Complete Small Business Digital Marketing Under One Platform
description
Transcript of Complete Small Business Digital Marketing Under One Platform
![Page 1: Complete Small Business Digital Marketing Under One Platform](https://reader036.fdocuments.in/reader036/viewer/2022062613/5457469ab1af9fb66e8b5235/html5/thumbnails/1.jpg)
Making Digital Marketing Simple and Understandable
www.Ocoos.com
![Page 2: Complete Small Business Digital Marketing Under One Platform](https://reader036.fdocuments.in/reader036/viewer/2022062613/5457469ab1af9fb66e8b5235/html5/thumbnails/2.jpg)
TERMINOLOGY INTRODUCTIONA simple introduction into important and powerful web terminology, along
with how Ocoos.com can facilitate and empower you to be better online.
• WEB PRESENCE
• SEARCH : WEB CRAWLERS AND WEB RESULTS
• SEO: SIMPLE STRATEGIES FOR BETTER SEARCH
• BLOGGING
• SOCIAL MEDIA
• EMAIL MARKETING
• DATA MINING
• CRM SOFTWARE
• ANALYTICS
• ECOMMERCE
• Browsers
• CLOUD COMPUTING AND “THE CLOUD”
![Page 3: Complete Small Business Digital Marketing Under One Platform](https://reader036.fdocuments.in/reader036/viewer/2022062613/5457469ab1af9fb66e8b5235/html5/thumbnails/3.jpg)
NEW REALITY
![Page 4: Complete Small Business Digital Marketing Under One Platform](https://reader036.fdocuments.in/reader036/viewer/2022062613/5457469ab1af9fb66e8b5235/html5/thumbnails/4.jpg)
WHY SHOULD YOU CARE?• 89% of all consumer research begins online
• Modern consumers wants to find and interact with your business seamlessly on the web
• "Brick-N-Mortar" is no longer an option.. its "Click-N-Mortar"
Bottom-Line: Adapt or you know what
![Page 5: Complete Small Business Digital Marketing Under One Platform](https://reader036.fdocuments.in/reader036/viewer/2022062613/5457469ab1af9fb66e8b5235/html5/thumbnails/5.jpg)
THE PROBLEM
• Technology moves too fast for people not in the tech world
• Consumers are ahead of businesses
• Costs and time can be very high
How can small businesses properly stay updated?
![Page 6: Complete Small Business Digital Marketing Under One Platform](https://reader036.fdocuments.in/reader036/viewer/2022062613/5457469ab1af9fb66e8b5235/html5/thumbnails/6.jpg)
THE SOLUTION SIMPLE & POWERFUL
• VISIBILITY• MARKETING• SMART MODERN
BUSINESS
![Page 7: Complete Small Business Digital Marketing Under One Platform](https://reader036.fdocuments.in/reader036/viewer/2022062613/5457469ab1af9fb66e8b5235/html5/thumbnails/7.jpg)
WEB PRESENCEDefinition: Place online where a specific brand, company, or individual can be found - Website, Facebook, Etc.
Important note: Todays consumers expects a clean, modern and interactive web presence. Credibility is key!
Ocoos: Easy to manage and real-time... no dependencies
Video:
bad sites:
Example 1
example 2
![Page 8: Complete Small Business Digital Marketing Under One Platform](https://reader036.fdocuments.in/reader036/viewer/2022062613/5457469ab1af9fb66e8b5235/html5/thumbnails/8.jpg)
SEARCH
Definition: Platform for finding all web presences
Example: Google, Bing, Yahoo
Important note:
• Top 3 results in search receive 88% of clicks
• Web Crawlers review your site
• Understanding search and your keywords are very important
Video: (Example)
![Page 9: Complete Small Business Digital Marketing Under One Platform](https://reader036.fdocuments.in/reader036/viewer/2022062613/5457469ab1af9fb66e8b5235/html5/thumbnails/9.jpg)
SEO
Definition: Search Engine Optimization. The process of optimizing your website to do well in search
Example: Original updated content (Blogging) - Crawler Friendly - Backlinks
Ocoos: Instant SEO optimized, always improving (Sample)
Important note:• SEO is a never ending battle… and expensive• Platforms are great ways to receive top SEO• (Example)
![Page 10: Complete Small Business Digital Marketing Under One Platform](https://reader036.fdocuments.in/reader036/viewer/2022062613/5457469ab1af9fb66e8b5235/html5/thumbnails/10.jpg)
MARKETING AND
CONNECTING
![Page 11: Complete Small Business Digital Marketing Under One Platform](https://reader036.fdocuments.in/reader036/viewer/2022062613/5457469ab1af9fb66e8b5235/html5/thumbnails/11.jpg)
BLOGGINGDefinition: A discussion or informational post published to the web to create discussion and drive website traffic (Ex. Huff Post)
Important note:
• Active content is vital for SEO
• A simple weekly post can do wonders
"Content is king"
Ocoos: Instant blogging connected to your offeringsTip: Many websites make it extremely easy to Publish a blog
![Page 12: Complete Small Business Digital Marketing Under One Platform](https://reader036.fdocuments.in/reader036/viewer/2022062613/5457469ab1af9fb66e8b5235/html5/thumbnails/12.jpg)
SOCIAL MEDIADefinition: Online communities where people create, share, exchange, and comment on anything and everything
Example: Facebook, Twitter, Linkedin, Yelp, Angie's List
Ocoos: Simple 1 click update, point of sale updates
Important note:
• Consumers are learning about your company in new ways, and listening to each other
• Be active and create a positive social presence and community of followers
Tip: New business platforms allow you to update many profiles fast and simple
![Page 13: Complete Small Business Digital Marketing Under One Platform](https://reader036.fdocuments.in/reader036/viewer/2022062613/5457469ab1af9fb66e8b5235/html5/thumbnails/13.jpg)
EMAIL MARKETINGDefinition: Directly marketing a commercial message to a group of people using email
Example: Constant Contact, MailChimp, Gmail
Ocoos: We gather the data and help you build smart email campaigns ...learn how
Important note:
• Best direct free marketing
• Challenge: Building email list
• Track success
Tip! Segment customers and building smart email campaign
![Page 14: Complete Small Business Digital Marketing Under One Platform](https://reader036.fdocuments.in/reader036/viewer/2022062613/5457469ab1af9fb66e8b5235/html5/thumbnails/14.jpg)
KNOWLEDGE IS POWER
![Page 15: Complete Small Business Digital Marketing Under One Platform](https://reader036.fdocuments.in/reader036/viewer/2022062613/5457469ab1af9fb66e8b5235/html5/thumbnails/15.jpg)
DATA MININGDefinition: Digging into available information to function smarter
Example: Grouping sets of customers, sales info on best/worst months of business, what is working and what is not.
