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    COMMUNICATION SKILLS

    COMS 1010

    August 2012

    Centre for Professional Development and Lifelong Learning

    UNIVERSITY OF MAURITIUS

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    COMMUNICATION SKILLS

    COMS 1010

    COURSE MANUAL

    Centre for Professional Development and Lifelong Learning

    UNIVERSITY OF MAURITIUS

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    CONTRIBUTORS

    Communication Skills, COMS 1010 was prepared for the Centre for Professional

     Development & Lifelong Learning, University of Mauritius. The Pro-Vice Chancellor-

    Teaching & Learning- acknowledges the contribution of the following course authors

     from the Faculty of Social Studies and Humanities: 

    Mrs M Auleear Owodally

    Mrs C Chan-Meetoo

    Ms M Paroomal

    The course authors are grateful for the comments provided by Assoc. Prof. D. Gokhool,

    Faculty of Law and Management.

    August 2012

    All rights reserved. No part of the work may be reproduced in any

    form, without the written permission from the University of

    Mauritius, Réduit, Mauritius. 

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    TABLE OF CONTENTS

    ABOUT THE COURSE

    Unit 1: Introducing Communication C. Chan-Meetoo

    Unit 2: Effective Use of English M. Auleear Owodally

    Unit 3: Writing Skills M. Auleear Owodally

    Unit 4: Non-verbal Communication M. Paroomal

    Unit 5: Informative Speeches;

    Speeches on/for Special Occasions

    M. Paroomal

    Unit 6: Modes of Speech Delivery;

    Presentation Aids

    M. Paroomal

    C. Chan-Meetoo

    Unit 7: Persuasive Speeches M. Paroomal

    Unit 8: Perception and Listening Skills M. Paroomal

    Unit 9: Business and Technical Writing M. Auleear Owodally

    REFERENCE LIST

    ASSIGNMENT FILE

    SAMPLE EXAMINATION PAPER

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     HOW DO I USE THE COURSE MANUAL?

    Take a few minutes to glance through the entire manual to get an idea of its structure.

     Notice that the format of the different units is fairly consistent throughout the manual. For

    example, each unit begins with an OVERVIEW,  and LEARNING OUTCOMES

    sections.

    The OVERVIEW  provides a brief introduction to the unit and provide perquisite skills

    and knowledge you will have to possess to proceed successfully with the unit.

    You should then read the LEARNING OUTCOMES. These objectives identify the

    knowledge and skills you will have acquired once you have successfully completed the

    study of a particular unit. They also show the steps that will eventually lead to the

    successful completion of the course. The learning objectives also provide a useful guide

    for review.

    WHERE DO I BEGIN?

    You should begin by taking a look at the TABLE OF CONTENTS in the MANUAL.

    The table provides you with a framework for the entire course and outlines the

    organisation and structure of the material you will be covering. The Course Schedule 

    indicates how you should allocate your workload and what you should be working on in

    each week to be ready for the respective tutorial. You should stick to the Course Schedule

    to ensure that you are working at a steady space and that your workload does not pile up.

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    Proposed*Course Schedule (COMS 1010)

    Session Student’s Workplan Tutorial

    01 Read Unit 1 Introduction to module

    02 Read Unit 2 Discuss Unit 1; submission of topic for

    mock essay (Assignment 1)

    03 Read Unit 3. Do Assignments in Unit 3,

    Parts 1, 2,3

    Discuss Unit 2

    04 Do Assignment in Unit 3, Parts 4,5 Discuss Unit 3

    05 Read Unit 4. Do Assignment in Unit 3,

    Part 6Submit Assignment 1 (Portfolio) 

    Discuss Unit 4

    06 Read Unit 5 Discuss Unit 5

    07 Prepare/ Practise for Assignment 2 Assignment 2 due

    08 Read Unit 6 Discuss Unit 6

    09 Read Unit 7 Discuss Unit 7

    10 Prepare/ Practice for Assignment 3 Assignment 3 due11 Read Unit 8 Assignment 3 due

    12 Read Unit 9/ Work out Activities 1-3 Discuss Unit 8

    13 Read Unit 9 work out activities 4-5 Discuss Unit 9

    14 Revision Revision

    15 Revision Revision

    * Any change will be communicated by your respective tutor in class.

    YOUR TUTOR

    A one and a half hour tutorial class will be held as specified in the Course Schedule . Refer

    to the course schedule to check the unit(s) you must prepare before  attending your

    tutorial.

    Remember that a tutorial class is not a formal lecture and to make the most of tutorial

    classes, it is vital that students come prepared in the way indicated below:-.

      Preparation required:

      studying the course notes and readings for the relevant unit.

      working through the activities which are sprinkled throughout the units. Your

    response to these activities will be discussed during the tutorial.

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    Your tutor will keep a close watch on your progress and any difficulties you may have,

    and provide you with whatever assistance you may need in the tutorial class.

     Note that tutorials are also opportunities for you to discuss your views and ideas with

    your fellow classmates. The feedback you get from the tutorial sessions can further enrich

    your comprehension of certain concepts and you can influence the way others think about

    a certain issue too. So feel free to discuss the answers to the activities with your peers and

    the tutor.

    NOTE:

    For this module you are required to submit/present three assignments.

    Refer to the Assignment File for more information.

    ASSESSMENT

      COURSE GRADING SCHEME:

    Continuous Assessment: 50 marks

    Examinations: 50 marks

     

    CONTINUOUS ASSESSMENT:

    Assignment 1 (Written Assignment Portfolio) - 20 marks

    Assignment 2 (Speeches on/for Special Occasions) - 10 marks

    Assignment 3 (Informative Speech) - 20 marks

      FINAL EXAMINATIONS:

      Scheduled and administered by the Registrar’s Office

      A two-hour paper at the end of the Semester.

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    STUDY TIPS

    Much of your time in the course will be spent reading. Your comprehension and

    assessment of what you read are likely to be best if you heed the following tips:

    1. Organise your time. It is best to complete each assigned reading in one sitting.

    The logical progression of thought in a chapter/unit can be lost if it is interrupted.

    2. Be an active reader. Use question marks to flag difficult or confusing passages.

    Put exclamation marks beside passages you find particularly important. Write

    short comments in the margins as you go. For example, if you disagree with an

    author’s argument or if you think of examples which counter the position

     presented, note your opinions in the margin.

    If you prefer to leave your book pages unmarked, you can make your notations on

    “post-it-notes”.

    3. Read critically. You must evaluate, as well as appreciate and understand, what

    you read. Ask questions. Is the author’s argument logical? Are there alternatives

    to the author’s explanations or to the conclusions drawn? Does the information fit

    with your experience?

    4. Take notes. If you make notes on an article or chapter right after finishing it, you

    reap a number of benefits. First, note-taking allows you an immediate review of

    what you have just read. (You will find that this review helps you recall

    information). Second, it gives you an opportunity to reassess your flagged or

    margin comments. Finally, it gives you a second shot at deciphering any confusing

     passages.

    5. Review your scribbling! Whether or not you make separate notes on your

    readings, review your flags, underlining and marginalia. Study closely those

     passages you considered significant or difficult.

    6. Write down your ideas in a course journal. As you progress through the

    course, the new information you absorb will stimulate new thoughts, questions,

    ideas, and insights. These may not be directly related to the subject matter, but

    may be of great interest to you. Use these ideas to focus your personal

    involvement in this and other courses.

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    7. Your ability to explain the subject matter to others is a good test of your true

    comprehension of the material. Try explaining the material you are learning to

    others, classmates or friends, without resorting to jargon. Even if some of them

    are not directly involved with the techniques discussed in this course, many of the

    concepts may be of interest to them.

    8. Activities found in units will not be marked. We strongly recommend that you

    do not skip any of them. They will help you prepare for the graded assignments.

     Now, it’s time to get to work. Good luck and enjoy the course! 

