COMPREHENSIVE POLICY OF THE ORANGE ECONOMY...Manuel Acevedo Jaramillo President of the Colombian...

COMPREHENSIVE POLICY OF THE

C O L O M B I AORANGE ECONOMY

MONITORING AND EVALUATION

COLOMBIA

Iván Duque MárquezPresident of the Republic

Marta Lucía Ramírez BlancoVice President of the Republic

National Council of the Orange Economy

Carmen Inés Vásquez CamachoMinister of Culture

Alicia Arango OlmosMinister of the Interior

Alberto Carrasquilla BarreraMinister of Finance and Public Credit

Ángel Custodio Cabrera BáezMinister of Labor

José Manuel Restrepo AbondanoMinister of Trade, Industry and Tourism

María Victoria Angulo GonzálezMinister of National Education

Karen Cecilia Abudinen AbuchaibeMinister of Information and Communication Technologies

Luis Alberto Rodríguez OspinoDirector of the National Planning Department (DNP)

Juan Daniel Oviedo ArangoDirector of the National Administrative Department of Statistics (DANE)

Carlos Mario Estrada MolinaDirector of the National Learning Service (SENA)

Carolina Romero RomeroGeneral Director of the National Directorate of Copyright (DNDA)

Sandra Gómez AriasPresident of the Territorial Development Fund (FINDETER)

Ministry of Culture

Carmen Inés Vásquez CamachoMinister of Culture

Felipe Buitrago RestrepoVice Minister of Creativity and the Orange Economy

José Ignacio Argote LópezVice Minister of Development and Heritage

Julián David Sterling OlaveSecretary General

Javier Machicado Villamizar Diana Cifuentes Gómez Document coordination

Advisory committee

Adriana González Hassig, Carlos Dueñas Montaño, Gabriel Arjona Pachón, Juan FelipeParra Osorio, María Cristina Díaz Velásquez

Expanded CNEN

Claudia Blum De BarberiMinister of Foreign Affairs

Ernesto Lucena BarreroMinister of Sport

Mabel Gisela Torres TorresMinister of Science, Technology and Innovation

Susana Correa BorreroDirector of the Administrative Department for Social Prosperity

Federico Eduardo Hoyos SalazarPresidential Advisor for the Regions

Hassan Amin Abdul Nassar PérezPresidential Advisor for Communications

Víctor Manuel Muñoz RodríguezPresidential Advisor for Economic Affairs and Digital Transformation

Clara Elena Parra BeltránPresidential Advisor for Competitiveness and Public-Private Governance

Juan Sebastián Arango CárdenasPresidential Advisor for Innovation and Youth, Colombia Joven

Alejandra Carolina Botero BarcoPresidential Advisor for Governance and Execution

José Andrés Romero TarazonaDirector General of the Directorate of National Taxes and Customs (DIAN)

Juan Pablo Liévano VegalaraSuperintendent of Corporations

Andrés Barreto GonzálezSuperintendent of Industry and Trade (SIC)

Ignacio Gaitán VillegasPresident of iNNpulsa

Camilo Fernández de Soto CamachoManaging Director of Colombia Productiva

José Andrés O’meara RiveiraDirector of Colombia Compra Eficiente

Flavia Santoro TrujilloPresident of Procolombia

Javier Díaz FajardoPresident of Bancóldex

Raquel Garavito ChapavalManaging Director of Fontur

Juan Miguel Villa LoraPresident of Colpensiones

Manuel Acevedo JaramilloPresident of the Colombian Institute for Student Loans and Technical Studies Abroad (ICETEX)

Ángela Mercedes Ospina De NichollsDirector of the Presidential Cooperation Agency (APC)

Ana María Fríes MartínezManaging Director of Artesanías de Colombia

Acknowledgements

David Melo Torres, César Parra OrtegaAndrea Martínez MorenoMaría Cristina DíazEditing and editorial production

Instituto Caro y CuervoCopy-editing

Directorate of PopulationsT ranslation of the part-title pages

Álvaro José MorenoEnglish translation

Lorena IglesiasEnglish copy-editor

Andrés OviedoArt direction

Karen Gordillo | Laura Cifuentes | Andrés CanoGraphic style, layout and table design

Bogotá, D.C. 2020ISBN 978-958-753-340-8

República de ColombiaMinisterio de CulturaViceministerio de la Creatividad y la Economía NaranjaCarrera 8 No 8 – 55Teléfono (571) 3424100Bogotá [email protected]

Copyright Ministerio de Cultura, 2019

ContentsTHE ORANGE ECONOMY IN THE 2018-2022 NATIONAL DEVELOPMENT PLAN 6

THE CULTURE AND ORANGE ECONOMY SATELLITE ACCOUNT 6

THE ORANGE ECONOMY AND ITS MEASUREMENT INDICATORS 8

OUTCOME INDICATORS 9Real growth of the added value of the sectors of the orange economy during the last four years 10Value of exports from activities of the orange economy reported by companies assisted by Procolombia 10Jobs directly created by the Emprender fund in activities related to the orange economy 11

