Complete Project Rabia Fozia
Transcript of Complete Project Rabia Fozia
-
8/13/2019 Complete Project Rabia Fozia
1/70
Final Project i Brand Selection in Unplanned Shopping
Business Research
Final project
Brand Selection in UnplannedShopping
Being an assignment presented in part requirement for MBA at the
University f !ducation
Presented by:
"#Fo$ia Saleem
%#Sana &a$
'#Ra(ia Samar
Resource Person:
)e declare that this report is* in entirety* our o+n +or,* that it has not previously(een presented* in +hole or part* for any other a+ard* or pu(lished* in +hole or part
else+here-.
Fo$ia*Sana*Ra(ia
-
8/13/2019 Complete Project Rabia Fozia
2/70
Final Project ii Brand Selection in Unplanned Shopping
In the name of Allah, the most Merciful &Beneficial,
The Master of Liberality & Beneficence,
The Gracious & Obligor,
The Granter of Peace & Security,
The Holy & above all efects,
The Master of !is"om & Manifestation,
The Master of Mercy & Satisfaction,
The Master of #rgument & Proof,
The Master of Gran"eur & $oyalty,
The %in" & Helful,
The Par"oner & 'orgiver(((((
Fo$ia*Sana*Ra(ia
-
8/13/2019 Complete Project Rabia Fozia
3/70
Final Project iii Brand Selection in Unplanned Shopping
DedicatedDedicatedTo:To:
Our Honorable Teachers & Loving Parents
!hose,
Love, #ffection, Motivation, Patience, Suort
&
Siritual Insiration
Give us )ncouragement,
To all those Peole *ho have +uenche" for %no*le"ge,
To all those *ho have "e"icate" their lives to others,
To all of those *ho have serve" an" sacrifice" for
Sae of 'ree"om
To all of those eole, *ho may be gone no*,
But they *ill never be
'orgotten((((
Fo$ia*Sana*Ra(ia
-
8/13/2019 Complete Project Rabia Fozia
4/70
Final Project iv Brand Selection in Unplanned Shopping
AcknowledgementAcknowledgement
Thans an" again thans to #llah #lmighty, *ho ulle" us through
the times *hen every stone *as turne" against us( Hean" only He
"a*ne" ne* hori-ons for us *hen the "arest fog ma"e us blin", *ho is
really the Best Manager of the entire universe( !ithout His
consent, nothing is ossible(
Than .ou #llah #lmighty(
Thans from the recesses of our hearts to our Most $esecte" Teacher,Mr.Rai Imtiaz
for his /ntiring efforts( His 0aluable Gui"ance an" Precious #"vices are
rare #ssets for /s(
Many eole contribute" i"eas, samles an" a"vice, so many in fact that
it is simly not easy to name them all( Therefore, *e *ish to than here
the members of our families, relatives an" *ho ha" to en"ure the most
"uring the rearation of this assignment, *hich too lace at o"" hours
of the early mornings an" late nights(
!e also offer heartiest thans to our reson"ents *hose cooeration an"
atience hele" us to mae this ro1ect a hay en"ing(
Fo$ia*Sana*Ra(ia
-
8/13/2019 Complete Project Rabia Fozia
5/70
Final Project v Brand Selection in Unplanned Shopping
Executive summary
/his project (asically presents our research on onsumer decision ma!ing process
"hile selecting brands during unplanned shopping trips.- /hese casual clothes
included jeans* t#shirts* shal+ar ,amee$* trousers* casual shirts* 0utras* and shorts-
For this research +e held out the survey +ith the help of questionnaires +hich +ere
got filled from different areas of Patto,i 1 ,ara from males and females of age
(et+een "2#'3 years- /hese individuals included students and professionals* married
and unmarried (oth- ur (asic o(jectives of this research +ere to ,no+ the
percentage of the individuals +ho go for unplanned shopping* to see if customer
really goes to (uy (randed stuff and lastly the effect of (rand name on decision
ma,ing during unplanned shopping trips- )e found out different varia(les regarding
our o(jectives and then selected the sample si$e of "43 and developed a questionnaire
+ith the help of those varia(les and held out our survey- After gathering all the
information (y questionnaires +e analy$ed our research (y the help of tools li,e
SPSS- And then finally +e interpreted and came out +ith some findings of this +hole
research- By the help of these findings +e came to ,no+ that males are also interested
in unplanned shopping (ut females are more (rands loyal as compared to males- Also
+e found that shal+ar ,amee$ in females and jeans t#shirt in males are the most
popular casual clothes +hich they firstly prefer to +ear at home* secondly in friend5s
gatherings and lastly in universities or jo(s- Also +e found that the (randed clothes
are usually e6pensive and this depicts richness of the consumer as these are more
poplar in those +ho are status conscious-
Fo$ia*Sana*Ra(ia
-
8/13/2019 Complete Project Rabia Fozia
6/70
Final Project Brand Selection in Unplanned Shopping
#$P%ER &
'ntroduction
Brand selection during shopping is a difficult tas, (ut it (ecomes even more difficult
+hen comes to an unplanned. shopping trip- ur topic onsumer decision
ma!ing process "hile selecting brands during unplanned shopping trips(
(asically revolves around the solution to this pro(lem- 7t +ill help in finding out the
,ey factors +hich influence the consumer5s decision +hile they go for shopping
unintentionally- )hat are those elements in (rands +hich attract the customer and
ta,e out money from their poc,ets8
Fo$ia*Sana*Ra(ia
Ch No Table of Contents PAGE No
&7ntroduction
&
) Research Methodology *
+ Frequencies &,
- 9rossta(s ).
