Composed & Solved Maha Shah & Aysha Mirza & Hafiz Salman ...

Composed & SolvedMaha Shah & Aysha Mirza & Hafiz Salman Majeed

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MKT501 16 Midterm Papers 2008 to 2010 All inone…

Solved By Maha Shah & Aysha Mirza & HafizSalman Majeed

MIDTERM EXAMINATIONSpring 2010

MKT501- Marketing Management (Session - 6)

Question No: 1 ( Marks: 1 ) - Please choose oneThe marketing plan is one of the most important outputs of:

► Business plan► Marketing process► Production process► Selling plan

REF:http://books.google.com.pk/books?id=KN6PqQMnFBAC&pg=PA59&lpg=PA59&dq=%22The+marketing+plan+is+one+of+the+most+important+outputs+%22&source=bl&ots=UfP4T5BLIB&sig=DX2t1e7kbfHfvfUDUAjQVrgmsrI&hl=en&ei=8svrTInHJ8_0sgbRos2kDw&sa=X&oi=book_result&ct=result&resnum=4&ved=0CCIQ6AEwAzgK#v=onepage&q=%22The%20marketing%20plan%20is%20one%20of%20the%20most%20important%20outputs%20%22&f=false

Question No: 2 ( Marks: 1 ) - Please choose oneA market leader firm can expand the total market through:

► Decreasing distribution of the product► Introducing the new usage of the product (P#20)► Eliminating some features of product► Increasing cost

Question No: 3 ( Marks: 1 ) - Please choose oneWhich of the following are the products bought by individuals and organizations forfurther processing or for use in conducting a business?

► Specialty► Industrial ► Shopping► Consumer

Reference:Industrial product: Products bought by individuals and organizations for further




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processing or for use in conducting a business.

Question No: 4 ( Marks: 1 ) - Please choose oneThe high cost, low sales volume and losses are likely to occur at the:

► Decline stage► Introduction stage (P#25)► Maturity stage► Growth stage

Question No: 5 ( Marks: 1 ) - Please choose oneAggressive pricing is associated with which of the following stage of product life cycle?

► Introduction► Growth► Maturity► Decline

Question No: 6 ( Marks: 1 ) - Please choose oneWhich of the following is the leak-proof packaging that provides additional protectionfor the primary container?

► Primary packaging► Secondary packaging► Transport packaging► Decorative packaging

Question No: 7 ( Marks: 1 ) - Please choose onePackaging used for the ice creams is an example of which of the following?

► Decorative packaging► Transport packaging► Secondary packaging► Primary packaging

Question No: 8 ( Marks: 1 ) - Please choose oneWhich of the following marketing mix element generates revenue?

► Promotion► Price► Place► Product




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Question No: 9 ( Marks: 1 ) - Please choose oneThe buyer at ABC Furniture Store is informed that if he/she will increase his/her recentorder of fifteen mattress sets to twenty, she will receive a 14 percent price reduction. Thisoffer is due to a recent overstock condition at the factory and will not be available in thefuture. What is the type of discount offered by ABC Furniture store?

► Trade► Seasonal► Non-cumulative► Promotional

Question No: 10 ( Marks: 1 ) - Please choose oneBATA offered 10% discount on the sale of shoes at the end of winter season. What canbe the purpose of giving such discount?

► Reward the customers► Move- out- of- date stock► Encourage the salespeople► To increase short term sales

Question No: 11 ( Marks: 1 ) - Please choose oneWhich of the following is also known as accumulation discounts?

► Trade discount

► Non-cumulative quantity discount► Cumulative quantity discount (P#44)► Quantity discount

Question No: 12 ( Marks: 1 ) - Please choose oneMany companies try to set a price that will maximize current profit. This strategyassumes that company has knowledge of its:

► Cost and production function ► Revenue and cost function► Demand and market function► Demand and cost function

Question No: 13 ( Marks: 1 ) - Please choose oneCompanies that are involved in selling mass consumer goods and services are found inwhich of the following markets?

► Business markets► Consumer markets (P#2)► Global markets► Government markets

Question No: 14 ( Marks: 1 ) - Please choose one




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Which of the following 4Ps of marketing mix involves in decisions regarding channelscoverage, assortments, locations, inventories or transports?

► Product► Price► Place (P#4)► Promotion

Question No: 15 ( Marks: 1 ) - Please choose oneWhile considering the place for a product which of the following is important forcustomer?

► Communication► Convenience► Customer cost► Customer solution

Question No: 16 ( Marks: 1 ) - Please choose oneWhich of the following is NOT a technique of measuring customer satisfaction andmonitoring customer’s complaint?

► Customer complaints database► Web and telephone information hotlines► Exit interviews► Business analysis (P#27)

Question No: 17 ( Marks: 1 ) - Please choose oneA customer requirement about any product in which he/ she needs to avail core featuresin that product, is called:

► Real need► Stated need► Unstated need► Delighted need

Question No: 18 ( Marks: 1 ) - Please choose oneMarketing starts with which of the following 4Ps?

► Product (P#3)► Price► Place► Promotion





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In which section of the marketing plan you would find the detailed information about themarketing environment, market trends, customers and competitors?

► Situation analysis► Product/market background ► Marketing strategies ► Market analysis (P#15)

Question No: 20 ( Marks: 1 ) - Please choose oneWhich of the following is NOT an option available for market leaders?

► Reduce the product quality► Improve customer service ► Protect the existing market share► Expand the total market

Question No: 21 ( Marks: 1 ) - Please choose oneEspecially for which type of products the marketers should view packaging as a majorstrategic tool?

► Convenience products► Consumer shopping products► Industrial products► Specialty products

Question No: 22 ( Marks: 1 ) - Please choose oneWhen a firm or store offers a price reduction to customers who buy during off-peakperiods throughout the year, we say the firm is giving a(n) _____ discount.

► Functional► Seasonal► Annual► Allowance

REF: MCQ#64http://webcache.googleusercontent.com/search?q=cache:0TBbezjTgjMJ:140.114.53.170:8080/StudentProject/NTUTProject/Projects/Others/AKMAI8_IRCD/content/Chapter_09/Assess/TIF/armstrong_mai08_tif_09.doc+When+a+firm+or+store+offers+a+price+reduction+to+customers+who+buy+during+off-peak+periods+throughout+the+year,+we+say+the+firm+is+giving+a%28n%29+_____+discount.+%E2%96%BA+Functional+%E2%96%BA+Seasonal+%E2%96%BA+Annual+%E2%96%BA+Allowance&cd=5&hl=en&ct=clnk&gl=pk

Question No: 23 ( Marks: 1 ) - Please choose oneThe want satisfying power of a product or service is known as a/an:

► Desire► Need




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► Utility► Motive

Question No: 24 ( Marks: 1 ) - Please choose oneIn a television advertisement a group of teenagers is searching for some cold drinks toquench their thrust. In their searching they find a shop and they purchase the soft drinks.The selection of cold drink appeals to consumers’ _________ for liquid and attempts toshape consumers’ _________ for the advertised product.

► Needs, preferences► Wants, needs► Needs, wants► Want, preference

Question No: 25 ( Marks: 1 ) - Please choose oneWhich of the following is the part of implementation section of marketing plan?

► Critical path analysis (P#16)► Physical distribution► Competitor indexing► Brand equity

Question No: 26 ( Marks: 1 ) - Please choose oneThese objectives are often the most suitable when firms operate in a market dominatedby a major competitor and where their financial resources are limited.

► Niche► Hold► Harvest► Diversification

Question No: 27 ( Marks: 1 ) - Please choose oneSuppose Nestle wants to expand its food products line. The managers conducted surveysfrom customers to determine which food items would appeal to customers. Nestle iscurrently in which of the following phase of new product development?

► Idea generation► Idea screening► Test marketing► Business analysis

Question No: 28 ( Marks: 1 ) - Please choose oneAs a marketer you want to use lower than normal prices as an ingredient in your firm’s




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marketing strategy. The technique you would use is:► Price lining► Zone pricing► Relative pricing► Promotional pricing

http://en.mimi.hu/marketingweb/promotional_pricing.html



Question No. 1 ( Marks: 1 ) - Please choose oneThe marketing plan is one of the most important outputs of:

Business planMarketing processProduction processSelling plan

Reference:http://books.google.com.pk/books?id=KN6PqQMnFBAC&pg=PA59&lpg=PA59&dq=%22The+marketing+plan+is+one+of+the+most+important+outputs+%22&source=bl&ots=UfP4T5BLIB&sig=DX2t1e7kbfHfvfUDUAjQVrgmsrI&hl=en&ei=8svrTInHJ8_0sgbRos2kDw&sa=X&oi=book_result&ct=result&resnum=4&ved=0CCIQ6AEwAzgK#v=onepage&q=%22The%20marketing%20plan%20is%20one%20of%20the%20most%20important%20outputs%20%22&f=false

Question No: 2 ( Marks: 1 ) - Please choose oneWhich of the following attacks the vulnerable part of a competitor?

Market leaderMarket challengerMarket nicherMarket follower

Question No: 3 ( Marks: 1 ) - Please choose oneWhich of the following are the products bought by individuals and organizations forfurther processing or for use in conducting a business?

SpecialtyIndustrialShopping




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Consumer

Reference:Industrial product: Products bought by individuals and organizations for furtherprocessing or for use in conducting a business.

Question No: 4 ( Marks: 1 ) - Please choose oneA brand name is one of the elements of the:

Discounted productCore benefitAugmented productActual product

Question No: 5 ( Marks: 1 ) - Please choose oneWhich of the following is TRUE about a product?

The idea that the customer receives in an exchangeThe service that is rendered to a customerThe physical object the customer receives in an exchange (P#23)Every tangible thing the customer receives in an exchange

Question No: 6 ( Marks: 1 ) - Please choose oneHighest percentage of ideas for new products originates with/from which of the followingsources?

Top managementCompetitorsEmployeesCustomers

Reference:http://books.google.com.pk/books?id=xyBJjjCvPGsC&pg=PA307&lpg=PA307&dq=%22Highest+percentage+of+ideas%22&source=bl&ots=u6YBOsx-CU&sig=rXXtRFzmtshQ-32UStdwFW6gLCo&hl=en&ei=eM_rTKXlBcXrsgaZr52hDw&sa=X&oi=book_result&ct=result&resnum=7&ved=0CDwQ6AEwBg#v=onepage&q=%22Highest%20percentage%20of%20ideas%22&f=false

Question No: 7 ( Marks: 1 ) - Please choose oneAn elaborated version of the idea expressed in the meaningful consumer terms,describes which of the following?




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Product screeningProduct testProduct conceptProduct idea

Reference:http://books.google.com.pk/books?id=_gfHq9LU3igC&pg=PA208&lpg=PA208&dq=An++elaborated++version++of+the++idea++expressed++in++the++meaningful++consumer++terms,++describes+which+of+the+following%3F++Product+screening++Product+test++Product+concept+++Product+idea&source=bl&ots=hMcD1jjigK&sig=eoPrZWk-LMtsxQtPP6NwbxNF24w&hl=en&ei=qdHrTI7bB4j2sgaHvuz3Dg&sa=X&oi=book_result&ct=result&resnum=2&ved=0CBsQ6AEwAQ#v=onepage&q&f=false

Question No: 8 ( Marks: 1 ) - Please choose oneSuppose Nestle wants to expand its line of food products. The managers conduct surveysfrom customers to determine which food items would appeal to customers. Nestle iscurrently in which of the following phase of new product development?

Idea generationIdea screeningTest marketingBusiness analysis

Question No: 9 ( Marks: 1 ) - Please choose oneWhich come(s) under the category of new product?

New product linesProduct improvementsCost reductionsAll of the given options

Question No: 10 ( Marks: 1 ) - Please choose oneWhich of the following is frequently used in testing the acceptance of new productdesign?

Concept developmentBusiness analysisConcurrent engineeringConjoint analysis (P#28)





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Identify the commercialization decision which includes decisions regarding locality,region, nationally or even internationally launching the product.

Why to launch the product?How to launch the product?Where to launch the product? (P#30)When to launch the product?

Question No: 12 ( Marks: 1 ) - Please choose oneWhich of the following commercialization decision involve decisions regarding launch ofproduct in single or multiple locality?

How to launch the product?Where to launch the product? (P#30)When to launch the product?Why to launch the product?

Question No: 13 ( Marks: 1 ) - Please choose oneWhich of the following is quick in innovation?

Capital goodsFood itemsIndustrial goodsIT products

Question No: 14 ( Marks: 1 ) - Please choose oneIn which of the following, the marketer tries his best to include word of caution forusing the product?

LabelingPackagingBundlingPositioning

Question No: 15 ( Marks: 1 ) - Please choose oneABC Co., a major Swedish multinational, provides an example of the power ofinnovative packaging and customer thinking. ABC Co. is involved in which of thefollowing types of packaging that enables milk, fruit juice, and otherperishable liquid foods to be distributed without refrigeration?

BoxesBlister packsCartons




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Aseptic packages

Reference:Tetra Pak, a major Swedish multinational whose motto is ‘The package should save morethan it costs,’ provides an example of the power of innovative packaging and customerorientation.The firm invented an ‘aseptic’ package that enables milk, fruit juice, and other perishableliquid foods to be distributed without refrigeration.

Question No: 16 ( Marks: 1 ) - Please choose oneWhich of the following brands is created specifically to counter a competitivethreat?

Premium brandEconomy brandFighting brand (P#36)Corporate brand

Question No: 17 ( Marks: 1 ) - Please choose oneGift baskets are the example of which one of the following types of packaging?

DecorativeSecondaryShippingPrimary

Question No: 18 ( Marks: 1 ) - Please choose oneThe label on a pack of frozen peas says, 'packed within an hour of picking'. These wordsare used:

To promote the productTo satisfy legal requirementsTo provide informationTo fullfil ethical requirenment

Question No: 19 ( Marks: 1 ) - Please choose oneWhich of the following is NOT a function of labeling?

It contains informationIt shows a word of cautionIt shows the ingredients of productIt protects the product




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Question No: 20 ( Marks: 1 ) - Please choose oneWhich of the following involves the use of a successful brand name to launch new ormodified products in a new category?

Private brandBrand extension (P#37)Product lineBrand equity

Question No: 21 ( Marks: 1 ) - Please choose oneKnorr is an example of which of the following?

Corporate brandEconomy brandCo-brandFamily brand (P#36)

Question No: 22 ( Marks: 1 ) - Please choose oneWhich of the following price is very close to the maximum that customers arehappily and readily willing to pay?

PremiumCooperativeEffectiveEfficient (P#39)

Question No: 23 ( Marks: 1 ) - Please choose oneWhich of the following marketing mix element generates revenue?

PromotionPricePlaceProduct

Question No: 24 ( Marks: 1 ) - Please choose oneAccording to "Research supporting odd pricing theory" which of the followingnumber out of all the numbers between 1 and 100 is thought to have leastperceived value as compared to its actual value?

9077 (P#40)5525




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Question No: 25 ( Marks: 1 ) - Please choose oneWhich of the following is an indicator of high quality of the product?

Psychological pricePenetration pricePremium price (P#39)Low price


TradeSeasonalNon-cumulative (P#44)Promotional

Question No: 27 ( Marks: 1 ) - Please choose oneA book shop has arranged a book fair and offered 20% discount on all types of books.What will be the purpose of offering the discount?

Reward the customersMove- out- of- date stockEncourage the salespeopleTo increase short term sales

Question No: 28 ( Marks: 1 ) - Please choose oneWhich of the following is also known as accumulation discounts?