OUTPUT INDICATORS 11Orange Development Areas (ADNs) in operation 11Regional creative agendas in operation 12Value of direct foreign investment projects in the orange economy assisted by ProColombia 12Entrepreneurs and companies of the orange economy benefited from technical assistance programs 12People benefited from technical assistance in copyright and related rights 12Approved registries of works, acts and contracts granted by the National Directorate of Copyright 13Orange economy companies created through the Emprender Fund 13

CONCLUSIONS 14

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THE ORANGE ECONOMY IN THE 2018-2022 NATIONAL DEVELOPMENT PLAN

The Orange Economy Policy is a top priority for the National Government and is considered as an initiative with a transformational impact. This category of initiatives was introduced by the Government Program of President Iván Duque and it includes elements of the National Development Plan (PND) 2018-2022 and the Sustainable Development Goals (SDGs), as well as the recommendations of the Organization for Cooperation and Economic Development, and its scope is detailed in the Bases of the PND 2018 - 2022, A Pact for Colombia, A Pact for Equity.

These priority government initiatives are listed in CONPES document 3960 of 2019, which issued a “favorable opinion to the nation to contract a foreign loan with multilateral banks for up to USD 15 million, or its equivalent in other currencies, intended to finance the program to strengthen the strategic management capacities of the public sector”. That document further stipulates that, within the defined government priorities and in accordance with the Bases of the PND 2018-2022, there are nine transformational initiatives, which have the characteristic of being: (i) structural issues that other governments have tried to solve, (ii) they involve more than one sector in the solution, (iii) they have a high impact on citizens, (iv) they contribute to other initiatives, and (v) they have a high social relevance and require a high level of coordination for their implementation.

The transformational initiative called “Orange Economy: development through culture and creativity” is part of the Bases of the PND 2018-2022 and has a long-term indicator for evaluating its results. Although said indicator is what allows the evaluation of the policy in the long term, it also shows results for the 2018-2022 period. In this regard, we have worked together with the Presidential Office for Governance and Execution in the definition, structuring and monitoring of a series of activities under the title Camino al cumplimiento. The monitoring of these activities includes a series of milestones, responsibilities, dates, among other data points, to achieve the goal established in Sinergia (DNP Information System that monitors the Development Plan): to go from a contribution to the added value of 25 billion pesos in 2018, to 30.48 billion in 2022. The goals for the following periods will be defined by the respective administrations according to their priorities. For the purpose of this monitoring, the Culture and Orange Economy Satellite Account (CSCEN) measures the added value created in the economic activities related to culture and the orange economy, grouped into three areas: arts and heritage, cultural industries and functional products.

THE CULTURE AND ORANGE ECONOMY SATELLITE ACCOUNTThe measurement of the orange economy’s contribution to the added value and, in particular, this figure defined as the goal of the transformational indicator, will be possible thanks to results offered annually by the Culture and Orange Economy Satellite Account. This satellite account works as a focused, permanent and comparable economic information system, which takes the United Nations System of National Accounts as a general reference. The account is responsible for the functional delimitation of the cultural

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2005 2006 2007 2008 2009 20102 011 2012 2013 2014 2015

Total added value Percentual change

Perc

entu

al ch

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Adde

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mill

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of p

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15)

Perc

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2016p 2017P

10.000.000

8.000.000

6.000.000

4.000.000

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0

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15,0%

10,0%

5,0%

0,0%

-5,0%

Graph 1. Added Value of the Cultural Field

and creative fields, something that is possible through the application of a methodology that incorporates all its expressions into the economy.

This official information system, which presents the economic indicators of culture and creativity, was built following the Methodological Guide for the Implementation of the Satellite Accounts of Culture in Latin America (Convenio Andrés Bello, 2016). More recently, the methodology was updated to incorporate into the measurement of the sector a series of economic activities defined in Law 1834 of 2017 or Orange Law. These changes were recorded in the document “Methodological Note on the definition and measurement of activities included in the Culture and Orange Economy Satellite Account of Colombia” available on the websites of the Ministry of Culture and DANE.

Graph 1. Added Value of the Cultural Field

Source: Prepared by the authors from CSC data. DANE 2018. (p) Projected for 2017

In particular, article 6 of Law 1834 stipulated that the “National Administrative Department of Statistics (DANE), in coordination with the Ministry of Culture, will raise, expand, adapt and update the sectors and scope of the Satellite Account of Culture (CSC), which will be called the Satellite Account of Culture and Orange Economy”.

The fulfillment of this task was carried out by the Information Desk, with the technical supervision of DANE and the support of the Ministry of Culture. This working group examines the public management strategy for gathering official information on the sectors that make up the cultural and creative economy. The Information Desk also held various work meetings with public entities, where the list of economic activities that served as the basis for measuring the Orange Economy in Colombia were defined by consensus.

In this way, the CSCEN has made it possible to carry out an economic assessment of the goods, services and activities that make up the orange economy. It therefore constitutes a key instrument for making public and private sector decisions, which is why its results are presented annually by DANE and the Ministry of Culture.