, Research :ypothesis ,/
0 References 0.
"
-
8/13/2019 Complete Project Rabia Fozia
7/70
Final Project Brand Selection in Unplanned Shopping
/he product +e have chosen for research on our topic is the casual dresses for (oth
genders- Becauselothingis an aspect of human physical appearance* and li,e other
aspects of human physical appearance it has social significance-
asual is the dress code +hich emphasi$es comfort and personal e6pression over
presentation and uniformity- 7t includes a very +ide variety of costume; some can (e
categori$ed as under,no+n as the chaa,? are left
open (elo+ the +aist#line* +hich gives the +earer greater freedom of movement- 7n
Pa,istan the garment is +orn (y (oth se6es-
Shal+ars are gathered at the +aist and held up (y a dra+string or an elastic (elt- /he
0amee$ is usually cut straight and flat; older ,amee$ use traditional cuts and modern
0amee$ are more li,ely to have !uropean#inspired set#in sleeves- /he tailor@s taste
and s,ill are usually displayed not in the overall cut* (ut in the shape of the nec,line
and the decoration of the 0amee$-
)hen +omen +ear the Shal+ar 0amee$* they usually +ear a long scarf or sha+l
called a upatta around the head or nec,- /he upatta is also used as a stylish
accessory that can (e +orn over one shoulder or draped around the chest and over
(oth shoulders-
3eans are pants* or trousers* made from denim- Mainly designed for +or,* they
(ecame popular among teenagers starting in the "43s- /rousers made from corduroy
Fo$ia*Sana*Ra(ia
%
-
8/13/2019 Complete Project Rabia Fozia
8/70
Final Project Brand Selection in Unplanned Shopping
or canvases are sometimes called jeans- :o+ever* traditionally the +ord CjeansC
referred to trousers made e6clusively out of denim-
1urta is a traditional item of clothing +orn in Afghanistan* Bangladesh* 7ndia*
Pa,istan* and Sri Dan,a- 7t is a loose shirt falling either just a(ove or some+here
(elo+ the ,nees of the +earer* and is +orn (y (oth men and +omen- /hey +ere
traditionally +orn +ith loose#fitting pajamas* loose#fitting Shal+ars* tight#fitting
churidars* or +rapped#around dhotis; (ut are no+ also +orn +ith jeans- 0urtas are
+orn (oth as casual everyday +ear and as formal dress- )omen often +ear ,urta as
(louses* usually over jeans- /hese ,urtas are typically much shorter than the
traditional garments and made +ith lighter materials* li,e those used in se+ing
,amee$-
Shortsare a garment +orn (y (oth men and +omen over their pelvic area* circling
the +aist* and covering the upper part of the upper legs or more* sometimes e6tending
as far as the ,nee* (ut not covering the entire length of the leg* either as outer or
undergarment- /hey are called CshortsC (ecause they are a shortened version of
trousers +hich cover the entire leg- ne of the famous types of shorts are Bermuda
shorts +hich are of 0nee#length-
4iterature Revie"
&5 %he Relationships bet"een Shopping %rip %ype6 Purchases 7ade on
Promotion6 and Unplanned Purchases 8or a #igh94o" #ypermar!et Retailer
# !vidence from the 9roatian mar,et #
7van#amir AniE
Sonja Radas
$bstract
/his paper e6plores ho+ shopping trip type influences consumer promotion search*
purchases made on promotion and unplanned purchases- For retailers* the importance
of model presented in this paper is in gaining ,no+ledge a(out shoppers5 response to
in#store promotion and predicting retail outcomes (ased on the consumers5 level of
Fo$ia*Sana*Ra(ia
'
-
8/13/2019 Complete Project Rabia Fozia
9/70
-
8/13/2019 Complete Project Rabia Fozia
10/70
Final Project Brand Selection in Unplanned Shopping
$bstract
:o+ different types of shopping trips influence consumer search and purchase
(ehavior has long (een of interest to mar,eting practitioners and scholars- /he
reliance of retailers on price specials to influence economic performance means
gaining ,no+ledge a(out lin,ages (et+een shopping trip type and the consumer
response to price specials is important- /he present study e6amines ho+ major
shopping trips* fill#in shopping trips* and shopping primarily for price specials are
associated +ith consumer specials search* purchases of price specials* coupon
redemption* and retailer shopping (as,et profita(ility- /he results sho+ consumers
visiting the store primarily to purchase price specials +ere more li,ely to read flyers
and purchased more advertised price specials than consumers on other types ofshopping trips- Major and fill#in shoppers +ere equally responsive to the retailer@s
promotions- /he results also indicate retailer profita(ility +as lo+est for specials
shoppers and highest for fill#in shoppers-
Author 0ey+ords< Retail price promotions; shopping trip types; shopping (as,et
profit
+5 Shopping trip behavior: $n empirical investigation
=ournalMar,eting Detters
Pu(lisher Springer ðerlands
7SS& 3%'#3KI4 >Print? "4J'#34L >nline?
7ssue olume "* &um(er " ecem(er* "2
7 "3-"33JBF33I'K"I
Fo$ia*Sana*Ra(ia
4
-
8/13/2019 Complete Project Rabia Fozia
11/70
Final Project Brand Selection in Unplanned Shopping
Pages 44#K
Su(ject 9ollection Business and !conomics
SpringerDin, ate Monday* ecem(er 3K* %33I
Shopping trip (ehavior< An empirical investigation
Bar(ara !- 0ahn" and avid 9- Schmittlein%
>"? University of 9alifornia at Dos Angeles* Dos Angeles* USA
>%? University of Pennsylvania* Pennsylvania* USA
$bstract:/he purpose of this article is to descri(e shopping trip (ehavior empirically
using shopping trip data- A (etter understanding of this aspect of the purchase process
can assist in generating testa(le hypotheses as to ho+ the shopping trip decision may
influence other choice decisions-
-5 7en and omen: $ omparison o8 Shopping7all Behavior
:aiyan:u* Ph--
Assistant Professor* Retailing* epartment of Business Administration*
9ollege of Business* Utah State University* Dogan* Utah
9ynthia R-=asper* Ph--
Professor and 9hair* epartment of 9onsumer Science* University of
)isconsin#Madison* Madison* )isconsin
Fo$ia*Sana*Ra(ia
K
-
8/13/2019 Complete Project Rabia Fozia
12/70
Final Project Brand Selection in Unplanned Shopping
;vervie"
Although the majority of today5s mall shoppers are +omen* the num(er of male
shoppers is increasing- /his article investigated the gender differences in terms of
mall shopping(ehavior and e6amined +hether today@s shoppingmalls have done a
good jo( catering to (oth genders- 7n#depth personal intervie+s +ere conducted to
collect consumers@ accounts of their e6periences in shoppingmalls- Based on the
analyses of consumer responses* +e compared the follo+ing aspects (et+een men
and +omen< >"? shoppingmotives* >%? mall shopping(ehaviors* >'? outcomes of mall
shopping* such as enjoyment and relevance of mall shoppingto consumer@s lifestyle-
ur research suggested that despite some similarities* men and +omen do differ in
several aspects< >"? men tend to use a mall for purchasing unique products or visiting
stores that are only found in malls follo+ed (y clothing shopping* +hereas the
opposite is true for +omen* >%? men spent significantly less time than +omen on each
mall trip* >'? there are fe+er male#oriented versus female#oriented stores* >I? more
+omen than men e6pressed enjoyment +ith the shoppingmalls* >4? more men than
+omen assessed the mall relevance (ased on +hether the mall provides one#stop
shoppingconvenience-
7t seemed that more +omen than men e6pressed their love for shoppingin general-
Five distinctive shopper types +ere also identified (ased on intervie+ees@ self#
descriptions and they include hedonic shoppers* utilitarian shoppers* value conscious
,5
$? S@7B;4S $>< BR$>< >$7ES %#$% BES% REPRESE>%
1E@ PR;'>?S
%itle: A!R/7S7&N SOMBDS A& BRA& &AM!S /:A/ B!S/
R!PR!S!&/ 0!O PRU9/ M!A&7&NS
Author>s?males and females?