Ocoos: Auto data collection and easy mining tools: Page visits, Customers information, Sales data
Important note:
• Always collect as much information as possible
![Page 16: Complete Small Business Digital Marketing Under One Platform](https://reader036.fdocuments.in/reader036/viewer/2022062613/5457469ab1af9fb66e8b5235/html5/thumbnails/16.jpg)
CRMDefinition: Client Relationship Management. The process and tools to maintain, track, and build good customer relationships
Ocoos: Automatically gathers customer info: contact, messages, purchase. Also notes and filters... on the cloud
Important note:
• Simple follow-ups can drive strong future sales
• Cost 10x more to acquire new customer than retain previous
Video:
CRM Tools: Easily track customers, and build effective e-Marketing campaigns
![Page 17: Complete Small Business Digital Marketing Under One Platform](https://reader036.fdocuments.in/reader036/viewer/2022062613/5457469ab1af9fb66e8b5235/html5/thumbnails/17.jpg)
WEB ANALYTICSDefinition: Information and numbers on the visitors to your website or web presence
Example: Google Analytics, Ocoos, Facebook
Ocoos: Simple Analytics: Home page, Services, Blog
Important note:
• Analytics are vital to online success
• Google Analytics is extremely complicated. New sites are helping simplify analytics
Tip! Simplify your analytics
![Page 18: Complete Small Business Digital Marketing Under One Platform](https://reader036.fdocuments.in/reader036/viewer/2022062613/5457469ab1af9fb66e8b5235/html5/thumbnails/18.jpg)
MODERN TECH &
MOBILITY
![Page 19: Complete Small Business Digital Marketing Under One Platform](https://reader036.fdocuments.in/reader036/viewer/2022062613/5457469ab1af9fb66e8b5235/html5/thumbnails/19.jpg)
E-COMMERCE & E-SCHEDULING
Definition: Ability to schedule and sell your services online
Ocoos: No merchant account or 3rd party software, smart calendar, integrated for full efficiency.
Important note:
• Modern consumers are going online for most purchases
• Seamless interaction is key
Video:
Tip! Schedule and offer your services online today!
![Page 20: Complete Small Business Digital Marketing Under One Platform](https://reader036.fdocuments.in/reader036/viewer/2022062613/5457469ab1af9fb66e8b5235/html5/thumbnails/20.jpg)
BROWSERS
Definition: Tools to browse the internet
Example: Chrome, Firefox, Internet Explorer, Safari
Important note:
• Browser progression can affect your website
![Page 21: Complete Small Business Digital Marketing Under One Platform](https://reader036.fdocuments.in/reader036/viewer/2022062613/5457469ab1af9fb66e8b5235/html5/thumbnails/21.jpg)
CLOUD COMPUTING “THE CLOUD"
Definition: Simple access to your information anywhere that has internet, not just your home computer
Ocoos: Your management tools are safe and always available
Important note:
• Mobile small businesses can thrive with accessing the customer data and calendars on the go.
• Its very safe
![Page 22: Complete Small Business Digital Marketing Under One Platform](https://reader036.fdocuments.in/reader036/viewer/2022062613/5457469ab1af9fb66e8b5235/html5/thumbnails/22.jpg)
JOIN US LIVE! + CONTINUED EDUCATION
- Certification Lab 1-hour- Free for member
Ready to take it to the next level? Check out these great continuing education classes:
1. Digital marketing 201: Intro to digital marketing
2. Digital Marketing 301: Advanced Digital Marketing
![Page 23: Complete Small Business Digital Marketing Under One Platform](https://reader036.fdocuments.in/reader036/viewer/2022062613/5457469ab1af9fb66e8b5235/html5/thumbnails/23.jpg)
CONCLUSION Be world-class online today: www.ocoos.com