Concept treatment justification die slow
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Transcript of Concept treatment justification die slow
Video Concept/Treatment/Justification; Die Slow
Concept (The big ideas).
1. Describe the band/artist, genre of music, title of song and
career context;I have decided not to have a performance in my
video, therefore I dont have a band, so I am going to use the
original artists profile and song name for my description; HEALTH
are a four piece band from Los Angles California. Their music genre
has been described as a mixture of noise rock, synth punk,
experimental, and post-hardcore it has otherwise been described as
artfully crafted noise and raw synth, haunting monotone vocals and
drum skills that are borderline insane. The 4 members of the band
are Benjamin Jared Miller, Jake Duzsik, John Famiglietti, and
Jupiter Keyes. Die Slow, is their 3rd single from their second
album Get Colour which was released in 2009.
2. Give a brief descriptive outline of your video (narrative,
performance, and concept);My video will mainly have a narrative
outline to it, but hopefully with some concept ideas thrown in, to
give a unique outlook. I have decided not to include a performance,
because although the lyrics are quite powerful, I feel I would need
someone with a certain image to pull off the singers voice style.
Using narrative and concept should be enough to make the video
interesting enough without being overshadowed by all three. The
narrative basis will be focusing on a male and a female who go to
the hospital to visit a fellow friend who has been stabbed. I would
like the viewer to think that they are visiting because they're
concerned, however the twist will be that they are actually
visiting to make sure she dies. This is as they have stabbed her,
which will be shown in flashbacks. I would like the concept part of
the video to come from interesting camera angles/shots, use of
props and editing to fit in with the beat of the song. As I will be
using a 'hospital' location, I feel it will add interest and
mystery to the concept too.
3. Describe the image (band/artist) portrayed in the video and how
this may add to their appeal;
There will be no performance in my music video, so I cannot
describe their image as no one will see them. However the image of
the actors portraying their characters reflects on the
appeal:-
Jasmine and Khalid who play the Female and Male visitors are the
main representations.
-They're clothes are casual, to fit in with the mood (which is
meant to be concerned/grieving, so they are not going to really
look like they care what their wearing), but also alternative as to
compare to a wider audience. Jasmine will be wearing a green
hoodie, black skirt, leggings and Doc Martins, while Khalid is
wearing a Trainerspotter t-shirt, trackies, Adidas jacket and
Adidas trainers. It is simple, yet subtly effective, as there are
labels which a younger/trendy audience would relate to.
- They're hair is simple, but again styled and up to date (Jasmines
is shaven on one side, and down on the other, Khalids has gel in).
Jasmine's make up is just mascara and eyeliner, again to look
casual. She also has a nose ring, which helps the image to show a
young and rebellious image.
- I would like the Jasmine and Khalid to be a couple in the video,
but in a less conventional way then normal. The viewer will
hopefully be unaware of this till the end of the video when it all
comes together.
4. Describe the aims of this video;
Aims of the video:
-To sell the song.-To entertain the audience.-To be unique.-To give
a moral about how jealousy can get out of hand, if you let it get
to you.-To appeal to problems the audience may be going
through.
5. Give a detailed description of the intended target
audience;
From a direct point of view, my intended target audience, would be
older teenagers and young adults, as I feel the video would appeal
to their nature. The most obvious reason being that the main
characters being portrayed are of that age range. Usually, in a
film or television programme, if the main actor is of the audience
age range they will relate and be in favour of them more. The age
of the male, female and patient characters are meant to be 17 and
18, which is around about the medium of my intended viewers age
range. As the style of music is eccentric, I would expect people
who dont normally listen to mainstream artists to want to see this.
However, thats not to say that people who do wont like this,
because it is something different.Indirectly, I would like my video
to appeal a deeper feeling of if they may harbour a strong dislike
towards someone else hopefully by watching it, they would realise
how bad a feeling jealousy is. There may also be people who are in
the medical profession that it may appeal too, or even
thriller/horrow fans, as there is blood.
Treatment (How you will do it?).
1. Give a detailed outline of the narrative/performance/conceptual content of your proposed video using film language and Freytags Pyramid of narrative structure;Narrative Synopsis; A male and a female enter the hospital, to go visit their friend. When they find the room, they are escorted in by a nurse, who shows their friend (who will be female) in bed, critically ill. They look uncomfortable, and shifty. Their friend then begins to have a fit, so they leave. We then see more shots of them walking around. Meanwhile, their friend has been stabilised and is now being cleaned up by a doctor. The male and female then go to the waiting room. They then start to become disturbed and paranoid about things and people around them (such as the doctor walking past and looking at them). They split up and go off. We will then see the female having a nervous breakdown, while the male, keeps washing his hands, which the doctor sees and becomes suspicious. Their friend has another fit, and through various shots, but not directly, we will see she has gone to surgery. The males and female then meet up again and decide to leave, because the doctor and nurse have become extremly suspicious over their actions and are trying to find them. They leave and get to the car and drive off. It is then we see, their friend sitting in the back. Intersected throughout the video there is flashbacks from both the male, female and friend to show what has really happened which is that, the female stabbed her friend, because she was jealous of how she acted around the male. The breakdown and parania will be meterphorical senses of their guilty consciences.