%arget Population
/he target population included people living in Patto,i 1 ,ara city; the data
included people living in specific areas i-e-
Punja( 9ollege
Nirls :ostel
=o(holders
9ommon People
Sample Frame
/he sample included population of Patto,i 1 ,ara city only-
Sample Si2e
/he research includes a sample si$e of "43 males and females* selected randomly*
through random num(er generation* +hich represents the target population- /he
sample includes %4 males and females from each chosen locality-
%echniue/he sample +as Pro(a(ility. sample* as every individual in the population had an
equal chance to (e selected- 7n pro(a(ility the research team used Simple Random
Sampling. technique- 7n simple random* +e have done convenience sampling- 7-e-
people conveniently availa(le in the selected areas +ere ta,en as respondent-
-
8/13/2019 Complete Project Rabia Fozia
19/70
Final Project Brand Selection in Unplanned Shopping
/he research team constructed a null hypothesis. and the conclusion +ill
sho+ that it accept or do not accept. this null hypotheses-
After constructing the hypothesis* the first step +as to dra+ a simple random
sample for research- /he research sample +as collected +ithin the specific
areas-
/he ne6t step +as to construct a questionnaire that can represent the target
sample-
After this the team ran the questionnaire among the target group and collected
the data-
/he data +as then interpreted through SPSS-
Research
-
8/13/2019 Complete Project Rabia Fozia
20/70
Final Project Brand Selection in Unplanned Shopping
#$P%ER +
Fo$ia*Sana*Ra(ia
Role o8 customers in
brand choice 8or casual
clothes
ustomers
brand
pre8erence
ustomerAs
a"areness
ustomerAs
brand loyalty
4evel o8
customer
satis8action
ustomerAs
decision
ma!ing
"4
-
8/13/2019 Complete Project Rabia Fozia
21/70
Final Project Brand Selection in Unplanned Shopping
Freuencies
Freuency C &
Statistics
Unplanned
ShoppingGender Age
NValid 150 150 145
Missing 0 0 5
Unplanned Shopping
Frequency Percent Valid Percent u!ulati"e #
Valid
Al$ays 1% 1&'0 1&'0 1&'0
So!eti!es (( 44'0 44.0 5('0
)ccasionally &% 1%'* 1%'* *4'*
Very rare +1 &0'* &0'* ,5'+
Ne"er * 4'* 4'* 100'0
-otal 150 100'0 100'0
'nterpretation:
Fo$ia*Sana*Ra(ia
"K
-
8/13/2019 Complete Project Rabia Fozia
22/70
Final Project Brand Selection in Unplanned Shopping
As from the a(ove ta(le +e can analy$e that IIQ of the people sometimes5 go for
unplanned shopping and I-JQ never5 go for unplanned shopping- /he reason may (e
lac, of time and every(ody does not carry enough money for shopping all the time-
Freuency C )
'nterpretation:
As from the a(ove data +e come to ,no+ that the higher percentage of females go for
unplanned shopping than males i-e 42Q and I%Q respectively- /his is due to the fact
Fo$ia*Sana*Ra(ia
Gender
Frequency Percent Valid Percent u!ulati"e #
Valid
Fe!ale %* 5%'0 5%'0 5%'0
Male (+ 4&'0 4&'0 100'0
-otal 150 100'0 100'0
"J
-
8/13/2019 Complete Project Rabia Fozia
23/70
Final Project Brand Selection in Unplanned Shopping
that females do shopping more than males (ecause females have their o+n +ay to
enjoy themselves in leisure time and shopping is one of those dominant +ays-
Freuency C +
Age
Frequency Percent Valid Percent u!ulati"e #
Valid
1% 10 ('* (', (',
1, + &'0 &'1 ,'0
&0 11 *'+ *'( 1('(
&0'5 1 '* '* 1*'&
&1 1, 1&'* 1+'1 +0'+
&& &5 1('* 1*'& 4*'(
&+ &+ 15'+ 15', (+'4
&4 1, 1&'* 1+'1 *('(
&5 14 ,'+ ,'* %('&
&( ( 4'0 4'1 ,0'+
&* 1 '* '* ,1'0
&% 5 +'+ +'4 ,4'5
&, & 1'+ 1'4 ,5',
+0 ( 4'0 4'1 100'0
-otal 145 ,('* 100'0
Missing Syste! 5 +'+
-otal 150 100'0
Fo$ia*Sana*Ra(ia
"2
-
8/13/2019 Complete Project Rabia Fozia
24/70
Final Project Brand Selection in Unplanned Shopping
'nterpretation:
As from the a(ove ta(le +e can analy$e that the age group of %"# %I are more
inclined for shopping (ecause this age group is more energetic and sociali$ing- /hey
go for shopping +ith their friends and even alone- As the age increases the trend of
people to+ards unplanned shopping decreases-
Freuency C -
Fo$ia*Sana*Ra(ia
Place of Usage
Frequency Percent Valid Percent u!ulati"ePercent
1* 11'+ 11'+ 11'+
.o!e/eisure ti!e 4% +&'0 32.0 4+'+
1& ( 4'0 4'0 4*'+
1&+ * 4'* 4'* 5&'0
1&+4 1 '* '* 5&'*
1&4 1 '* '* 5+'+
1+ 14 ,'+ ,'+ (&'*
14 + &'0 &'0 (4'*
Uni"ersity/ollege &5 1('* 16.7 %1'+&+ + &'0 &'0 %+'+
&4 1 '* '* %4'0
Friend2s Gathering 14 ,'+ 9.3 ,+'+
+5 1 '* '* ,4'0
3o * 4'* 4'* ,%'*
Any other & 1'+ 1'+ 100'0
-otal 150 100'0 100'0
"
-
8/13/2019 Complete Project Rabia Fozia
25/70
Final Project Brand Selection in Unplanned Shopping
'nterpretation:
From the a(ove ta(le and graph +e can analy$e that '%Q of the people usually +ear
casual clothes at home or in leisure time- Remaining "K-JQ +ear in university
college and only -'Q at friend5s gathering- /he reason could (e that the casual
clothes are meant to (e +ear in leisure time or in rela6ation time-
Fo$ia*Sana*Ra(ia
%3
-
8/13/2019 Complete Project Rabia Fozia
26/70
Final Project Brand Selection in Unplanned Shopping
#$P%ER - rosstabs
;bjective &:
)hat is the percentage of individuals from age "2#'3 +ho go for unplanned
shopping8
Unplanned Shopping Age !rossta"#lation
Unplanned Shopping
-otalAl$ays So!eti!es )ccasionally Very rare Ne"er
# $ithin Age # $ithin Age # $ithin Age # $ithin Age # $ithin Age # $ithin Ag
Age 1% &0'0# 40'0# &0'0# &0'0# '0# 100'
1, '0# '0# ++'+# (('*# '0# 100'
&0 ,'1# 45'5# 1%' 1%' ,'1# 100'
&0'5 '0# 100'0# '0# '0# '0# 100'
&1 '0# 5&'(# 15'%# +1'(# '0# 100'
&& 1('0# 44'0# 1('0# 1&'0# 1&'0# 100'
&+ %'*# 4+'5# &('1# 1*'4# 4'+# 100'
&4 10'5# (+' 10'5# 15'%# '0# 100'
&5 &%'(# 4&',# 14'+# 14'+# '0# 100'
&( 1('*# ++'+# ++'+# 1('*# '0# 100'
&* 100'0# '0# '0# '0# '0# 100'
&% '0# 40'0# '0# (0'0# '0# 100'
&, '0# 50'0# '0# 50'0# '0# 100'
+0 '0# 1('*# 50'0# ++'+# '0# 100'
-otal 11'*# 44'%# 1%'(# &1'4# +'4# 100'
Fo$ia*Sana*Ra(ia
%"
-
8/13/2019 Complete Project Rabia Fozia
27/70
Final Project Brand Selection in Unplanned Shopping
!hi$S%#are &ests
Value d
Asy!p' Sig' 6&7
sided8
Pearson hi7Square 4%'%(5a 5& '5,%
i9elihood :atio 4%'%4( 5& '5,,
N o Valid ases 145
a' (4 cells 6,1'4#8 ha"e e;pected count less than 5' -he !ini!u!
e;pected count is '0+'
#o: people usually go 8or unplanned shopping
#&: people usually donAt go 8or unplanned shopping5
$nalysis:
/he a(ove cross ta(s are run (et+een age and the unplanned shopping- And it is very
clear from the ta(le if +e loo, at the total percentage for the different options then it5s
higher for sometimes.- 7t means that highest percentage of people go for unplannedshopping sometimes.- And in this option of sometimes the percentage is highest for
the age group ).D),- )hich sho+s that people of this age group goes for unplanned
shopping sometimes. most-
As +e see that the p#value is -4 -34 so the :o +ill not (e rejected and it +ill (e
insignificant-
Fo$ia*Sana*Ra(ia
%%
-
8/13/2019 Complete Project Rabia Fozia
28/70
Final Project Brand Selection in Unplanned Shopping
;bjective ):/o judge +hether customers really go for (uying a (randed product in an unplanned
shopping trip8
Unplanned Shopping 'randed !as#al !lothes !rossta"#lation
-
8/13/2019 Complete Project Rabia Fozia
29/70
Final Project Brand Selection in Unplanned Shopping
!hi$S%#are &ests
Value d
Asy!p' Sig' 6&7
sided8
Pearson hi7Square &&'%,4a 1( '11*
i9elihood :atio &&'%%1 1( '11*
N o Valid ases 150
a' 14 cells 65('0#8 ha"e e;pected count less than 5' -he !ini!u!