The results of the expanded Satellite Account, including the creative activities added in the Orange Law, were first presented in September 2019. Specifically, the progress in the implementation of the management strategy for official sector information was published on the DANE website and in the 2nd Orange Report. As mentioned before, once the activities to be included in this DANE measurement were updated, the “Methodological Note on the definition and measurement of activities included in the Satellite Account of Culture and Orange Economy of Colombia” explained the selection criteria considered in the working groups.

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In particular, the Methodological Note contains an analysis of the activities included in the CSCEN measurement following the International Standard Industrial Classification, revision 4 adapted for Colombia (ISIC Rev. 4 A.C). The 103 activities of the orange economy are divided into 34 fully included and 67 partially included activities, and two activities that, as of the date of publication of this document, do not have disaggregated information. For further illustration, Annex 1 of this document contains the complete list of activities and their description.

As can be surmised, the Culture Satellite Account has been a fundamental aid for the policy for entrepreneurship and the creative industries since its first published results in 2005. Since then, it has been the most reliable macroeconomic measurement tool in the cultural field and its sectors: music, performing arts, audiovisual production, artistic creation, games and toys, advertising, design, visual arts, publishing, and finally, cultural education.

Graph 1 shows the annual growth rate of the sectors of the cultural field and the added value they contributed to the national economy (this includes sectors that were measured in the Satellite Account prior to Law 1834 of 2017). This graph reveals that this type of cultural activities in Colombia grew 1.1% on average between 2005 and 2017, and the added value of the cultural field went from 4.3 billion pesos in 2005 to 8.2 billion in 2017.

THE ORANGE ECONOMY AND ITS MEASUREMENT INDICATORSThe orange economy is considered as one of the sectors with a transformational impact for the country. Therefore, an indicator was defined to assess the degree of progress of this national policy, both in the short and long term. The chosen indicator was the “Real growth over the last four years of the added value of the sectors of the orange economy”. This data is published once a year, as part of the results of the Culture and Orange Economy Satellite Account.

Added value growth is thus the main outcome indicator, as it shows the impact the policy has on the entire Colombian economy. It evaluates performance in a comprehensive way, combining the seven lines of the policy (Information, Institutions, Infrastructure, Industry, Integration, Inclusion and Inspiration). Likewise, the indicator falls within the framework of the United Nations Sustainable Development Goals (SDGs); in this particular case (according to the National Development Plan - PND), it is related to SDG 8, Decent work and economic development and SDG 9, Industry, innovation and infrastructure.

The added value of the orange economy reported by the CSCEN and its respective annual real growth rate are calculated thanks to the joint work conducted by DANE and the Ministry of Culture. As mentioned before, a methodological update was necessary due to the provisions of Law 1834 of 2017. As a result of this process, the 103 activities of the orange economy were identified according to its ISIC code (International Standard Industrial Classification). It is important to highlight that these activities bring together the creation, production and commercialization of goods and services that may be subject to copyright protection.

These activities and their measurement are classified into three broad categories: Arts and Heritage, Cultural Industries and Creative Industries (or functional products). In turn, these three large categories are subdivided into 14 subsectors: visual arts, performing

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arts, heritage, manufacturing activities of the orange economy, cultural tourism, cultural and creative education, associative and regulatory activities, publishing, recorded music, audiovisual industry, news agencies and other information services, digital media and software, design, and advertising. Likewise, the satellite account measures employment, both for activities totally and partially included in each category of the orange economy.

Finally, it is important to note that the CSCEN production account measures the added value created in the production process of the activities that fall under the three categories of the orange economy. In the same way, the account specifically outputs data for production, intermediate consumption and added value. Along with the disclosure of data, a technical bulletin and a general presentation of the final measurement results are also published.

Evaluating public policy impact through this economic information system provides a macroeconomic approach to the cultural and creative industries based on the identification of their ISIC codes. This has made it possible to know which economic activities contribute more to added value within the productive apparatus of the nation. For this purpose, other information sources are used, such as the Annual Manufacturing Survey, the Annual Survey of Services, the Survey of Micro-businesses, the databases of the DIAN and the Superintendency of Companies —which include the entire sector— to name a few. These databases show a lag in the consolidation of their numbers, which implies a delay of more than one year in definitive data and seven months in provisional data.

Finally, it can be said that the long-term evaluation of the public policy to promote the orange economy will be based on the growth indicator for added value. This indicator is also used to measure one of the short-term goals, which are those that can only be evaluated and monitored during the current government period. In the short term, in addition to added value, other types of indicators that have a greater frequency and ease of monitoring and visualization will be used. In particular, this evaluation is based on three outcome indicators and seven output indicators, which are listed in the next section.

