PGBS COMPUTER AIDED TELEPHONE INTERVIEW: A REFORM

IN INTERVIEWING

CATI surfaced in the early seventies in US but its usefulness and predictable

nature earned appreciations from all parts of the globe. Even though critics did

their part in doubting success of CATI due to visualization limits and sensitive

subject transfer, its demand and success grew exponentially due to streamlined

usage and functionality. Let us explore further.

What is CATI and what are the upsides it avails?

CATI stands for Computer Aided Telephone Interview. It is a mode if evaluation

that is free of any geographic constraints. CATI telephone interviewing is quick

and efficient. It helps interviewer to ask questions by telephone and record the

answers. Technical feasibility also makes it superlative.

Reasons for success

CATI is a perfect blend of technology, focus and quality. It can easily assist

business entities that require quick collection of data. It offers an interactive

method which helps to conduct interviews and surveys. It is the future just

because it provides businesses with lot of accurate data because unimportant

data means useless data which has to be discarded. This costs more and is

inefficient in the long run.

Questionnaire

Questionnaires form the basis of the success of CATI. They help to build a

concrete foundation over which this technology can gain some advantage over

the individuals. A well prepared questionnaire not only contains accurate

information but will also have reflexive options also. Data collection and opinion

from individuals play an important part in preparing the perfect questionnaire.

Interviewer and Interviewee

The change that a good interviewer can bring is overwhelming. He can change the

overall mood of it by tackling situations accordingly. A bit of politeness and some

special focus on conversation abilities will surely earn good reputation. CATI

interviewers who are well versed with the techniques and methodologies

deployed in interviewing an individual will surely succeed.

Training motive

CATI surveys are not only useful for conducting sessions on a geographical

location but they are useful in time bound situations also. There is no restriction

when using it. Any time is a good time if the interviewee is all ready to take part in

it. The solutions, its transparency and efficiency are measured during every

interview to provide accurate data analysis.

Computer Aided Telephone Interview continues to be a solid statement in the

market and research wing just because of its robust application. The world is

demanding more which emphasizes on the growing concepts of CATI services.