Concept

Nrvs Wrck was created in Glassboro, New Jersey of 2011. The concept of Nvrs Wrck is to make a statement in a high-end

urban fashion. The idea behind this line is to be trendy, creative and fashion forward. Nrvs Wrck’s inspiration comes from

music from hip-hop, pop, and rock culture. The company produces a variety of styles of merchandise to purchase. The styles

presented are unisex. The reason is simple- it is a trend to dress in matching to a partner. The slogan is “Live Life Outside

Society”; making Nrvs Wrck a lifestyle brand to “Wrck yourself” in a fashionable way. Also pushing consumers to think outside

the box and to be you not what society wants to make you out to be! This brand is the hype and the popular pick worn in the

streets. There shouldn’t be one place without at least one person wearing something from Nrvs Wrck. It’s about unity so team

work is major to Nrvs Wrck. Collaborations and networking with other brands is always in motion especially with other

competitors and businesses outside fashion, someway or somehow Nrvs Wrck can benefit off each competitor in a positive

way. Wearing Nrvs Wrck increases self- esteem and over all confidence because this brand is symbolized to show high sense of

status. There will always be a collection that our target markets can relate to.

Product Line

The product of the line is distinctive. It consists of multiple kinds fabrics because we want to portray all kinds of looks and

trends. Nrvs Wrck is against animal cruelty so faux fur and pleather is used to replace actual fur and leather. The other fabrics

that are also used are silk, nylon, chambray, cotton/polyester, denim, wool and rayon. The line presents various tops such as

tank tops, crop tops, sweaters, jerseys, outerwear and different kinds of hats to go with them. WGSN and the street is a

common resource to use to determine new patterns and colors. Any color or pattern that is trending that we personally like

will be contributed to the brand. The primary color use is blue. This blue symbolizes confidence and is considered beneficial to

the mind and body. Othe patterns to consider as part of Nrvs Wrck’s extraordinary selections are black which symbolizes

mystery, rebellion, and sophistication. The last color, which works well in the Nrvs Wrck collection, is purple which symbolizes

luxury, creativity, and extravagance. Those colors are what represent the brand to the fullest.

Target Market

As an apparel line Nrvs Wrck is diverse. The line was created for people who enjoy the party life, who are concerned with

following new trends. The type of customer Nrvs Wrck attracts is social media addicts that want to show off their outfits of the

day. This particular client loves the styles we bring out. They usually go to the club scene any chance that they get and are

musically influenced from Hip-Hop, Pop, and Punk Rock. The brand’s target customer tends to be a show offs, and attention

seeker, very precise on their image. The target market comes off very confident and ambitious. The target client works in

retail, corporate, or owns a business, making 20,000 to 50,000 a year . They’re also new in the career field of fashion,

marketing/merchandising or business. The client attends fashion related activities faithfully (fashion week, shows, and

events). Our market is out of the box and aren't afraid to look different. Since we keep a personal connection with our loyal

customers, they’re comfortable to call or email us to ask for upcoming merchandise to put on hold for them. Our price range is

affordable for the middle class crowd and higher. Most times the customers buy more than one item especially since we

consistently have promotions. Our client admires our quality. Nrvs Wrck uses a multiplicity of different fabrics to call

attention in varying details of some of our looks. The client is of the age 17 to 34.

Marketing Strategy

Social media is Nrvs Wrck’s primary source of marketing because that’s where most of the brand’s target market is connected

to and it’s the fastest form of advertisement. Nrvs Wrck uses Instagram, Facebook, blogs, business cards, YouTube and a

personal website to get people aware of the product. Nrvs Wrck tends to get a lot of females who are popular on social media

involved to promote the brand because sex sales and the philosophy that it will also attract more men to the brand. Event

planning is used to get personal connections with current consumers and to gain more customers. In addition, event planning

creates more business opportunities; you don’t know who can show up. These consist of fashion shows, open mics, and

fundraisers for the less fortunate or to contribute to the community. Campaigns are created frequently to build awareness

outside of the target market.

SWOT

STRENTH- Originality is what we are known for as well as trends. We have a great marketing team that catches our target

market. Networking is usually successful which leads to collaborations with fan-based brands and up comers. We are located

in a well-populated area and have good customer service.

WEAKNESS- Not enough merchandise in stock.

OPPORTUNITY- Gaining more money and opening more stores around or out the country. Collaborating with successful

brands, organizing events and functions to raise money for the less fortunate and networking.

THREATS- We get a lot of underground companies that replicate our products for a cheaper price.