OUTCOME INDICATORSAccording to the National Planning Department (DNP), the outcome indicators “are those that quantify the effects related to public intervention; these effects can be influenced by external factors and are not necessarily produced directly by public intervention. In this way, these indicators measure changes in perception, knowledge, well-being conditions, among others”. In the case of this policy, the defined outcome indicators are:

1. Real growth of the added value of the sectors of the orange economy during the last four years

2. Value of exports from activities of the orange economy reported by companies assisted by Procolombia

3. Jobs directly created by the Emprender fund in activities related to the orange economy

These indicators are related to SDG 8, Decent work and economic development, and 9, Industry, innovation and infrastructure. In operational terms of follow-up and monitoring,

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the three outcome indicators are the responsibility of the following Ministries: 1. Culture, 2. Trade, Industry and Tourism and 3. Labor, respectively. Each of these entities, in addition to periodically reporting the results of public policy, defines the measurement mechanisms for the associated indicator.

Like all other short-term indicators that are outlined in this section, both outcome and output indicators are framed under the National Development Plan 2018-2022, Pact: X. Pact for the protection and promotion of our culture and development of the orange economy: Line B. Orange Colombia: development of artistic, creative and technological based entrepreneurship for the creation of new industries.

Real growth of the added value of the sectors of the orange economy during the last four years

As already mentioned, the growth of added value will be the way to evaluate the impact of the policy in both the long and short term. To do so, the Culture and Orange Economy Satellite Account (CSCEN) offers the data to measure annually the added value created by the orange economy at the macroeconomic level. Like the other satellite accounts, it is an extension of the National Accounts system; it shares its concepts, definitions, classifications and expands the scope of analysis for this field. For 2018, the CSCEN information reveals that the contribution of orange economy activities to the national added value was 25 billion pesos. The goal, in the short term, is to achieve a cumulative growth between 2018-2022 of 21.9%1, which implies an annual average growth of 5.1%, bringing the total added value contributed to 30.48 billion pesos (at constant 2015 prices)2. The entity responsible for reporting the indicator is the Ministry of Culture, but success in reaching the goal depends on the coordinated work of all entities that are part of the National Council of the Orange Economy.

Value of exports from activities of the orange economy reported by companies assisted by Procolombia

This indicator falls under Pact X of the National Development Plan 2018-2022, Pact for the protection and promotion of our culture and development of the orange economy, and its Line B. Orange Colombia: development of an artistic, creative and technological base for the creation of new industries.

The entity responsible for this indicator is the Ministry of Trade, Industry and Tourism. In the 2019 period, USD 239 million in exports from activities related to the orange economy were reported by the companies assisted by Procolombia, exceeding by 13.81% the set goal for 2019 (USD 210 million). As for the four-year goal for this indicator, USD 1 billion, as of April 2020 exports had reached 31.7% of that milestone.

Jobs directly created by the Emprender fund in activities related to the orange economy

1 Real growth of the added value from the activities included in the Culture and Orange Economy Satellite Account in the four-year period 2018-2022.2 Data derived from the technical sheet of the indicator in the National Development Plan 2018-2022: A Pact for Colombia, A Pact for Equity.

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This indicator also falls under Pact X of the PND and the Program: Training for work. The entity responsible for this indicator is the National Learning Service (SENA). Its main purpose is to open calls aimed at creating jobs for companies of the orange economy sectors. The goal for 2019 was to create 875 direct jobs in sector activities through the Emprender Fund: in that period, 1,087 new jobs were achieved in this way, exceeding the proposed goal by 24.23%. As for the four-year goal for this indicator, 3,500 direct jobs, the percentage reached in April 2020 was 31.06.

OUTPUT INDICATORSAccording to the National Planning Department, the output indicators “measure the goods and services that are created and delivered, complying with defined quality standards, as a consequence of the transformation of inputs through a production process.”

In total, there are seven output indicators whose follow-up and monitoring are the responsibility of four ministries: 1. Culture, 2. Trade, Industry and Tourism, 3. Interior and 4. Labor. The indicators will be grouped by the sectors that each ministry must periodically report on, finding the measurement mechanisms for the respective indicator.

For the Orange Economy Policy, the defined output indicators are:

1. Orange Development Areas (ADNs) in operation2. Regional creative agendas in operation3. Value of direct foreign investment projects in the orange economy assisted by ProColombia4. Entrepreneurs and companies of the orange economy benefited from technical assistance programs5. People benefited from technical assistance in copyright and related rights6. Approved registries of works, acts and contracts granted by the National Directorate of Copyright7. Orange economy companies created through the Emprender Fund

The indicators that are the responsibility of the Ministry of Culture are framed under Pact X of the National Development Plan 2018-2022, “Pact for the protection and promotion of our culture and development of the orange economy” and the program “Promotion and effective access to cultural and artistic processes”.

Orange Development Areas (ADNs) in operation

This indicator links to SDG 11, Sustainable cities and communities, and SDG 9, Industry, innovation and infrastructure. No new ADNs were planned for the 2019 period, but during that year four new orange development areas were put into operation, reaching 80% of the four-year goal, which is to launch five such areas.