e;pected count is '*,'
#o: people al"ays buy branded clothes during unplanned shopping trip5
#&: people donAt al"ays buy branded clothes during unplanned shopping trip5
$nalysis:
&o+ the a(ove cross ta(s are run (et+een unplanned shopping and the purchase of
(randed clothes- 7t sho+s that during such shopping trip people sometimes. (uy
(randed stuff most as their percentage is '2Q of our total sample si$e +hich is the
highest-
As the p#value is -""J* +hich is greater than -34* sho+s that the :o is not rejected and
it tells that people don5t al+ays. (uy (randed clothes (ut they do sometimes.-
Fo$ia*Sana*Ra(ia
%I
-
8/13/2019 Complete Project Rabia Fozia
30/70
Final Project Brand Selection in Unplanned Shopping
;bjective +:
/o understand the effect of (rand name as a device in individual5s decision ma,ing-
!rossta"
(eans for )eis#re !l#"
-otal1 & + 4 5 (
Unplanned
Shopping
Al$ays # Unplanned
Shopping'0# '0# 1('*# (('*# 1('*# '0# 100'0#
So!eti!es # Unplanned
Shopping1*'(# 5',# &,'4# '0# 11'%# +5'+# 100'0#
)ccasionally # Unplanned
Shopping(0'0# '0# '0# 40'0# '0# '0# 100'0#
Very rare # Unplanned
Shopping'0# ++'+# '0# '0# 1('*# 50'0# 100'0#
Ne"er # Unplanned
Shopping'0# '0# '0# '0# '0# 100'0# 100'0#
-otal # Unplanned
Shopping1*'1# %'(# 1*'1# 1*'1# 11'4# &%'(# 100'0#
!hi$S%#are &ests
Value d
Asy!p' Sig' 6&7
sided8
Pearson hi7Square +*',(&a &0 '00,
i9elihood :atio 41',,0 &0 '00+
N o Valid ases +5
a' +0 cells 6100'0#8 ha"e e;pected count less than 5' -he
!ini!u! e;pected count is '0,'
Fo$ia*Sana*Ra(ia
%4
-
8/13/2019 Complete Project Rabia Fozia
31/70
Final Project Brand Selection in Unplanned Shopping
#o: particular brand name a88ects the decision ma!ing in an unplanned
shopping trip5
#&: particular brand name does not a88ect the decisionDma!ing in an unplanned
shopping trip-
$nalysis:
From the a(ove crossta(s (et+een the t+o varia(les jeans for leisure clu( and
unplanned shopping +e came to ,no+ that people generally prefer to (uy the jeans of
leisure clu( in an unplanned shopping trip* the reason may (e the trend* style* design
or the price of the Deisure 9lu( outfits- /he p#value of this 9hi#Square test sho+s that
there is significant relation (et+een these t+o varia(les and the rest of the (rands
+ith different clothes came out to (e unrelated +ith unplanned shopping* the reason
may (e their prices or styling etc- And hence +e failed to reject our null hypothesis-
Fo$ia*Sana*Ra(ia
%K
-
8/13/2019 Complete Project Rabia Fozia
32/70
Final Project %3 Brand Selection in Unplanned Shopping
C -: ?ender and Pre8erence 8or lothes
a ?ender and Pre8erence 8or Shal"ar 1amee2
!hi$S%#are &ests
Value d Asy!p' Sig' 6&7
sided8
Pearson hi7Square +&'+05a ( '000
i9elihood :atio +('5++ ( '000
N o Valid ases 11,
a' * cells 650'0#8 ha"e e;pected count less than 5' -he !ini!u!
e;pected count is 1'+1'
$nalysis:
From the a(ove crossta(e (et+een gender and preference for shal+ar ,amee$* +e can
easily see that the preference for shal+ar ,amee$ is much higher in females rather
than in males- /he ratio of high and lo+ preference for this dress is almost equal in
males* the reason may (e the availa(ility of other dress options to the males- /he p#
value of 9hi Square test sho+s that (oth the varia(les are very much interdependent-
9h I 9rossta(s Fo$ai*Sana*Ra(ia
!rossta"Preference for !as#al Shal*ar +a,ee-
-otal1 & + 4 5 ( *
GenderFe!ale ount + 4 0 0 4 ( 50 (*
# Preerence or
Shal$ar =a!ee>&+'1# 40'0# '0# '0# (('*# +*'5# *(',# 5('+#
Male ount 10 ( ( + & 10 15 5&
# Preerence or
Shal$ar =a!ee> *(',# (0'0# 100'0# 100'0# ++'+# (&'5# &+'1# 4+'*#
-otal ount 1+ 10 ( + ( 1( (5 11,
# Preerence or
Shal$ar =a!ee>100'0# 100'0# 100'0# 100'0# 100'0# 100'0# 100'0# 100'0#
-
8/13/2019 Complete Project Rabia Fozia
33/70
Final Project %" Brand Selection in Unplanned Shopping
b ?ender Pre8erence 8or asual Shirts
!rossta"
Preference for !as#al Shirts
-otal1 & + 4 5 ( *
Gender Fe!al
e
ount 1% , 5 + 10 5 , 5,
# Preerence or
asual Shirts7.0/ 5(' 41'*# 1*'(# 5%'%# 45'5# (4'+# 5+'
Male ount ( * * 14 * ( 5 5&
# Preerence or
asual Shirts&5'0# 4+'%# 5%'+# 2.4/ 41' 54'5# +5'*# 4('%#
-otal ount &4 1( 1& 1* 1* 11 14 111
# Preerence or
asual Shirts100'0# 100'0# 100'0# 100'0# 100'0# 100'0# 100'0# 100'0#
!hi$S%#are &ests
Value d
Asy!p' Sig' 6&7
sided8
Pearson hi7Square 15'0%+a ( '0&0
i9elihood :atio 15',&% ( '014
N o Valid ases 111
a' 0 cells 6'0#8 ha"e e;pected count less than 5' -he !ini!u!
e;pected count is 5'15'
$nalysis:
From the a(ove crossta( +e can clearly see that the J4Q of the total female
respondents have least preference for the casual shirts and 2%-IQ of the total male
respondents have neutral vie+s a(out it- /he 9hi#Square test is also significant*
sho+ing relationship (et+een the t+o varia(les i-e gender and preference for casual
shirts-
9h I 9rossta(s Fo$ai*Sana*Ra(ia
-
8/13/2019 Complete Project Rabia Fozia
34/70
Final Project %% Brand Selection in Unplanned Shopping
c ?ender and Pre8erence 8or 1urtas
!rossta"
Preference for +#rtas
-otal1 & + 4 5 ( *
GenderFe!ale
# Preerence or
=urtas5&'0# 14'+# 45'5# 5%'+# (+'(# 72.7/ *%'(# 5('0#
Male
# Preerence or
=urtas4%'0# .7/ 54'5# 41'*# +('4# &*'+# &1'4# 44'0#
-otal
# Preerence or
=urtas100'0# 100'0# 100'0# 100'0# 100'0# 100'0# 100'0# 100'0#
!hi$S%#are &ests
Value d
Asy!p' Sig' 6&7
sided8
Pearson hi7Square 1('&&&a ( '01+
i9elihood :atio 1*'&4& ( '00%
N o Valid ases 10,
a' & cells 614'+#8 ha"e e;pected count less than 5' -he !ini!u!
