ComSoc GIMS Presentation at ICC08

May 21, 2008

GIMS Marketing Committee

GIMS Marketing Committee

Committee Chairperson Jorome (Jerry) T. Gibbon, J&BG Consultants, USA

Denny Moen, Independent Contractor

Tim Weil, Booz Allen Hamilton

Doug Holly, JDSU

June Leach-Barnaby, IEEE Communications Society

Gayle Weisman, IEEE Communications Society

Heather Sweeny, IEEE Communications Society

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GIMS Marketing Committee

Conference Contractor - Selected “Setup for Success” Contractor for ComSoc Contract in place for GlobeCom 2008 Exhibit Sales and promotion support EXPO arrangements support included Conference support NOT included for ICC (local) May include Sponsorships with EXPO as required

Drayage Support – under separate/local agreement for conferences local conference mgmt committee responsible

GIMS Marketing Committee

Conference Marketing Planning Universal Plan for support – adopt standards ComSoc Commitment – Staff person assigned (HS) Conference Marketing Chairperson – required/conf Advertising Plan for Conf/EXPO - adopt standards Local Community Outreach - adopt standards IEEE Community Outreach - adopt standards Standards prevent duplicating plans - straw man

Action Items Assign tasks to Marketing WG to develop:

Marketing Plan for GC/ICC – standards Advertising Plan for GC/ICC – standards EXPO Exhibit Plan GC – standards Include Options in all plans - standards Define Products Clearly in plans –standards

Conference Programs – standards Advance and/or Main Programs – clarification

Patronage Coordination – standards Establish basic plan of agreements - standards

GIMS Marketing Committee

GOOD Marketing Plans can avoid these ISSUES….

The role, The role, purpose and relationship of Expo and relationship of Expo was unclearwas unclear

Patrons are a critical source of income (10% Patrons are a critical source of income (10% of GC07)of GC07)

Establishing ground rules and coordinating Establishing ground rules and coordinating Expo and Patron programs is key to avoid Expo and Patron programs is key to avoid

confusionconfusion

GIMS Marketing Committee

Establish “Lessons Learned” Documents. Provide tutorials to local conf Org Committee:

Capture contact database Capture Plans for later reference Teleconf often to coordinate the plans Identify Committee structure in Marketing plan

GIMS Marketing Committee

GOOD Marketing Plans can avoid the ISSUES….and provide continuity for the future.

If the ITPC can do it …so can GMIS

Last Thoughts … the real workers