Computer Project Main File on Big Bazaar

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BIG BAZAAR

2011

PROJET REPORT

Kunal Sobti

&

Puneet Dame

MBA

1Sec - C

Big Bazaar is a chain of hypermarket in India. Currently, there

are 210 stores across 80 cities and towns in India. Big Bazaar is

designed as an agglomeration of bazaars or Indian markets with

clusters offering a wide range of merchandise including fashionand apparels, food products, general merchandise, furniture,

electronics, books, fast food and leisure and entertainment

sections.

Big Bazaar is part of Future Group, which also owns

the Central Hypermarket, and is owned through a wholly

owned subsidiary of Pantaloon Retail ltd.

http://en.wikipedia.org/wiki/Hypermarket


http://en.wikipedia.org/wiki/Future_Group



http://en.wikipedia.org/wiki/Central_(Hypermarket)



http://en.wikipedia.org/wiki/Pantaloon_Retail_India








BIG BAZAAR (IS SE SASTA AUR ACCHA KAHIN NAHI)

Welcome to big bazaar




Type: Hypermarket

Founded: 2001

Headquarters: Jogeswari, Mumbai

Industry: Retail

Products: Department, Grocery Store

Promoter: Kishori Biyani

Parent: Pantaloon Retail India ltd.

Punch line: “Is se sasta aur accha kahi nahi”




Big bazaar is a chain of departmental stores in India currently with 120

outlets. It is owned by pantaloon retail India ltd, future groups. It works

on the same economy model as wal-mart and has been successful in

many Indian cities and small towns. The idea was pioneered by

entrepreneur Mr.kishore Biyani, the ceo of future group. Currently big

bazaar stores are located only in India. It is the fastest growing chain of department stores and aims at having 350 stores by 2010.big bazaar is

the destination where you get products available at prices lower than the

MRP, setting a new level of standard in price, convenience and quality.

Big bazaar is not just another hypermarket. It caters to every need of

your family. Where big bazaar scores over other stores is its value for

money proposition for the Indian customers.

At big bazaar, you will definitely get the best products at the best prices-

that‟s what we gurantee.with the increasing array of private labels, it has

opened the doors into the world of fashion and general merchandise

including home furnishings,utensils,crockery,cutlery,sports goods and

much more at prices that will surprise you. And this is just the

beginning. Big bazaar plans to add much more to complete your

shopping experience.




Vision

“To deliver everything. Everywhere, every time, to every Indian

customer in the most profitable manner.”

One of the core values at future group is, ‟India ness‟ and its

corporate credo is-“rewrite rules, retain values”

Mission

We share the vision and belief that our customers and stakeholders

shall be served only by creating and executing future scenarios in

the consumption space leading to economic development.

We will be the trendsetters in evolving delivery formats, creating

retail realty, making consumption affordable for all customer

segments.

We shall infuse Indian brand with confidence and renewed

ambition.We shall be efficient and cost-conscious and committed to quality

in whatever we do.




Core values in a

Indianness: confidence in ourselves.

Leadership: to be a leader, both in thought and business.

Respect & humility: to respect every individual and be humble in

our conduct.

Introspection: leading to purposeful thinking.

Openness: to be open and receptive to new ideas, knowledge and

information.

Valuing and nurturing relationships: to build long term

relationships.

Simplicity & positivity: simplicity and positively in our thought,

business and work.Adaptability: to be flexible and adaptable, to meet mew

challenges.

Flow: to respect and understand the universal laws of nature.




Most admired retailer of the year: hypermarket-big bazaar-2009

Indian retail forum AWARDS 2008

The INDIASTAR award 2008

Retail Asia pacific 500 top awards 2008

Coca-cola golden spoon awards 2008

The Reid & Taylor awards for retail excellence 2008

Platinum trusted brand award images retail award 2005,06

Local Recognition: 2003 Guardians of the Environment.

National Award: 2003 National Association of County Park and

Recreation Officials - Award of Excellence.

National Award: Outstanding Program Award - Environmental

Category - 2000. Awarded by the National Association of County

Park and Recreation Officials for the natural community

management program.