Trade discountNon-cumulative quantity discountCumulative quantity discount (P#44)Quantity discount

Question No: 29 ( Marks: 1 ) - Please choose oneMarket-penetration pricing will likely to be used most in selling which of the followingitems?

Specialty




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ConvenienceUnsoughtPharmaceuticals

Question No: 30 ( Marks: 1 ) - Please choose oneWhich of the following discourages the entry of competitors as well as low prices act as abarrier to entry?

Cost-orientated pricingPsychological pricingPenetration pricing (P#45)Market skimming pricing

Question No: 31 ( Marks: 1 ) - Please choose oneWhich of the following markets involve decisions such as: what country to enter in, howto enter, how to adopt their product and services and how to price?

Consumer marketsBusiness marketsGlobal markets (P#2)Non profit markets

Question No: 32 ( Marks: 1 ) - Please choose oneIdentify the other name for global market.

Consumer marketImport marketExport marketGovernment market

Question No: 33 ( Marks: 1 ) - Please choose oneWhich one of the following 4Ps of marketing mix involves in decisions regarding listprices, discounts, allowances and payment periods or credit terms?

ProductPrice (P#3)PlacePromotion

Question No: 34 ( Marks: 1 ) - Please choose oneWillingness and ability to buy the product leads towards which of the following?

Demand (P#4)




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NeedWantMarket

Question No: 35 ( Marks: 1 ) - Please choose oneWhich of the following is the consumer's estimate of the product's overall capacity tosatisfy his or her needs?

ValueWantDemandSatisfaction

Question No: 36 ( Marks: 1 ) - Please choose oneWhich of the following is about managing strategically the customer's entireexperience with the product and company?

Customer experience management (P#4)Customer retention managementCustomer life-time value managementCustomer relationship management

Question No: 37 ( Marks: 1 ) - Please choose oneRetailers are the part of:

Broad environmentWeak environmentTask environmentCompetitive environment

Question No: 38 ( Marks: 1 ) - Please choose oneWhich of the following is NOT a distribution decision?

Inventory managementPersonal selling (P#14)WarehousingDistribution centers

Question No: 39 ( Marks: 1 ) - Please choose oneThe companies who adopt focus strategy are called:

Market challengerMarket nicher (P#20)




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Market leaderMarket follower

Question No: 40 ( Marks: 1 ) - Please choose oneWhich one of the following is the strategy that focuses on efficiency?

Target market strategyMarket segmentation strategyDifferentiation strategyCost leadership strategy (P#20)



Time: 60 minMarks: 44

Question No: 1 ( Marks: 1 ) - Please choose oneResults from the research that have already been conducted are displayed in which of thefollowing part of marketing plan?

► Marketing strategies► Executive summary► Appendix (P#16)► Financial summary

Question No: 2 ( Marks: 1 ) - Please choose oneA market nicher can reduce their operating expense through less spending on:

► Market segment and advertising► R & D and market segment► Advertising and promotion► R & D and advertising (P#20)

Question No: 3 ( Marks: 1 ) - Please choose oneWhich of the following goods are purchased without any planning or search effort?

► Emergency► Specialty► Impulse (P#24)► Shopping




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Question No: 4 ( Marks: 1 ) - Please choose oneWhich of the following is NOT undertaken by all the companies in the process of newproduct development?

► Market testing► Commercialization (P#27)► Idea screening► Idea generation

Question No: 5 ( Marks: 1 ) - Please choose oneWhich of the following is the degree to which new product matches the values andexperiences of the individuals in the community?► Innovation communicability► Innovation divisibility► Innovation compatibility► Innovation complexityReference:Compatibility- degree to which new product matches the values and experiences of theindividuals in the community.

Question No: 6 ( Marks: 1 ) - Please choose oneWhich of the following is the leak-proof packaging that provides additional protection forthe primary container?

► Primary packaging► Secondary packaging► Transport packaging► Decorative packaging

Question No: 7 ( Marks: 1 ) - Please choose onePackaging used for the ice creams is an example of which of the following?

► Decorative packaging► Transport packaging► Secondary packaging► Primary packaging

Question No: 8 ( Marks: 1 ) - Please choose oneThe existing strong brand name can be as a vehicle to launch new product in the othercategories. What does this statement imply?

► Family branding► Line extension




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► Individual branding► Brand extension (P#37)

Question No: 9 ( Marks: 1 ) - Please choose oneWhich of the following is a name, term, sign, symbol, design, or a combination of these,that identifies the product or service?

► Label► Co-brand► Brand► Product

Question No: 10 ( Marks: 1 ) - Please choose oneThe concept of price is central to:

► Administration► Management► Macroeconomics► Microeconomics (P#38)

Question No: 11 ( Marks: 1 ) - Please choose oneThe basic human requirement defines which of the following?

► Need (P#4)► Demand► Want► Satisfaction

Question No: 12 ( Marks: 1 ) - Please choose oneThe phenomenon, when a customer dislikes a product and talks against the product, istermed as:

► Propaganda► Unfavorable environment► Bad mouth (page 8)► Bad impression

Question No: 13 ( Marks: 1 ) - Please choose oneDistributors are part of which of the following environment?

► Task environment (P#11)► Broad environment► Natural environment




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► Political environment

Question No: 14 ( Marks: 1 ) - Please choose oneIn which section of the marketing plan you would find the detailed information about themarketing environment, market trends, customers and competitors?

► Situation analysis► Product/market background► Marketing strategies► Market analysis (P#15)

Question No: 15 ( Marks: 1 ) - Please choose oneWhich one of the following strategies emphasizes on brand image?

► Cost leadership strategy► Market dominance strategy► Differentiation strategy (P#20)► Market segmentation strategy

Question No: 16 ( Marks: 1 ) - Please choose oneWhich of the following is NOT a type of innovation strategy?

► Pioneers► Challengers (P#17)► Close followers► Late followers

Question No: 17 ( Marks: 1 ) - Please choose oneABC Company has been selling quality women garments at Rs.2000 to Rs.3000 which isroughly one tenth of their usual selling price. This is an example of:

► Skimming► Loss leader► Demand based pricing► Cost based pricing

Question No: 18 ( Marks: 1 ) - Please choose oneDistribution of posters regarding the mobile phone usage during driving by the peopleagainst their usage illustrates:

► The government is not involved in marketing► That the drivers constitute market segment




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► How marketing concepts are applied by the non profit organization► Awareness to the general public

Question No: 19 ( Marks: 1 ) - Please choose oneWhich of the following is the unique combination of benefits received by targeted buyersthat includes quality, price, convenience, on time delivery, and both before sale and aftersale service.

► The marketing concept► Customer value► The price-quality trade off► Customer relationship managementReference:http://highered.mcgraw-hill.com/sites/0072828803/student_view0/chapter1/multiple_choice_quiz_a.html

Question No: 20 ( Marks: 1 ) - Please choose oneAccording to the societal marketing concept, who is most involved in deciding whatneeds and wants are good for consumers in the long run?

► The organization itself► The individual consumers► Competitive forces► Marketing researchersReference:http://highered.mcgraw-hill.com/sites/0072828803/student_view0/chapter1/multiple_choice_quiz_a.html

Question No: 21 ( Marks: 1 ) - Please choose oneWhich of the following statements about environmental factors is true?

► Environmental factors have no influence over an organization's opportunities.► Recent studies have shown that an action-oriented firm still cannot affectenvironmental factors in any way.► Environmental factors are also called controllable factors.► Environmental factors include social, economic, technological, competitive, andregulatory forces.Reference:http://highered.mcgraw-hill.com/sites/0072828803/student_view0/chapter1/multiple_choice_quiz_a.html

Question No: 22 ( Marks: 1 ) - Please choose oneWhile writing the marketing plan, the analysis of environmental factors like supply chain,




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Government and legal etc, comes under which of the following section of marketingplan?

► Macro environment (P#15)► Market analysis► Consumer analysis► Internal environment analysis

Question No: 23 ( Marks: 1 ) - Please choose oneWhich of the following goods are purchased by customers after comparisons ofcompeting goods available in stores on the basis of price, quality, style and colors?

► Specialty goods (page 25)► Shopping goods► Impulse goods► Convenience goods

Question No: 24 ( Marks: 1 ) - Please choose one___________type of growth refers to concentrating activities on markets and/or productsthat are familiar:

► Diversification► Condensive► Integrative► Intensiverefhttp://www.oup.com/uk/orc/bin/9780199290437/01student/cqs/ch05/?view=Standard (question 15)Intensive growth refers to concentrating activities on markets and/or products thatare familiar. By increasing market share or by introducing new products to anestablished market growth, growth is achieved by intensifying activities.

Question No: 25 ( Marks: 1 ) - Please choose oneThe “convenience goods” in the industrial market are:

► Operating supplies► Components parts► Industrial computers► Accessory equipmentREF:“ convenience goods” of the industrial market.Short – livedLow-priced items3 categories of supplies




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- Maintenance- Repair- Operating SuppliesQuestion No: 26 ( Marks: 1 ) - Please choose oneMany business executives argue that a more accurate explanation of actual pricingbehavior is that within a given profit constraints, firms strive for:► Profit maximization► Target return► Sales maximization► Market shareQuestion No: 27 ( Marks: 1 ) - Please choose oneWhich of the following discourages the entry of competitors as well as act as a barrier toentry?► Cost-orientated pricing► Psychological pricing► Penetration pricing (P#45)► Market skimming pricingQuestion No: 28 ( Marks: 1 ) - Please choose oneThe opportunity to deduct 2 percent from the bill if payment is made within 10 days is a:► Trade discounts► Quality discounts► Cash discount (P#3)► Off price discounts

MIDTERM EXAMINATIONFall 2009

Question No: 1 ( Marks: 1 ) - Please choose oneWhich of the following must be developed at each product level for achieving thegoals?► Corporate plan► Selling plan► Marketing plan (P#15)► Business plan

Question No: 2 ( Marks: 1 ) - Please choose oneWhich of the following part of a marketing plan defines the plan’s financial andmarketing goals in terms of sales volume, market share and profit?► Marketing strategy (P#17)► Action programs




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► Issue analysis► Objectives

Question No: 3 ( Marks: 1 ) - Please choose oneAssumptions, pro-forma income statement, contribution margin analysis, breakevenanalysis, ratios analysis must be very formally done in:► Executive summary► Financial summary (P#16)► Promotional plan► Business plan

Question No: 4 ( Marks: 1 ) - Please choose oneWhich of the following has the largest market share in the relevant product market?► Market leader (P#19)► Market challenger► Market nicher► Market follower

Question No: 5 ( Marks: 1 ) - Please choose oneA market nicher can reduce their operating expense through less spending on:► Market segment and advertising► R & D and market segment► Advertising and promotion► R & D and advertising (P#20)

Question No: 6 ( Marks: 1 ) - Please choose oneA market leader firm can expand the total market through:► Decreasing distribution of the product► Introducing the new usage of the product► Eliminating some features of product► Increasing cost

Question No: 7 ( Marks: 1 ) - Please choose oneA brand name is one of the elements of the:► Discounted product► Core benefit► Augmented product► Actual product (P#23)

Question No: 8 ( Marks: 1 ) - Please choose oneWhich of the following is TRUE about a product?► Every tangible thing the customer receives in an exchange► The idea that the customer receives in an exchange




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► The service that is rendered to a customer► The physical object the customer receives in an exchange (P#23)

Question No: 9 ( Marks: 1 ) - Please choose oneIdentify the stage of product life cycle in which sales are at peak.► Introduction► Growth► Maturity (P#25)► Decline

Question No: 10 ( Marks: 1 ) - Please choose oneWhich of the followings are considered defensive in nature?► Maturity and growth stage► Maturity and decline stage (P#26)► Introduction and maturity stage► Introduction and growth stage

Question No: 11 ( Marks: 1 ) - Please choose oneStandard Cable cut back advertising expenditures to minimum level and reducedthe number of channel members for its industrial cable product. These actions areindicative of a product in which of the following stage of its life cycle?► Introduction ► Growth ► Maturity ► Decline

Question No: 12 ( Marks: 1 ) - Please choose oneHighest percentage of ideas for new products originates with/from which of thefollowing sources?► Top management ► Customers (P#27)► Competitors► Employees

Question No: 13 ( Marks: 1 ) - Please choose oneWhich of the following are the people who purchase new products almost as soon asthe products reach the market?► Innovators (P#33)► Late majority► Early majority► Late adopters




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Question No: 14 ( Marks: 1 ) - Please choose oneWhich of the following is NOT one of the stages that customers go through in theprocess of adopting a new product?► Desire (P#32)► Awareness ► Evaluation ► Interest

Question No: 15 ( Marks: 1 ) - Please choose oneWhich product is MOST likely to be purchased through routine decision making?► Television set ► Soft drink► Shirt ► Car

Question No: 16 ( Marks: 1 ) - Please choose oneWhich of the following has a quick response towards a new product?► Opinion leaders► Late majority► Early majority► Early adopters (P#33)

Question No: 17 ( Marks: 1 ) - Please choose oneWhich of the following brands is created specifically to counter a competitivethreat?► Premium brand► Economy brand► Fighting brand (P#36)► Corporate brand

Question No: 18 ( Marks: 1 ) - Please choose oneUsing one brand name for several related products is known as which of thefollowing?► Family branding (P#36)► Group branding► Combination branding ► Premium branding

Question No: 19 ( Marks: 1 ) - Please choose onePackaging used for the ice creams is an example of which of the following?► Decorative packaging► Transport packaging► Secondary packaging




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► Primary packaging

Question No: 20 ( Marks: 1 ) - Please choose oneAccording to “Research supporting odd pricing theory” which of the followingnumber out of all the numbers between 1 and 100 is thought to have least perceivedvalue as compared to its actual value?► 90► 77 (P#40)► 55► 25

Question No: 21 ( Marks: 1 ) - Please choose oneTo pay premium price for the product customers require:► Allowance► Flawless performance (P#39)► Discounts► High promotion

Question No: 22 ( Marks: 1 ) - Please choose oneMr. A, marketer of XYZ Co. is selling his ice-cream in the market at Rs.20, 20%more than his competitors’ price. Still his sales are increasing. Now his aim is tomaintain same pricing. He enjoys which type of leadership?► Promotion leadership► Price leadership► Cost leadership► Product leadershipREF:Price leadershipA situation in which a company sets a price for a product and this company's marketshare and/or brand loyalty is so strong that other companies are compelled to match orbeat the price. The company that first changes the price is said to show priceleadership.

Question No: 23 ( Marks: 1 ) - Please choose oneWhich of the following price is quoted to a potential buyer, usually in written form?► Wholesale price ► Market price► List price► Retail priceREF: The list price (which is quoted to a potential buyer, usually in written form).

