Computer-Mediated Collective Action Or, The Electrification of the Interaction Order
description
Transcript of Computer-Mediated Collective Action Or, The Electrification of the Interaction Order
Computer-Mediated Collective Action
Or, The Electrification of the
Interaction Order
Marc Smith
Chief Social Scientisthttp://www.telligent.com
Email (and more) is from people to people 2
Patterns are left behind
3
Sociological Frames:Collective Goods
produced through Computer-Mediated
Collective Action-
Digital Augmentation of the
Interaction Order-
New forms of Social Network Ties
Interactionist Sociology
• Central tenet– Focus on the active effort of
accomplishing interaction• Phenomena of interest– Presentation of self – Claims to membership– Juggling multiple (conflicting) roles– Frontstage/Backstage – Strategic interaction– Managing one’s own and others’ “face”
• Methods– Ethnography and participant observation
(Goffman, 1959; Hall, 1990)
http://flickr.com/photos/csb13/2178250762/
The Fan Dance of Concealment
And Exposure
Innovations in the interaction order:
45,000 years ago: Speech, body adornment10,000 years ago: Amphitheater 5,000 years ago: Maps 150 years ago: Clock time
-2 years from now: machines with socially awareness
When will my phone notice your phone?
Collective Action Dilemma Theory
Common goods that require controlled consumption
http://flickr.com/photos/himalayan-trails/275941886/
Common goods that require collective contribution
http://flickr.com/photos/jose1jose2jose3/241450368/
• Central tenet – Social structure emerges from
the aggregate of relationships (ties) among members of a population
• Phenomena of interest– Emergence of cliques and clusters
from patterns of relationships– Centrality (core), periphery (isolates),
betweenness
• Methods– Surveys, interviews, observations, log file
analysis, computational analysis of matrices
(Hampton &Wellman, 1999; Paolillo, 2001; Wellman, 2001)
Source: Richards, W. (1986). The NEGOPY network analysis program. Burnaby, BC: Department of Communication, Simon Fraser University. pp.7-16
Social NetworkTheory
13
Whyte, William H. 1971. City: Rediscovering the Center. New York: Anchor Books.Whyte, William H. 1971. City: Rediscovering the Center. New York: Anchor Books.
Socially aware machines
16
Sensors, Routes, Community
SpotMe: Wireless device for meetings and events
Community Aspects: A Sociological Revolution?
18
Sensors, Routes, Community
nTag: Electronic name badge
Community Aspects: A Sociological Revolution?
Trace Encounters: http://www.traceencounters.org/
Sensors, Routes, CommunityHardware
22
23
Social Omniscience (or, the event loop of existence):
[1] Who has what I want?[2] Who wants what I have?[3] Repeat
Search in the Interaction Order
• Who are you?• How do I know you?• How do you know me?• Who do we know in common?• What do we have in common?• Where do we go in common
(but not necessarily at the same time)?
Reply-To NetworkNetwork at distance 2 for the most prolific author of the microsoft.public.internetexplorer.general newsgroup
The Ties that Blind?
Darwin Bell28
• Answer person– Outward ties to local isolates– Relative absence of triangles– Few intense ties
• Reply Magnet– Ties from local isolates often
inward only– Sparse, few triangles– Few intense ties
Distinguishing attributes:
29
30
Excel .NetMapAdd-in: http://www.codeplex.com/netmap
Tag Ecologies I
Adamic et al. WWW 2008
Shifting from anEphemeral society
to an Archival Society
Computer-Mediated Collective Action
Or, The Electrification of the
Interaction OrderMarc Smith
Chief Social Scientisthttp://www.telligent.com