Man Behind

Kishore biyani is the managing director of pantaloon retail (India)

limited and group chief executive officer of future group.

He was born in august 1961 and is

Married to Sangita Biyani. They live in

Mumbai with their daughters, Ashni and Avni. Kishore founded pantaloons in 1997

Onsides „indianness‟ as the core value

Driving the group.

Future Group‟s retail arm follows a

Multi-format retail strategy and some of

Its leading formats include, Big Bazaar,

Central, Food Bazaar, Pantaloons, Ezone,

Home Town and Planet Sports.

Mr.kishore has won following awards and honors:

2006 Ernst & young entrepreneur of the year award.

2006 lakshmipat singhania-iim lucknow young business

leader.




Board of directors of:-

Mr.KishorBiyani

Mr.RakeshBiyani

Mr. ShaileshHaribhakti




India‟s Consumption Cosmos

The $350 billion consumption spending provides the single biggest

business opportunity in India and is divided into some key categories led

by food, fashion and home products.




Specialized business




Organization Structure of:-

7 P‟s of Big Bazaar




Big Bazaar offers a wide range of products which range from

apparels, food, farm products, furniture, child care, toys, etc. .Products of all the major brands are available at Big Bazaar .Also,

there are many in house brands promoted by Big Bazaar.

Big Bazaar sold over 300,000 pairs of jeans, 50,000 DVD-players

and 25,000 microwave-ovens.

In all, the fashion, electronics and travel segments made up about

70% of sales. Last year, these categories made up only about 60%.

The tag-line is "Is se sasta aur accha aur kahin nahi". They work on

the model of economics of scale. There pricing objective is to get

"Maximum Market Share". The various techniques used at Big

Bazaar are: -

Value Pricing (EDLP - Every Day Low Pricing): Big Bazaarpromises consumers the lowest available price without coupon

clipping, waiting for discount promotions, or comparison

shopping.

Promotional Pricing: Big Bazaar offers financing at low interest

rate. The concept of psychological discounting (Rs. 99, Rs. 49,

etc.) is used as promotional tool. Big Bazaar also caters on Special

Event Pricing (Close to Diwali, Gudi Padva, and Durga Pooja).Differentiated Pricing: Time pricing, i.e., difference in rate based

on peak and non-peak hours or days of shopping is also a pricing

technique used in Indian retail, which is aggressively used by Big

Bazaar.




Bundling: Selling combo-packs and offering discount to

customers. The combo-packs add value to customer.

Big Bazaar stores are located in 50 cities with 75 outlets.Big

Bazaar has presence in almost all the major Indian cities.

They are aggressive on their expansion plans.

Big Bazaar started many new and innovative cross-sell and

up-sell strategies in Indian retail market. The various

promotion techniques used at Big Bazaar include "saal ke

sabse saste teen din", Future Card (the card offers 3%

discount), Shakti Card,

Brand Endorsement by M. S. Dhoni, Exchange Offer - „Junk

Swap Offer', Point-of-Purchase Promotions.

Advertising has played a crucial role in building of the brand.

Big Bazaar advertisements are seen in print media, TV,

Radio (FM) and road-side bill-boards.

They are one of the key assets for any organization. Thesalient features of staff of Big Bazaar are: -

Well-trained staff, the staff employed by Big-Bazaar are

well-suited for modern retail.

Well-dressed staff improves the overall appearance of store.




Employees are motivated to think out-of-the-box. Retail

sector is in growth stage, so staff is empowered to take

innovative steps.

Employs close to 10,000 people and recruits nearly 500people every month.

Use of technology like scenario planning for decision

making.

Multiple counters for payment, staff at store to keep baggage

and security guards at every gate, makes for a customer-

friendly atmosphere.

The goods' dispatch and purchasing area has certain salient

features which include: -

Multiple counters with trolleys to carry the items purchased.

Proper display / posters of the place like (DAL, SOAP, etc.).

Home delivery counters also started at many places.

It deals with the final deliverable or the display of written

facts. This includes the current system and available

facilities.




