Computer Arts Collection sampler

www.compute rar t s .co .uk Exclus ivE 16-pagE pREv iEW

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Exclus ivE 16-pagE pREv iEW

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NCompute r A r t s Co l le c t i on i sa new annua l se r ie s o f s i x in -dep th gu ides f rom the makerso f Compute r A r t s , packed wi thins igh t and insp i ra t i on f romthe g loba l des ign indus t r y.

W i th 224 pages eve r y e igh tweeks , i t ’s your essent ia l gu ideto the co re top ic s o f g raph icdes ign , t ypog raphy, i l lus t ra t i on ,b rand ing , pho tog raphy andadve r t i s ing – and the pe r fe c tadd i t i on to any s tud io bookshe l f .

You ’ l l f ind p len t y to insp i reyou throughou t the year, bu t i t ’smuch more than a g lossy co f f e etab le book – i t ’s packed wi thins igh t and ana ly s is f rom yourpee r s to he lp your own c l i en tb r ie f s run more smooth ly.

i s sue one (Graph ic Des ign)i s on sa le now fo r £15 in theuK / $25 in the uSA , o r you cansubsc r ibe to the who le se r ie s byfo l low ing the l inks be low. Enjoy.

EAch iSSuE, A LEADinG DESiGn StuDio REvEALS thE FuLL cREAtivE PRocESSBEhinD A PRojEct cREAtED ExcLuSivELY FoR COMPUTER ARTS COLLECTION


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Gainanunprecedented insight intohowyourpeers tackleabriefwithCACollection’sStudioProject, guest-editedbyadifferent leadingdesignstudioeach issue.For theGraphicDesign instalment,

LondonstudioPlanningunitwalksthrougheverystageof thecreationprocessofSPEciES,abeautiful16-pagephotographicbookaboutendangeredanimals.Frominitial ideas, throughdesign

and intoproduction, this fascinating48-pagesection ispackedwith insightand inspiration foryourownprojects,andalso includes45minutesof in-depthvideodiaries.

aboveandleftSPEciEScombinesslickblack-and-whitephotographyofendangeredanimalswithsilverandfluoroorangespotcolourswithstunning results


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TRENDREpORT

YouR in-DEPth GuiDE to KEY DESiGnMovEMEntS, PRoDucED ExcLuSivELYFoR CA COLLECTION BY tREnD FoREcAStinG AGEncY FRAnKLintiLL

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Formanydesigners, theword ‘trend’issomethingofa taboo,conjuringupimagesofblind imitation, rather thanencouraginggenuine innovationandindependentcreative thought.CACollection isn’t interested in

trends for theirownsake.Franklintill’sco-foundershaveyearsofexperienceworking forclientssuchasSelfridges,Gucci,Samsungandthev&A.Ratherthan lookingatseasonal,fleetingtrends, they focuson longer-lastingmovements thathavegenuine impact.theresult isan indispensableguideto theaesthetics thatwillbegettingclientsexcited,andmost importantly,whatmakesthemsignificant.

clockwisefromaboverightFranklintill’strendReportsstartbyexploringabroad‘macro’ trend,predicted tohavean impactonthewholecreative industryover thenext12months,followedbyaseriesofaesthetic ‘micro’ trendsthatareemerging,andthekeydesignersandstudiosresponsible. thereportalsocontainscomments fromadesign icon– in thefirst issue,nevilleBrodygiveshisviewsonthemacro trend.


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iNDusTRYfOcus

An inSiGhtFuL invEStiGAtion into thE KEY iSSuES AFFEctinG thEDESiGn inDuStRY, AnD hoW YouR StuDio cAn SuRvivE AnD thRivE

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CACollectioncoverssixcorefieldsofdesigneveryyear–graphicdesign,typography, illustration,branding,photographyandadvertising.its regular industryFocussection

explores thestateof the industryeachissue, fromtheperspectiveof thecover topic. itbuilds intoanessentialreference forall thechallengesandopportunities thatyouneedtoknowabout inorder tobesuccessful.thefirst instalment looksat the

importanceofdiversifying intodigitalandremainingagile,with insightfulcommentandanalysis fromAirside’snathunter,Seymourpowell’sDickPowellandRhiannonjamesatD&AD.