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    UNIT 1 INTRODUCING COMMUNICATION

    Unit Structure

    1.0  Overview

    1.1 Learning Outcomes

    1.2 What is Communication?

    1.3 Models of communication

    1.3.1 Linear or Bull’s Eye Model

    1.3.2 Circular Flow or Ping-pong Model

    1.3.3 Harold Lasswell’s Model

    1.4 Information Theory

    1.4.1 Source/Encoding/Transmission

    1.4.2 Receiver/Decoding/Destination

    1.4.3 Message, Channel and Code

    1.4.4 Sources of Noise and Interference

    1.4.5 Feedback

    1.5 Aspects of Communication

    1.6 The Levels of Communication Process

    1.6.1 Intrapersonal Level

    1.6.2 Interpersonal Level

    1.6.3 Intragroup and Intergroup Levels

    1.6.4 Institutional Level

    1.6.5 Public Communication

    1.6.5.1 Mass Communication

    1.7 A Few Points to Remember

    1.8 Answers to Activities

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    1.0 OVERVIEW

    This unit focuses on the question: "What is communication?"  

    We consider the elements present in communication, the types of flows of communication,

    functions of communication and various levels in communication.

    1.1  LEARNING OUTCOMES

    After having completed this unit, you should be able to do the following:-

    1. 

    Define communication;

    2.  Describe and explain the process of communication;

    3.  Distinguish the elements of communication;

    4.  Identify the various functions of communication;

    5.  Isolate the various levels at which communication occurs;

    6.  Apply knowledge gained to analyse your interaction with others in different types of

    situations;

    7.  Apply knowledge gained to analyse communication situations that you may witness in

    your academic, professional and social lives.

    1.2  WHAT IS COMMUNICATION?

    "We cannot not communicate"  

    (Paul Watzlawick) 

    "No man is an island, entire of itself"

    (John Donne)

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    "Communication" is today a very fashionable term that has emerged with what we like to

    call the "information society" or "knowledge-based society". It is also of common opinion

    that communication is THE skill that gives people an edge. The meaning of this magic

    word, communication, is hard to pin down. What is communication?

    Communication is a functional prerequisite of society and culture. It is an important

    determining agent for social organisation, personality building and cultural occurrences

    that make up our social fabric. Communication is therefore everywhere and occurs all the

    time. This is what the two authors quoted above meant. We cannot NOT communicate!

    This piece of information may puzzle you if you think that communication is only about

    written and spoken words. You will however learn later that communication can be non-

    verbal and non-vocal. Our gestures, eyes, tone of voice, as well as our silences convey

    something! Illustrations, drawings and pictures also are vectors of meaning.

    Communication = sharing of meanings

    Communication can be broadly defined as a "sharing of meaning". In fact, the word

    "communication" is derived from the Latin verb "communicare", which means: "be in

    connection with". "Communication" also belongs to the same family of words as

    "community".

    In communication, there is a sharing of meanings among persons or other entities. Those

    meanings may be transmitted through:

     

    a linguistic form (through a structured language)

      a symbolic form (e.g. the   pictogram means ‘phone number’

    irrespective of the language we are using).

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    Conventions to avoid confusion

    Colin Cherry (1957) defines communication as “a sharing of elements of behaviour or

    modes of life, by the existence of rules”. He introduces the idea of rules and social

    conventions that give us a common set of signs and symbols to be used for transmitting

    and assigning meanings. These rules help us ensure that we are on the same wavelength

    and prevent possible misinterpretations.

    All the words that exist in language are the result of a social agreement as there is no

    direct connection between these words (both in their oral and written forms) and the

    things or ideas they designate.

    For example the word "dog" bears no resemblance whatsoever with the domestic animal!

    It is a pure matter of chance that people have chosen this set of letters (D-O-G); it could

    have been any other chain of characters. As a matter of fact, different languages have

    different signs for the same notions. French speakers use the word "chien" for dog,

    Germans use "hund " and in Creole we use "lisien"!

    (Note: There are a few exceptions where the words used do have some kind of

    connection with the things or concepts they designate. For example, some words are

    onomatopoeic, i.e., they imitate the sound designated as in ‘the cuckoo’, the “cock-a-

    doodle-do”).

    Activity 1

    Form groups of 5 to 6 persons. Each group will invent new words and set up their own

    codes to communicate amongst themselves. The various groups may then try to

    communicate.

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    1.3  MODELS OF COMMUNICATION

     Now that you have learnt that communication is a sharing of meanings made possible by

    the existence of conventions, let us look at simple theoretical models of communication.

    Models help us organise our knowledge and give us a more comprehensible approach to

     phenomena that occur around us. However, bear in mind that each of the following

    models is just an attempt to explain communication. Each model sheds light on the process

    of communication from a different angle. The models that we have used are amongst the

    most popular ones that are used to teach communication at this level. They are, of course,

    non-exhaustive…

    1.3.1  Linear or Bull's Eye Model

    The Linear or Bull's Eye model is the simplest one used in Communication Studies. It

    describes communication as a one-way flow between two actors (a sender and a receiver).

    Below is a diagram that illustrates the Bull's Eye model.

    Diagram 1.1

    Messa e

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    An example where communication is linear in its flow is found in the following illustration.

    The writers of this manual are sending messages to you through this manual. Manual

    writers are therefore acting as senders of information and you are acting as receivers.

    Activity 2

    Identify at least two communication occurrences that fit into the Bull's Eye model.

    1.3.2  Circular Flow or Ping-pong Model

    The circular flow or ping-pong model of communication describes a situation where there

    are series of interactions between senders and receivers. As the ping-pong metaphor

    suggests, the actors take turns to send messages to each other. The idea of feedback and

    retroaction is here incorporated, as opposed to the Bull's Eye model. The initial sender of

    a message becomes a receiver as soon as his/her counterpart responds.

    Diagram 1.2

    Sender Receiver 

    Course

    writersStudents 

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    Ping-pong communication occurs everyday in conversations, meetings, brainstorming

    sessions. When you communicate with your friends, the ping-pong ball keeps coming back

    and forth between you and the others.

    Another image that is also used to describe non-linear communication is the spiral of

    communication:

    Diagram 1.3

    1.3.3  Harold Lasswell's Model

    Harold Lasswell, an American social scientist in the 1940’s, came up with a series of 5

    questions that help in identifying the major elements in communication.

    "Who says What to Whom through What channel, with What effects?"

    This simple easy-to-retain formula is also known as the 5W's. Each of those W's indicates

    an important aspect of every communication occurrence:

      Who says? the sender

      What? the message /content / topics

     

    To Whom? the receiver

      Through What channel? medium /means /languages

      With What effects? modification /transformation of opinions, attitudes,

     behaviour, whether intended or not (effect on receiver)

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    You may as well add a sixth W:

      Why? functions / purposes (intentions of sender)

     Note that the effects of the message on the receiver may not be identical to the effects

    intended by the transmitter. For example, you will definitely not receive and interpret this

    manual 100% as the course writers intend you to…

    Here, the transmitters' intention is pedagogical (transmission of knowledge and therefore

    incremental change in your knowledge). But, the results are not guaranteed due to

    reception barriers such as lack of concentration, boredom, daydreaming ormisinterpretation (refer to section 1.4.4).

    1.4  INFORMATION THEORY

    During World War II, two American AT&T telecommunications engineers, Claude

    Shannon and Warren Weaver, worked on what became known as the Information Theory.

    They used physics, mathematics and engineering concepts to develop the theory which

    they explained in a paper entitled The Mathematical Theory of Communication  in The

     Bell System Technical Journal.

    Information theory deals with the quantitative study of information in messages and the

    flow of information between senders and receivers. It was initially developed to separate

    noise from information-carrying signals. The objective was to measure the volume of

    signals that could pass on a line during a certain amount of time. Social theorists later used

    this model to develop simplified versions that describe the communication process:

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    You will note that Diagram 1.5 differs from diagram 1.4 mainly in that it introduces the

    element of ‘Noise Source’, which we will discuss later.

    Let us now have a look at each of the elements presented in the diagrams.

    Channel of information

    Source encoder transmitter channel receiver dec oder 

    Message Message 

    Signal Received

    Signal 

    Informatio

    n source  Transmitter Destination 

    Receiver 

    Noise

    Source 

    Diagram 1.4

    Diagram 1.5

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    1.4.1  Source / Encoding / Transmission

    Source, encoder and transmitter are three elements that belong to the "initialisation" stageof the communication process. They were lumped into the notion of 'sender' in section

    1.3.1.