Regional creative agendas in operation

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The indicator related to creative agendas links to SDG 11, Sustainable cities and communities; 16, Peace, justice and strong institutions; and 17, Partnerships for the goals. The goal for 2019 was the creation of three regional creative agendas. In that year, seven voluntary agreements were reached for launching an equal number of territorial agendas. Regarding the goal of the four-year period, it was set in 10 creative agendas put into operation.

This is one of the indicators under the responsibility of the Ministry of Culture, framed under Pact X of the National Development Plan 2018-2022, and the program “Productivity and competitiveness of Colombian companies.”

Value of direct foreign investment projects in the orange economy assisted by ProColombia

This indicator links to SDGs 8, Decent work and economic growth, and 12, Responsible consumption and production. The objective is to support potential investors from different countries in their investments in sectors such as software, information technology (IT) services, and the audiovisual and digital content industries in Colombia.

The goal for 2019 was USD 50 million in foreign investment projects, which was exceeded by 2,280%, with USD 1,190 million reached during that year. Similarly, the four-year goal of having projects that bring USD 200 million in foreign investment has already been met and surpassed by 595%, as reported in April 2020.

Entrepreneurs and companies of the orange economy benefited from technical assistance programs

This indicator is related to SDGs 1, End poverty; 8, Decent work and economic growth; and 9, Industry, innovation and infrastructure. Its aim is that more companies and entrepreneurs have access to business skills and capacity training to develop the creative sector, as well as to specialized advice on product/service development, financial and business model consultancy, commercial strategies, and new markets, among others.

The goal for 2019 was 110 entrepreneurs and companies benefited from technical assistance programs. The total number for that year was 116, exceeding the proposed goal by 5.46%. Regarding the total goal of benefiting 400 entrepreneurs and companies in the four-year period, as of April 2020 there was a 29% progress.

This indicator falls under the responsibility of the Ministry of Trade, Industry and Tourism. It is framed under Pact X of the National Development Plan 2018-2022 and the “Productivity and competitiveness of Colombian companies” program.

People benefited from technical assistance in copyright and related rights

It is related to SDG 8, Decent work and economic growth. The objective is to strengthen skills in copyright issues through a virtual platform, seminars, and talks and conferences on subjects such as copyright basics, contractual situations, collective management, work registration, civil and criminal law aspects, internet and software copyright, copyright in the creative industries and academia.

The goal for 2019 was to give 8,750 people technical assistance in these issues, and it was exceeded by 85.90%, with 16,266 people benefited. This means that the four-year goal of reaching 35,000 people has been met in 79.21% as of May 2020.

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Approved registries of works, acts and contracts granted by the National Directorate of Copyright

It is related to SDG 8, Decent work and economic growth. Its aim is to increase the number of inscriptions of works, acts and contracts in the National Copyright Registry of the National Copyright Directorate.

The goal for 2019 was 60,000 registries granted by the National Directorate of Copyright. In that year, 86,250 were approved, exceeding the goal by 43.75%. Regarding the four-year goal of a total of 240,000 registrations, as of April 2020 50.9% of that number has been reached.

Orange economy companies created through the Emprender Fund

It is related to SDGs 8, Decent work and economic growth; 9, Industry, innovation and infrastructure; and 1, End poverty. Its objective is to open calls for the approval of business initiatives coming from orange economy sectors.

The goal for 2019 was the creation of 200 companies in the orange economy sector, and that year 186 companies were launched, which indicates a 93% progress. Regarding the goal of the four-year period, by April 2020, 23.25% of the total goal of 800 companies created for 2022 had been met.

Finally, Figure 1 illustrates all the aforementioned indicators, which, in addition, are framed under Line B of the National Development Plan 2018-2022, Orange Colombia: development of artistic, creative and technological entrepreneurship for the creation of new industries.

Figure 1. Indicators of the National Development Plan 2018-2022 for the measurement the Orange Economy

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Figura 1. Indicadores del Plan Nacional de Desarrollo 2018-2022 para la medición de la Economía Naranja

Outcome Indicators

Real growth of the added value of thesectors of the orange economy duringthe last four years (T)

Orange Development Areas (ADNs)in operation

Regional creative agendas in operation

Value of direct foreign investmentprojects in the orange economy assistedby ProColombia

Registros aprobados de obras, actos y contratos otorgados por la Dirección Nacional de Derechos de Autor

Empresas creadas por medio del Fondo Emprender pertenecientes a las actividades de la Economía Naranja

Value of exports from activities of theorange economy reported by companiesassisted by Procolombia

Jobs directly created by the Emprenderfund in activities related to the orangeeconomy

PND Indicators 2018-2022

Output Indicators

Entrepreneurs and companies of theorange economy benefited from technicalassistance programs

People benefited from technical assistancein copyright and related rights

Approved registries of works, acts andcontracts granted by the NationalDirectorate of Copyright

Orange economy companies created throughthe Emprender Fund

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CONCLUSIONS

To sum up, the implementation of the Comprehensive Policy of the Orange Economy, which is regarded as a transformational initiative for the country, will be evaluated in the long term and from an economic perspective with the data provided by the Culture and Orange Economy Satellite Account. Consequently, in the absence of other indicators, the progress of the policy will be assessed from the added value of sectoral activities and their contribution to the national total. However, in the future, other types of indicators may be applied to evaluate other qualitative aspects.