Rightthesection ispackedwith invaluable insightsandadvice fromyourpeers in theglobaldesign industry.


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DEEP BEhinD thE ScEnES oF thE YEAR’S BESt DESiGnPRojEctS, BY thEWoRLD’S LEADinG StuDioS

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Each issue,CACollectionexplores thelogisticsbehindseveral inspiringdesignprojects,with input frombothstudioandclient togiveanunprecedentedinsight intohowtheprojectdeveloped.this includesadetailed focusona

particularly iconicbrand, two in-depthtimelines thatchart theprogressofaproject frombrief right throughtodebrief, andafinalselectionofsmallerin-briefstories–allofwhich includekeyinformationsuchastheroles involved,andhowlongthewholeprocess took.turnover forasamplespreadfrom

issueone, inwhich leadingstudioSEADesignwalks througharecentprojectforGFSmith.

aboveandleftissueone includeseditorial,printandpackagingprojectsbyturnerDuckworth,Studio8,SpinandLaBocaforclientsincludingDietcoke,harpercollinsandtheDesignMuseum.


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fuTuREpROOf

ShARPEn YouR DiGitAL SKiLLS With BESt-PRActicEADvicE FRoM cREAtivE PRoS At thE toP oF thEiR GAME

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CACollectionshowcasesplentyofinspiringprintwork throughout its224pages–andwith threedifferentpaperstocks,a fold-out illustratedmapandafluoroPantonesection inside, it’sacelebrationofprint inandof itself.Butaspointedout in issueone’s

industryFocussection,moderndesignersneedtomastera raftofdigital skills inorder todiversifyand

aboveissueone includesaspecial focusondigitalpublishing,exploringhowthetwomainplatformsin themarket–AdobeDPSandMag+(featuredabove)–canbeusedtobesteffect.

thrive,andtheregularFutureProofsectionprovidespeer-to-peersupportandbest-practiceadvice for takingyourskills into thedigital realm.these in-depthexplorationsofpro

designers’digitalworkflowsarepackedwith thewisdomofexperience. issueonecovers twohot topics forgraphicdesigners:digitalpublishingandappdesign–turnover twice forasampler.

www.compute rar t s .co .ukExclus ivE 16-pagE pREv iEW



cONT iNuEDiN is suE ONE Ofca collect ion


Terms&conditions:*Savingscomparedtobuyingsix issues fromuKnewsstand.Youwill becharged inGBP.**Europeandtherestof theworldhavenosetnewsstandprice,andthereforewecan'tadvertise thespecificsavingsyouwillmake.

Minimumsubscription termis12months.Youwill receivesix issuesofComputerArtsCollectionayear.Yoursubscriptionwill startwith thenextavailable issue.Pleaseallowupto60days to receiveyourfirst issue.thismay increase foroverseas

readers.Fulldetailsof thedirectdebitguaranteewillbeprovidedandareavailableuponrequest.offerends31stMarch2012.


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Compute r A r t s Co l le c t i oni s des igned as a s i x-par tannua l se r ie s that ’s pe r f e c tf o r your s tud io bookshe l f .Each is sue is packed wi thins igh t and insp i ra t i on on apar t i cu l a r f i e ld , bu t as a se tthey ’re g reate r than the sumof the i r par t s . our regu la rtrend Repor t and indus t r yFocus features p rov ide aninva luab le snapshot o f thewho le indus t r y, wh i le theP rocess sec t ion bu i lds in toan ins igh t f u l re source abou tthe year ’s g reates t p ro je c t s .And wi th a d i f f e ren t gues t -ed i to r f o r our S tud io P ro je c te ve r y i s sue too , what morecou ld any c reat i ve p ro want ?

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JusT a sMall sElEcT iON fROM ca collect ion ’ s 224 pagEs OfiNs ighT aND iNsp iRaT iON fROM ThE glObal DEs igN iNDusTRY


Computer Arts Collection sampler

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