COMPLIMENTARY WITH THE TIMES OF INDIA (SELECT RUN), … · curtains, cushions and mats. “Cotton,...

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Aditi.Sharma1 @timesgroup.com As summer sets in, we think of transformations. Clothing, diet and more are overhauled to embrace the ‘cool’ vibe and combat the hot, humid spell. The same is true for your abode as fabrics in light colours, especially pastel, grey or white foster freshness. Add a fresh coat of paint to create a pleasant interior that’s ready to welcome summer. COLOUR CODES Neutral hues with a slight pop of colour work well for the season. Sunbaked yellow and pale grey works as a great combination for curtains, cushions and mats. “Cotton, linen, natural bamboo and tencel fabrics are best suited for the Indian summer. For curtains, use sheer fabrics to make the living area appear larger and brighter. The use of softer or neutral fabrics doesn’t mean you have to compromise on design. Curtains can have coloured borders, lining, block prints, or funky accessories like beaded and tasselled tiebacks. The same applies to cushion covers where linen textures and brushed cotton are soft, yet distinctly stylish. Vibrant borders, floral prints accentuated with colourful beads, borders with pom- poms and coloured ruching, all add a touch of fun,” suggests Nirav Meswani, director, Surprise Home Linen. FLOORED MUCH? Fabric-covered floor space tends to lower the temperature. Moreover, in terms of design, soft textures and muted colour tones are better suited for high temperatures. Kavita Chaudhary, design director, Jaipur Rugs, avers, “Trends for the soft side of flooring—carpet and rugs— are presenting a relaxed outlook in 2015. Distressed and striated patterns are present in almost every collection. This summer, natural materials will take over. Flat weaves are popular and let you set the tone of a room and create impact; you can choose the type, shade and finish you desire for a unique look. Be bold this summer and embrace the patterned look. However, if you aren’t ready to commit to patterned flooring for an entire room, consider using it to liven up one of the smaller spaces.” NO CHAOS Cluttered spaces do not help in a hot climate. After a long day in the sun, every homeowner wants to retreat to his/her cool, relaxed oasis. This is why it is recommended to stow away bulky items and let your home breathe. Turn to natural materials for blinds, stools and other pieces of furniture. To get rid of strong odours, use incense sticks or diffusion sets; in fact, lavender is known to have a calming effect. ATIMES OF INDIA PRESENTATION COMPLIMENTARY WITH THE TIMES OF INDIA (SELECT RUN), MUMBAI ADVERTORIAL AND PROMOTIONAL FEATURE STORE SPACE PAGE 2 TRENDING PAGE 3 COVER STORY This summer, create a versatile, airy décor at home with light and easy-to-maintain fabrics SUM ME RTIME SP AC ES SUMMER HUES 2015 RUST: This colour adds instant warmth to any room. It includes shades of spice, damson and gold, with sophisticated neutrals of grey, taupe and charcoal TAUPE: The trend for taupe is reflected in a chalky palette of acacia, charcoal, chambray and duck egg—perfect for drapes, upholstery blinds and cushions PETAL PINK: Pink is on- trend this season. Experiment with classic neutrals in calming pastels and vibrant contemporary shades MONOCHROME: Bring the monochrome trend home with bold geometric embroidery on linen, teamed with rich jacquards and textured plains. Set the mood with a contemporary palette of charcoal, aqua, sunset, indigo and fuchsia Printed pastels or light colours look spectacular on carpets, rugs and cushions Floral prints and thin fabrics work best during summer Add some freshness to your home by placing seasonal flowers, bamboo planters, bonsai or ferns in your living room Let the bright hues of your home tell the story of the season FRIDAY 29 MAY 2015 —Inputs by Emma Clarke, creative director, Clarke & Clarke PHOTOS COURTESY: SARITA HANDA; SURPRISE HOME LINEN; JAIPUR RUGS PLOT TWIST The best way to start a makeover for your home is to divide your house into different zones—living room, dining room, master bedroom, etc. Then you can go about planning the look and the theme for each space. “If you’re quirky, break all the rules; else follow a broad theme with accessories that are a mash-up of art and utility. For eclectic interiors, find décor essentials that break the monotony of the room to bring in the element of surprise,” says Sachin Gupta, owner and designer, Beyond Design. SPLASH AND POP Think fun and whimsical; be fearless, yet feminine; flirty, yet fashionable. “Colours can give life to a dull surrounding; they almost instantly create drama. Marrying timeless designs with fresh tones is the perfect way to redecorate,” shares Niladri Paul, a colour therapist. You can add cushions in multiple colours and contrasting patterns and textures. “I am deeply inspired by the pristine splendour of nature. From blue skies to sunny hues, even refreshing florals can transform a dull abode into an exciting one,” adds Raseel Gujral, owner, Casa Paradox. Even a small house, if adorned with the right accessories, can metamorphose its look tremendously. “Quirky and edgy interiors are in vogue. Infuse a dash of colour into your home with unique, but functional accessories and fabrics without compromising on the overall theme,” says Pankhuri Srivastava, co-founder and CMO, Grabhouse.com. ‘NATURALLY’ SPEAKING Add some green along with ethnic elements, flowers and hand- made earthenware. This works well for those, who don’t have the luxury of open spaces. Satish Mathur, a horticulturist, says, “Potted indoor plants in the living room, or any other living space are a soothing alternative to having a garden. Use colourful clay pottery or handmade earthenware for planting. Small patios, bal- conies or terraces can be converted into zen gardens.” And for those who really can’t get the real ‘green’ home, “Natural woods, non-fussy textures and floral prints can bring in earthy, uncluttered vibe to your space; use them in the form of vas- es,” says Dimple Nahar, owner and interior designer, 2Divine. Makeovers aren't just for you; get your creative juices flowing as we give you some ideas to play the turn-around game at home TWIST IT UP! Pooja.Madhok@timesgroup.com PHOTO COURTESY: BEYOND DESIGN; 2DIVINE AND WWW.HOUSEPROUD.IN