Question No: 24 ( Marks: 1 ) - Please choose oneA seller wants payment from buyer within 10 days of sales (whereas customer can




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made payment within 30 days) and offers 4% discount if payment is made within 10days. What type of cash discount will be suitable?► 4/10 net 30 P#43 EXAMPLE► 10/4 net 30► 10/30 net 4► 4/30 net 10

Question No: 25 ( Marks: 1 ) - Please choose oneMarket-penetration pricing will likely to be used most in selling which of thefollowing items?► Specialty► Convenience► Unsought► Pharmaceuticals

Question No: 26 ( Marks: 1 ) - Please choose oneMany companies try to set a price that will maximize current profit. This strategyassumes that company has knowledge of its:► Cost and production function► Revenue and cost function► Demand and market function► Demand and cost function

Question No: 27 ( Marks: 1 ) - Please choose oneIdentify the other name for global market.► Consumer market► Import market► Export market (P#2)► Government market

Question No: 28 ( Marks: 1 ) - Please choose oneWhich one of the following 4Ps of marketing mix involves in decisions regarding listprices, discounts, allowances and payment periods or credit terms?► Product► Price (P#3)► Place► Promotion

Question No: 29 ( Marks: 1 ) - Please choose oneCustomer cost will be considered as which of the following Ps of marketing mix?► Product► Price► Place




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► Promotion

Question No: 30 ( Marks: 1 ) - Please choose oneWhich of the following is about managing strategically the customer’s entireexperience with the product and company?► Customer experience management► Customer retention management► Customer life-time value management► Customer relationship management

Question No: 31 ( Marks: 1 ) - Please choose oneCustomer’s viewpoint on a firm’s products and services can be improved through:► Experiential world of customers► Experiential innovation (P#5)► Customer interface► Building experiential platform

Question No: 32 ( Marks: 1 ) - Please choose oneWhich of the following firms emphasizes on product’s benefits to the customersrather product attributes?► Product oriented► Market oriented► Sales oriented► Production oriented

Question No: 33 ( Marks: 1 ) - Please choose oneWhich of the following is NOT a technique of measuring customer satisfaction andmonitoring customer’s complaint?► Customer complaints database► Web and telephone information hotlines► Exit interviews► Business analysiss (P#27)

Question No: 34 ( Marks: 1 ) - Please choose oneThe phenomenon, when a customer dislikes a product and talks against the product,is termed as:► Propaganda► Unfavorable environment► Bad mouth (P#8)► Bad impression





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Products that are usually purchased due to adversity and high promotional back uprather than desire are called:► Sought goods► Unique goods► Unsought goods (P#8)► Preferred goodsQuestion No: 36 ( Marks: 1 ) - Please choose oneA customer requirement about any product in which he/ she needs to avail corefeatures in that product, is called:► Real need► Stated need (p#10 example)► Unstated need► Delighted needQuestion No: 37 ( Marks: 1 ) - Please choose oneWhich of the following products requires mass promotion by a producer?► Convenience► Shopping► Specialty► Unsought

Question No: 38 ( Marks: 1 ) - Please choose oneWhich of the following is NOT an aggressiveness strategy?► Harvesting► Building► Intensification (P#18)► Holding

Question No: 39 ( Marks: 1 ) - Please choose oneWhich of the following is NOT a type of innovation strategy?► Pioneers► Challengers (P#17)► Close followers► Late followersQuestion No: 40 ( Marks: 1 ) - Please choose oneSuppose Nestle wants to expand its line of food products. The managers conductsurveys from customers to determine which food items would appeal to customers.Nestle is currently in which of the following phase of new product development?► Idea generation► Idea screening► Test marketing► Business analysisREF: Test marketing is a technique used during product development to determine




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how people respond to a product. It can be used at many different phases ofdevelopment to see whether or not the public will buy the product, how the product mayneed to be adjusted to make it appealing to the public, and how members of the publicinteract with the product.

MIDTERM EXAMINATION

Question No: 1 ( Marks: 1 ) - Please choose oneA market leader firm can expand the total market through:► Decreasing distribution of the product► Introducing the new usage of the pr uct (P# 20)► Eliminating some features of product► Increasing cost

Question No: 2 ( Marks: 1 ) - Please choose oneHighest percentage of ideas for new products originates with/from which of the followingsources?► Top management► Customers (P#28)► Competitors► Employees

Question No: 3 ( Marks: 1 ) - Please choose oneHow many stages are there in the new product development process?► Six► Seven (P#28)► Nine► Eight

Question No: 4 ( Marks: 1 ) - Please choose oneAll of the following are the sources of idea for new product development EXCEPT:► Government agencies► Competitors► Suppliers► Customers

Question No: 5 ( Marks: 1 ) - Please choose oneWhich of the following isessential requirement for medicines and drugs?► Secondary packaging► Primary labeling► Decorative packaging► Mandatory labeling (P#35)





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When a company’s name is used as a product brand name, this is referred to which of thefollowing?► Economy brand► Fighting brand► Corporate brand (P#36)► Premium brandQuestion No: 7 ( Marks: 1 ) - Please choose oneOften a very strong brand name or company name used for a range of products is knownas:► Brand development► Multi branding► Individual branding► Family branding (P#37)

Question No: 8 ( Marks: 1 ) - Please choose oneAll of the following are true about price EXCEPT:► Price is independent of the other elements of the marketing mix (P#39)► Price is the monetary value of a product► Price is most flexible tool in the marketing mix► Price is marketing mix element which produces revenue

Question No: 9 ( Marks: 1 ) - Please choose oneA company wants prompt payment from the customers. What type of discount will besuitable for the company?► Seasonal discount► Trade discount► Quantity discount► Cash discount (P#43)

Question No: 10 ( Marks: 1 ) - Please choose oneWhich of the following is NOT a technique of measuring customer satisfaction andmonitoring customer’s complaint?► Customer complaints database► Web and telephone information hotlines ► Exit interviews► Business analysis

Question No: 11 ( Marks: 1 ) - Please choose oneAll are the expression of marketing concept EXPECT:► Meeting needs profitably► Find wants and fill them► Sell what is produced ► Love the customer, not the product




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Question No: 12 ( Marks: 1 ) - Please choose oneOrder processing decisions are related to which of the following?► Product► Price► Distribution (P#15)► PromotionQuestion No: 13 ( Marks: 1 ) - Please choose oneIdentify the major components of the microenvironment.► Company, suppliers, , customer markets, political forces, competitors and intermediaries► Company, suppliers, intermediaries, technological forces , competitors and customermarkets► Company, suppliers, intermediaries, customer markets, competitors, and social forces► Company, suppliers, intermediaries, customer markets, competitors, and publics

REF:http://www.google.com.pk/imgres?imgurl=http://www.learnmarketing.net/stakeholders.jpg&imgrefurl=http://www.learnmarketing.net/microenvironment.htm&h=400&w=461&sz=64&tbnid=IChMyleuB8w9gM:&tbnh=111&tbnw=128&prev=/images%3Fq%3Dmicro%2Benvironment&zoom=1&q=micro+environment&hl=en&usg=__CCmS46-Wi3BC-S5P_nK9dgTB_nQ=&sa=X&ei=kEWRTLa7MJDSuwO0qvzSAw&ved=0CC0Q9QEwBA

Question No: 14 ( Marks: 1 ) - Please choose oneAn advertising company’s ownership of radio, television and newspapers is an exampleof:► Backward vertical integration ► Forward vertical integration (P#18)► Horizontal integration► Vertical integration

Question No: 15 ( Marks: 1 ) - Please choose oneWhich of the following are the value maximizes for the organization?► Customers► Sellers► Marketers► ManufacturersREFhttp://www.scribd.com/doc/15040347/Marketing-Management-by-Philip-Kotler

Question No: 16 ( Marks: 1 ) - Please choose oneMarketing management is a broader term and it covers which of the following?




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► Marketing mix management► Demand management► Marketing process management► All of the given optionsREFhttp://www.scribd.com/doc/15040347/Marketing-Management-by-Philip-Kotler

Question No: 17 ( Marks: 1 ) - Please choose oneIn a television advertisement a group of teenagers is searching for some cold drinks toquench their thrust. In their searching they find a shop and they purchase the soft drinks.The selection of cold drink appeals to consumers’ _________ for liquid and attempts toshape consumers’ _________ for the advertised product.► Needs, preferences► Wants, needs► Needs, wants► Want, preferenceREFhttp://highered.mcgraw-hill.com/sites/0072828803/student_view0/chapter1/multiple_choice_quiz_a.htmlQuestion No: 18 ( Marks: 1 ) - Please choose oneWhich of the following is the unique combination of benefits received by targeted buyersthat includes quality, price, convenience, on time delivery, and both before sale and aftersale service.► The marketing concept ► Customer value► The price-quality trade off► Customer relationship managementREFhttp://highered.mcgraw-hill.com/sites/0072828803/student_view0/chapter1/multiple_choice_quiz_a.htmlQuestion No: 19 ( Marks: 1 ) - Please choose oneMarketing programs are most closely related to:► Customer relationship management► The marketing mix► The four utilities► Customer valueQuestion No: 20 ( Marks: 1 ) - Please choose oneWhich of the following is the part of implementation section of marketing plan?► Critical path analysis (P#16)► Physical distribution► Competitor indexing► Brand equityQuestion No: 21 ( Marks: 1 ) - Please choose one




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Which of the following is NOT an aggressiveness strategy with regards of marketingstrategies?► Harvesting► Building► Intensification (P#17)► HoldingQuestion No: 22 ( Marks: 1 ) - Please choose oneWhich of the following goods are purchased by customers after comparisons ofcompeting goods available in stores on the basis of price, quality, style and colors?► Specialty goods (P#24)► Shopping goods► Impulse goods► Convenience goods

Question No: 23 ( Marks: 1 ) - Please choose oneDiversification is best described as which of the following?► Existing products in new markets► Existing products in existing markets► New products for new markets► New productsREFhttp://www.scribd.com/doc/27154270/Marketing-Multiple-Choice-Questions

Question No: 24 ( Marks: 1 ) - Please choose oneOne of the benefits of test marketing is,► It saves on segmentation efforts to individual consumer► It saves on total competitive advertising and promotional expenditures► It can save the company from greater potential loss and embarrassment(P#27)► It is long run rather than short run planning

Question No: 25 ( Marks: 1 ) - Please choose oneWhich of the following are the opinion leaders in their community and adopt newproducts early but carefully?► Early adopters► Early majority (P#33)► Late majority► InnovatorsQuestion No: 26 ( Marks: 1 ) - Please choose oneABC Company sells the right to use their brand name by other companies for non-competing products, the company is following:► Brand licensing (P#37)




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► Co-branding► Family branding► Individual branding

Question No: 27 ( Marks: 1 ) - Please choose oneAs a marketing manager, you decide to use psychological pricing as a straegy in pricingyour firm’s products. He pricing procedure you decide upon is:► Odd pricing► Competitive pricing► Unit pricing► Trade in pricing

Question No: 28 ( Marks: 1 ) - Please choose oneA trade discount is also known as:► Cash discount► Seasonal discount► Quantity discount► Functional discount (P#43)

Question No: 1 ( Marks: 1 ) - Please choose oneThe marketing plan is one of the most important outputs of:► Business plan ► Marketing process► Production process► Selling plan

Question No: 2 ( Marks: 1 ) - Please choose oneA market leader firm can expand the total market through:► Decreasing distribution of the product ► Introducing the new usage of the product (P#20)► Eliminating some features of product► Increasing cost

Question No: 3 ( Marks: 1 ) - Please choose oneWhich of the following are the products bought by individuals and organizations forfurther processing or for use in conducting a business?► Specialty ► Industrial (P#25)► Shopping ► Consumer Question No: 4 ( Marks: 1 ) - Please choose oneThe high cost, low sales volume and losses are likely to occur at the:► Decline stage




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► Introduction stage (P#26)► Maturity stage ► Growth stage Question No: 5 ( Marks: 1 ) - Please choose oneAggressive pricing is associated with which of the following stage of product life cycle?► Introduction► Growth► Maturity► DeclineQuestion No: 6 ( Marks: 1 ) - Please choose oneWhich of the following is the leak-proof packaging that provides additional protection forthe primary container?► Primary packaging► Secondary packaging► Transport packaging (P#35)► Decorative packagingQuestion No: 7 ( Marks: 1 ) - Please choose onePackaging used for the ice creams is an example of which of the following?► Decorative packaging► Transport packaging► Secondary packaging► Primary packaging

Question No: 8 ( Marks: 1 ) - Please choose oneWhich of the following marketing mix element generates revenue?► Promotion ► Price► Place ► Product

Question No: 9 ( Marks: 1 ) - Please choose oneThe buyer at ABC Furniture Store is informed that if he/she will increase his/her recentorder of fifteen mattress sets to twenty, she will receive a 14 percent price reduction. Thisoffer is due to a recent overstock condition at the factory and will not be available in thefuture. What is the type of discount offered by ABC Furniture store?► Trade► Seasonal ► Non-cumulative (P#44)► Promotional Question No: 10 ( Marks: 1 ) - Please choose oneBATA offered 10% discount on the sale of shoes at the end of winter season. What canbe the purpose of giving such discount?




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► Reward the customers ► Move- out- of- date stock► Encourage the salespeople► To increase short term sales Question No: 11 ( Marks: 1 ) - Please choose oneWhich of the following is also known as accumulation discounts?► Trade discount ► Non-cumulative quantity discount► Cumulative quantity discount (P#44)► Quantity discount Question No: 12 ( Marks: 1 ) - Please choose oneMany companies try to set a price that will maximize current profit. This strategyassumes that company has knowledge of its:► Cost and production function ► Revenue and cost function► Demand and market function►Demand and Cost Function

Question No: 13 ( Marks: 1 ) - Please choose oneCompanies that are involved in selling mass consumer goods and services are found inwhich of the following markets?► Business markets► Consumer markets (P#2)► Global markets ► Government markets Question No: 14 ( Marks: 1 ) - Please choose oneWhich of the following 4Ps of marketing mix involves in decisions regarding channelscoverage, assortments, locations, inventories or transports?► Product ► Price ► Place (P#3)► Promotion Question No: 15 ( Marks: 1 ) - Please choose oneWhile considering the place for a product which of the following is important forcustomer?► Communication ► Convenience (P#23)► Customer cost ► Customer solution Question No: 16 ( Marks: 1 ) - Please choose oneWhich of the following is NOT a technique of measuring customer satisfaction andmonitoring customer’s complaint?► Customer complaints database




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► Web and telephone information hotlines► Exit interviews ► Business analysisQuestion No: 17 ( Marks: 1 ) - Please choose oneA customer requirement about any product in which he/ she needs to avail core featuresin that product, is called:► Real need►Stated need (P#9)► Unstated need ► Delighted need Question No: 18 ( Marks: 1 ) - Please choose oneMarketing starts with which of the following 4Ps?► Product (P#14)► Price ► Place ► Promotion Question No: 19 ( Marks: 1 ) - Please choose oneIn which section of the marketing plan you would find the detailed information about themarketing environment, market trends, customers and competitors?► Situation Analysis► Product/market background ► Marketing strategies ► Market analysis (P#15)

Question No: 20 ( Marks: 1 ) - Please choose oneWhich of the following is NOT an option available for market leaders?► Reduce the product quality (P#19)► Improve customer service ► Protect the existing market share ► Expand the total marketQuestion No: 21 ( Marks: 1 ) - Please choose oneEspecially for which type of products the marketers should view packaging as a majorstrategic tool?► Convenience products► Consumer shopping products► Industrial products► Specialty productsREF:Marketers should view packaging as a major strategic tool, especially for consumerconvenience productsQuestion No: 22 ( Marks: 1 ) - Please choose oneWhen a firm or store offers a price reduction to customers who buy during off-peakperiods throughout the year, we say the firm is giving a(n) _____ discount.