Additionally, in the short term, the evaluation will be made from a perspective that combines macroeconomic growth with the analysis of other outcome and output indicators. The indicators presented here are directly related to the SDGs and are monitored through the same tools that are used for the National Development Plan. Reporting on these indicators is the responsibility of each of the institutions of the National Council of the Orange Economy through the institutional channels provided for that purpose, and the Ministry of Culture is the final user of that information.

In the framework of the evaluation of the policy, the Presidential Office for Governance and Execution periodically convenes working groups to evaluate qualitative progress and bottlenecks that arise from the execution of activities that seek the fulfillment of the set-out goals.

It should be noted that in order to deploy actions that contribute to strengthening the government’s mission in this matter, management indicators will also be used to monitor the fulfillment of other institutional goals, from the National Development Plan to the action plans of the agencies that are part of the National Council of the Orange Economy. For this purpose, this Orange Economy Policy has a medium-term operational plan, which will define milestones or points of convergence to achieve those goals according to a timetable.

This operational plan or Action and Follow-up Plan (PAS) maximizes the monitoring instruments already established by the National Government, such as the Pacts for Growth and Camino al cumplimiento, which have a projection that goes from 2019 to 2022. The implementation of the PAS will allow government officials (i) to identify bottlenecks and (ii) propose a CONPES Document that leads to other measurement indicators which may be applied in due course.

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Annex Activities fully and partially included in the Orange Economy

Table 1. Activities fully included in the Orange Economy

Activities fully included in the Orange Economy

Description ISIC 4 A.C. Area

1. Production of copies from original recordings 1820 Cultural industries

2. Manufacture of musical instruments 3220 Functional products

3. Manufacture of toys, games and puzzles 3240 Functional products

4. Book publishing 5811 Cultural industries

5. Publishing of newspapers, journals and periodicals 5813 Cultural industries

6. Other publishing activities 5819 Cultural industries

7. Software publishing 5820 Functional products

8. Motion picture, video, and television program and ads production activities

5911 Cultural industries

9. Motion picture, video and television program and ads post-production activities


10. Motion picture, video and television program and ad distribution activities


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11. Motion picture and video projection activities 5914 Cultural industries

12. Sound recording and music publishing activities 5920 Cultural industries

13. Radio programming and broadcasting activities 6010 Cultural industries

14. Television programming and broadcasting activities 6020 Cultural industries

15. Computer programming activities (includes planning, analysis, design, programming, testing.)

6201 Functional products

16. Web portal 6312 Functional products

17. News agency activities 6391 Cultural industries

18. Other information services activities n.e.c. 6399 Cultural industries

19. Advertising 7310 Functional products

20. Specialized design activities 7410 Functional products

21. Photographic activities 7420 Arts and heritage

22. Cultural education 8553 Arts and heritage

23. Literary creation 9001 Cultural industries

24. Musical creation 9002 Arts and heritage

25. Theatrical creation 9003 Arts and heritage

26. Audiovisual creation 9004 Cultural industries

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27. Visual and plastic arts 9005 Arts and heritage

28. Theater activities 9006 Arts and heritage

29. Live musical spectacle activities 9007 Arts and heritage

30. Other live spectacle activities 9008 Arts and heritage

31. Library and archives activities 9101 Arts and heritage

32. Museum operation activities, building and historical site conservation

9102 Arts and heritage

33. Botanical and zoological gardens and nature reserves activities

9103 Arts and heritage

34. Activities of amusement parks and theme parks 9321 Arts and heritage

Activities partially included in the Orange Economy

Description ISIC 4 A.C. Area% of the

activity

1. Manufacture of malt, beer an other malt beverages 1103 Arts and heritage 0.35

2. Weaving of textiles 1312 Arts and heritage 0.5

3. Finishing of textiles 1313 Arts and heritage 0.5

4. Manufacture of knitted and crocheted fabrics 1391 Arts and heritage 0.5

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5. Manufacture of made-up textile articles, except apparel