Transcript of COMPLIMENTARY WITH THE TIMES OF INDIA (SELECT RUN), … · curtains, cushions and mats. “Cotton,...

Page 1: COMPLIMENTARY WITH THE TIMES OF INDIA (SELECT RUN), … · curtains, cushions and mats. “Cotton, linen, natural bamboo and tencel fabrics are best suited for the Indian summer.

[email protected]

As summer setsin, we think oftransformations.

Clothing, diet and more areoverhauled to embrace the‘cool’ vibe and combat thehot, humid spell. The same istrue for your abode as fabrics

in light colours, especiallypastel, grey or white fosterfreshness. Add a fresh coat ofpaint to create a pleasantinterior that’s ready towelcome summer.

CCOOLLOOUURR CCOODDEESSNeutral hues with a slightpop of colour work well forthe season. Sunbaked yellow

and pale grey works as agreat combination forcurtains, cushions and mats.“Cotton, linen, naturalbamboo and tencel fabricsare best suited for the Indiansummer. For curtains, usesheer fabrics to make theliving area appear larger andbrighter. The use of softer orneutral fabrics doesn’t mean

you have to compromise ondesign. Curtains can havecoloured borders, lining,block prints, or funkyaccessories like beaded andtasselled tiebacks. The sameapplies to cushion coverswhere linen textures andbrushed cotton are soft, yetdistinctly stylish. Vibrantborders, floral printsaccentuated with colourfulbeads, borders with pom-poms and coloured ruching,all add a touch of fun,”suggests Nirav Meswani,director, Surprise HomeLinen.

FFLLOOOORREEDD MMUUCCHH??Fabric-covered floor space

tends to lower thetemperature. Moreover, interms of design, soft texturesand muted colour tones arebetter suited for hightemperatures. KavitaChaudhary, design director,Jaipur Rugs, avers, “Trendsfor the soft side of

flooring—carpet and rugs—are presenting a relaxedoutlook in 2015. Distressedand striated patterns arepresent in almost everycollection. This summer,natural materials will takeover. Flat weaves are popularand let you set the tone of a

room and create impact; youcan choose the type, shadeand finish you desire for aunique look. Be bold thissummer and embrace thepatterned look. However, ifyou aren’t ready to commit topatterned flooring for anentire room, consider using itto liven up one of the smallerspaces.”