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► Functional ► Seasonal 100%► Annual ► Allowances

Question No: 23 ( Marks: 1 ) - Please choose oneThe want satisfying power of a product or service is known as a/an:► Desire ► Need ► Utility► Motive Question No: 24 ( Marks: 1 ) - Please choose oneIn a television advertisement a group of teenagers is searching for some cold drinks toquench their thrust. In their searching they find a shop and they purchase the soft drinks.The selection of cold drink appeals to consumers’ _________ for liquid and attempts toshape consumers’ _________ for the advertised product.► Needs, preferences ► Wants, needs ► Needs, wants► Want, preference Question No: 25 ( Marks: 1 ) - Please choose oneWhich of the following is the part of implementation section of marketing plan?► Critical path analysis (P#16)► Physical Distribution► Competitor indexing ► Brand equity Question No: 26 ( Marks: 1 ) - Please choose oneThese objectives are often the most suitable when firms operate in a market dominated bya major competitor and where their financial resources are limited.► Niche► Hold► Harvest► DiversificationRef:http://www.oup.com/uk/orc/bin/9780199290437/01student/cqs/ch05/?view=StandardQuestion No: 27 ( Marks: 1 ) - Please choose oneSuppose Nestle wants to expand its food products line. The managers conducted surveysfrom customers to determine which food items would appeal to customers. Nestle iscurrently in which of the following phase of new product development?► Idea generation ► Idea screening ► Test marketing► Business analysis




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Question No: 28 ( Marks: 1 ) - Please choose oneAs a marketer you want to use lower than normal prices as an ingredient in your firm’smarketing strategy. The technique you would use is:► Price lining► Zone pricing► Relative pricing► Promotional pricingref http://en.mimi.hu/marketingweb/promotional_pricing.html



Question No: 1 ( Marks: 1 ) - Please choose oneWhich one of the following is a controllable factor?EconomyTechnologyRole of marketing (P#12)Competition

Question No: 2 ( Marks: 1 ) - Please choose oneWhat is the duration of a short-range marketing plan?One year or lessTwo years or lessThree years or lessFour years or less

Question No: 3 ( Marks: 1 ) - Please choose oneWhich of the following is NOT an aggressiveness strategy?HarvestingBuildingIntensificationHolding

Question No: 4 ( Marks: 1 ) - Please choose oneProcess engineering skills are required for the successful implementationof which of the following strategy?Market segmentation strategyMarket dominance strategyDifferentiation strategyCost leadership strategy (P#20)





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The purchases of which of the following goods are stimulated by immediatesensory cues?Specialty goodsEmergency goodsImpulse goods (P#24)Convenience goods

Question No: 6 ( Marks: 1 ) - Please choose oneIdentify the stage of product life cycle in which sales are at peak.IntroductionGrowthMaturity ( P#26)Decline

Question No: 7 ( Marks: 1 ) - Please choose oneWhich of the following calls for testing new-product concepts with groups of targetconsumers?Idea screeningIdea generationConcept testingConcept developmentReference:http://books.google.com.pk/books?id=cRsxku7O06UC&pg=PA226&lpg=PA226&dq=%22calls+for+testing+new-product+concepts+with+groups+of++target+consumers%22&source=bl&ots=HFeDvb4b5z&sig=LrvX_XZOiXbmnHvVEhqA2EtYThw&hl=en&ei=cOHyTJXaNYWwvgOkt_HkDQ&sa=X&oi=book_result&ct=result&resnum=2&ved=0CBwQ6AEwATgK#v=onepage&q=%22calls%20for%20testing%20new-product%20concepts%20with%20groups%20of%20%20target%20consumers%22&f=false

Question No: 8 ( Marks: 1 ) - Please choose oneDuring which stage of new product development the firm considers profitability?Idea generationBeta-testingBusiness analysis (P#27)Product development

Question No: 9 ( Marks: 1 ) - Please choose oneWhich of the following commercialization decision involve decisions regardinglaunch of product in single or multiple locality?How to launch the product?Where to launch the product? (P#30)




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When to launch the product?Why to launch the product?

Question No: 10 ( Marks: 1 ) - Please choose oneWhich of the following is quick in innovation?Capital goodsFood itemsIndustrial goodsIT products

Question No: 11 ( Marks: 1 ) - Please choose oneWhich of the following has a quick response towards a new product?Opinion leadersLate majorityEarly majorityEarly adopters (P#33)

Question No: 12 ( Marks: 1 ) - Please choose oneABC Co., a major Swedish multinational, provides an example of the powerof innovative packaging and customer thinking. ABC Co. is involved in whichof the following types of packaging that enables milk, fruit juice, andother perishable liquid foods to be distributed without refrigeration?BoxesBlister packsCartonsAseptic packages

Question No: 13 ( Marks: 1 ) - Please choose oneWhich of the following is less likely to damage reputations of a brand if anew product fails?Individual brandingOverall family brandingLine family brandingBrand extension branding

Question No: 14 ( Marks: 1 ) - Please choose oneUsing one brand name for several related products is known as which of thefollowing?Family branding (P#36)Group brandingCombination brandingPremium branding




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Question No: 15 ( Marks: 1 ) - Please choose oneThe label on a pack of frozen peas says, 'packed within an hour of picking'. Thesewords are used:To promote the productTo satisfy legal requirementsTo provide informationTo fullfil ethical requirenment

Question No: 16 ( Marks: 1 ) - Please choose oneWhich of the following is NOT a function of labeling?It contains informationIt shows a word of cautionIt shows the ingredients of productIt protects the product (P#34)

Question No: 17 ( Marks: 1 ) - Please choose oneWhen two or more well known brands are combined in an offer it is called:Private brandMultibrandsCo-brand (P#36)New brand

Question No: 18 ( Marks: 1 ) - Please choose oneWhich of the following is also known as functional branding?Economy brandingCo-brandingFamily brandingIndividual branding

Question No: 19 ( Marks: 1 ) - Please choose oneTarang milk is an example of which of the following?Corporate brandCo-brandIndividual brandFamily brand

Question No: 20 ( Marks: 1 ) - Please choose oneWhich of the following marketing mix element generates revenue?PromotionPricePlaceProduct




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Question No: 21 ( Marks: 1 ) - Please choose oneWhich of the following price is at the high end of the possible price range?Skimming pricePenetration pricePsychological pricePremium price (P#39)

Question No: 22 ( Marks: 1 ) - Please choose oneTo pay premium price for the product customers require:

AllowanceFlawless performance (P#39)DiscountsHigh promotion

Question No: 23 ( Marks: 1 ) - Please choose oneWhich of the following is considered as dead end of distribution?PromotionWarehousingWholesalingRetailing (P#40)

Question No: 24 ( Marks: 1 ) - Please choose oneMr. A, marketer of XYZ Co. is selling his ice-cream in the market at Rs.20, 20%more than his competitors' price. Still his sales are increasing. Now his aim is tomaintain same pricing. He enjoys which type of leadership?Promotion leadershipPrice leadershipCost leadershipProduct leadership

Question No: 25 ( Marks: 1 ) - Please choose oneMr. Ahmed wants to introduce a new product with the goal of quickly gaining mass-market share. As a consultant, you would recommend which of the followingstrategy?Cost-orientated pricingPsychological pricingMarket-penetration (P#45)Market-skimming

Question No: 26 ( Marks: 1 ) - Please choose oneA penetration-pricing policy is particularly appropriate when demand is:Decreasing

Composed & SolvedMaha Shah & Aysha Mirza & Hafiz Salman MajeedVuAskariTeamwww.vuaskari.comNote: Solve these papers by yourself

This VU Group is not responsible for any solved contentwww.vuaskari.com

Highly inelasticHighly elastic(P#45)Less elasticQuestion No: 27 ( Marks: 1 )-Please choose oneWhich of the following markets involve buying and selling of goods for theirutility and enabling them to make or re-

sell a product to others?Consumer markets

Business marketsGlobal marketsGovernment marketsQuestion No: 28 ( Marks: 1 )-Please choose oneA lot of time is required in establishing great brand image to be successful in:Global Product marketingConsumer Product marketing

(P#2)Governmental marketingDomestic product marketingQuestion No: 29 ( Marks: 1 )-Please choose oneWhile considering the place for a product which of the following is important forcustomer?CommunicationConvenienceCustomer costCustomer solutionQuestion No: 30 ( Marks: 1 )-Please choose oneWillingness and ability to buy the product leads towards which of the following?

Demand

(P#4)NeedWantMarketQuestion No: 31 ( Marks: 1 )

-Please choose oneWhen need is directed towards a specific object it is called:Actual needWant(P#4)DemandSatisfactionQuestion No: 32 ( Marks: 1 )-Please choose oneWhich of the following firms emphasizes on product's benefits to the




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customers rather product attributes?Product orientedMarket oriented (P#6)Sales orientedProduction oriented

Question No: 33 ( Marks: 1 ) - Please choose oneAll are the expression of marketing concept EXPECT:Meeting needs profitablyFind wants and fill themSell what is producedLove the customer, not the product

Question No: 34 ( Marks: 1 ) - Please choose oneWhich of the following is NOT a part of a broad environment?DemographicsEconomyCorporate culture ( P#11)Technology

Question No: 35 ( Marks: 1 ) - Please choose oneOrder processing decisions are related to which of the following?ProductPriceDistribution (P#14)Promotion

Question No: 36 ( Marks: 1 ) - Please choose oneWhich of the following is NOT a distribution decision?Inventory managementPersonal selling (P#14)WarehousingDistribution centers

Question No: 37 ( Marks: 1 ) - Please choose oneA business wants to create the awareness about the features and befits of theproduct in the market. Which of the following decisions are important to achievethe goal?Price decisionsPlace decisionsPromotion decisions (P#14)Product decisions




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Question No: 38 ( Marks: 1 ) - Please choose oneIn which section of the marketing plan you would find the detailed informationabout the marketing environment, market trends, customers and competitors?Situation analysisProduct/market backgroundMarketing strategiesMarket analysis (P#15)

Question No: 39 ( Marks: 1 ) - Please choose oneThe companies who adopt focus strategy are called:Market challengerMarket nicher (P#20)Market leaderMarket follower

Question No: 40 ( Marks: 1 ) - Please choose oneWhich of the following strategies requires premium pricing?Target market strategyMarket segmentation strategyDifferentiation strategy (P#20)Cost leadership strategy


Marketing Management-(MKT-501)

Question No: 1 (Marks: 1) - Please choose oneCritical path analysis is a part of which of the following?

► Implementation stage (P#16)

► Marketing strategies

► Executive summary

► Financial summary

Question No: 2 (Marks: 1) - Please choose oneThe strategy which involves creating a product that is perceived as unique and shouldprovide superior value for the customer is called:► Market segmentation strategy ► Market dominance strategy




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► Differentiation strategy (P#20)► Cost leadership strategy

Question No: 3 ( Marks: 1 ) - Please choose oneA brand name is one of the elements of the:► Discounted product ► Core benefit ► Augmented product ► Actual product (P#23)

Question No: 4 ( Marks: 1 ) - Please choose oneLuxury products, such as Rolex watches, are also known as:► Shopping product ► Convenience product ► Emergency product► Specialty product

Question No: 5 (Marks: 1) - Please choose oneWhich of the following goods are purchased without any planning or search effort?► Emergency► Specialty ► Impulse (P#24)► Shopping

Question No: 6 (Marks: 1) - Please choose oneWhich of the following is frequently used in testing the acceptance of new productdesign?► Concept development► Business analysis► Concurrent engineering► Conjoint analysis (P#28)

Question No: 7 (Marks: 1) - Please choose oneIdentify the commercialization decision which includes decisions regarding locality,region, nationally or even internationally launching the product.► Why to launch the product?► How to launch the product?► Where to launch the product? (P#30)► When to launch the product?

Question No: 8 (Marks: 1) - Please choose oneWhich product is MOST likely to be purchased through routine decision making?► Television set




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► Soft drink► Shirt ► Car

Question No: 9 (Marks: 1) - Please choose oneWhich of the following is the leak-proof packaging that provides additional protection forthe primary container?

► Primary packaging► Secondary packaging► Transport packaging►Decorative

Question No: 10 ( Marks: 1 ) - Please choose oneWhich of the following is less likely to damage reputations of a brand if a new productfails?► Brand extension branding► Individual branding► Overall family branding► Line family branding

Question No: 11 (Marks: 1) - Please choose oneWhich of the following brands is created specifically to counter a competitive threat?

► Premium brand► Economy brand► Fighting brand (P#36)► Corporate brand

Question No: 12 (Marks: 1) - Please choose oneGift baskets are the example of which one of the following types of packaging?► Decorative► Secondary ► Shipping ► Primary

Question No: 13 (Marks: 1) - Please choose oneWhich of the following is the packaging objective, in which small products are groupedtogether in one package for the reasons of efficiency?► Information transmission ► Agglomeration (P#34) SURE► Physical protection




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► Theft reducing

Question No: 14 (Marks: 1) - Please choose oneThe label on a pack of frozen peas says, 'packed within an hour of picking'. These wordsare used:► To promote the product► To satisfy legal requirements► To provide information► To fulfill ethical requirement

Question No: 15 (Marks: 1) - Please choose onePackaging used for the ice creams is an example of which of the following?► Decorative packaging► Transport packaging► Secondary packaging► Primary packaging

Question No: 16 (Marks: 1) - Please choose oneWhich of the following is a name, term, sign, symbol, design, or a combination of these,that identifies the product or service?► Label► Co-brand► Brand► Product

REF:

http://en.wikipedia.org/wiki/Brand

Question No: 17 (Marks: 1) - Please choose oneWhich of the following is a group of products that are closely related because theyfunction in a similar manner?► Convenience product► Private brand► Line extension► Product line.REF:http://en.wikipedia.org/wiki/Product_(business)

Question No: 18 (Marks: 1) - Please choose oneWhich of the following is also known as dual branding?► Private brand► Multibrand► Co-brand (P#35)




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► New brand

Question No: 19 (Marks: 1) - Please choose oneThe concept of price is central to:► Administration► Management► Macroeconomics► Microeconomics (P#38)

Question No: 20 (Marks: 1) - Please choose oneWhich of the following marketing mix element generates revenue?

► Promotion► Price► Place► ProductREF:http://www.answers.com/topic/marketing

Question No: 21 (Marks: 1) - Please choose oneABC Company priced the product as of Rs. 19.99 instead of Rs.20. Which of thefollowing pricing techniques is ABC Company using?► Dodging pricing► Deceptive pricing► Premium pricing► Psychological pricing (P#39)

Question No: 22 ( Marks: 1 ) - Please choose oneTo pay premium price for the product customers require:► Allowance► Flawless performance(P#39)► Discounts► High promotionQuestion No: 23 (Marks: 1) - Please choose oneWhich of the following is NOT an objective of discounts?► Reward valuable customers► Reward competitors (P#43)► Move out-of-date stock► Increase short-term sales.

Question No: 24 (Marks: 1) - Please choose one3/10 net 30 is an example of which of the following?► Seasonal discount




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► Trade discount► Quantity discount► Cash discount (P#43)

Question No: 25 (Marks: 1) - Please choose oneMarket price is also known as:► Effective price (P#43)► List price► Retail price► Wholesaler price

Question No: 26 ( Marks: 1 ) - Please choose oneWhich of the following best describes 3/10 net 40 ROG?► the buyer must pay within 10 days of receipt of goods but will receive 3% discount if paid in 10 days► The buyer must pay within 3 days of receipt of goods but will receive 10% discount if paid in 40 days► The buyer must pay within 10 days of receipt of goods but will receive 3% discount ifpaid in 40 days► The buyer must pay within 40 days of receipt of goods but will receive 3% discount if paid in 10 days (P#43) Example

Question No: 27 (Marks: 1) - Please choose oneWhich of the following is also known as accumulation discounts?► Trade discount► Non-cumulative quantity discount► Cumulative quantity discount (P#44)► Quantity discount

Question No: 28 (Marks: 1) - Please choose oneA company is providing warehousing facility to its channel members. The company isusing which of the following?► Seasonal discount► Trade discount (P#44)► Quantity discount► Cash discountQuestion No: 29 (Marks: 1) - Please choose oneTo attract customers into stores, the store advertises its milk at a price less than cost,hoping that customers will purchase other groceries as well. Milk is acting as which ofthe following?► Premium item► On- sale item► Discounted item




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► Loss leader (P#45)

Question No: 30 (Marks: 1) - Please choose oneMany companies try to set a price that will maximize current profit. This strategyassumes that company has knowledge of it’s:► Cost and production function► Revenue and cost function► Demand and market function► Demand and cost function

Question No: 31 (Marks: 1) - Please choose oneWhich one of the following 4Ps of marketing mix involves in decisions regarding listprices, discounts, allowances and payment periods or credit terms?► Product► Price► Place► Promotion

Question No: 32 (Marks: 1) - Please choose oneWhen need is directed towards a specific object it is called:

► Actual need► Want (P#4)► Demand► Satisfaction

Question No: 33 (Marks: 1) - Please choose oneIn which one of the following orientations companies often design the products with littleor no input from customers?