    The Source

    The source is the initiator of the process: he or she wants to transmit thoughts, ideas and

    feelings to his or her counterpart who thus becomes the receiver.

    Encoding

    Encoding refers to the activities that a source goes through to translate thoughts, ideas

    and feelings into a form that may be perceived by the senses. For example, before

    speaking, an individual has to use his/her brain to select words and sentence structures

    from his/her personal database to carry the message. Naturally, different encoders have

    different skills in choosing the most appropriate codes for communicating. This accounts

    for differences in people's communication skills!

    Transmission

    Transmission refers to the action of using physical channels to get the message across to

    the receiver. In the above-mentioned example, after having encoded the message, the

    speaker will have to use his vocal organs to emit sound signals and thus pronounce the

    words and sentences of the message. The encoding / transmission process might also take

     place over various stages. For telephone conversations, the speaker encodes thoughts into

    words and the telephone mechanism transforms the sound waves into electrical variations

    along the line to the receiving telephone.

      If we try to isolate the notions of source / encoder / transmitter in the process of

    writing up for this manual, we can say that the message contained in this manual

    originates from various sources: numerous readings done by the manual writers,

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    their previous experience in teaching Communication Skills, their own reflections

    and original ideas.

      Encoding  is done in the writers' brains as they try to select the most appropriate

    vocabulary, sentences and format to impart their knowledge to you.

      Finally, transmission of the message is ensured by the physical action of drawing

    symbols from the Roman alphabet on paper with the help of ink, i.e., typing out the

    words, sentences and paragraphs on the pages of this manual so that you can read

    them.

    Activity 3

    Look for advertising inserts in newspapers and try to identify the source, the encoder and

    the transmitter of these commercial messages.

    1.4.2  Receiver / Decoding / Destination

    Just like Source / Encoding / Transmission were lumped into the idea of 'sender', the items

    Receiver / Decoding / Destination were broadly categorised under the heading of 'receiver'

    in section 1.3.1.

    The Receiver

    The receiver is the target of the message. It might be a specific individual or multiple

    receivers. The receivers can be specifically targeted by the source as in one-to-one

    communication or they might choose willingly to act as receivers in the case of a message

    addressed to a large anonymous crowd (e.g. an audience for a TV show). Note that the

    source and the receiver(s) may be in each other's immediate presence or may be separated

     both in space and time (e.g. a book written last century, a pre-recorded TV programme).

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    Decoding

    Decoding is the reverse of encoding and refers to the activities that translate or interpret

     physical messages into a form that has eventual meaning for a receiver.

    The Destination

    The destination is the ultimate entity that receives and stores the message sent.

      To carry on with the applied example used in section 1.4.1, your eyes are acting as

    receivers for the visual information sent to you in this manual. Your eyes detect

    forms that have been drawn with ink on paper to represent signs of the Roman

    alphabet. Therefore, your eyes are acting as the receiving  device in this

    communication event.

      When these visual messages (sequences of signs on paper) have reached your

     brain, you now have to decipher or decode  the message and come up with the

    meanings of the succession of English words, sentences and paragraphs. You thus

    go through different stages: identify the code used (which language?), and grasp

    the meaning of the message (What are we 'talking' about? What are the main ideas

     being conveyed?).

      Finally, you store the data that you have decoded in a section of your brain for

    further use. That section of your brain that specialises in memorisation is therefore

    the physical destination of the message.

    1.4.3  Message, Channel and Code

    The Message

    The message is the actual physical product that the source encodes. In oral

    communication, our speech is the message. In written communication, the words and

    sentences that are put on paper are the message. The message can be addressed to one

    specific individual ('one-to-one' or 'many-to-one' communication) or to multiple receivers

    ('one-to-many' or 'many-to-many' communication).

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    The Channel

    The channel refers to the physical way the message travels to the receiver. For example,

    sound waves carry words that are spoken and light waves carry visual messages such as

    written text, illustrations, pictures. Some messages use only one channel of

    communication (e.g. written text). Others may cumulate various channels. For instance,

    movies use both visual (moving images on screen, titles) and oral channels (soundtracks

    transmitted by the movie theatre's speaker systems).

    The Code

    The code refers to the systems of signs (available language or symbolic forms and

    associated rules governing their use) that are used to transmit the message. In language,

    the vocabulary level and the sentence structures chosen make up the code. A sign can be

    defined as the minimal unit of meaning in a code (a word, a pictogram, an element of body

    language).

    In fact, there are different levels of code. Before trying to convey ideas to our counterpart,

    we have multiple possibilities in terms of codes. To impart communication skills to you,

    we might have decided to make a film instead of a manual! We would then be using the

    cinematographic code that combines multiple codes (body code, oral codes, written

    codes).

    You will find that it is difficult to isolate the code from the channel. To be clearer, let us

    say that the channel is a physical medium whereas the code is a set of signs that is used

    within the channel to convey meaning.

    1.4.4  Sources of Noise and Interference

     Noise is an item that interferes with the delivery of the message and that can impede the

    communication process. Because of noise and interference, the message that is decoded

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     by the receiver will not be an exact replicate of the original message that was encoded or

    the signal carrying the message will not even reach the receiver altogether!

    We can categorise noise under four broad headings:

    1. 

    Mechanical noise

    Mechanical noise usually occurs when a physical device is used either to encode or

    decode the message or both. In this case, there is a problem with the physical medium

    itself. For instance, in a telephone conversation, the apparatus or the physical lines of

    communication may be faulty. As a result, the sound waves being transmitted over

    the telephone line may be unclear so that the message is distorted.

    2.  Semantic noise

    Semantic noise occurs when different people have different meanings for the same

    words and phrases. Misunderstandings thus arise because of multiple meanings

    assigned to the same words and phrases. This kind of situation (called "quiproquo" in

    French) is often exploited in theatre plays and movies for comic or tragic purposes.

    3.  Environmental noise

    Sources of noise may be completely external to the communication process. For

    example, in a public place like a restaurant, the other people surrounding you and

    your counterpart may be so noisy that you cannot even hear each other. This is

    known as environmental noise.

    4.  Internal noise

    Internal noise occurs inside the mind of the receiver. The latter may not properly

    receive, decode and store the data sent because of a number of internal barriers such

    as selective attention, selective distortion and selective recall.

    Selective attention refers to the fact that the receiver cannot pay attention to all the

    stimuli or the receiver focuses on something other than the communication at hand.

    You have certainly experienced this situation in class during a lecture or a talk. In this

    case, your daydreaming interferes with the proper reception and decoding of

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    messages sent to you by your lecturer. Of course, you would have to make sure this

    happens as rarely as possible!

    Selective distortion occurs when receivers twist the message to hear what they want

    to hear. People often have set attitudes and expectations about what they will hear orsee due to stereotyping, prejudices and bias. They will thus distort the message

    received so that it fits into their belief system.

    Selective recall happens because people will retain in permanent memory only a small

    fraction of the messages that reach them.

    1.4.5  Feedback

    Feedback refers to those responses of the receiver that may alter and shape the subsequent

    messages of the source. The receiver becomes the new source and vice versa. This

    explains the communication spiral as discussed in section 1.3.2.

    Feedback is important as it allows the source to adjust and attempt a change in some

    elements of the communication process to satisfy the demands of his addressee. Feedback

    also acts as a regulator in the case of sources of noise that interfere with the transmission

    of the message.

    For instance, in the case of semantic noise, the receiver's reactions, which make up the

    feedback, will give an important hint to the initial sender. Thanks to the receiver's

    feedback (e.g. raised eyebrows, puzzled reply), the sender may understand that the

    message did not get across properly. As a result, he/she may reformulate the initial

    message to discard misunderstandings.

    Feedback is very important to communication because it lets the

     participants in the communication setting see whether ideas and feelings

    have been shared in the way they were intended.

    (Weaver, 1949)

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     Note that feedback can be negative (e.g. raised eyebrows showing disagreement or

    confusion, strong reply, or even wearing a completely bored expression on the face!) or

     positive (e.g. smiles, nods, assents).

    Feedback can also be immediate (on the spot) or delayed (due to time or spaceconstraints).

    1.5  ASPECTS OF COMMUNICATION

    Murielle Saville-Troike is a researcher whose theories are also helpful in understanding

    communication. In her book The Ethnography of Communication published in 1982, she

    identified the following as being ten aspects that are interesting to analyse in

    communication events:

    1. The genre or type of event (e.g. joke, story, lecture, greeting, conversation).

    2. The topic or referential focus (what is the overarching theme?).

    3. The purpose  or function, both of the event in general (e.g. sensitisation of the

     public on a specific issue) and in terms of the interaction goals of individual

     participants (e.g. your goals in the tutorial sessions may be to learn a few tips from

    your tutor to improve your communication skills).4. The setting, including location, time of day, season of year and physical aspects of

    the situation (e.g. size of the room, arrangement of furniture). The setting may

    have a bearing on the communication style that you adopt. For instance, lecturers

    might not communicate in a Lecture Theatre in the same way that they

    communicate in a small classroom.

    5. The participants, including their age, sex, ethnicity, social status, or other relevant

    categories and their relationship to one another.

    6. The message form, including both vocal and non-vocal channels and the nature of

    the code which is used (e.g. which language and which variety?).

    7. The message content, or surface level denotative references (what are the ideas

     being communicated?).

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    8.  The act sequence, or ordering of communicative speech acts, including turn taking

    and overlap phenomena.

    9.  The rules of interaction, or what properties should be observed (e.g. students, as

    a rule, will not interrupt lecturers in a whimsical fashion!).

    10.  The norms of interpretation, including common knowledge, the relevant cultural

     presuppositions, or shared understandings which allow particular inferences to be

    drawn about what is to be taken literally.

    1.6  THE LEVELS OF COMMUNICATION PROCESS

    Levels of communication process refer to the level of complexity on which communication

    occurs, mainly in terms of number of people involved. Channels used, message structures

    and opportunity for feedback vary according to the number of people involved, the degree

    of formality, the setting, the goals pursued.

    1.6.1  Intrapersonal Level

    Intrapersonal communication occurs within a single person. It is an internal process of

    ‘self-communication’ and processing of information within one’s brain. This level of

    communication involves the encoding and formulating of a message and the thinking

     process. Before communicating with others, intrapersonal communication is vital.

    Examples are thought processes, diary entries, and notes to oneself that help personal

    reflection and organisation.

    The intrapersonal level refers to the processing of information on an

    individual basis (for instance, attention, perception, comprehension, recall

    and learning). The possible effects are on knowledge, opinion and attitude.

    (McQuail, 1987)

    Intrapersonal communication also integrates things that make up our self, our feelings and

    the way we perceive our individual selves. The individual here is the sender and the

    receiver. Messages circulate inside our brain with instant feedback. In fact, we can say that

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    individuals hold private conversations within their own mind. The content of the messages

    may be positive (self-congratulation) or negative (remorse). The outcome of intrapersonal

    communication may, as well, have an impact on interaction with others.

    1.6.2  Interpersonal Level

    Interpersonal communication refers to communication occurring between and amongst

     persons. It is often one-to-one but it may include more than two persons. Interpersonal

    communication is characterised by immediate feedback. It is often based on some shared

    feature of daily life: something we have in common such as our environment, interests,

    needs, activities, beliefs. Communication between and communication within a happy

    couple are examples of interpersonal communication on a very intimate basis. Some people are endowed with very good interpersonal skills, meaning that they can easily

    interact with other people.

    Good interpersonal skills require a high level of self-awareness. Understanding your

     personal style of communicating will help you create and maintain good relations with

    others.

    There are three basic communication styles:

    1.  Aggressive Style:  The communicator constantly interrupts, exaggerates, blames,

    makes demands or uses sarcasm. Voice volume can be very high and thus difficult

    to bear for the counterparts. Other people's feelings are not rated very high with

    the aggressive person.

    2.  Passive Style: The person is constantly hesitating or apologising and usually says

    nothing or easily gives in. Often, the person avoids eye contact and speaks in a shy

    or timid voice, or mumbles.

    3.  Assertive Style: The individual speaks clearly and firmly, using "I" statements, and

    shows respect for self and for others. He or she uses an upright confident body

     posture and a pleasant, firm voice for communicating with others.

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    The assertive style is the one to strive for. However, very few people are all one or

    another style. In fact, the aggressive style is vital in some cases, for example, during

    emergencies (for rapid decision-making). Passiveness can also help, for example, when an

    issue is minor or when there are highly emotional situations demanding that we stay calm

    and take the time to regain perspective.

    Activity 4

    Identify your interpersonal styles with the help of the checklist on the following page. Be

    honest with yourself!

    CHECKLIST OF COMMUNICATION STYLES 

    1.  Mottos and Beliefs

     I have rights and so do others." Believes self and others are valuable.

     "Don't make waves" and "Don't disagree"

     "I'm always right and others are just fools."

    2.  Communication Style

     Interrupts and monopolises attention, poor listener.

     Active listener, expresses self directly, honestly and checks on others feelings. Indirect, always seems to agree, doesn't speak up.

    3.  Characteristics

      Apologetic, self-conscious, doesn't express own feelings, allows others to make

    decisions for self.

     Domineering, bullying and patronizing.

     Confident, trusts self and others, non-judgmental, sense of humour.

    4. 

    Behaviour Bossy and puts others down - know-it-all attitude.

     Self-effacing, complains without taking action, never takes sides in conflicts.

     Consistent, fair, just, operates from choice.

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    5.  Non-verbal Cues

      Direct eye contact, open and natural gestures, varied rate of speech, interested

    facial expression.

     Critical, loud, yelling tone of voice with fast, clipped speech.

      Nods head often as if pleading, downcast eyes, low voice volume, rapid pace

    when anxious; slow and hesitant when doubtful.

    6.  Verbal Cues

     "What are my options?" "What alternatives do we have?"

     "You must (should, ought better)."

     "I can't..." "You have more experience than I do."

    7.  Confrontation and Problem-Solving

     Operates from win/lose position, Must win arguments.

     Sullen, withdrawn and silent, agrees externally, while disagreeing internally.

     Negotiates and compromises.

    8.  Feelings Felt

     Enthusiasm, even tempered, sense of well-being.

     Anger, hostility and frustration. Powerlessness, wonders why doesn't receive credit for good work.

    9.  Effects

      Forces compliance with resentment and provokes alienation from others or

    counter-aggression.

     Others know where they stand, increased self-esteem and self-confidence.

     Slowly loses self-esteem and builds dependency relationships.

    - Aggressive Style

    - Passive Style

     - Assertive Style

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    1.6.3  Intragroup and Intergroup Levels

    Intragroup  level refers to communication occurring amongst members of a group of

     persons. Inside a group, there may be various flows of communication on a 'one-to-one'

     basis or 'one-to-many' basis, depending on the size of the group and on the implicit rulesthat are followed.

    Within a small-group communication  uses the same channels as for interpersonal

    communication are used with almost immediate feedback. However, as there may be

    multiple receivers, messages need to be more structured, especially when specific goals are

    targeted. Settings also tend to be more formal. Intragroup communication occurs within

    family circles, clubs and associations. Facilitating factors for fruitful interaction are: similar

     backgrounds, similar levels of skill in writing / speaking / reading.

    Intergroup communication refers to communication amongst different groups, i.e. when a

    group communicates with another one.

    For example, an association writes to another one to ask for their collaboration as a

    charity initiative.

    1.6.4  Institutional Level

    Institutional or organisational communication refers to the sets of communication flows

    occurring within an organisation or institution (including firms, non-profit organisations

    and governmental bodies).

    Formal vs. Informal communication

    In the internal communication flow of organisations and firms, there are at least two types

    of communication:

      Formal communication

    This communication follows the lines of the firm's chart. The communication flows

    downwards (from managers to subordinates) and seldom upwards (from employees to

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    employers). Formal downward communication leaves little room for feedback from

    employees.

      Informal communication

    Informal communication entails no written documents. However rigid the structure,

    there will always be an informal network of information and communication inside an

    organisation. The main characteristic of informal communication is that there are no

    traces for record; the communication somehow has no permanent character, except in

    the minds of people. In fact, the more rigid an organisation is, the more chances there

    are that informal communication will develop with the rapid circulation of rumour and

    hearsay. This type of communication is essentially horizontal as compared to the

    vertical flow of communication imposed by hierarchical status.

    1.6.5  Public Communication

    Public communication refers to very formal communication, usually on a 'one-to-many'

     basis. It may be face-to-face (e.g. a public talk in a specific location) or transmitted

    through a mass medium (e.g. a minister's speech covered by the television news bulletin).

    This type of communication usually entails a highly structured message in a formal setting.

    There is limited opportunity for feedback as audiences are bigger and individuals become

    anonymous listeners / viewers / readers. Delivery also tends to be very formal (e.g. louder

    voice for oral communication).

    However, the communicator may sometimes decide to change the above parameters for

     public communication. For instance, a public speaker in a room may encourage listeners to

     become more active in order to obtain immediate feedback and inject more dynamism in

    the interaction. In this case, the communicator needs to have the following qualities: good

    coordination skills, excellent ability to manage crowds, capacity to process and adjust to

    feedback information very rapidly.

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    1.6.5.1 Mass Communication

    The expression Mass Communication was coined around the 1930's. ‘Mass’ denotes great

    volume, range or extent. Here, the mass refers to large numbers that are scattered

    (geographically), anonymous (unknown to one another and to the communicator) andheterogeneous (variety of persons). Mass communication therefore differs very much from

    the interpersonal level of communication in that it occurs at national or societal level.

    "Mass communications comprise the institutions and techniques by which

    specialised groups employ technological devices (press, radio, films, etc.) to

    disseminate symbolic content to large, heterogeneous and widely dispersed

    audiences".

    (Janowitz, 1968)

    The ‘technological devices’ referred to here are commonly known as mass media and they

    comprise the press, television, radio, billboards, cinema and increasingly, the Internet.

    Those media nowadays form part of all industrialised and developing societies.

    Activity 5

    Under what category of level of communication would you place the following examples

    of communication?

    i.  The Prime Minister’s address to the nation on television on the occasion of

    Independence and Republic Day.

    ii.  A telephone conversation between two close friends.

    iii.  A letter sent by the Financial Manager of a company asking employees to reduce

    wastage of stationery.

    iv.  The mental notes a student makes to the following week’s revision schedule.

    v.  A commercial firm’s advertising spot on radio.

    vi. A brainstorming session between five students who form part of a team for a project

    competition.

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    vii. The conversations two colleagues have during lunch to share the latest “who dates

    whom in the office” news.

    1.7 A FEW POINTS TO REMEMBER

      Communication is a complex ongoing phenomenon, which can be analysed from

    multiple points of view (e.g., type of flow, categories of elements involved, number

    of actors, level of complexity, etc.). These points of view are not mutually

    exclusive.

     

    Communication is a process rather than a series of steps, implying that there is no

    clear beginning or end.

      We cannot NOT communicate.

    1.8 ANSWERS TO ACTIVITIES

    Activity 2

    Examples of Bull’s Eye Communication:

      Anonymous letters.

      A director who is on the move (no fixed address or telephone number) and sends

    instructions to be carried out.

    Activity 3

    Source / Encoder / Transmitter in adverts:

     

    Source   The commercial firm is initiating the communication process to

    advertise its products or services.

      Encoder   Often, a communications or advertising agency is paid for encoding

    the message, i.e. formulating the textual and the graphic aspects of the message.

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    Examples of advertising agencies in Mauritius include Cread, Circus, Maurice

    Publicité, Impressions, etc. In many cases, they put a small signature in a corner of

    the insert.

      Transmitter  The newspaper’s advertising department acts as transmitter of the

    message as it is paid for placing the insert inside the pages of the newspaper.

    Activity 4

     - Aggressive Style

     - Passive Style

     - Assertive Style

    Activity 5

    Levels of Communication Process:

    i.  The Prime Minister’s address to the nation on television on the occasion of

    Independence and Republic Day.  Mass Communication. Public Communication

    on Mass Media. Formal Speech.

    ii.  A telephone conversation between two close friends.   Interpersonal

    Communication (intimate nature).

    iii.  A letter sent by the Financial Manager of a company asking employees to reduce

    wastage of stationery.   Institutional Communication. Formal & downward (top

    to bottom).

    iv.  The mental notes a student makes to the following week’s revision schedule.  

    Intrapersonal Communication. Thought processes.

    v.  A commercial firm’s advertising spot on radio.  Mass Communication. Use of

    Mass Medium (TV).

    vi.  A brainstorming session between five students who form part of a team for a

     project competition.  Intragroup Communication.

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    vii.  The conversations two colleagues have during lunch to share the latest “who dates

    whom in the office” news.   Interpersonal Communication. Institutional but

    Informal (rumour & hearsay).

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    UNIT 2 EFFECTIVE USE OF ENGLISH

    Unit Structure

    2.0  Overview

    2.1 Learning Outcomes

    2.2 World Englishes

    2.3 Registers

    2.4 Style

    2.4.1 Written/Spoken Style

    2.4.2 Writing Styles

    2.5 Vocabulary

    2.5.1 Tools Needed

    2.5.2 Choosing the Right Word

    2.6 Grammar

    2.6.1 Verb Tenses

    2.6.2 Concord

    2.6.3 Active/Passive Voice

    2.6.4 Punctuation

    2.7 Sentence Structure and Synthesis

    2.8 English Usage and Academic Writing

    2.8.1 Writing Impersonally

    2.8.2 Make Tentative Statements

    2.8.3 Adopt the Appropriate Attitude

    2.9 A Few Points to Remember

    2.10 Answers to Activities

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    2.0 OVERVIEW

    This Unit will encourage you to see English as a versatile language which is used around

    the world and which has various functions and various domains of use. Moreover, the Unitwill consider the areas of grammar that are problematic and suggest ways to improve your

    style – both written and spoken. This Unit will focus on the style required for written

    assignments, dissertations, and why not, academic papers!

     Note that some materials have been borrowed from the COMS 1010- DE manual

     developed in January 1997 by the following persons:

     Mr K J Bheenick

     Ms R Kasenally

     Mrs P Hookoomsingh

    2.1 LEARNING OUTCOMES

    After having completed this unit, you should be able to do the following:-

    1. Be sensitive to different varieties of Englishes;

    2. Analyse the flexibility of the English language;

    3. Use the relevant tools to better your English;

    4. Avoid the common pitfalls of grammar;

    5. Use vocabulary judiciously;

    6. Develop skills to express yourself suitably in English.

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    2.2 WORLD ENGLISHES

    “Whan that Aprill with his shoures sote

    The droghte of Marche hath perced to the rote,

    And bathed in every veyne in swich licour,

    Of which vertu engendred is the flour.”

    G.  Chaucer “The General Prologue to the Canterbury Tales”

    “I want one of my sons to join these people and be my eyes there. If there

    is nothing in it you will come back. But if there is something there you will

     bring home my share. The world is like a Mask, dancing. If you want to

    see it well you do not stand in one place. My spirit tells me that those who

    do not befriend the white man today will be saying had we known

    tomorrow.” [my underlining]

    Achebe “Arrow of God”

    ‘ English’: does that not sound grand? Do you not feel that it is something stable and

    unchanging? a complete entity?

    But anyone who compares a text written in English in Medieval England to a text written

    in English in contemporary Africa, or compares a legal document to a poem realises that

    ‘ English’ is a vague, but convenient term, which we use to refer to a language that has

     been spoken and written over the past 14 centuries by people in different parts of the

    world for different purposes .

    English was born in England in the 6 th  century when invaders from Germania came to

    England speaking their own  dialects. These dialects were influenced by Scandinavian

    languages, French, Latin, Greek, amongst others, and developed into what has become

    today, an international language.

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    The British empire and consequently, the English language spread with colonisation.

    English became the official language in many of the colonies, this often at the expense of

    the indigenous languages.

    Despite the gradual disappearance of the British empire, English did not lose its status. It

    remained the main language in ex-colonies like America, Canada and Australia as those

    who spoke English had social, economic and cultural power, thus ensuring the survival of

    the language. In other ex-colonies, like India for instance, English was retained as an

    official language because of its neutrality vis-à-vis the other indigenous languages which

    have ethnic affiliations.

    As English was developing simultaneously in different geographical locations and as

    English was in contact with different languages and cultures, different Englishes emerged.

    Some of those Englishes, like American English, are standardised. American English has

    its own spelling system, which is different from British English, and it has its own

    dictionary. Other Englishes, like Indian English, have their specificity and have become

     popular via the media. Each variety differs in terms of pronunciation and vocabulary and

    more rarely, in terms of grammar.

    The ‘English’ which is popular in Mauritius is British English because we were a British

    colony and we still sit for British exams. But with the world becoming a global village due

    to developments in the media, those differences are becoming less and less apparent for us

    and we tend to mix British and American English. This tendency should be avoided

    especially when writing in a formal style as we need  to be consistent.

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    Some obvious differences between American and British English are shown as follows:

    British spelling American spelling British word American word

    Colour Color Got Gotten

    Honour Honor Lorry Truck

    Programme program Nappy Diaper

    analyse analyze lift Elevator

    centre center disc Record

    defence defense petrol gas

     paediatrician pediatrician coach bus

    Although we should not mix varieties when writing a text, we should be true to the

    original texts when quoting materials. For instance, if we are quoting from an American

    author, we should be careful to spell as he/she does in his/her text.

    2.2  REGISTERS

    Registers are a special case of a particular kind of language being produced by a social

    situation. For instance, the kind of language used in a medical pamphlet is different from

    the kind of language used in a legal document. The two differ in terms of

      vocabulary – a specialised jargon for medicine and law

      grammar – the grammatical structures of a legal document will be more complex

    than in the pamphlet  

      structure of text – each paragraph in the legal document will contain a central

    idea that will have been unambiguously  phrased, even though the meaning

    might appear obscure to the common reader  

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    The two texts are different because each has its own communicative purpose. The first

    aims to inform a general audience, while the second one is geared towards a more

    restricted audience in a very specific setting – a court room for example.

    Activity 1

    Consider the two texts below and analyse the ways in which they differ in terms of

    vocabulary and grammar, and structure of text. Bear in mind the communicative purpose

    of each text.

    I. INCOME TAX ACT 1995

    19.  Expenditure incurred on interest in the production of income

    (3)  The Commissioner may refuse to allow a deduction on expenditure

    incurred as interest where he is satisfied that –

    a.  The interest is payable to a non-resident who is not

    chargeable to tax on the amount of the interest; or

     b.  The interest is not likely to be paid in cash within a

    reasonable time.

    II. LETTER TO MY GIRLFRIEND

    Dearest Sweetie,

    Just a short message to say: I  U

    Waiting 4 the minute when I’ll see U

      and ,

    Sunil

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    You will realise that your field has its own ‘register’ and you will learn to use the language

    appropriate to your subject – technical vocabulary, grammatical constructions, text

    structures – by observing what is being used in books and articles from your own field.

    2.3  STYLE

    Style is the way in which something is said, done, expressed or performed . Everyone has

    his own particular style, but one’s style often has to be bent to suit the topic, the purpose

    and the audience. We communicate in totally different manners when we are at home,

    speaking to our parents and when we are at the office, writing a report for the bank

    manager.

    In the following subsections, we will consider some elements of style. These may help

    you when you communicate.

    2.3.1  Written/Spoken Style

    Spoken style and written style differ in that the former involves at least two people

    exchanging discourse at one point in time while written discourse allows time for thinking

    and rewriting. This fundamental difference affects and determines the form of both styles.

    As far as sentence structures are concerned, spoken style favours short sentences while

    written style longer sentences. Furthermore, spoken style allows for omissions like

     pronouns and auxiliary verbs at the beginning of sentences, while written style does not.

    Finally, spoken style tends to accept contractions and colloquialisms like  don’t, a lot, 

     mate which written style is more cautious in using. Because the spatio temporal context

    of both styles are different, spoken style differs significantly from written style.

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    2.3.2  Writing Styles

    Writing styles vary significantly depending on the context of the writing process as well as

    the aims and objectives of the writing activity. We will now consider four writing styles

    that are often used in communication:

      Narrative style is used when writing fiction, biographies, autobiographies, history

     books, travel books and television documentaries, to mention but a few.

     It was a calm night and I was studying in my room. I smelt something

    burning and heard some noise. Looking out of my window, I was shocked

    at the sight. A house nearby had caught fire, the flames were leaping out of

    the windows, screams could be heard in the darkness of the night. I ran out

    of my room to wake up my parents. I telephoned the fire brigade before we

    all rushed out of the house.

     Narrative paragraphs may also appear in analytical essays to illustrate an idea. However,

    it is fairly rare to use a narrative style in academic writing. Descriptive, analytic and

    argumentative styles are used more, often within the same piece of writing. That is why

    we have chosen three extracts from the same research article which exemplify the 3 styles

    mentioned above.

      Descriptive style –  descriptions represent in words our sensory impressions

    caught in a moment of time. In much descriptive writing, visual imagery

     predominates. Descriptive passages are commonly used in essays to support

    analysis.

    In the following example, a descriptive style is used for the methodology part of the

    research article. 

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    Seventy-three adult subjects (aged 17 to 55) were tested. The subjects were

    members of the eight classes in ESL (the first four levels of each of two

     programs) at Queens College, New York. One Program, the English

     Language Institute program, is an intensive all day program for foreign

    students preparing to study in American colleges, and the other, the

    Continuing Education Program, is a four hour per week adult education

    course. Generally, the adult education subjects had more exposure to

     English outside the classroom. The subjects were also classified as Spanish

    or non-Spanish speaking.

    Bailey, N., Madden, C., & Krashen, S. D., 1974,

    “Is there a ‘natural sequence’ in adult second language learning?”,

    Language Learning, vol. 24, pp 235-243.

      Analytic style: analysis (literally separating into parts) is not only the source of

    writing that seeks to explain, it is also a way of thinking, a way of arriving at

    conclusions (generalisations), or of discovering how conclusions are reached.

    Analytic writing presupposes detective work: the writer, like the detective, looks

    at evidence, finds clues, pursues the trail from one place to the next to find out

    something. 

    There was a significant correlation between relative accuracies of function

    words for Spanish and non-Spanish speakers (r=.926, p

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    “Is there a ‘natural sequence’ in adult second language

    learning?”,

     Language Learning, vol. 24, pp 235-243.

      Argumentative style - This style of writing usually requires you to give your ideas

    on a certain topic by discussing a certain point of view. Once you have analysed

    data, or a problem, you need to give your conclusion. One cannot be too definite

    in a conclusion as someone is always there to challenge what has been said. That

    is why one needs to argue before giving one’s conclusion.

     Despite the differences in adult learners in amount of instruction, exposure to

     English, and mother tongue, there is a high degree of agreement as to the

    relative difficulty of the set of grammatical morphemes examined here,

    supporting Hypothesis 1. This result, in conjunction with error analysis

    research, indicates that adults use common strategies for second language

    learning. In addition, if relative difficulty corresponds to order of

    acquisition as implied by de Villiers and de Villers’ (1973) results with

    children, this result also suggests a common order of acquisition for functors

    in adults.

    Comparison with Dulay and Burt’s data reveals that relative accuracy in

    adults is quite similar to the relative accuracies shown by children learning

     English as a second language for the same functors, supporting Hypothesis

    2.

    Bailey, N., Madden, C., & Krashen, S. D., 1974,

    “Is there a ‘natural sequence’ in adult second language

    learning?”,

    Language Learning, vol. 24, pp 235-243. 

    Activity 2

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    Refer to the article given to you by your tutor at the beginning of the semester. Analyse

    how the different writing styles have been used. 

    2.4  VOCABULARY

    2.4.1  Tools Needed

    Whenever you are writing English, you need:

    (i)  A good dictionary: it provides information about thousands of words and helps

    you understand them and use them correctly.

    Suitable dictionaries for native speakers of English are, among others: Shorter

    Oxford Dictionary, Concise Oxford Dictionary, Chambers, Collins English

     Dictionary, Penguin English Dictionary, Webster International Dictionary

    (American English). 

    Dictionaries which are aimed at  second language learners of English are: The

    Oxford Advanced Learner’s Dictionary of Current English and   The Longman

     Dictionary of Contemporary English

    (ii)  A good translating dictionary (English/French):  for instance, The

     Robert/Collins or Harraps. Sometimes you have to use a translating dictionary if

    you know a word in French but not its equivalent in English. Note, however, that

    it is advisable to check the English word in the English dictionary as some words

    can be used in specific contexts and some words have connotations. Think of the

    French word ‘aimer’ - the translating dictionary gives us two English words: ‘like’

    and ‘love’ and you will agree that they have quite different connotations.

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    (iii)  A thesaurus  – it is important to vary your vocabulary as it makes a text less

     boring to read and it allows you to find the precise word needed. As in the case of

    the translating dictionary, if you decide to use a word which you are not familiar

    with, it is better to check the word in a dictionary - there are words which will fit a

    context but not another one. For instance freedom and liberty are synonyms but

    you can say “I am at liberty to say what I want’ but not “I am at freedom to say

    what I want”. A thesaurus that you might want to use is:  Roget’s Thesaurus of

     English Words and Phrases. 

    (iv)  Grammar books  - for you to verify grammatical rules. Cassell’s Students’

     English Grammar and A University Grammar of English are interesting works to

    consult in case of doubt.

    Activity 3

    Consider the following words and see whether the individual words have the same

    connotations:

    1. 

    friend, boyfriend, young man, lover

    2.  dine, eat

    3.  upbringing, conditioning, brainwashing

    4.  antiabortion, pro-life, pro-abortion, pro-choice

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    2.4.2  Choosing the Right Word

    Words are like clothes. Clothes serve a function: covering the body; words have a

    function: communicating a message. But clothes are also cultural symbols, so are words.

    Lorry and truck mean the same thing, but the recipient knows that the former is a British

    speaker while the latter is an American speaker. The social aura accompanying a word

    contributes to its connotations. The choice of words is thus central in the image that one

    wants to project of oneself.

      Precision

    We all understand thousands of words, but the never-ending challenge is to use those

    words with precision. For communication to be effective, it is crucial to choose the

    word which best suits the purpose, and that has the desired influence / the required

    impact on the reader. If we take the word ‘nice’ for example, it is one of those words that

    can fit in, in many contexts. But it is a vague word and it could be replaced by more

     precise words depending on the situation. That is where a thesaurus comes in handy.

    Consider these two sentences:

    He feels uncomfortable at the whole situation.

    -  He feels guilty for having disturbed his father.

    The former is vague and the latter specific.

      Avoid bombastic words

    Although one should aim at being as precise as possible when choosing words, one should

     be careful about falling into the trap of using big, bombastic words which you think will

    impress. Simplicity is often clarity. Where you can, use everyday words as you want to

    express ideas clearly rather than impress your readers, with the risk of antagonising them.

    Writers who rely on inflated language are usually trying to dress up ordinary ideas to make

    them look more important than they really are, so that the reader will be impressed. Most

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    readers, however, recognise the trick and regard writers using such a language with

    suspicion.

      Words to be avoided

    Regionalisms are words that are associated with certain regions of Britain or America.

    For instance, the expression “a bony lass” is an expression used in the north of England

    meaning “a pretty girl”. But the expression would be quite unfamiliar to anyone who has

    not been to the north of England.

    Colloquialisms are words and expressions that tend to be used in spoken English only:

     ain’t, gonna, cos, folks are acceptable in spoken English but not in formal writing.

    Slang words are words that have originated in a given cultural group or subgroup. They

    are often short lived and carry a strong connotation on group membership. Examples of

    slang of college or university students are pro, econ, cram, poly, the pits.

    Clichés are trite expressions mechanically reproduced, like for instance,  first and

     foremost, slowly but surely, short but sweet, D-day arrived.

    Think of your target audience when using specialised jargon. Will your audience

    understand the technical terms you are using or are you obscuring your message by

    overloading your assignment with technical terms?

      When you are writing the first draft of an assignment, write freely, follow your

    flow of ideas

     

    When you are rewriting your assignment, take the time to use the most appropriate

    word!

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    Activity 4

    Fill in the right hand column of this table with simpler, more direct words. Possible

    answers are found at the end of the Unit.

    Abatement/abate

    Absence of

    Accede to

    accelerate

    acknowledge

    aforesaid

    ascertain

    cognisant

    comprises

    Due to the fact that

    henceforth

    hereunder

    In lieu of

    notify

    Subsequent to

    2.5  GRAMMAR

    2.5.1  Verb Tenses

    Early in your writing/speaking process, establish a ‘base’ tense and shift away from it only

    for a good reason. Keep to the same tense. You should choose one of the columns in the

    table below and stick to it.

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    ACTIVE VOICE

    PAST PRESENT FUTURE

    SIMPLE Wrote Write/writes Will write

    PROGRESSIVE Was/were writing Am/are writing Will be writing

    PERFECT Had written Have/has written Will have written

    PERFECT

    PROGRESSIVE

    Had been writing Have/has been

    writing

    Will have been

    writing

    PASSIVE VOICE

    PAST PRESENT FUTURE

    SIMPLE Was/were written Is/are written Will be written

    PROGRESSIVE Was/were being

    written

    Is/are being written

    PERFECT Had been written Has/have been

    written

    Will have been

    written

    PERFECT

    PROGRESSIVE

    Note: the cells that have been left empty indicate that those forms are very rarely

    used although you can form the passive.

      When you speak, you will usually use the active voice. It is when you write academic

     papers that you use the passive voice.

      When you speak, you can use contracted forms like don’t, won’t, shan’t , but when

    you write you should avoid using the contracted forms and use do not, will not, shall

    not.

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    2.5.2  Concord

    Agreement verb/subject is an area full of traps. The following exercise will help you

    remember some of the exceptional rules about concord.

    Activity 5

    Do the following exercise. Discuss your answers with your friends and find the

    grammatical rule governing each case. Your tutor will then give you the correct answers

    and the grammatical rules.

    1.  The conditions of service (is, are) desirable.

    2.  Father, as well as mother (is, are) at home.

    3.  Do you think that Rs 5 million (is, are) a large sum?

    4.  Either you or I (are, am) lucky.

    5.  Three quarters of

    the marbles (is, are) lost.

    the sugar (is, are) finished.

    6.  His advice (is, are) always good.

    7.  The public (is, are) wild with the Prime Minister.

    8.  Beans and peas are good value. The former (is, are) cheap and the latter (is, are)

    expensive.

    9.  It (is, are) time to go home.

    10. There (is, are) a cat in the kitchen, there (is, are) sugar in the pot, there (is, are) a lot

    of apples in the fridge and there (is, are) some flour in the jar.

    11. Each child in the school (is, are) questioned. Every child (is, are) scared.

    12. Billiards (is, are) becoming more popular.

    13. Brussels (is, are) a great place to visit. (Athens, Naples)

    14. The man, who is walking down the road, (is, are) my teacher.

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    2.5.3  Active/Passive Voice

    Passive Voice is used when one wants to emphasise the act rather than the doer, or when

    one does not want to disclose the identity of the doer. The Passive is a useful voice to use

    especially in academic writing which requires writing to be as objective and detached as

     possible. Different ways of forming the Passive are:

    1.  Passive without agent: in this case, the agent is vague or unknown, the main

    interest is on the action and not on the doer, you want to state facts:

    Active- They speak English all over the world.

    Passive - English is spoken all over the world.

    Active- Someone can easily collect quantitative data

    Passive- Quantitative data can be collected easily.

    2.  Passive with agent: if you want to emphasise the act/product rather than the doer.

    Active- Keats wrote a poem

    Passive- A poem was written by Keats

    Ask yourself whether you can use the active voice in this case.

    3.  Passive with ‘to-infinitive’- verbs like ‘claim, understand, think, believe’ are

    followed by the infinitive when in the passive voice:

    Active- People say that cats have seven lives.

    Passive- Cats are said to have seven lives

    Active- They assumed that the questionnaires had been filled in.

    Passive- The questionnaires were assumed to having been filled in.

    4.  The passive using the ‘it is’ form – statements in the active voice that contain

    ‘there is’ are introduced in the passive by ‘It is’

    Active- People fear that there will be another world war.

