has an email with the day’s weather and a reminder to put her sunscreen by her sports bra in case she runs outside that day.
The email and visual cue reminds Susan to check to make sure her sunscreen is next to her sports bra.
When she gets dressed for her run later that day, she sees the sunscreen next to her sports bra and remembers to put it on. This is the trigger.
Later that night, Susan gets an email linking to a 2 question short survey tracking her sunscreen usage while running. She fills out the survey.
Susan receives a weekly report on her sunscreen application to help turn it into a habitualized action.
• A female grad student runner receives a daily email with the weather and a reminder to put her sunscreen by her sports bra
• When she changes into her sports bra to run, she sees the sunscreen and is reminded to apply it
• She logs her progress in a daily survey• She receives a weekly report on her sunscreen usage to celebrate her success and give
her the positive feedback that helps turn this into a habit quickly
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Prototype of Sunscreen Reminder
Email with weather & reminder to set the trigger
Running tip to keep participants interested
in opening emails 2 question daily survey Weekly report on sunscreen usage
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Features/Functionality• Identifies that the trigger is seeing the sunscreen next
to the sports bra and uses technology to remind, motivate, and habitualize that small behavior
• Provides useful information for the target audience (weather & running tips)
• Provides positive feedback through the weekly updates congratulating participants on their progress
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Theoretical Justifications
• Grad students check email every morning
• Grad student runners check the weather before running outside
• Female runners need to put on a sports bra before running
• Light-skinned, female grad student runners are more likely to care about sun damage & have the internal motivation to use sunscreen due to age, skin color, and outdoor activity
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
User Feedback• “I always check the weather before running. I like that the
reminder is connected to the weather report.”• Nupur, female grad student runner
• “The best place for a reminder to wear sunscreen would be my sports bra.”
• Heather, casual grad student runner
• “Just being asked about this reminded me to use sunscreen on my last run. My skin thanks you.”
• Katherine, light-skinned grad student runner
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Shortcomings of Design
• Placing sunscreen next to the sports bra may not be the right trigger for every female light-skinned grad student runner
• The reminder may not be the barrier to action – it may be that students don’t have the right product, for example
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Expansion - What else is possible?
• Recruit groups of female runnerso Grad student “Relay” teamso Groups training for women’s races like the Nike
Women’s ½ Marathon
• Expand to be a more robust resource for female runners Other features and interactionso Can expand into an iPhone app/website with tips, race
info, routeso Include sunscreen recommendations
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Next Steps in Design Process• Recruit 6 light-skinned female grad student runners
• Conduct week-long test with emails sent manually to participants to see if messaging, content, method works
• Analyze daily logs of runners
• Conduct post-test survey for feedback from test subjects
• Modify design & automate the process
• Launch process with female running groups
• Develop Apps/Website based on feedback
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Summary: The Sports Bra Trigger Campaign
An email campaign that triggers female, light-skinned graduate student runners to apply sunscreen before outdoor runs by reminding them to place sunscreen next to their sports bras.
Email with weather & reminder to set the trigger
Running tip to keep participants interested
in opening emails 2 question daily survey Weekly report on sunscreen usage
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Evaluation of Design Project
How well does the idea reflect concepts from class?
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How well does the design match the design brief?
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How viable/convincing is the proposed solution?
0 1 2 3 4 5 6 7
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Evaluation continued…
How well could this solution scale to reach many?
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How well does this document communicate?
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Bonus Points
How insightful is the proposed solution?
0 1 2 3 4 5 6 7
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Additional Comments:
Overall remarks or additional comments here