Consumer Buying Behaviour for LaptopsProject Proposal Group 9: PGP/30/188Baishalee Bhattacharjee PGP/30/19Gaurav Pra!ash PGP/30/"01#amalapati Behera PGP/30/"13Pamu $ai %ayachan&ra 'ao PGP/30/""($hefali Chauhan PGP/30/339$aura)h #umarProject *)jective+o ,n& out the factors in-uencing consumer.s purchase &ecision to/ar&s a laptop+o stu&y the various steps in the shopper journey for the laptop purchase0ivi&e the consumers into groups 1 2irst time laptop )uyers $tayers $atis,e& s/itchers3 an& 0issatis,e& s/itchers*)serve /hether there are &i4erences in the )uying )ehaviour of each of the groupsConsumer +ypes5ever use& a laptop )efore2irst time laptop )uyers 5ever s/itche& from a )ran&$tayers$/itche& for reasons other than &issatisfaction$atis,e& s/itchers$/itche& )ecause they /ere &issatis,e& from their previous )ran&0issatis,e& s/itchers$hopper %ourney6etho&ology7ualitative intervie/s /ith laptop )uyers categori8ing then into the a)ove 9 groups an& stu&y their nuance& )uying )ehaviourPrimary research1$hopper *)servation in various laptop outlets in Luc!no/Primary 'esearch1 $tu&y )logs an& forums to ,n&the various &iscussions for factors ta!en into consi&eration /hile )uying a laptop$econ&ary 'esearch1*utcome:n&erstan&ing of a consumer.s &ecision ma!ing process ;&entify +riggers < Barriers in the $hopper %ourneyProvi&e recommen&ation to counter the )arriers < )oost triggers for a laptop purchase*ptional6apping of the customers accor&ing to the +echnology =&option Life>cycle +?=5# @*: