IMT Ghaziabad Presentation“ Overview of PC Industry “

Industry that Revolutionized the innovations in Technology

Presented By1. Aniket Pandey ( DCP10-059 )

2. Akash Jauhari ( DCP10-56)3. Harsh Arya ( DCP10-068 )

Mission Statement :- To analyze the PC Industry in terms of Major player , Market share , Marketing Strategy , Growth Rate & Successful Products

• INDEX• Revolutions in PC Industry• Top Vendors in PC Industry• PC Revenue for 2000-2014 for different geographic regions• Worldwide PC Market Growth• Successful products of some major players• Various Marketing Strategy used by major players

Revolutions in PC Industry

• 1. ( 1974-75 ) :- Scelbi & Mark-8 Altair & IBM 5100 Computers ( The first consumer customer )

• 2. ( 1976-77 ) :- Apple I, II & TRS-80 & Commodore Pet Computers ( More first consumer computer )

• 3. ( 1981 ) :- The IBM PC – Home Computer ( From an “ Acorn “ grows a personnel computer revolution )

• 4. ( 1983 ) :- Apple LISA Computer ( The first home computer with a GUI , graphical user interface )

• 5. ( 1984 ) :- Apple Macintosh Computer ( The more affordable with a GUI )

• 6. ( 1994 ) :- IBM PCD introduces industry’s first notebook with integrated CD-ROM , The ThinkPad 755CD

• 7. ( 1998-99 ) :- Windows 98 , Intel’s CELERON CPU , iMAC from Apple , Pentium 3 , Pentium 4 )

Top Vendors in PC IndustryVendors Head

QuarterRevenue ( $ bn )

Founder Market Share ( %age )

1) HP California , US 114.552 Bill Hewlett , David P ( 1939 )

19.3

2) DELL Texas , US 52.909 Michael Dell ( 1984 )

12.2

3) ACER Taiwan 17.9 Stan Shih ( 1984 )

13

4) LENOVO Beijing , CHINA 14.9 Liu Chauanzhi ( 1984 )

18.2

5) APPLE California , US 42.91 Steve Jobs ( 1976 )

1.8

6) TOSHIBA Tokyo , JAPAN 63.81 Hisashige Tanaka ( 1939 )

5.1

7) FUJITSU Tokyo , JAPAN 46.714 Kawasaki ( 1988 )

3.8

PC Revenue 2000-2014 for different geographic region

Worldwide PC Market Growth

  1975 1980 1985 1990 1995 2000 2005 2010 2015

Worldwide PC Sales (#M)

0.05 1.1 11 24 58 132 207 301 400-410

Worldwide PC Revenues ($B)

0.06 3.6 29.5 71 155 251 301 300 310-320

Worldwide Installed Base (#M)

0.05 2.1 33 100 225 529 910 1,415 1,980-2,030

Successful product of some Major player

• Dell :- Studio XPS 8000• Launched in 2008• Intel i5 750 Processor• ATI Redeon 4350 graphics • 6 GB RAM , 640 GB Hard Disc• Windows 7 Home premium

Successful product of some Major player

• Compaq :- Presario CQ5210F Mini-Tower

• 2.7 GHz Dual Core• AMD Athlon X2 Processor• NVIDIA GeForce 6150 SE

Graphics• 500 GB Hard Drive

Successful product of some Major player

• HP :- Pavilion p6240f Mini-Tower• 2.5 GHz – 8GB DDR3 SDRAM• 750 GB , Windows 7• Home Premium x64 – MPN• Intel core 2 Quad Processor

Successful product of some Major player

• Apple :- iMAC• 21.5-inch, 3.06GHz , Intel Core

2 Duo , 4 GB DDR3 RAM• MAC OS X Operating• 500 GB Hard Drive• NVIDIA GeForce 9400M graphic

chip.

Marketing Strategy of some major player

• DELL :-• Dell Direct Business Model• Order Velocity/Build to Order• Supply Chain Optimization• Continuous Process

Improvement

Marketing Strategy of some major player

• HP :- Marketing Strategy• Database Building and Lead

Gen Approach.• Data Acquisition &

Consolidation• Data Validation & Management• Lead Gen Process

Marketing Strategy of some major player

• Apple Strategy• Focus on the lifestyle ,

Imagination , Innovation , Passion

• Brand Equity and Customer Franchise are main variable

• Apple retail store for in direct touch with customer.

Marketing Strategy of some major player

• Lenovo Strategy• It focus on

International Sporting Events

• Spent $50 m on Beijing Olypics

• Advertisement team target the local city like Beijing by putting large scale billboards.

• Majority Market in China