Product in a:-

Big bazaar offers a wide range of products which range from apparels,

food, farm products. Furniture, child care, toys etc. products of the major

brands are available at big bazaar also there are many in house brands

promoted by big bazaar. Big bazaar sold over 300000 pairs of jeans50,000 DVD players and 25000 microwave ovens. In all the fashion,

electronics and travels segments made up about 70% of sales. Last year

these categories made up only about 60%.




In big bazaar there are many departments each department is different

from other department. They are following:-

Depot

New business Development Mobile bazaar Star sitara Shingar Plastic Utensils Crockery Apparels Department

Kids department Toys Department Footwear Department Furniture Bazaar Electronic bazaar\

Depot

• general books

• office stationary

• children stationary

• film VCD'S &DVD

New business Development

• watches

• fashion jewelry

• sun glasses

• auto accessories

• car audio systems




Mobile bazaar

• All kinds of mobile

ranging from the

10000 to rs 25000 of

different companies

• All mobile accessories

• All major prepaid sim

cards

• All post paid

connection

• Cordless or landline

phones

Star sitara

• Cosmetics

• fragrances

• Herbals

• Pharmaceuticals

Shingar

• Bengals

• Jewelry sets

• Bracelets

• hair accessories

• bindis• chins

Plastic

• Buckets

• Containers

• Flasks

• Boxes

• Bowls• Jugs and sippers

• Bottles and mugs

•

Utensils

• Plate bowl glasses

• Nonstick

• Cook wears

• Kitchen tools• Tiffin boxes

Crockery

• Crockery Cutlery

• Table material/

napkins

• Dinner sets• Wine, juice glasses




Apparals Department

1. Ladies Wear

saries

dress material

under garments

night wear

westren wear

2. Men's Wear

formal, casual pents and shirts

party wears

fabrics(cute pieses)

ties

jeans pantsbelt, handerchifes

suitsand blezers

Kids department

3.infants section

shirts

baniyans

baba suits,frocks

bed itemsdippers,pampers

4.boys's section

T-shirts,trouser,jeans

cotton shirts,codrawpants

ethnic wearsrain coats

5.girl's section

cotton frocks

ethnic wears

westren wears

sweaters

co-ordinates




Toys Department

• soft toys

• board games

• dolls

• educational toys

• remote cars,bike

• sports items

FootwearDepartment

• sport,casual,formalshoes

• men's sanndels

• laddies sanndels

• laddies fancy slippers

• children shoes andsanddels

Furniture Bazaar

• dinning tables

• bedroom accesseories

• sofa,chair, table etc.

• Mattresses

• computer table

• dressing table

• wardrobe, almira etc.

bevrages

•softdrink

•mineral water•health drink

•fruit juice

•pickle,bread and chips

steplesdept.

•pulses,rice,wheat etc

•atta,sugar,salt etc

•cooking oil, masalaitems

•dry fruits & spices

fruits andvegetables

•all kind of fruits andvegetabels at the lowestprice




ElectronicBazaar

Television,

DVDplayers

HomeTheater

and AudioSystem

Refrigeaterous,Washing

machine andmicro wave

oven

Mixer,Irons,Juicerand Grinder

Computer,

Laptop and

Printers




Places

Big bazaar store is located in 50 cities with 116 outlets. In the map there

are various cities where big bazaar is situated.




Promotion of Big Bazaar

Big bazaar started many new and innovation cross-sell and up sell

strategies in Indian retail market. The various promotion techniques used

at big bazaar include”saal ke sabse saste teen din”, future card(the cardoffers 3% discount), shakti card, Wednesday bazaar etc.

1. Brand endorsement by M.S. Dhoni, exchange offer-„junk swap

offer‟, point of purchase promotions.

2. Advertising has played a crucial role in building of the brand. Big

bazaar advertisements are seen in print media, TV, Radio (FM) and

road-side bill-boards.

They are one of the key assets for any organization. The salient features

of staff of big bazaar are:-

1. Well trained staff, the staff employee by big bazaar is well-suited

for madam retail.

2. Well-dressed staff improves the overall appearance of sore.

3. Employees are motivated to think out of the box. Retail sector is in

growth stage, so staff is empowered to take innovative steps.4. Employs close to 10,000 people and recruits nearly 500 people

every month.