NNOO CCHHAAOOSSCluttered spaces do not helpin a hot climate. After a longday in the sun, everyhomeowner wants to retreatto his/her cool, relaxed oasis.This is why it isrecommended to stow awaybulky items and let yourhome breathe. Turn tonatural materials for blinds,stools and other pieces offurniture. To get rid of strongodours, use incense sticks ordiffusion sets; in fact,lavender is known to have acalming effect.

A TIMES OF INDIAPRESENTATION

COMPLIMENTARY WITH THE TIMES OF INDIA(SELECT RUN), MUMBAI

ADVERTORIAL AND PROMOTIONAL FEATURE

STORE SPACEPAGE 2

TRENDINGPAGE 3

COVER STORY

This summer, create a versatile, airy décor at home with light and easy-to-maintain fabrics

SUMMERTIME SPACESSUMMERHUES 2015✦ RRUUSSTT::This colour addsinstant warmth to anyroom. It includes shadesof spice, damson andgold, with sophisticatedneutrals of grey, taupeand charcoal

✦ TTAAUUPPEE::The trend fortaupe is reflected in achalky palette of acacia,charcoal, chambray andduck egg—perfect fordrapes, upholstery blindsand cushions

✦ PPEETTAALL PPIINNKK:: Pink is on-trend this season.Experiment with classicneutrals in calmingpastels and vibrantcontemporary shades

✦ MMOONNOOCCHHRROOMMEE:: Bringthe monochrome trendhome with boldgeometric embroidery onlinen, teamed with richjacquards and texturedplains. Set the mood witha contemporary paletteof charcoal, aqua, sunset,indigo and fuchsia

Printed pastels or lightcolours look spectacular oncarpets, rugs and cushions

Floral prints and thin fabricswork best during summer

Add some freshness to your home by placing seasonal flowers, bamboo planters, bonsai or ferns in your living room

Let the bright hues of your home tell the story of the season

FRIDAY 29 MAY 2015

—Inputs by EmmaClarke, creative director,

Clarke & Clarke

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PPLLOOTT TTWWIISSTT The best way to start a makeover for your home is todivide your house into differentzones—living room, diningroom, master bedroom, etc.Then you can go about planningthe look and the theme for eachspace. “If you’re quirky, break allthe rules; else follow a broadtheme with accessories that are amash-up of art and utility. Foreclectic interiors, find décoressentials that break themonotony of the room to bringin the element of surprise,” saysSachin Gupta, owner anddesigner, Beyond Design.

SSPPLLAASSHH AANNDD PPOOPPThink fun and whimsical; be fearless,yet feminine; flirty, yet fashionable. “Colours can givelife to a dull surrounding; they almost instantly createdrama. Marrying timeless designs with fresh tones isthe perfect way to redecorate,” shares Niladri Paul, acolour therapist. You can add cushions in multiplecolours and contrasting patterns and textures. “I amdeeply inspired by the pristine splendour of nature.From blue skies to sunny hues, even refreshing floralscan transform a dull abode into an exciting one,” addsRaseel Gujral, owner, Casa Paradox.

Even a small house, if adorned with the rightaccessories, can metamorphose its look tremendously.“Quirky and edgy interiors are in vogue. Infuse a dashof colour into your home with unique, but functionalaccessories and fabrics without compromising on theoverall theme,” says Pankhuri Srivastava, co-founderand CMO, Grabhouse.com.

‘‘NNAATTUURRAALLLLYY’’ SSPPEEAAKKIINNGGAdd some green along with ethnic elements, flowers and hand-made earthenware. This works well for those, who don’t havethe luxury of open spaces. Satish Mathur, a horticulturist, says,“Potted indoor plants in the living room, or any other livingspace are a soothing alternative tohaving a garden. Use colourful claypottery or handmade earthenwarefor planting. Small patios, bal-conies or terraces can be convertedinto zen gardens.” And for thosewho really can’t get the real ‘green’home, “Natural woods, non-fussytextures and floral prints can bringin earthy, uncluttered vibe to yourspace; use them in the form of vas-es,” says Dimple Nahar, owner andinterior designer, 2Divine.

Makeovers aren't just for you; get your creativejuices flowing as we give you some ideas to play the turn-around game at home

TWIST IT UP!

[email protected]

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OTO

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: BE

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IGN

; 2D

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