► Market-oriented► Product-oriented► Sales-oriented► Production-oriented

Question No: 34 (Marks: 1) - Please choose oneA customer requirement about any product in which he/ she needs to avail core featuresin that product, is called:

► Real need► Stated need► Unstated need ► Delighted need




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Question No: 35 (Marks: 1) - Please choose oneFactors of broad environment affect:► Economic environment ► Task environment doubted► Cultural environment► Technological environment

Question No: 36 (Marks: 1) - Please choose oneMarketing starts with which of the following 4Ps?

► Product (P#13)► Price► Place► Promotion

Question No: 37 (Marks: 1) - Please choose oneA business wants to create the awareness about the features and befits of the product inthe market. Which of the following decisions are important to achieve the goal?► Price decisions► Place decisions► Promotion decisions (P#14)► Product decisions

Question No: 38 (Marks: 1) - Please choose oneIf a bakery business bought a wheat farm in order to reduce the risk associated with thedependency on flour. Identify the type of integration.► Backward vertical integration► Balanced vertical integration► Forward horizontal integration► Forward vertical integration

Question No: 39 (Marks: 1) - Please choose oneWhich of the following products requires mass promotion by a producer?► Convenience► Shopping► Specialty► Unsought

Question No: 40 (Marks: 1) - Please choose oneWhich of the following is NOT included in the financial summary of a marketing plan?► Pro-forma income statement► Month-by-month agenda




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► Breakeven analysis► Assumptions


MKT501- Marketing Management

Question No: 1 ( Marks: 1 ) - Please choose oneThe skimming, penetration, bargaining and discounts are included in which of thefollowing marketing mix strategy?► Product decisions► Price decisions (P#16)► Place decisions► Promotion decisions

Question No: 2 ( Marks: 1 ) - Please choose oneThe building, holding, and harvesting are the types of:► Innovation strategy► Aggressiveness strategy (P#17)► Diversification strategy► Market dominance strategy

Question No: 3 ( Marks: 1 ) - Please choose oneWhich of the following attacks the vulnerable part of a competitor?► Market leader► Market Challenger► Market nicher► Market follower

Question No: 4 ( Marks: 1 ) - Please choose oneThe strategy which involves creating a product that is perceived as unique and shouldprovide superior value for the customer is called:► Market segmentation strategy► Market dominance strategy► Differentiation strategy (P#20)► Cost leadership strategy

Question No: 5 ( Marks: 1 ) - Please choose onePresenting the product concept to appropriate target consumers and getting theirreactions, describes which of the following options?► Concept development► Concept testing (P#7)




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► Commercialization► Concept trial

Question No: 6 ( Marks: 1 ) - Please choose oneWhich of the following is the packaging objective, in which small products are groupedtogether in one package for the reasons of efficiency?► Information transmission► Agglomeration (P#34)► Physical protection► Theft reducing

Question No: 7 ( Marks: 1 ) - Please choose oneWhich of the following marketing mix element generates revenue?► Promotion► Price (P#38)► Place► Product

Question No: 8 ( Marks: 1 ) - Please choose oneWhich of the following is considered as dead end of distribution?► Promotion► Warehousing► Wholesaling► Retailing

Question No: 9 ( Marks: 1 ) - Please choose oneWhile considering the place for a product which of the following is important forcustomer?► Communication► Convenience (P#24)► Customer cost► Customer solution

Question No: 10 ( Marks: 1 ) - Please choose oneThe loyalty marketing focuses on establishing long term relationship between:► Company and retailer► Retailer and customer► Retailer and consumer► Company and customer (P#4)

Question No: 11 ( Marks: 1 ) - Please choose oneWhich of the following is NOT an ancillary service?► Warranty




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► Installation► Delivery► Labeling (P#6)

Question No: 12 ( Marks: 1 ) - Please choose oneWhich of the following best describes the definition of marketing mix?► The way product is priced► The way product are arranged in the stores► The way business elements are combined to meet the needs of customers► The way business distribute the products in the marketREFhttp://www.freeworldacademy.com/newbizzadviser/fw15.htm

Question No: 13 ( Marks: 1 ) - Please choose oneWhich of the following strategies requires premium pricing?► Target market strategy ► Market segmentation strategy► Differentiation strategy (P#20)► Cost leadership strategy

Question No: 14 ( Marks: 1 ) - Please choose onePrice is the only element in the marketing mix that produces __________.► Revenue (P#21)► Variable costs► Expenses► Stability

Question No: 15 ( Marks: 1 ) - Please choose oneWhich of the following is involved in decisions such as: what country to enter in, how toenter, how to adopt their product and services and how to price?► Consumer markets► Business markets► Global markets (P#2)► Non profit markets

Question No: 16 ( Marks: 1 ) - Please choose oneIf an NGO purchases furniture for its office, it is purchasing a(an):► Consumer good► Consumer service► Industrial good► Industrial service





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The want satisfying power of a product or service is known as a/an:

► Desire► Need► Utility► Motive

Question No: 18 ( Marks: 1 ) - Please choose oneFactors of broad environment directly affect the:► Economic environment ► Task environment doubted► Cultural environment►Technological environment

Question No: 19 ( Marks: 1 ) - Please choose oneWhile writing the marketing plan, the analysis of company’s own resources comes underwhich of the following section of marketing plan?► Macro environment► Market analysis► Consumer analysis► Internal environment analysis (P#15)

Question No: 20 ( Marks: 1 ) - Please choose oneThe firm objective in the introductory stage of the product life cycle is to:► Extend the cycle as long as possible► Improve warranty terms and service availability► Emphasize market segmentation► Stimulate demand for the product

Question No: 21 ( Marks: 1 ) - Please choose oneThe majority of firms enter in a particular market during the:► Introduction► Growth► Maturity► Decline

Question No: 22 ( Marks: 1 ) - Please choose oneWhich of the following come(s) under the category of new product?► New product lines► Product improvements► Cost reductions► All of the given options




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Question No: 23 ( Marks: 1 ) - Please choose oneSuppose Nestle wants to expand its food products line. The managers conducted surveysfrom customers to determine which food items would appeal to customers. Nestle iscurrently in which of the following phase of new product development?► Idea generation► Idea screening► Test marketing► Business analysis

Question No: 24 ( Marks: 1 ) - Please choose oneThe stage in the adoption process that has been reached when an individual becomessufficiently involved with a new product to begin to seek information about it is called:► Awareness ► Evaluation► Interest (P#33)► Trial

Question No: 25 ( Marks: 1 ) - Please choose oneBased on pricing objectives, a general guideline that is intended for use in specificpricing decision is called:► A product line► A pricing policy► A strategic pricing► An objective pricing

Question No: 26 ( Marks: 1 ) - Please choose oneThe consumer’s perception of prices such as Rs. 5.95 and Rs. 6.99 is that these prices are:► Regular retail prices► Wholesale prices► Competitive prices► Discount prices Reference:Retail Prices are often expressed as odd prices: a little less than a round number, e.g.$19.99 or £6.95

Question No: 27 ( Marks: 1 ) - Please choose oneWhich of the following is the traditional pricing objective?► Increase market share► Maximize profits► Meet competitors’ prices► Increase market growth





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A supermarket advertises sugar and coffee at very low prices with the objective ofattracting customers who will buy other high profit items. This is called:► Product line pricing► Multiple unit pricings► Odd pricing► Loss leader

Question No. 1 ( Marks: 1 ) - Please choose oneWhich of the following is an actor of task environment?EconomyMediaPromotion (P#2)Technology

Question No. 2 ( Marks: 1 ) - Please choose oneWhich of the following is NOT a purpose of a marketing plan?It assists in management control (P#16)It assigns responsibilities, tasks and timingIt co-ordinates marketing and production activitiesIt specifies how resources are to be allocated

Question No. 3 ( Marks: 1 ) - Please choose oneWhich of the following must be developed at each product level for achieving the goals?Corporate planSelling planMarketing plan (P#15)Business plan

Question No. 4 ( Marks: 1 ) - Please choose oneWhat is the duration of a short-range marketing plan?One year or lessTwo years or lessThree years or lessThree years or less

Question No. 5 ( Marks: 1 ) - Please choose oneThe strategy which involves creating a product that is perceived as unique and shouldprovide superior value for the customer is called:Market segmentation strategyMarket dominance strategyDifferentiation strategy (P#20)Cost leadership strategy




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Question No. 6 ( Marks: 1 ) - Please choose oneAny tangible thing that can be offered to a market for attention, acquisition, use, orconsumption that might satisfy a want or need is called:ServiceProduct (P#24)DemandIdea

Question No. 7 ( Marks: 1 ) - Please choose oneA brand name is one of the elements of the:

Discounted productCore benefitAugmented productActual product (P#24)

Question No. 8 ( Marks: 1 ) - Please choose oneLife insurance is an example of which of the following goods?ConvenienceExpectedShoppingUnsought

Question No. 9 ( Marks: 1 ) - Please choose oneSoap is an example of which of the following goods?UnsoughtSpecialtyConvenienceShopping

Question No. 10 ( Marks: 1 ) - Please choose oneWhich of the following is TRUE about a product?The idea that the customer receives in an exchangeThe service that is rendered to a customerThe physical object the customer receives in an exchange(page no 23)reviewEvery tangible thing the customer receives in an exchange

Question No. 11 ( Marks: 1 ) - Please choose oneWhich of the following stage of product life cycle is most expensive?IntroductionGrowthMaturityDecline




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Question No. 12 ( Marks: 1 ) - Please choose oneHow many stages are there in the new product development process?NineEightSixSeven (P#28)

Question No. 13 ( Marks: 1 ) - Please choose oneAll of the following are the sources of idea for new product development EXCEPT:

Government agenciesCompetitorsSuppliersCustomers

Question No. 14 ( Marks: 1 ) - Please choose oneWhich of the following is the spread of idea from the source of invention to the ultimateuser or consumers?Innovation adoption processInnovation diffusion process (P#32)Adoption processNew product recognition

Question No. 15 ( Marks: 1 ) - Please choose oneWhich of the following has a quick response towards a new product?Opinion leadersLate majorityEarly majorityEarly adopters (P#32)

Question No. 16 ( Marks: 1 ) - Please choose oneWhich of the following factor plays a large and vital role in the adoption of a new icecream?Global changesMarket influencePersonal influence (P#34)Fashion

Question No. 17 ( Marks: 1 ) - Please choose oneWhich of the following brands cost more than other products in the category?

Premium brand (P#37)




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Economy brandFighting brandCorporate brand

Question No. 18 ( Marks: 1 ) - Please choose oneWhich of the following brands is created specifically to counter a competitive threat?Premium brandEconomy brandFighting brand (P#37)Corporate brand

Question No. 19 ( Marks: 1 ) - Please choose oneThe existing strong brand name can be as a vehicle to launch new product in the othercategories. What does this statement imply?Family brandingLine extensionIndividual brandingBrand extension (P#37)

Question No. 20 ( Marks: 1 ) - Please choose oneWhich of the following is also known as dual branding?Private brandMultibrandCo-brandNew brand

Question No. 21 ( Marks: 1 ) - Please choose oneWhen two or more well known brands are combined in an offer it is called:Private brandMultibrandsCo-brand (P#36)New brand

Question No. 22 ( Marks: 1 ) - Please choose oneA company has different choices when it comes to developing brands. Which is not oneof those choices?

Width and depth extensionMultibrandsBrand extensionLine extension

Question No. 23 ( Marks: 1 ) - Please choose one




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Which of the following is a brand created and owned by a large retailer of a product afterpurchasing in large quantity from manufacturer?

Co-brandPrivate brandManufacturer's brandLicensed brand

Question No. 24 ( Marks: 1 ) - Please choose oneWhich of the following is the price the company receives after accounting for discounts,allowances, promotions, and other incentives?PremiumCooperativeEffectiveEfficient

Question No. 25 ( Marks: 1 ) - Please choose oneWhich of the following is a pricing technique used by retailers?Cost-plus pricing (P#42)Demand- push pricingDemand- pull pricingCost–push pricing

Question No. 26 ( Marks: 1 ) - Please choose oneA pricing method which is designed to encourage purchases that are based on theemotional rather than rational reasons?

Cost-oriented pricingPsychological pricingSkimming pricingPenetration pricing

Question No. 27 ( Marks: 1 ) - Please choose oneWhich of the following method is mostly used in the retailing?Courier serviceOnline shopsSelf-serviceCounter-service

Question No. 28 ( Marks: 1 ) - Please choose oneWhich of the following is NOT an objective of discounts?Reward valuable customersReward competitors




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Move out-of-date stockIncrease short-term sales

Question No. 29 ( Marks: 1 ) - Please choose oneBATA offered 10% discount on the sale of shoes at the end of winter season. What canbe the purpose of giving such discount?Reward the customersMove- out- of- date stockEncourage the salespeopleTo increase short term salesQuestion No. 30 ( Marks: 1 ) - Please choose oneWhich of the following markets involve decisions such as: what country to enter in, howto enter, how to adopt their product and services and how to price?

Consumer marketsBusiness marketsGlobal markets (P#2)Non profit markets

Question No. 31 ( Marks: 1 ) - Please choose oneWhich of the following 4Ps of marketing mix involves in decisions regarding channelscoverage, assortments, locations, inventories or transports?

ProductPricePlace (P#4)Promotion

Question No. 32 ( Marks: 1 ) - Please choose oneThe Cargo business covers which of the following decisions under the marketing mixstrategy?

ProductPricePlacementPromotional

Question No. 33 ( Marks: 1 ) - Please choose oneCustomer’s viewpoint on a firm’s products and services can be improved through:

Experiential world of customersExperiential innovationCustomer interface




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Building experiential platform

Question No. 34 ( Marks: 1 ) - Please choose oneWhich of the following firms emphasizes on product’s benefits to the customers ratherproduct attributes?Product orientedMarket orientedSales orientedProduction oriented

Question No. 35 ( Marks: 1 ) - Please choose oneAll are the expression of marketing concept EXPECT:

Meeting needs profitablyFind wants and fill themSell what is producedLove the customer, not the product

Question No. 36 ( Marks: 1 ) - Please choose oneIdentify the concept that is most aggressively practiced for unsought products.Product conceptSelling conceptMarketing conceptProduction concept

Question No. 37 ( Marks: 1 ) - Please choose oneIdentify the major components of the microenvironment.Company, suppliers, , customer markets, political forces, competitors and intermediariesCompany, suppliers, intermediaries, technological forces, competitors and customermarketsCompany, suppliers, intermediaries, customer markets, competitors, and social forcesCompany, suppliers, intermediaries, customer markets, competitors, and publics

Question No. 38 ( Marks: 1 ) - Please choose oneWhich of the following is NOT an option available for market leaders?Reduce the product qualityImprove customer serviceProtect the existing market shareExpand the total market

Question No. 39 ( Marks: 1 ) - Please choose oneWhich of the following is NOT included in the financial summary of a marketing plan?