5. Use of technology like scenario planning for decision making.

6. Multiple counters for payment, staff at store to keep baggage and

security guards at every gate, makes for a customer friendly

atmosphere.




Future strategy of Big Bazaar

Functional department of Big Bazaar

Big Bazaar

Front-end

Operation

Big bazaar express

(<40,000 sqft)

Standered bigbazaar

(40,000-75,000 sqft)

Big Bazaar supercenters

(>75,000 sqft)

Back-end

operation

In JV with

A foreign pateners




Human resource departments

Finance Department

Marketing Department

Logistic departmentSales department

Customer service department

Administration department

What is human resources management

The effective use of people to achieve both organizational and individual

goals. It is actually effective recruitment, selection, development,

compensation, and utilization of human resources by organizations.

Key functions

Human resources management serves these key function:

Before few years

•HR manager was only black

box.•Their role was more closely

aligned with personnel Andadministration functions.

•benefits

•Potent

•Training

•Organization development

•Communication

New HR Role

•Coaching

•policy recommendation•Salary and benefits

• team building

•employee relations

• leadership




Recruitment & selection

Training and development(people or organization)

Performance evolution and management

Promotions Redundancy

Industrial and employee relations

Record keeping of all personal data.

Compensation, pensions, bonuses etc in liaison with payroll

Confidential advice to internal „customers‟ in relation to problems

at work

Career development

Big bazaar people management system

Big bazaar people management system is built on 5 pillars of people

based growth:

Culture building

Performance management through balanced scored card

People processes

Management process

Leadership excellence

Sources of Recruitment

Consultancy services: for top level management, employees are

recruited




Through private consultants. They are usually appointed as

departmental managers.

Walk INS: this is the main source through which big bazaar

recruits its employees. People seeking job usually themselvesapproach the HR department for job vacancy. Employees usually

selected from this source are appointed at the entry level as ht team

members.

Employee referrals: this the other main source through which

employees are selected. Candidates who have given their previous

employer, opinion is taken about their behavior and performance in

the job. If they receive a positive opinion from their previous

employer they are selected.

Campus recruitment: young people bring new ideas and fresh

enthusiasm. Therefore big bazaar visits some of the reputed

educational institutions to hire some of the most talented and

promising students as its employees.

Interview: for entry level jobs, the candidates are interviewed by a

hr person. They are asked a few basis questions about their

education, previous work experience if any; languages knownetc.this is done to evaluate the candidate‟s ability to communicate

freely and also other skills.

Psychometric tests: for higher and top level jobs, candidates are

asked to answer a few questions which basically test their

sharpness, analytical ability to handle stress, presence of mind etc.

Group discussion: in campus recruitment students are involved in a

group discussion, where they will be given a topic on which thegroup has to deliberate, discuss and arrive at a solution or a

decision which is accepted by the whole group. Along with the G

D they are given a written aptitude test.




Finally a formal interview will be conducted to assess the overall

skills of the student.

Induction

New employees selected will be given a 13 day induction and

training program. They will be given information about the

company‟s business, different departments etc. They will be given informed of their roles, duties and

responsibilities. They will also be informed about the hr policies

and rules of the company.

The new employees will be on probation for a period of 6 months.

After this period the hr period along with the department manager

will review the performance of the employee.

If the employee‟s performance is good and encouraging. Theemployee‟s services will be confirmed.




Compensation & rewards

The employees are rewarded suitably with attractive pay packages.

The employees are rewarded suitably with attractive pay packages. Thesalary of an employee includes basic pay. HRA, special allowance, PF,

ESI, Mediclaimetc.

Annual bonus will be given at the time of Diwali.

The employees and their dependents are also entitled for medical

treatment in recognized hospitals with cashless hospitalization with

which the company has tie-ups.If a hospital is not recognized, the amount spent by the employee will be

reimbursed. Along with these all the employees are given a card known

as „Employee Discount card‟ (EDC) through which they can buy any

product at Big Bazaar at a special discount of 20-30%.




Leaves and other rules

An employee during his probationary period is entitled for 7 days of leave. A confirmed employee is entitled for 30 days of leave in a year.

