Computer 911
description
Transcript of Computer 911
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Computer 911Computer 911
William J. CodyMSIT 58812/15/05
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IntroductionIntroduction
• Local San Diego Repair Shop• Owners
– Art Vandalay– Peter VanNostrand
• Five MCP-certified techs– A+– NET+– SECURITY+
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Website PurposeWebsite Purpose
• Primarily informative• Explain services• Testimonials section• Tutorials/tips
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Target MarketTarget Market
• Aged 25-55– Lower spectrum is college students
• Main demographic has 0-3 children– Well-educated– Not particularly knowledgable
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Competitor AnalysisCompetitor Analysis
• Best Buy aka “Geek Squad”• CompUsa• Systems Express• Computer Tamers• SD Geek
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Competitor AnalysisCompetitor Analysis
CompUSA
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Competitor AnalysisCompetitor Analysis
SD Geek
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Competitor AnalysisCompetitor Analysis
Geek Squad
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Competitor AnalysisCompetitor Analysis
Systems Express
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Competitor AnalysisCompetitor Analysis
Computer Tamer
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Website ProposalWebsite Proposal
• Objective: Answer the following questions for the customer:– What is happening with their computer– What can Computer 911 do to remedy the
situation– How long will it take go get the problem fixed– How much will it cost– What do other people think about Computer
911
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Design SchemeDesign Scheme
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TestingTesting
• PC– Internet Explorer 6.0– Firefox– Netscape– Various platforms (laptops, etc)
• MAC– Safari
• Solicit Feedback– Random USD students
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MarketingMarketing
Activity Timetable Cost
WPromote.com 12 months $49.95 / month
Fortune City hosting Life of website $8.85 / month
San Diego Reader 12 months $60.00 / month
Merchant America San Diego Life of website Free
Monthly Marketing Cost $118.80
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ConclusionConclusion
• Loyal existing customer base• Excellent customer support• Expand their business • Existing competition downfall
– Too expensive– Incomplete/sloppy websites
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Questions?Questions?