e;pected count is 4'%4'
$nalysis:
After running the crossta( (et+een the ,urta usage and the gender +e came to ,no+
that the females have high and males have lo+ preference for ,urtas i-e J%-JQ and
24-JQ respectively- 7ts 9hi#Square test is also significant-
9h I 9rossta(s Fo$ai*Sana*Ra(ia
-
8/13/2019 Complete Project Rabia Fozia
35/70
Final Project %' Brand Selection in Unplanned Shopping
d ?ender and Pre8erence 8or 3eans
!rossta"
Preference for (eans
-otal1 & + 4 5 ( *
GenderFe!ale
# Preerence or
3eans6.2/ (&'5# %0'0# 40'0# 40'0# 44'4# &5'0# 55'1#
Male
# Preerence or
3eans
1+'%# +*'5# &0'0# (0'0# (0'0# 55'(# 7.0/ 44',#
-otal
# Preerence or
3eans100'0# 100'0# 100'0# 100'0# 100'0# 100'0# 100'0# 100'0#
!hi$S%#are &ests
Value d
Asy!p' Sig' 6&7
sided8
Pearson hi7Square &%'&00a ( '000
i9elihood :atio +0'+5& ( '000
N o Valid ases 11%
a' 4 cells 6&%'(#8 ha"e e;pected count less than 5' -he !ini!u!
e;pected count is +'5,'
$nalysis:
/he crossta( sho+s that the females have least preferred the jeans as their casual
dress and males have given it the highest preference as a casual and easy to +ear
dress- /he 9hi#Square test is also significant +ith p#value T3-34 and hence proves
that the t+o varia(les are interrelated-
9h I 9rossta(s Fo$ai*Sana*Ra(ia
-
8/13/2019 Complete Project Rabia Fozia
36/70
Final Project %I Brand Selection in Unplanned Shopping
e ?ender and Pre8erence 8or Shorts
9h I 9rossta(s Fo$ai*Sana*Ra(ia
!hi$S%#are &ests
Value ?
Asy!p' Sig' 6&7
sided8
Pearson hi7Square &,'(+%a ( '000
i9elihood :atio +&'%,& ( '000
N o Valid ases 105
a' , cells 6(4'+#8 ha"e e;pected count less than 5' -he !ini!u!
e;pected count is 1'40'
!rossta"s
Preference for Shorts
-otal1 & + 4 5 ( *
GenderFe!ale
# Preerence or
Shorts71.4/ '0# ,'1# (0'0# (('*# 14'+# &0'0# 5+'+#
Male
# Preerence or
Shorts&%'(# 100.0/ ,0',# 40'0# ++'+# %5'*# %0'0# 4('*#
-otal
# Preerence or
Shorts100'0# 100'0# 100'0# 100'0# 100'0# 100'0# 100'0# 100'0#
-
8/13/2019 Complete Project Rabia Fozia
37/70
Final Project %4 Brand Selection in Unplanned Shopping
$nalysis:
/he result of this crossta( for females is as e6pected- /hat they don5t +ear shorts and
hence given it the least preference- But on the other hand some males have also given
it the least preference (ut not all; some has given it high preference too- /:! 9hi#
Square test is significant and proves the relation (et+een the t+o varia(les-
C ,: ?ender and Usage Pattern
a ?ender and Usage o8 %DShirts
9h I 9rossta(s Fo$ai*Sana*Ra(ia
!rossta"
&$Shirt Usage
-otal?aily
-$ice a
@ee9 @ee9ends
Very
rare Ne"er
GenderFe!ale
# Gender 1*' 1*' %'0# ,' +('%# 11'5# 100'0#
Male
# Gender *',# 7.1/ 14'+# ,'5# ,'5# 1'(# 100'0#
-otal
# Gender 1+'+# +4'0# 10'*# ,'+# &5'+# *'+# 100'0#
!hi$S%#are &ests
Value d
Asy!p' Sig' 6&7
sided8
Pearson hi7Square +('4&%a 5 '000
i9elihood :atio +%',01 5 '000
N o Valid ases 150
-
8/13/2019 Complete Project Rabia Fozia
38/70
Final Project %K Brand Selection in Unplanned Shopping
$nalysis:
After running the crossta( (et+een gender and the usage pattern of the t#shirts* +e
came to the finding that the usage of t#shirts is higher in males +hich is 4J-"Q and
females also +ear t#shirts (ut its very rare- /hen from 9hi#Square test +e can see thatthe p#value is T 3-34* so our test is significant and usage of t#shirts is highly related
+ith gender- /he reason of the less usage of t#shirts in females may (e the cultural
(oundaries-
" Gender and Usage of !as#al Shirts
!rossta"
!as#al shirt #sage
-otal?aily
-$ice a
$ee9 @ee9ends
Very
rare Ne"er
GenderFe!ale
# Gender 1,'5# 10'+# 1&'(# 1+'%# ++'+# 10'+# 100'0#
Male
# Gender 14'+# 1*'5# 36./ 11'1# 1,'0# 1'(# 100'0#
-otal
# Gender 1*'+# 1+'+# &&'*# 1&'*# &*'+# ('*# 100'0#
9h I 9rossta(s Fo$ai*Sana*Ra(ia
-
8/13/2019 Complete Project Rabia Fozia
39/70
Final Project %J Brand Selection in Unplanned Shopping
!hi$S%#are &ests
Value d
Asy!p' Sig' 6&7
sided8
Pearson hi7Square 1%'&,0a 5 '00+
i9elihood :atio 1,'1+& 5 '00&
N o Valid ases 150
a' 1 cells 6%'+#8 ha"e e;pected count less than 5' -he !ini!u!