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Pro-forma income statementMonth-by-month agendaBreakeven analysisAssumptions

Question No. 40 ( Marks: 1 ) - Please choose oneAn advertising company’s ownership of radio, television and newspapers is an exampleof:

Backward vertical integrationForward vertical integrationHorizontal integrationVertical integration


MKT501- Marketing Management (Session - 5)Time: 60 minQuestion No: 1 ( Marks: 1 ) - Please choose oneWhich of the following is the first step in writing a marketing plan?► Situation analysis► Opportunity and threat analysis► Executive summary (P#15)► Market analysis

Question No: 2 ( Marks: 1 ) - Please choose oneA market leader firm can expand the total market through:► Decreasing distribution of the product► Introducing the new usage of the product(P#20)► Eliminating some features of product► Increasing cost

Question No: 3 ( Marks: 1 ) - Please choose oneProcess engineering skills are required for the successful implementation of which of thefollowing strategy?► Market segmentation strategy► Market dominance strategy► Differentiation strategy► Cost leadership strategy (P#20)

Question No: 4 ( Marks: 1 ) - Please choose oneAny tangible thing that can be offered to a market for attention, acquisition, use, orconsumption that might satisfy a want or need is called:

Note : Solve these papers by yourself

This VU Group is not responsible for any solved content

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Which of the following is the spread of idea from the source of invention to the ultimateuser or consumers?► Innovation adoption process► Innovation diffusion process (P#33)► Adoption process► New product recognition

Question No: 11 ( Marks: 1 ) - Please choose oneWhich of the following is essential requirement for medicines and drugs?► Secondary packaging► Primary labeling► Decorative packaging► Mandatory labeling (P#36)

Question No: 12 ( Marks: 1 ) - Please choose oneWhich of the following is less likely to damage reputations of a brand if a new productfails?► Brand extension branding► Individual branding► Overall family branding► Line family branding

Question No: 13 ( Marks: 1 ) - Please choose oneWhich of the following brands cost more than other products in the category?► Premium brand (P#36)► Economy brand► Fighting brand► Corporate brand

Question No: 14 ( Marks: 1 ) - Please choose oneUsing one brand name for several related products is known as which of the following?► Family branding (P#37)► Group branding► Combination branding► Premium branding

Question No: 15 ( Marks: 1 ) - Please choose oneGift baskets are the example of which one of the following types of packaging?► Decorative► Secondary► Shipping► Primary




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Question No: 16 ( Marks: 1 ) - Please choose oneWhich of the following is the packaging objective, in which small products are groupedtogether in one package for the reasons of efficiency?► Information transmission► Agglomeration (P#34)► Physical protection► Theft reducing

Question No: 17 ( Marks: 1 ) - Please choose oneWhich of the following is a brand created and owned by a larg retailer of a product afterpurchasing in large quantity from manufacturer?► Co-brand► Private brand (P#36)► Manufacturer's brand► Licensed brand

Question No: 18 ( Marks: 1 ) - Please choose oneWhich of the following is also known as functional branding?► Economy branding► Co-branding► Family branding► Individual branding

Question No: 19 ( Marks: 1 ) - Please choose oneTarang milk is an example of which of the following?► Corporate brand► Co-brand► Individual brand► Family brand

Question No: 20 ( Marks: 1 ) - Please choose oneWhich of the following price is very close to the maximum that customers are happilyand readily willing to pay?► Premium► Cooperative► Effective► Efficient

Question No: 21 ( Marks: 1 ) - Please choose oneGeographic pricing is also known as:► Skimming pricing► Zone pricing► Psychological pricing




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► Penetration pricing

Question No: 22 ( Marks: 1 ) - Please choose oneWhich of the following is a pricing technique used by retailers?► Cost–push pricing► Cost-plus pricing (P#42)► Demand- push pricing► Demand- pull pricing

Question No: 23 ( Marks: 1 ) - Please choose oneWhich of the following method is mostly used in the retailing?► Courier service► Online shops► Self-service (P#41)► Counter-service

Question No: 24 ( Marks: 1 ) - Please choose oneMarket price is also known as:► Effective price (P#44)► List price► Retail price► Wholesaler price

Question No: 25 ( Marks: 1 ) - Please choose oneA company wants prompt payment from the customers. What type of discount will besuitable for the company?► Seasonal discount► Trade discount► Quantity discount► Cash discount (P#44)

Question No: 26 ( Marks: 1 ) - Please choose oneA seller wants payment from buyer within 10 days of sales (whereas customer can madepayment within 30 days) and offers 4% discount if payment is made within 10 days.What type of cash discount will be suitable?► 4/10 net 30► 10/4 net 30► 10/30 net 4► 4/30 net 10

Question No: 27 ( Marks: 1 ) - Please choose oneWhich of the following markets involve decisions such as: what country to enter in, how




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to enter, how to adopt their product and services and how to price?► Consumer markets► Business markets► Global markets (P#2)► Non profit markets

Question No: 28 ( Marks: 1 ) - Please choose oneWhich one of the following 4Ps of marketing mix involves in decisions regarding listprices, discounts, allowances and payment periods or credit terms?► Product► Price► Place► Promotion

Question No: 29 ( Marks: 1 ) - Please choose oneThe Cargo business covers which of the following decisions under the marketing mixstrategy?► Product► Price► Placement► Promotional

Question No: 30 ( Marks: 1 ) - Please choose oneCustomer cost will be considered as which of the following Ps of marketing mix?► Product► Price► Place► Promotion

Question No: 31 ( Marks: 1 ) - Please choose oneWhich of the following elements of marketing mix directly affects the value of sales?► Price► Place► Promotion► Product

Question No: 32 ( Marks: 1 ) - Please choose oneThe basic human requirement defines which of the following?► Need (P#4)► Demand► Want► Satisfaction




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Question No: 33 ( Marks: 1 ) - Please choose oneWillingness and ability to buy the product leads towards which of the following?► Demand (P#4)► Need► Want► Market

Question No: 34 ( Marks: 1 ) - Please choose oneThe loyalty marketing focuses on establishing long term relationship between:► Company and retailer► Retailer and customer► Retailer and consumer► Company and customer (P#4)

Question No: 35 ( Marks: 1 ) - Please choose oneWhich of the following is NOT a technique used by marketers to understand thecustomers?► Focus group► Commercialization► Web and telephones► Surveys

Question No: 36 ( Marks: 1 ) - Please choose oneWhich of the following is NOT an example of unsought goods?► Insurance policy► Course book► Encyclopedia► Funeral plots

Question No: 37 ( Marks: 1 ) - Please choose oneA customer requirement about any product in which he/ she needs to avail core featuresin that product, is called:► Real need► Stated need► Unstated need► Delighted need

Question No: 38 ( Marks: 1 ) - Please choose oneOrder processing decisions are related to which of the following?► Product► Price► Distribution (P#14)► Promotion




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Question No: 39 ( Marks: 1 ) - Please choose oneWhich of the following is NOT a distribution decision?► Inventory management► Personal selling (P#14)► Warehousing► Distribution centers

Question No: 40 ( Marks: 1 ) - Please choose oneIf a bakery business bought a wheat farm in order to reduce the risk associated with thedependency on flour. Identify the type of integration.► Backward vertical integration► Balanced vertical integration► Forward horizontal integration► Forward vertical integration



( Marks: 1 ) - Please choose oneWhat is the duration of a short-range marketing plan?One year or lessTwo years or lessThree years or lessFour years or less

Question No: 2 ( Marks: 1 ) - Please choose oneAn advertising company's ownership of radio, television and newspapers is an exampleof:Backward vertical integrationForward vertical integrationHorizontal integrationVertical integration

Question No: 3 ( Marks: 1 ) - Please choose oneWhich of the following is NOT an aggressiveness strategy?HarvestingBuildingIntensificationHolding




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Question No: 4 ( Marks: 1 ) - Please choose oneWhich of the following has the largest market share in the relevant productmarket?Market leaderMarket challengerMarket nicherMarket follower

Question No: 5 ( Marks: 1 ) - Please choose oneWhich of the following goods are relatively inexpensive and are purchased frequentlywith minimal effort?ConvenienceUnsoughtSpecialtyShopping

Question No: 6 ( Marks: 1 ) - Please choose oneWhich of the following goods are purchased without any planning or search effort?EmergencySpecialtyImpulse (P#24)Shopping

Question No: 7 ( Marks: 1 ) - Please choose oneThe high cost, low sales volume and losses are likely to occur at the:Decline stageIntroduction stageMaturity stageGrowth stage

Question No: 8 ( Marks: 1 ) - Please choose oneWhich of the following stage of product life cycle is most expensive?IntroductionGrowthMaturityDecline

Question No: 9 ( Marks: 1 ) - Please choose oneWhich of the followings are considered defensive in nature?Maturity and growth stageMaturity and decline stageIntroduction and maturity stageIntroduction and growth stage




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Question No: 10 ( Marks: 1 ) - Please choose oneIn which of the stage of product life cycle there are few competitors?IntroductionGrowthMaturityDecline

Question No: 11 ( Marks: 1 ) - Please choose oneIntroducing a new product into the market is called:CommercializationExperimentingBeta testingTest marketing

Question No: 12 ( Marks: 1 ) - Please choose oneWhich product is MOST likely to be purchased through routine decision making?Television setSoft drinkShirtCar

Question No: 13 ( Marks: 1 ) - Please choose oneABC Co., a major Swedish multinational, provides an example of the power ofinnovative packaging and customer thinking. ABC Co. is involved in which of thefollowing types of packaging that enables milk, fruit juice, and otherperishable liquid foods to be distributed without refrigeration?BoxesBlister packsCartonsAseptic packages

Question No: 14 ( Marks: 1 ) - Please choose oneEspecially for which type of products the marketers should view packaging as a majorstrategic tool?Convenience productsConsumer shopping productsIndustrial productsSpecialty productshttp://www.google.com.pk/search?hl=en&client=firefox-a&rls=org.mozilla%3Aen-US%3Aofficial&channel=s&q=Especially+for+which+type+of+products+the+marketers+should+view+packaging+as+a++major+strategic+tool&aq=f&aqi=&aql=&oq=&gs_rfai=




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Question No: 15 ( Marks: 1 ) - Please choose oneWhich of the following is less likely to damage reputations of a brand if a newproduct fails?Individual brandingOverall family brandingLine family brandingBrand extension branding

Question No: 16 ( Marks: 1 ) - Please choose oneWhen a company's name is used as a product brand name, this is referred towhich of the following?

Economy brandFighting brandCorporate brandPremium brand

Question No: 17 ( Marks: 1 ) - Please choose oneWhich of the following is a name, term, sign, symbol, design, or a combination of these,that identifies the product or service?

LabelCo-brandBrandProductQuestion No: 18 ( Marks: 1 ) - Please choose oneWhich of the following is a group of products that are closely related because theyfunction in a similar manner?

Convenience productPrivate brandLine extensionProduct linehttp://www.google.com.pk/search?hl=en&client=firefox-a&rls=org.mozilla%3Aen-US%3Aofficial&channel=s&q=Which+of+the+following+is+a+group+of+products+that+are+closely+related+because++they+function+in+a+similar+manner%3F+&btnG=Search&aq=f&aqi=&aql=&oq=&gs_rfai=

Question No: 19 ( Marks: 1 ) - Please choose oneOften a very strong brand name or company name used for a range of products is knownas:




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Brand developmentMulti brandingIndividual brandingFamily branding

Question No: 20 ( Marks: 1 ) - Please choose oneWhich of the following is also known as functional branding?

Economy brandingCo-brandingFamily brandingIndividual branding

Question No: 21 ( Marks: 1 ) - Please choose oneWhich of following is an example of corporate brand?Rafhan foodsKnorrNational foodsMercedes

Question No: 22 ( Marks: 1 ) - Please choose oneTo pay premium price for the product customers require:

AllowanceFlawless performanceDiscountsHigh promotion

Question No: 23 ( Marks: 1 ) - Please choose oneMr. A, marketer of XYZ Co. is selling his ice-cream in the market at Rs.20, 20% morethan his competitors' price. Still his sales are increasing. Now his aim is to maintain samepricing. He enjoys which type of leadership?

Promotion leadershipPrice leadershipCost leadershipProduct leadership

REF:Price leadershipA situation in which a company sets a price for a product and this company's marketshare and/or brand loyalty is so strong that other companies are compelled to match orbeat the price. The company that first changes the price is said to show price




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leadership.

Question No: 24 ( Marks: 1 ) - Please choose oneWhich of the following is price reduction offered when an order is placed inSlack/drooping period?

Cash discountTrade discountQuantity discountSeasonal discount

Question No: 25 ( Marks: 1 ) - Please choose oneIdentify the other term used for the trade discounts.

Promotional discountFunctional discountQuantity discountSeasonal discount


TradeSeasonalNon-cumulative (P#44)Promotional

Question No: 27 ( Marks: 1 ) - Please choose oneBATA offered 10% discount on the sale of shoes at the end of winter season.What can be the purpose of giving such discount?

Reward the customersMove- out- of- date stockEncourage the salespeopleTo increase short term sales

Question No: 28 ( Marks: 1 ) - Please choose oneWhich of the following is the effect of low price?

Composed & Solved




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sales?PricePlacePromotionProduct

Question No: 34 ( Marks: 1 ) - Please choose oneWhich of the following is the consumer's estimate of the product's overall capacity tosatisfy his or her needs?

ValueWantDemandSatisfaction

Question No: 35 ( Marks: 1 ) - Please choose oneThe loyalty marketing focuses on establishing long term relationship between:Company and retailerRetailer and customerRetailer and consumerCompany and customer

Question No: 36 ( Marks: 1 ) - Please choose oneWhich of the following is NOT an ancillary service?WarrantyInstallationDeliveryLabeling

Question No: 37 ( Marks: 1 ) - Please choose oneWhich of the following statements by a marketing manager of a company best describesthe marketing concept?

We have organized our business to make certain that we satisfy customerNeeds (P#9)We believe that the marketing department must organize to sell what we produceWe try to produce only high quality, technically efficient productsWe want to sell what we make

Question No: 38 ( Marks: 1 ) - Please choose oneA customer requirement about any product in which he/ she needs to avail core featuresin that product, is called:




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Real needStated needUnstated needDelighted need

Question No: 39 ( Marks: 1 ) - Please choose oneWhich of the following is NOT a part of a broad environment?

DemographicsEconomyCorporate cultureTechnology


Target market strategyMarket segmentation strategyDifferentiation strategyCost leadership strategy

MIDTERM 2010Q1The skimming, penetration, bargaining and discounts are included in which of thefollowing marketing mix strategy?

(a) Product decisions(b) Price decisions (P#16)(c) Place decisions(d) Promotion decisions

Q2The marketing plan is one of the most important outputs of:

(a) Business plan(b) Marketing process(c) Production process(d) Selling plan

Reference:http://books.google.com.pk/books?id=KN6PqQMnFBAC&pg=PA59&lpg=PA59&dq=%22The+marketing+plan+is+one+of+the+most+important+outputs+%22&source=bl&ots=UfP4T5BLIB&sig=DX2t1e7kbfHfvfUDUAjQVrgmsrI&hl=en&ei=8svrTInHJ8_0sgbRos2kDw&sa=X&oi=book_result&ct=result&resnum=4&ved=0CCIQ6




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AEwAzgK#v=onepage&q=%22The%20marketing%20plan%20is%20one%20of%20the%20most%20important%20outputs%20%22&f=falseQ3Which of the following has the largest market share in the relevant product market?