    Passive- It is feared that there will be another world war.

    When writing for academic purposes, you are generally required to be as objective as

     possible. You can use the above grammatical constructions to achieve this goal.

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    Activity 6

    Put the following sentences in the Passive voice.

    1.  People will forget the scandal in time.

    2.  Beethoven composed this piece of music after he had become deaf.

    3.  The natives believe that evil spirits cause illnesses.

    4.  They say that there is a lot of food in the oceans.

    5.  In some countries they deny women the right to vote.

    6.  They fear that all the passengers in the ship drowned.

    7.  Circumstances forced him to act that way.

    8.  They know that drastic changes have been made in the Police.

     Note that

      we usually use the active voice in oral communication;

      we tend to use the passive voice in written assignments, including academic writing.

    2.5.4  Punctuation

    In brief, here are cases where the different punctuation marks should be used.

    CAPITALISATION:

    -  The first word of a sentence/phrase or a direct quotation

    -  Statements after a colon if it is a formal rule, a direct quotation or it is introduced

     by a single word.

     Names and adjectives derived from them (where appropriate): people, places,

    organisations, subjects, brand and trade, months and days of the week:

     Linguistics 

    -  Title of people, acronyms:  Mrs, UNICEF  

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    -  To introduce an explanation of previous statement:  He could not contact them:

    his phone was out of order.

    THE DASH:

    -  To indicate a break in the flow of a sentence:  It was reported that forty people-

    maybe more – died in the plane crash.

    -  Emphasis: I heard a mournful sound – a sound that sent shivers down my spine.

    -  To replace a colon when introducing a list of things or to explain a previous

    statement.

    Activity 7

    Punctuate the following text:

    the abstract should be written concisely in normal rather than highly abbreviated english

    the author should assume that the reader has some knowledge of the subject but has not

    read the paper thus the abstract should be intelligible and complete in itself particularly it

    should not cite figures tables or sections of the paper the opening sentence or two should

    state the objectives of the investigation it is also desirable to describe the treatment by one

    or more such terms as brief exhaustive theoretical experimental and so forth the body of

    the abstract should indicate newly observed facts and the conclusions of the experiment or

    argument discussed in the paper it should contain new numerical data presented in the

     paper if space permits otherwise attention should be drawn to the nature of the data in the

    case of experimental results the abstract should indicate methods used in obtaining them

    for new methods the basic principle range of operation and degree of accuracy should be

    given the abstract should be typed as one paragraph its optimum length will vary with the

    nature and extent of the paper but it should not exceed 200 words

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    2.6  SENTENCE STRUCTURE AND SYNTHESIS

    The basic and most common sentence structure in English is subject+ verb/complement

    pattern.  But this is by no means the only way of building sentences . There are othergrammatical constructions which, when used, add to the richness of your style. Here are a

    few examples:

    1.  Examples of inverted sentences:

    By the tree stood my bicycle.

    By the tree my bicycle stood.

    2.  Elimination of the relative pronoun:

    The thieves took the bags which contained the money.

    The thieves took the bag containing the money.

    This is a point which we should bear in mind.

    This is a point to bear in mind.

    3.  Combination of sentences

    We stood on the balcony. We could see the whole park.

    Standing on the balcony, we could see the whole park.

    4. Look for words that are irrelevant and superficial:

    There’s a light on the scoreboard that flashes on and off.

    The scoreboard light flashes on and off.

    5.  Use strong verbs:

    In a cautious manner the car went round the corner.

    The car negotiated the corner.

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    Activity 8

    The following exercise aims at making you conscious that there are different ways of

    writing the same sentence. Try rewriting the sentences by using the word suggested in

    (b). An example has been worked out for you.

    a. She is not old enough to enter the contest.

     b. (young)

      She is too young to enter the contest.

    1a. It is likely that the experiment will fail.

    1b. (May)

    2a. He became manager after a year at the firm.

    2b. (promoted)

    3a. He fired when he saw the signal.

    3b. (seeing)

    4a. Although his mother disapproved of it, he became a singer.

    4b. (Despite)

    5a. Both experiments failed.

    5b. (Neither)

    Your ability to join sentences and paragraphs also helps in making your assignment

    interesting! There should be a flow within your paragraphs as well as between

     paragraphs. Your ideas should not appear disjointed. Choppiness in your way of writing

    will act as a barrier to understanding.

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    Example:

    1a. No one was watching. The thief first made sure of this. He climbed up a drainpipe.

    He climbed up to a window on the first floor. He succeeded in entering the house through

    the window. He was not observed.

    1b. Having first made sure that no one was watching, the thief climbed up the drainpipe to

    a first floor window, through which he succeeded in entering the house unobserved.

    Activity 9

    Do the same thing as in 1b above for the following examples:-

    2a. The bubonic plague raged in England during the Middle Ages. The name given to it

    was “The Black Death’. It carried off thousands of the population. In some cases, it

    exterminated whole towns and villages.

    2b. ‘The Black Death’…, carrying…and …exterminating…

    3a. Fleet Street was once famous for its coffee houses. Men used to meet there. They

    were prominent in the literary world. It is now synonymous with journalism and English

    national newspapers. It takes its name from the Fleet Stream. This used to run from

    Hampstead. It ran down into the Thames at Blackfriars.

    3b. Fleet Street, once…where men… and now… , takes…

    To help you in your task of joining sentences, here are a few link words/phrases that you

    may find handy when writing:

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     Adding points:

    Another possibility is that…

    In other words,…

    It should be emphasised/noted that…

    And, and so, furthermore, further along, in addition, besides, incidentally, by the way, also,

    again, above all, too, as well as…

     Alternative:

    Alternatively, apart from this, conversely, so far as…

    Comparing:

    In sharp contrast to x, y is not…

    Likewise, similarly, in the same way, in like manner, as, just as…

    Concluding:

    All things considered then…

    Events show us that…

    In general/short…

    It seems clear that…

    To put it crudely/simply…

    To sum up…

    Contrast:

    Aside from this, or, or else, otherwise, yet, though, however, nevertheless, despite this, on

    the other hand, in fact, as a matter of fact, actually, instead, rather, on the contrary…

     Enumeration:

    First, furthermore, finally, first…second…third, to begin/start with…in the second

     place…moreover,

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     Exemplifying;

    Another example of this may be that…

    More detailed studies show that…

    This was typified by…

    For example, for instance, in particular, specifically, that is, to illustrate…

     Explaining:

    A general explanation remains difficult to find

    As a result

    Partly for this reason,

    The tendency for x…

    This applies especially to…

    This in turn means that…

    Place:

     Nearby, here, there, next to, opposite to, under, beyond…

     Result:

    So, therefore, as a result of, consequently, accordingly, because of…

    Summary:

    To sum up, in short, briefly, in brief, on the whole, as has been said, in sum, indeed…

    Time:

    Then, next, after, just then, at the same time, previously, before that, finally, at last…

      When you are writing, make sure to vary the length of your sentences. If all your

    sentences are short, it gives the impression that you have not fully mastered the art

    of writing. If all your sentences are long, then it becomes difficult to read you.

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    Short sentences are usually very effective when you have written several long

    sentences. Short sentences can be used to emphasise on a point.

    2.8 ENGLISH USAGE AND ACADEMIC WRITING

    When you write an academic paper, there are certain conventions that you are expected to

    follow. Some of them are closely linked with the way in which language works.

    2.8.1 Writing Impersonally

      When you are writing for academic purposes, an objective or neutral tone is

    expected from you. You want to avoid using the pronoun ‘I’ and the phrase ‘In

    my opinion’ as far as possible. There are different ways in which you can achieve

    a sense of objectivity when writing:

      Using the pronoun ‘one’ is an option when writing impersonally. Examples of

    common phrases with ‘one’ are:

    One could envisage

    One could argue

    One might expect

    One could seriously question….

    ‘One’ is a third person singular pronoun like ‘he’, ‘she’ or ‘it’ therefore it will call

    for a final ‘s’ for the present tense.

      Another way would be to use the pronoun ‘we’. “We’ is more effectively used if

    you wish your reader to identify with your viewpoint. It has the effect of carrying

    your reader with you as you develop your argument, it may also have as effect to

    convince your reader of your view poi