There is only one type of leave the employees can take which is known

as All Purpose Leave (APL).All the employees will be given identity

cards which they have to wear and also swipe while at the time of

entering and leaving the Store

What motivates employees?

The main issue that every manager talks about relating to his employee

is, that he might have better-motivated employee. In big bazaar thescenario is different. Here employees are motivated through various

ways and some of the ways are discussed below.

Feeling “in on things”

Good wages

Good working conditions

Job security

Full appreciation of work that is done.

Tactful disciplining

Employer loyalty to employees

Interesting work

Promotion and growth in the organization




Prepares the budget for expenditure at all levels.

Decides and gives the sales the targets for all the departmentsperiodically.

Maintains the books of accounts collects & deposits the cash

received daily through sales in the company‟s bank account.

Finance is the life blood of any business. The Finance department

of Big Bazaar, Patna, performs a few basic functions, such as

preparing the Store‟s „Income and Expenditure Statement‟ giving

full particulars of all items.It also prepares the budget for expenditure at various levels on

different items. This department is also responsible for deciding

and giving the weekly, monthly and yearly sales targets and the

margins for all the departments separately. The Finance




department is also responsible for collecting and depositing

the cash received in the company‟s bank account daily.

Review of Performance:

The company crossed $1 billion turnover mark during the year under re

view, havingrecorded a robust growth in both the top line as well as in

bottom line. - 45 -Income from operations went up from Rs.3236.74

Crores in FY06-07 to Rs.5048.91 Corrosion FY07-08, recording a

growth of 55.98 percent. PBDIT stood at Rs.464.29 Crores in FY07-08,

an increase of 113 percent over the preceding year. PAT for FY07-08

was Rs.125.97Crores. This amounts to an increase of 111 percent over

the preceding year as the Net Profit of Rs.119.99 Crores in FY06-07

included an extraordinary income, of profit from sale of investments, of

Rs.88.87 Crores.

Designs creative and attractive advertisements through which the

company‟s products can be promoted to the customers.

Decides the different marketing channels to be used to increase the

sales.

Creates a very pleasant and feel good environment in the store to

attract more customers.

Also responsible for the arrangement of products in each

department to help easy availability of products to the customers.




Dispatches the goods to the respective department after recording

it in the goods inward register it there is a damage in the goods or

if the goods do not match the details given in the goods received

statements, it enters in the stock outward register and sends it back to the warehouse along with a goods returned note.

Marketing concept is a customer orientation backed by integrated

marketing aimed at generating customer satisfaction as the key to

satisfying organizational goals. For a firm in order to implement

the marketing concept it has to focus its attention on the consumer,

ascertain his/her needs, discuss and wants before. Good customer

service is the life blood of any business. Good customer service is

all about attending to existing and potential customers.

Logistic Department

Logistics is a part of supply chain management which deals with

the in warding and out warding of goods as well as non salable

items.

As soon as we receive the goods we check for seal condition and

number as mentioned in the gate pass, delivery note.

Then the security in the logistics department will randomly check the number of cartons.

Then we will inform the particular department regarding the

reception of goods.




We will check the items in front of that particular department‟s

team member in stock transfer number wise.

With the help of department member we will find out any

discrepancy (shortage/damage/expiry) and inform it to supply site.There will be an inward register in which we enter all the details of

in warding; the entry will also be done in the system.

Then the department member will move the stocks to the floor.

The logistics department receives the goods from the warehouse.

The logistics department receives the stock of different goods and

verifies the quantity and quality of the goods with the particulars

given in the „Goods Received Statement‟ which it receives along

with the stock. Then it checks for any damage in the stock

received. If there is no damage in the stock, after recording it in

the „Stock Inward Register‟ dispatches the goods to the respective

department taking the signature of the Departmental Manager.

Sales Department

This department is responsible for the collection of sales amount

i.e.,cash sales. There are in all 25 cash counters in the store.there is a head

cashier(mr.ravi) to whom all the cashiers report and remit the total

sales amount collected.




Wednesday bazaar is a very important and popular event in big

bazaar.every Wednesday fabulous offers and great discounts are

given on most of the products.

