Concept testing

Dennis EmckArnold Verschoor

9 juni 2011

Table of content

• Background

• Methodology

• Outcome

• Reflection

Background

• Product: Join The Pipe

• Trend

• Target group

• Main question

• Goal

Methodology

• How

• Where

• When

• Respondents

Outcome

• Highlights:

– Sportcenter

– Business office

• Advice for future product development

Reflection

• Reflection on the method