e;pected count is 4'&0'
$nalysis:
/he usage of casual shirts is again higher in males (ut the difference is that its t+ice a
+ee,- /he p#value from 9hi#Square test shoes that the test is significant and the usage
of casual shirts also depends upon gender-
9h I 9rossta(s Fo$ai*Sana*Ra(ia
-
8/13/2019 Complete Project Rabia Fozia
40/70
Final Project %2 Brand Selection in Unplanned Shopping
c ?ender and Usage o8 Shal"ar 1amee2
!hi$S%#are &ests
Value d Asy!p' Sig' 6&7
sided8
Pearson hi7Square 4*'%+4a 5 '000
i9elihood :atio 50',%1 5 '000
N o Valid ases 150
a' & cells 61('*#8 ha"e e;pected count less than 5' -he !ini!u!
e;pected count is '4&'
$nalysis:
From this crossta( +e can easily see that the usage of shal+ar ,amee$ is highest in
females i-e J"-'Q as compared to males of the age group "2 '3 years- /he reason
again may (e the cultural (oundaries for females and fashion for males- /he 9hi#
Square test proves this scenario as the p#value isT3-34 and our test is significant
+hich sho+s again that there is much more relation (et+een the usage of clothes and
the gender-
9h I 9rossta(s Fo$ai*Sana*Ra(ia
!rossta"
!as#al Shal*ar +a,ee- Usage
-otal?aily
-$ice a
$ee9 @ee9ends
Very
rare Ne"er
GenderFe!ale
# Gender 14',# 71.3/ (',# +'4# &'+# 1'1# 100'0#
Male
# Gender 11'1# &+'%# 1,'0# &5'4# &0'(# '0# 100'0#
-otal
# Gender 1+'+# 51'+# 1&'0# 1&'*# 10'0# '*# 100'0#
-
8/13/2019 Complete Project Rabia Fozia
41/70
Final Project % Brand Selection in Unplanned Shopping
d ?ender and Usage o8 3eans
!rossta"
(eans Usage
-otal?aily
-$ice a
$ee9 @ee9ends
Very
rare ne"er
GenderFe!ale
# Gender 1,'5# %'0# (',# 1,'5# 40.2/ 5'*# 100'0#
Male
# Gender ,'5# 36./ &%'(# *',# 14'+# +' 100'0#
-otal
# Gender 15'+# &0'0# 1('0# 14'*# &,'+# 4'*# 100'0#
!hi$S%#are &ests
Value d
Asy!p' Sig' 6&7
sided8
Pearson hi7Square 40'1*%a 5 '000
i9elihood :atio 41'554 5 '000
N o Valid ases 150
a' & cells 61('*#8 ha"e e;pected count less than 5' -he !ini!u!
e;pected count is &',4'
$nalysis:
/his crossta( is done (et+een gender and usage pattern of jeans* and the results sho+
that males +ear this dress on daily (asis and females +ear it very rarely- /he 9hi#
Square test is also significant as the p#value is T3-34 and hence again proves that (oth
the varia(les are very much interdependent-
9h I 9rossta(s Fo$ai*Sana*Ra(ia
-
8/13/2019 Complete Project Rabia Fozia
42/70
Final Project '3 Brand Selection in Unplanned Shopping
e ?ender and asual %rouser Usage
!rossta"
!as#al &ro#sers Usage
-otalMissing ?aily
-$ice a
$ee9 @ee9ends
Very
rare ne"er
GenderFe!ale
# Gender &0'*# 11'5# (',# 1&'(# 40' %'0# 100'0#
Male
# Gender 1&'*# 44'4# 14'+# 15',# 11'1# 1'(# 100'0#
-otal
# Gender 1*'+# &5'+# 10'0# 14'0# &%'0# 5'+# 100'0#
!hi$S%#are &ests
Value d
Asy!p' Sig' 6&7
sided8
Pearson hi7Square ++'1,*a 5 '000
i9elihood :atio +5'05, 5 '000
N o Valid ases 150
a' & cells 61('*#8 ha"e e;pected count less than 5' -he !ini!u!
e;pected count is +'+('
$nalysis:
Again the usage pattern is same for males and females; here too males are more
frequent usere of casual trousers as compared to females- /he 9hi#Square test is also
significant +ith p#value T3-34* so (oth the varia(les are pretty much dependent on
each other-
9h I 9rossta(s Fo$ai*Sana*Ra(ia
-
8/13/2019 Complete Project Rabia Fozia
43/70
Final Project '" Brand Selection in Unplanned Shopping
C G: $ttributes ;8 $ll 7entioned %ypes o8 lothes
!ase Processing S#,,ar
ases
Valid Missing -otal
N Percent N Percent N Percent
Gender -7Shirt Attriutes 150 100'0# 0 '0# 150 100'0#
Gender asual Shirt2s
Attriutes150 100'0# 0 '0# 150 100'0#
Gender asual Shal$ar
=a!ee>2s Attriutes150 100'0# 0 '0# 150 100'0#
Gender =urtas Attriute 150 100'0# 0 '0# 150 100'0#
Gender 3eans Attriutes 150 100'0# 0 '0# 150 100'0#
Gender asual -rouser
Attriutes150 100'0# 0 '0# 150 100'0#
Gender Shorts Attriutes 150 100'0# 0 '0# 150 100'0#
a Gender &$shirt Attri"#tes
!hi$S%#are &ests
Value d Asy!p' Sig' 6&7
sided8
Pearson hi7Square 4&'&*1a ++ '1&,
i9elihood :atio 5+'10, ++ '015
N o Valid ases 150
a' (0 cells 6%%' ha"e e;pected count less than 5' -he !ini!u!