(a) Market leader (P#19)(b) Market challenger(c) Market nicher(d) Market follower

Q4A market nicher can reduce their operating expense through less spending on:

(a) Market segment and advertising(b) R & D and market segment(c) Advertising and promotion(d) R & D and advertising (P#20)

Q5A market leader firm can expand the total market through:

(a) Decreasing distribution of the product(b) Introducing the new usage of the product (P#20)(c) Eliminating some features of product(d) Increasing cost

Q6The strategy which involves creating a product that is perceived as unique and shouldprovide superior value for the customer is called:

(a) Market segmentation strategy(b) Market dominance strategy(c) Differentiation strategy (P#20)(d) Cost leadership strategy

Q7Soap is an example of which of the following goods?

(a)




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(d) Shopping

Q9Highest percentage of ideas for new products originates with/from which of the followingsources?

(a) Top management(b) Customers (P#27)(c) Competitors(d) Employees

Q10Which of the following is EXCLUDED from business analysis?

(a) Profit analysis(b) Management analysis (P#28)(c) Cost analysis(d) Sales forecast

Q11ABC Company is engaged in new product development process. After idea generation,screening, concept development and going through the business analysis. Identify thenext step of the company.

(a) Home-placement testing(b) Consumer testing(c) Beta testing (P#27)(d) Alpha testing

Q12With what groups do firms conduct concept testing for new products?

(a) Competitors(b) Focus groups(c) Target customers(d) Employees

Reference:Concept testing is sometimes practiced rather naïvely. All too often, a couple of focusgroups are assembled, read a simple description of the concept and people are then askedfor their reactions

Q13Which of the following is NOT one of the stages that customers go through in the processof adopting a new product?

(a) Desire (P#32)(b) Awareness(c) Evaluation(d) Interest

Q14




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Which product is MOST likely to be purchased through routine decision making?(a) Television set(b) Soft drink(c) Shirt(d) Car

Q15Which of the following is less likely to damage reputations of a brand if a new productfails?

(a) Individual branding(b) Overall family branding(c) Line family branding(d) Brand extension branding

Q16Which of the following is NOT a use of secondary packaging?

(a) It is recyclable and environmentally safe(b) It facilitates transportation, storage, and handling for middlemen(c) It can not be reused for purposes other than its initial use(d) It can be used as a promotional tool

Q17According to “Research supporting odd pricing theory” which of the following numberout of all the numbers between 1 and 100 is thought to have least perceived value ascompared to its actual value?

(a) 90(b) 77 (P#40)(c) 55(d) 25

Q18Which of the following is an indicator of high quality of the product?

(a) Psychological price(b) Penetration price(c) Premium price (P#39)(d) Low price

Q19A seller wants payment from buyer within 10 days of sales (whereas customer can madepayment within 30 days) and offers 4% discount if payment is made within 10 days.What type of cash discount will be suitable?

(a) 4/10 net 30(b) 10/4 net 30(c) 10/30 net 4(d) 4/30 net 10

Q20Which of the following best describes 3/10 net 40 ROG?




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(a) The buyer must pay within 10 days of receipt of goods but will receive 3%discount if paid in 10 days

(b) The buyer must pay within 3 days of receipt of goods but will receive 10%discount if paid in 40 days

(c) The buyer must pay within 10 days of receipt of goods but will receive 3%discount if paid in 40 days

(d) The buyer must pay within 40 days of receipt of goods but will receive 3%discount if paid in 10 days (P#43)

Q21Which of the following pricing is used to maximize the company's market share?

(a) Cost-orientated pricing(b) Psychological pricing(c) Market penetration(d) Market skimming

Reference:http://wps.prenhall.com/bp_kotler_mm_12/33/8682/2222746.cw/index.htmlQuestion#2

Q22Market-penetration pricing will likely to be used most in selling which of the followingitems?

(a) Specialty(b) Convenience(c) Unsought(d) Pharmaceuticals

Q23Which of the following discourages the entry of competitors as well as low prices act as abarrier to entry?

(a) Cost-orientated pricing(b) Psychological pricing(c) Penetration pricing (P#45)(d) Market skimming pricing

Q24To attract customers into stores, the store advertises its milk at a price less than cost,hoping that customers will purchase other groceries as well. Milk is acting as which ofthe following?

(a) Premium item(b) On- sale item(c) Discounted item(d) Loss leader (P#45)

Q26A company wants to maximize market share, assuming that market is price sensitive.What pricing strategy you would suggest for the company to achieve this objective?




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(a) Cost- oriented pricing(b) Skimming pricing(c) Premium pricing(d) Penetration pricing (P#45)

Q27Many companies try to set a price that will maximize current profit. This strategyassumes that company has knowledge of its:

(a) Cost and production function(b) Revenue and cost function(c) Demand and market function(d) Demand and cost function

Q28Which of the following markets require developing a superior product and packagingalong with continuous advertising?

(a) Consumer markets (P#2)(b) Business markets(c) Global markets(d) Non profit/government markets

Q29Which of the following markets involve decisions such as: what country to enter in, howto enter, how to adopt their product and services and how to price?

(a) Consumer markets(b) Business markets(c) Global markets (P#2)(d) Non profit markets

Q30Identify the other name for global market.

(a) Import market(b) Export market(c) Government market(d) Consumer market

Q31Which of the following are value maximizers?

(a) Customers(b) Sellers(c) Marketers(d) Manufacturers

Q32Identify which one is an ancillary service.

(a) Delivery (P#6)(b) Promotion(c) Labeling




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(d) PackagingQ33Which of the following concepts is used when a company wants to expand the market?

(a) Production concept(b) Product concept(c) Selling concept(d) Marketing concept

Q34A customer requirement about any product in which he/ she needs to avail core featuresin that product, is called:

(a) Real need(b) Stated need(c) Unstated need(d) Delighted need

Q35Distributors are part of which of the following environment?

(a) Task environment (P#11)(b) Broad environment(c) Natural environment(d) Political environment

Q36In which section of the marketing plan you would find the detailed information about themarketing environment, market trends, customers and competitors?

(a) Situation analysis(b) Product/market background(c) Marketing strategies(d) Market analysis (P#15)

Q37If a bakery business bought a wheat farm in order to reduce the risk associated with thedependency on flour. Identify the type of integration.

(a) Backward vertical integration(b) Balanced vertical integration(c) Forward horizontal integration(d) Forward vertical integration

Q38Which of the following is NOT an option available for market leaders?

(a) Reduce the product quality(P#19)(b) Improve customer service(c) Protect the existing market share(d) Expand the total market

Q39The companies who adopt focus strategy are called:




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(a) Market challenger(b) Market nicher (P#20)(c) Market leader(d) Market follower

Q40An elaborated version of the idea expressed in the meaningful consumer terms, describeswhich of the following?

(a) Product screening(b) Product test(c) Product concept(d) Product idea


MKT501- Marketing Management (Session - 2)Solved in 26 SEP 2010

Question No.1 ( Marks: 1 ) - Please choose oneWhich of the following is the first step in writing a marketing plan?Situation analysisOpportunity and threat analysisExecutive summary (P#15)Market analysis

Question No: 2 ( Marks: 1 ) - Please choose oneAssumptions, pro-forma income statement, contribution margin analysis, breakevenanalysis, ratios analysis must be very formally done in:Executive summaryFinancial summary (P#16)Promotional planBusiness plan

Question No: 3 ( Marks: 1 ) – Please choose oneWhich of the following attacks the vulnerable part of a competitor?Market leader (P#19)Market challengerMarket nicherMarket follower

Question No: 4 ( Marks: 1 ) - Please choose oneA market nicher can reduce their operating expense through less spending on:Market segment and advertising




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R & D and market segmentAdvertising and promotionR & D and advertising (P#20)

Question No: 5 ( Marks: 1 ) – Please choose oneThe strategy which involves creating a product that is perceived as unique andshould provide superior value for the customer is called:Market segmentation strategyMarket dominance strategyDifferentiation strategy (P#20)Cost leadership strategy

Question No: 6 ( Marks: 1 ) - Please choose oneA brand name is one of the elements of the:Discounted productCore benefitAugmented productActual product (P#24)

Question No: 7 ( Marks: 1 ) - Please choose oneLife insurance is an example of which of the following goods?ConvenienceExpectedShoppingUnsought (P#24)

Question No: 8 ( Marks: 1 ) - Please choose oneIdentify the strategy that deals with the rate of new product development.Horizontal integrationVertical integrationInnovation strategy (P#17)Aggressiveness strategy

Question No: 9 ( Marks: 1 ) - Please choose oneWhich of the followings are considered defensive in nature?Maturity and growth stageMaturity and decline stageIntroduction and maturity stageIntroduction and growth stage

Question No: 10 ( Marks: 1 ) - Please choose oneWhich of the following may NOT be the form of new products?New product lines




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RepositioningExisting productCost reductions

Question No: 11 ( Marks: 1 ) - Please choose oneAn elaborated version of the idea expressed in the meaningful consumerterms, describes which of the following?Product screeningProduct testProduct conceptProduct ideaReference:http://books.google.com.pk/books?id=_gfHq9LU3igC&pg=PA208&lpg=PA208&dq=An++elaborated++version++of+the++idea++expressed++in++the++meaningful++consumer++terms,++describes+which+of+the+following%3F++Product+screening++Product+test++Product+concept+++Product+idea&source=bl&ots=hMcD1jjigK&sig=eoPrZWk-LMtsxQtPP6NwbxNF24w&hl=en&ei=qdHrTI7bB4j2sgaHvuz3Dg&sa=X&oi=book_result&ct=result&resnum=2&ved=0CBsQ6AEwAQ#v=onepage&q&f=false

Question No: 12 ( Marks: 1 ) - Please choose oneWhich of the following is EXCLUDED from business analysis?Profit analysisManagement analysis (P#28)Cost analysisSales forecast

Question No: 13 ( Marks: 1 ) - Please choose oneWhich of the following commercialization decision involve decisions regardinglaunch of product in single or multiple locality?How to launch the product?Where to launch the product? (P#30)When to launch the product?Why to launch the product?

Question No: 14 ( Marks: 1 ) - Please choose oneWhich of the following is the spread of idea from the source of invention tothe ultimate user or consumers?Innovation adoption processInnovation diffusion process(P#32)Adoption process




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New product recognition

Question No: 15 ( Marks: 1 ) - Please choose oneGift baskets are the example of which one of the following types of packaging?DecorativeSecondaryShippingPrimary

Question No: 16 ( Marks: 1 ) - Please choose oneWhich of the following is the packaging objective, in which small products aregrouped together in one package fo4(e)-246(p)-4(ac)4(k)-4(agn)-25(g)-2as(e)-551(o)10(f) 0 0 1 319 6345 Tm [(gr)4(7(t)3(hg)-2f(aco4(e)c)4(h)-25i)4(ase)-ntsy?1 0 0 1 90 528 T1 [(:)-43Iee paon




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SalaryCostPremium

Question No: 21 ( Marks: 1 ) - Please choose oneWhich of the following is also called as prestige price?Skimming pricePenetration pricePsychological pricePremium price (P#39)

Question No: 22 ( Marks: 1 ) – Please choose oneTo pay premium price for the product customers require:AllowanceFlawless performance (P#39)DiscountsHigh promotion

Question No: 23 ( Marks: 1 ) - Please choose oneWhich of the following is an indicator of high quality of the product?Psychological pricePenetration pricePremium price (P#39)Low price

Question No: 24 ( Marks: 1 ) - Please choose oneWhich of the following is price reduction offered when an order is placed inslack/drooping period?Cash discountTrade discountQuantity discountSeasonal discount

Question No: 25 ( Marks: 1 ) - Please choose oneThe buyer at ABC Furniture Store is informed that if he/she will increase his/herrecent order of fifteen mattress sets to twenty, she will receive a 14 percent pricereduction. This offer is due to a recent overstock condition at the factory and willnot be available in the future. What is the type of discount offered by ABCFurniture store?TradeSeasonalNon-cumulative (P#44)Promotional




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Question No: 26 ( Marks: 1 ) - Please choose oneA seller wants payment from buyer within 10 days of sales (whereas customer canmade payment within 30 days) and offers 4% discount if payment is made within 10days. What type of cash discount will be suitable?4/10 net 3010/4 net 3010/30 net 44/30 net 10

Question No: 27 ( Marks: 1 ) - Please choose oneMarket-penetration pricing will likely to be used most in selling which of thefollowing items?SpecialtyConvenienceUnsoughtPharmaceuticals

Question No: 28 ( Marks: 1 ) - Please choose oneThe price of which of the following is lower than the cost and is used to dragcustomers into a store where they are likely to buy other products.Consumer promotionDiscounted productOn-sale itemLoss leader (P#45)

Question No: 29( Marks: 1 ) - Please choose oneTo attract customers into stores, the store advertises its milk at a price less thancost, hoping that customers will purchase other groceries as well. Milk is acting aswhich of the following?Premium itemOn- sale itemDiscounted itemLoss leader

Question No: 30 ( Marks: 1 ) - Please choose oneIdentify the other name for global market.Consumer marketImport marketExport marketGovernment market




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Question No: 31 ( Marks: 1 ) - Please choose oneWhile considering the place for a product which of the following is important forcustomer?CommunicationConvenience (P#23)Customer costCustomer solution

Question No: 32 ( Marks: 1 ) - Please choose oneThe Cargo business covers which of the following decisions under the marketingmix strategy?ProductPricePlacementPromotional

Question No: 33 ( Marks: 1 ) - Please choose oneWhich of the following is NOT an ancillary service?WarrantyInstallationDeliveryLabeling

Question No: 34 ( Marks: 1 ) - Please choose oneWhich of the following firms emphasizes on product's benefits to thecustomers rather product attributes?Product orientedMarket orientedSales orientedProduction oriented

Question No: 35 ( Marks: 1 ) - Please choose oneDistributors are part of which of the following environment?Task environment (P#11)Broad environmentNatural environmentPolitical environment

Question No: 36 ( Marks: 1 ) - Please choose oneWhich of the following is NOT a part of a broad environment?DemographicsEconomyCorporate culture (P#11)




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Technology

Question No: 37 ( Marks: 1 ) - Please choose oneFactors of broad environment affect:Economic environmentTask environment doubtedCultural environmentTechnological environment

Question No: 38 ( Marks: 1 ) - Please choose oneMarketing starts with which of the following 4Ps?Product (P#13)PricePlacePromotion

Question No: 39 ( Marks: 1 ) - Please choose oneThe companies who adopt focus strategy are called:Market challengerMarket nicher (P#20)Market leaderMarket follower


Target market strategyMarket segmentation strategyDifferentiation strategyCost leadership strategy

Midterm Paper 2009

Q1The building, holding, and harvesting are the types of:

a) Market dominance strategyb) Innovation strategyc) Aggressiveness strategy (P#17)d) Diversification strategy

Q2




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Any tangible thing that can be offered to a market for attention, acquisition, use, orconsumption that might satisfy a want or need is called:

(a) Service(b) Product (P#24)(c) Demand(d) Idea

Q3A brand name is one of the elements of the:

(a) Augmented product(b) Actual product (P#24)(c) Core benefit(d) Discounted product

Q4Identify the strategy that deals with the rate of new product development.