1392 Arts and heritage 0.5

6. Manufacture of carpets and rugs 1393 Arts and heritage 0.5

7. Manufacture of other textiles n.e.c 1399 Arts and heritage 0.5

8. Manufacture of wearing apparel, except fur apparel


9. Manufacture of articles of fur 1420 Arts and heritage 0.5

10. Manufacture of knitted and crocheted apparel 1430 Arts and heritage 0.5

11. Manufacture of leather luggage, handbags and the like, saddlery and harness


12. Manufacture of leather footwear with any kind of sole


13. Manufacture of other types of footwear, except leather footwear


14. Manufacture of wooden containers 1640 Arts and heritage 40

15. Manufacture of other wooden products; cork basketware and wickerwork products

1690 Arts and heritage 40

19

MO

NIT

OR

ING

AN

D E

VALU

ATIO

N

16. Printing activities 1811 Cultural industries 11.3

17. Service activities related to printing 1812 Cultural industries 10.6

18. Manufacture of glass and glass products 2310 Arts and heritage 0.5

Table 2. Activities partially included in the Orange Economy

Activities partially included in the Orange Economy

Description ISIC 4 A.C. Area % of the

activity

19. Manufacture of other porcelain and ceramic products


20. Cutting, shaping and finishing of stone 2396 Arts and heritage 0.5

21. Forging, pressing, stamping and roll-forming of metal; powder metallurgy


22. Manufacture of other fabricated metal products n.e.c.


23. Manufacture of furniture 3110 Arts and heritage 5

24. Manufacture of jewelry, bijouterie and related articles

3210 Functional products 25

20

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NIT

OR

ING

AN

D E

VALU

ATIO

N

25. Retail sale of computers, peripheral units, software and telecommunications equipment in specialized stores

4741 Functional products 2.7

26. Retail sale of books, newspapers and stationery in specialized stores

4761 Cultural industries 2.7

27. Retail sale of cultural and recreation goods n.e.c. in specialized stores

4769 Cultural industries 2.7

28. Retail sale of clothing and accessories (including leather articles) in specialized stores


29. Retail sale of footwear and leather articles and leather substitutes in specialized stores


30. Passenger rail transport


31. Passenger transport 4921 Arts and heritage 1

32. River passenger transport


21

MO

NIT

OR

ING

AN

D E

VALU

ATIO

N

33. Accommodation in hotels


34. Accommodation in apartment hotels


35. Accommodation in vacation centers


22

MO

NIT

OR

ING

AN

D E

VALU

ATIO

N

Creole

Cultura: Kolchyor Derechos: RaitsDerechos culturales: Kolchyoral raitsEquidad: Ivenness

Libertades: Friidoms

Kolchyoral ekspreshan ahn manifestieshan

Información: Infarmeishan, manifestieshanConocimiento: Nalidge, skills ahn kno hauSaberes: Tradishanal nalidge ahn laan-ning

Tradición:Tradishan

Oficios: Trieds

Artesanías: AndikraafsAprendizaje: Laaning

Capacidades:

Transmisión de conocimiento: Transmishan af naledge

Kapacitiis, fakoltiis

Espacios culturales: Kolchyroal spieces

Economía: Ikonomy

Maloca o casa espiritual: Spiritual hause. church

Infraestructura: Infrastroktiu ahn trieningLugares de memoria:Plieces ah memoriProtección y cuidado del medio ambiente:Protekshan ahn kyer o kier ah di iinvironmental manigement

Trabajo:Emprendimiento: Entrepreneurship

Desarrollo: DiivelopmentColaboración: Kolaboreishan

Financiación: Fuos pah fainanshal, mekanizam

Expresiones y manifestaciones culturales:Work /werk,iimplayment

Edyukieshan

Educación:

23

MO

NIT

OR

ING

AN

D E

VALU

ATIO

N

Cultura:Embera Dayirayo

Derechos: Dayarebedeachubu

Derechos culturales: Dayarebedeachubu dayiraseburikiraka

Libertades: Nekaibeaita

Equidad:Abarika

Expresiones y manifestaciones culturales:Jaradaita kawabuta dayiseburukiraka

Información: Jarauribigaya

Conocimiento: Kauachubuta

Saberes:Kauabuuru

Tradición: Dayirabude

Oficios: Obe

Trabajo: Oibara

Artesanías: NekaTransmisión de conocimiento: Kauwachubuta jaradiaita

Educación: Jaradiaya

Capacidades: OsiabuaEspacios culturales: Dayiraseburukiraka de (Drua)

Maloca o casa espiritual: Jaidobada de

Economía: Dayaerbu

Infraestructura: Uraojirupanu

Lugares de memoria: Makenanapeada drua (de)

Protección y cuidado del medio ambiente: Kareba akudaya eujauru

Emprendimiento: Wanekawaita

Desarrollo: Biabeaita

Colaboración: KarebaFinanciación: Edakarebaya

24

MO

NIT

OR

ING

AN

D E

VALU

ATIO

N

Palenquero

Derechos: Ma rerecho

Derechos culturales: Ma rerecho kutturá

Cultura:Equidad: Lomemo pa tó

Kuttura

Libertades: Suéto

Economía: Ekonomia

Expresiones y manifestaciones culturalesMa epresió ku manifetasió kutturáInformación: Infonmasió

Conocimiento: Konosimieto Saberes: Ma sabé

Tradición:

TrarisióTrabajo:Makaneo

Artesanías: Ma áttesania Educación: ErukasióAprendizaje: Plendisaje Capacidades: Ma kapasirá

Transmisión de conocimiento: Pasaera ri konosimieto

Espacios culturales: Ma epasio kutturá

Maloca o casa espiritual: Posá epirituáInfraestructura: Infraetrutura Emprendimiento: Empledimieto