Freytags Pyramid=
Exposition Establishing the setting, and who the people are. The
male and female entering to see the friend.Rising Action The male
and female getting paranoid, while the doctor is suspicious.
Climax Flashback to reveal who the friend was stabbed by.Falling
Action The m/f trying to leave, while the doctor and nurse are
looking for them.Denoument The m/f leaving but with the friend in
the back. The viewer will not know whether she is dead or
alive.
2. Describe and explain you will use at least three conventions
of a music video (shots, framing, props etc);SHOTS; I will use the
convention of using quick fast shots to fit in with the beat of the
music. As Die Slow, is a fast song, with lots of drum beats, it
will mean a lot of cutting, but shorter timing of film for each
shot. Close up shots of peoples faces to help sell the song and
artist. By doing this the audience will remember them when hearing
the song elsewhere. Using point of view shots to make the viewer
have a more realistic sense of being there with the people in the
video.PROPS; As I am not doing a performance video, there is no
typical instrument or microphone props to use. However as my
narrative is at a hospital I am hoping to use props that would fit
this bill. Other conventional in a narrative video that I could use
are lighting, to help depict good and bad or dark and light
moments.SETTINGS; The setting for my narrative is a hospital.
Therefore I am going to find somewhere similar enough to film that
will give that type of vibe. As the conventions of a hospital are
usually sterile, and clean I will need to depict these through
props.
3. Describe the tone of your video;
The tone of my video is definetly a dark feel, horroresque feel to
it. This will be shown through the story and props, and general
mood of the characters within. By using connotions I will also show
envy. However, although the lyrics of the song Die Slow are rather
bleak, the music itself, is rather fast, and electro pop style,
which is a major contrast, so I hope by putting two opposite things
together it will create something unique and pack a bigger punch to
the audience.
4. Describe the motifs/symbolism/ideologies etc to be incorporated in the video;As the band are called HEALTH, the best motif I could think of to link the hospital theme and to promote the artist would be the red cross symbol, which I could easily incorporate somewhere in my video. The mood is a horror style, so I would like to use ideologies from classic horror movies, such as written quotes, or actions that would remind the viewer of them. I think a good example I could use is putting 'I KNOW WHAT YOU DID' somewhere in the video, as this would also reflect on their guilty consciences. The ideologies I would like to incorporate in this video is a blown up proportion of how teenage angst can make us do stupid things, even if it is people we care. In a social sense I would like to use alternative and branded clothing on the two main characters so that the intended audience can relate.
Justification Why will you do it that way?
1. Explain why this approach to the video will be the best way
to sell the song?;
I feel that by using a narrative structure would be a good idea to
sell this song, because it is like a short film or journey for the
viewer. The song itself is very experimental and different, so
viewers who are not used to this style of music, can be grounded
through the video or even thrown by the appeal of it, rather than
using the common convention of a mesh of colours and vibrant shapes
which is usually seen with that type of music. From viewing
previous videos from the band HEALTH, I feel that the idea for my
video is different, but there are certain elements that are
similar, so that fans of the band, can still enjoy the film. There
is also the fact that I am not featuring a band or performance,
which I hope will keep the audience interested in selling the song
and further records because it keeps a sense of mystery, so that
they will stay to see if they can catch a glimpse of the
band.
2. Why do you think this video will reach its 'target
audience'?;
I think this video will reach its target audience because it has
everything that can relate to to teenagers/young adults characters
that are that age, a vibrant use of colour, fast paced action, an
obvious sense of panic rising, blood, trendy clothes/hair/make up.
I am hoping to incorporate something that can appeal to every style
of teenager (in a stereotypical sense).
3.Describe the challenges you forsee in production;
Getting props to film with. As it is a hospital theme, I can't just go and borrow them from the local hospital, however I would not like to use toy props, as it will bring the level of seriousness down. As my parents work at the hospital, I think I can get round this by asking them to help me or otherwise improvising.
A a sense of continuity. As I am wanting to lots of shots, it will be important to make sure things don't change, so that it becomes misleading.
Creating different shots. I would like there to be a unique feel to my video, incorporated through new shot types, but first I will need to think about what I can do, without it looking silly or breaking equipement.
Sorting out dates to film. Roughly I will have 5 characters in the video, so I will need to set up dates that they can all film at the same time. Again linking in with continuity, I need to make sure they are willing to not alter their appearance to much.
4.Give an outline of any costs or time constraints and explain how they will be addressed;I think the only costs will come from props, because everything else can be improvised. I would like to stick to a small budget if I need to buy anything, and I will search on ebay or in charity shops if it is possible to get from there. In terms of time constraints I will sort out dates of filming a few days in advance so that people will definetly be free. Other aspects such as the weather wont come into filming because it will be done inside. I will be hoping to film mainly after school, and on the weekends, because then it is more likely everyone is free. For each time I film, I would like to keep it to a minimum of 2 hours each time, so that actors don't get bored or tired and so that I can make sure everything is kept fresh.