(a) Innovation strategy (P#17)(b) Aggressiveness strategy(c) Vertical integration(d) Horizontal integration

Q5The high cost, low sales volume and losses are likely to occur at the:

(a) Decline stage(b) Maturity stage(c) Introduction stage (P#25)(d) Growth stage

Q6Aggressive pricing is associated with which of the following stage of product life cycle?

(a) Introduction(b) Maturity(c) Decline(d) Growth

Q7Which of the following is NOT a common reason of decline in the product sales?

(a) Competition increases(b) Technology advances(c) Consumer tastes change(d) Increase in product demand

Q8ABC Company is engaged in new product development process. After idea generation,screening, concept development and going through the business analysis. Identify thenext step of the company.

(a) Consumer testing(b) Beta testing (P#27)(c) Alpha testing




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(d) Home-placement testingQ9With what groups do firms conduct concept testing for new products?

(a) Competitors(b) Target customers(c) Employees(d) Focus groups

Reference:Concept testing is sometimes practiced rather naïvely. All too often, a couple of focusgroups are assembled, read a simple description of the concept and people are then askedfor their reactions.

Q10Introducing a new product into the market is called:

(a) Commercialization (P#28)(b) Experimenting(c) Beta testing(d) Test marketing

Q11To coordinate many activities involved in launching a new product, which of thefollowing can be used by the marketers?

(a) Consumer path scheduling(b) Consumer path analysis(c) Critical Path analysis(d) Critical Path Scheduling

Q12Which of the following is quick in innovation?

(a) Capital goods(b) Food items(c) Industrial goods(d) IT products

Q13ABC Co., a major Swedish multinational, provides an example of the power ofinnovative packaging and customer thinking. ABC Co. is involved in which of thefollowing types of packaging that enables milk, fruit juice, and other perishable liquidfoods to be distributed without refrigeration?

(a) Boxes(b) Blister packs(c) Cartons




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(d) Aseptic packagesQ14Packaging used for the ice creams is an example of which of the following?

(a) Transport packaging(b) Decorative packaging(c) Secondary packaging(d) Primary packaging

Q15Which of the following is a name, term, sign, symbol, design, or a combination of these,that identifies the product or service?LabelCo-brandBrandProduct

Q16A company has different choices when it comes to developing brands. Which is not oneof those choices?

(a) Width and depth extension(b) Brand extension(c) Multibrands(d) Line extension

Q17When a company introduces additional items in a given product category under the samebrand name, such as new flavors, forms, colors, ingredients, or package sizes it is calledas:

(a) Line extension(b) Brand extension (P#37)(c) Multibrands(d) Co-branding

Q18Which of the following is a brand created and owned by a larg retailer of a product afterpurchasing in large quantity from manufacturer?

Co-brandPrivate brand (P#36)Manufacturer's brandLicensed brandQ19ABC Company sells the right to use brand name to other company for non-competingproduct the company is following:




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(a) Brand licensing (P#37)(b) Co-branding(c) Family branding(d) Individual branding

Q20Numerical monetary value of a product is the best description of which of the following?

(a) Place(b) Price (P#38)(c) Promotion(d) Cost

Q21Commission is the price of which of the following?

(a) Retailer(b) Salesperson(c) Executive(d) Wholesaler

Q22Which of the following method is mostly used in the retailing?

(a) Online shops(b) Courier service(c) Self-service(d) Counter-service

Q23Which of the following is NOT an objective of discounts?

(a) Move out-of-date stock(b) Reward competitors (P#43)(c) Reward valuable customers(d) Increase short-term sales

Q24Some times companies reduce price for bulk purchases. To which of the following wouldthis statement hold TRUE?Seasonal discountsTrade discountsQuantity discounts (P#44)Cash discountsQ25The buyer at ABC Furniture Store is informed that if he/she will increase his/her recentorder of fifteen mattress sets to twenty, she will receive a 14 percent price reduction. Thisoffer is due to a recent overstock condition at the factory and will not be available in thefuture. What is the type of discount offered by ABC Furniture store?




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(a) Seasonal(b) Non-cumulative(c) Promotional(d) Trade

Q26Market price is also known as:

(a) List price(b) Retail price(c) Effective price (P#44)(d) Wholesaler price

Q27A seller wants payment from buyer within 10 days of sales (whereas customer can madepayment within 30 days) and offers 4% discount if payment is made within 10 days.What type of cash discount will be suitable?

(a) 4/10 net 30(b) 10/4 net 30(c) 10/30 net 4(d) 4/30 net 10

Q28All of the following conditions favor setting a penetration price EXCEPT:

(a) Production and distribution costs fall as sales volume increases(b) The market is highly price sensitive(c) The product’s quality and image supports the price(d) The low price discourages actual and potential competitors

Q29Mr. Ahmed wants to introduce a new product with the goal of quickly gaining mass-market share. As a consultant, you would recommend which of the following strategy?

(a) Market-penetration (P#45)(b) Market-skimming(c) Psychological pricing(d) Cost-orientated pricing

Q30A company wants to maximize market share, assuming that market is price sensitive.What pricing strategy you would suggest for the company to achieve this objective?

(a) Cost- oriented pricing(b) Skimming pricing(c) Premium pricing(d) Penetration pricing (P#45)

Q31Which of the following markets require developing a superior product and packaging




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along with continuous advertising?(a) Global markets(b) Non profit/government markets(c) Business markets(d) Consumer markets(P#2)

Q32Which one of the following 4Ps of marketing mix involves in decisions regarding listprices, discounts, allowances and payment periods or credit terms?

(a) Product(b) Price (P#3)(c) Place(d) Promotion

Q33Which of the following 4Ps of marketing mix involves in decisions regarding channelscoverage, assortments, locations, inventories or transports?

(a) Product(b) Place (P#3)(c) Price(d) Promotion

Q34Which of the following are value maximizers?

(a) Customers(b) Sellers(c) Marketers(d) Manufacturers

Q35Which of the following firms emphasizes on product’s benefits to the customers ratherproduct attributes?

(a) Market oriented(b) Sales oriented(c) Product oriented(d) Production oriented

Q36The phenomenon, when a customer dislikes a product and talks against the product, istermed as:

(a) Unfavorable environment(b) Propaganda(c) Bad mouth (P#8)(d) Bad impression




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Q37Which of the following is NOT a distribution decision?

(a) Inventory management(b) Personal selling (P#14)(c) Warehousing(d) Distribution centers

Q38If a bakery business bought a wheat farm in order to reduce the risk associated with thedependency on flour. Identify the type of integration.

(a) Backward vertical integration(b) Balanced vertical integration(c) Forward horizontal integration(d) Forward vertical integration

Q39Which one of the following strategies emphasizes on brand image?

(a) Cost leadership strategy(b) Market dominance strategy(c) Differentiation strategy (P#20)(d) Market segmentation strategy

Q40Which of the following products requires mass promotion by a producer?

(a) Convenience(b) Shopping(c) Specialty(d) Unsought

Q41Setting price for the product is critical task for the marketers. What are the criticalquestions do you think a marketer should answer before setting the price and also explainthe factors that influence the pricing objectives.



Question No. 1 ( Marks: 1 ) - Please choose oneWhich one of the following is a controllable factor?EconomyTechnologyRole of marketing (P#12)Competition





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Which of the following is an actor of task environment?EconomyMediaPromotion (P#12)Technology

Question No: 3 ( Marks: 1 ) - Please choose oneWhich of the following part of a marketing plan defines the plan's financial andmarketing goals in terms of sales volume, market share and profit?

Marketing strategy (P#17)Action programsIssue analysisObjectives

Question No: 4 ( Marks: 1 ) - Please choose oneWhich of the following is the first step in writing a marketing plan?Situation analysisOpportunity and threat analysisExecutive summary (P#15)Market analysis

Question No: 5 ( Marks: 1 ) - Please choose oneA market nicher can reduce their operating expense through less spending on:Market segment and advertisingR & D and market segmentAdvertising and promotionR & D and advertising (P#20)

Question No: 6 ( Marks: 1 ) - Please choose oneWhich of the following goods are relatively inexpensive and are purchased frequentlywith minimal effort?ConvenienceUnsoughtSpecialtyShopping

Question No: 7 ( Marks: 1 ) - Please choose oneIdentify the strategy that deals with the rate of new product development.Horizontal integrationVertical integrationInnovation strategy (P#17)Aggressiveness strategy




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Question No: 8 ( Marks: 1 ) - Please choose oneAggressive pricing is associated with which of the following stage of product life cycle?IntroductionGrowthMaturityDecline

Question No: 9 ( Marks: 1 ) - Please choose oneWhich of the following may NOT be the form of new products?New product linesRepositioningExisting productCost reductions

Question No: 10 ( Marks: 1 ) - Please choose oneWhich of the following is NOT a decision required in commercialization?Why to launch the product? (P#31)How to launch the product?Where to launch the product?When to launch the product?

Question No: 11 ( Marks: 1 ) - Please choose oneWhich of the following commercialization decision involve decisions regarding launch ofproduct in single or multiple locality?How to launch the product?Where to launch the product? (P#30)When to launch the product?Why to launch the product?

Question No: 12 ( Marks: 1 ) - Please choose oneWhich product is MOST likely to be purchased through routine decision making?Television setSoft drinkShirtCar

Question No: 13 ( Marks: 1 ) - Please choose oneWhich of the following has a quick response towards a new product?Opinion leadersLate majorityEarly majorityEarly adopters




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Question No: 14 ( Marks: 1 ) - Please choose oneWhich of the following is the leak-proof packaging that provides additional protectionfor the primary container?Primary packagingSecondary packagingTransport packaging (P#35)Decorative packaging

Question No: 15 ( Marks: 1 ) - Please choose oneABC Co., a major Swedish multinational, provides an example of the power ofinnovative packaging and customer thinking. ABC Co. is involved in which of thefollowing types of packaging that enables milk, fruit juice, and otherperishable liquid foods to be distributed without refrigeration?BoxesBlister packsCartonsAseptic packages

Question No: 16 ( Marks: 1 ) - Please choose oneWhich of the following is essential requirement for medicines and drugs?Secondary packagingPrimary labelingDecorative packagingMandatory labeling (P#36)

Question No: 17( Marks: 1 ) - Please choose oneEspecially for which type of products the marketers should view packaging as a majorstrategic tool?Convenience productsConsumer shopping productsIndustrial productsSpecialty products

Question No: 18 ( Marks: 1 ) - Please choose oneWhich of the following is less likely to damage reputations of a brand if a newproduct fails?Individual brandingOverall family brandingLine family brandingBrand extension branding





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Which of the following brands is created specifically to counter a competitivethreat?Premium brandEconomy brandFighting brand (P#37)Corporate brand

Question No: 20 ( Marks: 1 ) - Please choose oneWhich of the following is NOT a use of secondary packaging?It is recyclable and environmentally safeIt facilitates transportation, storage, and handling for middlemenIt can not be reused for purposes other than its initial useIt can be used as a promotional tool

Question No: 21 ( Marks: 1 ) - Please choose onePackaging used for the ice creams is an example of which of the following?Decorative packagingTransport packagingSecondary packagingPrimary packaging

Question No: 22 ( Marks: 1 ) - Please choose oneA company has different choices when it comes to developing brands. Which is not oneof those choices?Width and depth extensionMultibrandsBrand extensionLine extension

Question No: 23 ( Marks: 1 ) - Please choose oneWhen a company introduces additional items in a given product category under the samebrand name, such as new flavors, forms, colors, ingredients, or package sizes it is calledas:Line extensionBrand extension (P#37)MultibrandsCo-branding

Question No: 24 ( Marks: 1 ) - Please choose oneWhich of the following is a brand created and owned by a larg retailer of a product afterpurchasing in large quantity from manufacturer?Co-brandPrivate brand (P#36)




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Manufacturer's brandLicensed brand

Question No: 25 ( Marks: 1 ) - Please choose oneAccording to "Research supporting odd pricing theory" which of the followingnumber out of all the numbers between 1 and 100 is thought to have leastperceived value as compared to its actual value?9077(P#40)5525

Question No: 26 ( Marks: 1 ) - Please choose oneABC Company priced the product as of Rs. 19.99 instead of Rs.20. Which of thefollowing pricing techniques is ABC Company using?Dodging pricingDeceptive pricingPremium pricingPsychological pricing (P#39)

Question No: 27 ( Marks: 1 ) - Please choose oneWhich of the following price is quoted to a potential buyer, usually in written form?Wholesale priceMarket priceList priceRetail price

Question No: 28 ( Marks: 1 ) - Please choose oneWhich of the following best describes 3/10 net 40 ROG?The buyer must pay within 10 days of receipt of goods but will receive 3% discount ifpaid in 10 daysThe buyer must pay within 3 days of receipt of goods but will receive 10%discount if paid in 40 daysThe buyer must pay within 10 days of receipt of goods but will receive 3%discount if paid in 40 daysThe buyer must pay within 40 days of receipt of goods but will receive 3%discount if paid in 10 days

Question No: 29 ( Marks: 1 ) - Please choose oneWhich pricing strategy involves a company fixing a low price that high-cost competitorscannot match?Experience curve pricingPsychological pricing




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Cost-orientated pricingPenetration pricing (P#45)

Question No: 30 ( Marks: 1 ) - Please choose oneWhich of the following markets involve buying and selling of goods for theirutility and enabling them to make or re-sell a product to others?Consumer marketsBusiness marketsGlobal marketsGovernment markets

Question No: 31 ( Marks: 1 ) - Please choose oneWhich of the following markets involve decisions such as: what country to enter? in, howto enter, how to adopt their product and services and how to price?Consumer marketsBusiness marketsGlobal markets (P#2)Non profit markets

Question No: 32 ( Marks: 1 ) - Please choose oneA lot of time is required in establishing great brand image to be successful in:Global Product marketingConsumer Product marketing (P#2)Governmental marketingDomestic product marketing

Question No: 33 ( Marks: 1 ) - Please choose oneWhile considering the place for a product which of the following is important forcustomer?CommunicationConvenienceCustomer costCustomer solution

Question No: 34 ( Marks: 1 ) - Please choose oneWhich of the following is the consumer's estimate of the product's overall capacity tosatisfy his or her needs?ValueWantDemandSatisfaction





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Which of the following are value maximizers?SellersMarketersManufacturersCustomers

Question No: 36 ( Marks: 1 ) - Please choose oneThe loyalty marketing focuses on establishing long term relationship between:Company and retailerRetailer and customerRetailer and consumerCompany and customer

Question No: 37 ( Marks: 1 ) - Please choose oneWhich of the following is NOT an example of unsought goods?Insurance policyCourse bookEncyclopediaFuneral plots

Question No: 38 ( Marks: 1 ) - Please choose oneMarketing starts with which of the following 4Ps?ProductPricePlacePromotion

Question No: 39 ( Marks: 1 ) - Please choose oneIn which section of the marketing plan you would find the detailed information about themarketing environment, market trends, customers and competitors?Situation analysisProduct/market backgroundMarketing strategiesMarket analysis (P#15)

Question No: 40 ( Marks: 1 ) - Please choose oneIf a bakery business bought a wheat farm in order to reduce the risk associated with thedependency on flour. Identify the type of integration.Backward vertical integrationBalanced vertical integrationForward horizontal integrationForward vertical integration




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Question No: 41( Marks: 5 )"The key to customer retention is customer satisfaction". Why it is importantfor the marketers to retain the customer?

Question No: 42 ( Marks: 5 )

The first step in the product development process is generation of ideas.Discuss what the internal and external sources of ideas are. Why externalsources are considered to the more important than internal source?

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