Lugares de memoria: Ma pate ri sesoDesarrollo: Icha pa lande

Colaboración: Kolaborasió o nyulá

Financiación: Reponde ku burú

Protección y cuidado del medio ambiente:Prottesió ku kuirao ri merioambiente

25

MO

NIT

OR

ING

AN

D E

VALU

ATIO

N

Wayúu NaikiDerechos:Akuwaipaa

Economía: Washirüü

Cultura:Derechos culturales: Oulaana sünain nakuwaipa

Olotoleéria

Trabajo:Aýatawaa

Equidad: Wamawa sünain kojutajiírawaa

Libertades: Oulaanaa sünain laülain nakuwaipa

Shiíyatia sukuwaipa jee müsüjaá tü shiínanajia akuwaipaakat

Expresiones y manifestaciones culturales:

Información: Ayaawatia sukuwaipa wanee kasa

Conocimiento: Ayaawata saú sukuwaipa wanee kasa

Saberes: Ayaawata saú sukuwaipa tü kamaítkat

Tradición: Tü aínnakat weinshi suluú akuwaipa

Oficio: Aýataanakat soúkaiwai Artesanía: Akumajünakat süka´ ajapü

Educación: Atüjaa süpüle akuwaipa

Aprendizaje: Atüjaa sünainje ekirajünaa Espacios culturales: Eere aínnüin akuwaipa

Capacidades: Ayaawata saú tü atüjaakalü aú wanee kasaTransmisión de conocimiento: Alatiraa tü atüjalaa saú wanee kasaEspacios culturales: Eere aínnüin akuwaipa

Maloca / casa espiritual: Shipiapala aseyuu Infraestructura: Süpülajatü wanee kasa aínnajatü

Lugares de memoria: Eere tü achikimaajatükatProtección y cuidado del medio ambiente: Aínmajaa oummain

Colaboración: Aýanaajirawa sünain wanee kasa Financiación: Akalinjia sukuwaipa wanee aýatawaa

26

MO

NIT

OR

ING

AN

D E

VALU

ATIO

N

IkunCultura:

Derechos: Enarizay nʉneyka

Derechos culturales: Kunsamʉse’ enarizay nʉneyka

Equidad: Díkin riwanamʉ

Libertades:

Kunsamʉ Tanʉzanamʉ

Expresiones y manifestaciones culturales:Kunsamʉsin achwinhási ʉndʉmanamʉ

Información: Ga’kʉnamʉ ɉwa’sʉkweyka

Conocimiento: Ɉwa’samʉ

Saberes:Migʉnkwamʉ

Conocimiento:Ɉwa’samʉ

Oficios: Nikamʉ, inʉ awamʉ

Artesanías: Inʉ isamʉ awiri gawamʉ

Educación: Riwiamʉ

Aprendizaje: Ʉnkʉriwiamʉ

Capacidades: Me’zanakwamʉ

Transmisión de conocimiento: Migʉnkwʉya ʉnkʉbasamʉ

Espacios culturales: Kunsámʉzey nari agachwanin

Maloca o casa espiritual: Kʉnkurwa Trabajo: Nikamʉ

Infraestructura: Agachwi du zakukumanin (urakʉ bunnin)

Lugares de memoria: Kʉzagichi zoya rigʉnchunhákumʉyʉn

Protección y cuidado del medio ambiente: Niwi ókʉna kwʉya chów a’chwamʉ

Emprendimiento: Nikamʉ iɉuna ʉmpesammʉ

Desarrollo: Ita’kumey diwʉn zanisi zoya

Colaboración: Zagunamʉsamʉ

Economía: Tanʉ zamʉ, inʉ mikʉnanamʉFinanciación: Ɉwisin twiré yamʉ

27

MO

NIT

OR

ING

AN

D E

VALU

ATIO

N

Nasa Yuwe

Cultura: Peetx fxi'zenxi

Equidad:

Libertades:Peetx u'junxi

Educación: Kapiyanxji

Derechos: Ew fxi'zewa knaynxi

Oficios:Vxitnxii

Trabajo: mjinxi

Derechos culturales: Peetx fxi'zenxi's knaynxi

Aprendizaje: Piyanxi

Expresiones y manifestaciones culturales:Peetx fxi'zenxi's we'wna txhîiçx kajiyu'n

Información: Jxukatx kajiyu'nxji Economía: Vxu vitnxi

Conocimiento: Jiyunxi Saberes: Yaçujx jiyunxiTradición: Maantey yunxi Artesanías: Kuseju umnxi

Capacidades: Kih vitya' evunxi

Transmición de conocimientos: Jiyunxitxis kapiya'n

Maloca o casa espiritual: Êkthê wa' meeçxa' yat

Infraestructura: Kukwe çxida

Protección y cuidados del medio ambiente:

Desarrollo: Vxitnxi

Kiwe çeya's phuphna

Colaboración: Pu'çxnxi Financiación: Puypu'çxnx

Puyja'da

28

MO

NIT

OR

ING

AN

D E

VALU

ATIO

N

COMPREHENSIVE POLICY OF THE ORANGE ECONOMY...Manuel Acevedo Jaramillo President of the Colombian...

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