Weekends attract most of the customer‟s as such good offers anddiscounts are given.

Big bazaar celebrated independence day by having‟maha bacchat

sale‟ from august 12-16 and did a business of 1.5 crores.

This department is responsible for the collection of sales amount

i.e., cash sales. There are inall 25 cash counters in the Store.




Customer Service Desk (CSD)

As the name suggests this is the separate department which mainly

focuses on customer service like if a customer finds difficulty in finding

any product, if there are any customer complaints, they are also lookedinto, any customer assistance etc. is also provided. There is also

an Exchange Counter where if a customer is dissatisfied or wants

to exchange the product he/ she has purchased for any reason , the

customers can exchange them within 7days of their purchase. When a

customer brings a product for exchange, the product is first received and

checked if it is used or deliberately damaged or tampered with. If it is in

an acceptable condition, then the customer is issued a Credit Note forthat amount (product‟s price). The customer can then purchase any

product for that amount or just take back the money by encasing the

credit note at a cash counter. If the customer buys a product less than the

amount in the credit note, the difference amount will be returned to the

customer and on the other hand if a customer buys a product more than

the amount in the credit note, the customer will be asked to pay the

difference amount. This department is also responsible for announcingall the offers running in the store on different products throughout the

day. This department also does gift wrapping for any product if the

customer wants it at free of cost. The department also collects

customers‟ opinion / feedback for continuous improvement in their

service. The ultimate aim of this department is to help and satisfy the

customer in every possible manner and makes the customers‟ experience

memorable.




Administration Department

The stores administration comes under the stores manager.its

functions are stores maintenance,housekeeping,security etc

The stores maintenance is concerned with the proper running of the

stores in coordination with all the departments.

The housekeeping is concerned with keeping all the departments of

the store clean and neat all the time.

The security section is concerned with the security of the entire

store.security department keeps a vigilant check on all the people

entering and departing at the various entry and exit points in the

store.

They also maintain all the registers like employees attendance

register,stock register,visitors register etc.

They ensure orderliness in the store and prevent shrinkage orpilferage of goods to minimize the loss arising out of it.

The Administration department also has a separate section known

as „InformationTechnology‟. This department is responsible for the




maintenance of all the systems of theStore, all billing machines

their functioning networking with the master machine etc. If there

SWOT Analysis of Big Bazaar

Strengths

Better understanding of customers helping the company to serve

then better.

Vast range of product under one roof helping in attracting

customer and their family to shop together and enjoy theexperience.

Benefit of early entry into the retail industry.

Diversified business operating all over india in various retail

formats.

Ability to get products from customers at discounted price due to

the scale of business.

Weaknesses

High cost of operation due to large fixed costs.

Very thin margin.

High attrition rate of employee.




Opportunities

Lot of potential in the rural market.

Can enter into production of various products due to its in depth

understanding of customers‟ tastes and preferences. Can expand the business.

Threats

High business risk involved.

Lot of compitiores coming up to tap the market potential.

Margin of business reducing all the time.

Famous Brand in a Big Bazaar

Knighthood

It is the men is formal shirts trousers,suits,blazers and basic men‟s

accessories like ties and hand kerchief.

DJ&C

India‟s cool answer to international brands is positioned for the 20-35

year age group. It targets both men and ladies and the range includes

desiner denims, casuals, streetwear. This is a unisex sport wear range for

the age group of 20-40 years.




Shatranj

The men‟s ethnic wear range consists of kurtas, kurta pajamas sets and

sherwani sets.

Shyla

True to its tagline‟ what women want,shyla offers a complete range of

formal, semi casual line of ladies tops, trousers, skirts, etc.

Srishti

The complete ethnic wear range offering a rane of traditional designs for

ladies en compasses both kameez sets and mix and match/fusion wear.




Pink & blue

The kids brand range created to celebrated the spirit of childhood, has

the blue range for boy‟s and pink for girls. There is an infant line also

available as well.

STUDIO NYX

It is the range of men‟s party wear.

CTEE

Men‟s T-shirts.

Other brands

Computer Project Main File on Big Bazaar

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