e;pected count is '4&'
$nalysis:
:ere the a(ove ta(le sho+s the cross ta(s run (et+een gender and the attri(utes of /#
shirts- And here +e see that in the chi square test the p#value is less than -34 +hich
sho+s that the gender and the attri(utes are dependent on each other- /his is quite
o(vious (ecause (oth genders have naturally different preferences and choices as per
9h I 9rossta(s Fo$ai*Sana*Ra(ia
-
8/13/2019 Complete Project Rabia Fozia
44/70
Final Project '% Brand Selection in Unplanned Shopping
their nature* also the choices of may differ (ecause of different styles for males and
females- And the p#value less than -34 tells that it is significant-
" Gender !as#al Shal*ar +a,ee-s Attri"#tes
!hi$S%#are &ests
Value d
Asy!p' Sig' 6&7
sided8
Pearson hi7Square 51'0+5a 44 '&1*
i9elihood :atio (('4+5 44 '01(
N o Valid ases 150
a' %1 cells 6,0'0#8 ha"e e;pected count less than 5' -he !ini!u!
e;pected count is '4&'
$nalysis:
From a(ove ta(le +e can chec, the dependency of gender and Shal+ar 0amee$
attri(utes- :ere +e see that as the p#value is greater than -34 so it is insignificant and
these t+o +on5t (e dependent on each other-
C &.: Place o8 Usage o8 lothes and $ge rosstabs
9h I 9rossta(s Fo$ai*Sana*Ra(ia
-
8/13/2019 Complete Project Rabia Fozia
45/70
Final Project '' Brand Selection in Unplanned Shopping
Place of Usage Age !rossta"#lation
Place o Usage
-otal
.o!e/eisur
e ti!e
Uni"ersity/o
llege
Friend2s
Gathering 3o Any other
/Place of Usage Age 1% %'5# 4'5# '0# '0# '0# (',#
1, ('4# '0# '0# '0# '0# &'1#
&0 %'5# ,'1# '0# '0# '0# *'(#
&0'5 '0# '0# '0# 1('*# '0# '*#
&1 ('4# 1%' &1'4# '0# 50'0# 1+'1#
&& 10'(# 1+'(# &%'(# 1('*# 50'0# 1*'
&+ 1*'0# 1%' &1'4# '0# '0# 15',#
&4 14',# 1%' 14'+# 1('*# '0# 1+'1#
&5 10'(# 1+'(# '0# '0# '0# ,'*#
&( &'1# 4'5# *'1# 1('*# '0# 4'1#
&* '0# '0# '0# '0# '0# '*#
&% &'1# '0# *'1# ++'+# '0# +'4#
&, 4'+# '0# '0# '0# '0# 1'4#
+0 %'5# '0# '0# '0# '0# 4'1#
!hi$S%#are &ests
Value d
Asy!p' Sig' 6&7
sided8
Pearson hi7Square +'10(B&a 1%& '000
i9elihood :atio 141'4*1 1%& ',%%
N o Valid ases 145
a' &0( cells 6,%'1#8 ha"e e;pected count less than 5' -he
!ini!u! e;pected count is '01'
$nalysis:
/he a(ove ta(le sho+s the cross ta(s run (et+een Age and the place of usage of the
clothes- )e see that the age (rac,et %"#%4 use the casual clothes most at home.*
university.* and friend5s gatherings.- /he chi#square test a(ove sho+s that the p#
value is less that -34 +hich sho+s that it is significant and age and the usage are
dependent on each other* as it is quite o(vious that the usage trend and style varies
9h I 9rossta(s Fo$ai*Sana*Ra(ia
-
8/13/2019 Complete Project Rabia Fozia
46/70
Final Project 'I Brand Selection in Unplanned Shopping
along +ith the age (ecause +ith the change in the age a change in the activities is also
o(served-
C &&: Particular Brand 'nsistence
Gender 'rand 5nsistence !rossta"#lation
-
8/13/2019 Complete Project Rabia Fozia
47/70
Final Project '4 Brand Selection in Unplanned Shopping
/he a(ove ta(le sho+s the cross ta(ulation (et+een gender and the (rand insistence-
And from this ta(le +e conclude that the insistence on a particular (rand is higher in
males as compared to females- As the percentage in the options li,e neutral.*
agree.* highly agree. are higher in males and percentage in highly disagree. and
agree. are lo+er in the males- Also +e see from the chi#square tests that the p#value
is higher than -34 +hich sho+s that it is insignificant and independent of each other-
C &): %he rosstabs o8 Brand $s Status Symbol as #ighly
'nsigni8icant ith $ge6 ?ender and 'ncome =ariables5
9h I 9rossta(s Fo$ai*Sana*Ra(ia
Gender 'rands as Stat#s S,"ol !rossta"#lation
-
8/13/2019 Complete Project Rabia Fozia
48/70
Final Project 'K Brand Selection in Unplanned Shopping
$nalysis:
/he a(ove ta(le sho+s the cross ta(ulation (et+een gender5 and (rand as status
sym(ol5- 7t sho+s that the percentage is more in the females +ho thin,s that the
(rands are status sym(ol- And lo+ percentage of males +ho thin,s that the (rands are
the status sym(ol- 7f +e see the chi#square test ta(le then there the p#value is higher
than -34 +hich sho+s that it is significant and also gender5 and (rands as status
sym(ol5 are not dependent on each other-
C &+:a ?ender H S"itching Brand o8 %DShirts
9h I 9rossta(s Fo$ai*Sana*Ra(ia
-
8/13/2019 Complete Project Rabia Fozia
49/70
Final Project 'J Brand Selection in Unplanned Shopping
!rossta"
Gender
-otalFe!ale Male
S*itching 'rand of &$
Shirts
# $ithin S$itching
-
8/13/2019 Complete Project Rabia Fozia
50/70
Final Project '2 Brand Selection in Unplanned Shopping
$nalysis:
/he a(ove ta(le sho+s the cross ta(s (et+een gender and the s+itching (rands of /#
shirts- From the percentages a(ove +e see that the s+itching ratio in males is more
than that in females- As the percentage in the option of last year. and never. is
more in the females- From the chi#square ta(le +e conclude that* as the p#value is less
than -34 so it is significant and gender5 and s+itching (rand for the t#shirts5 are
dependent on each other-
b ?ender I S"itching Brand o8 asual Shirts
9h I 9rossta(s Fo$ai*Sana*Ra(ia
-
8/13/2019 Complete Project Rabia Fozia
51/70
Final Project ' Brand Selection in Unplanned Shopping
!rossta"
Gender
-otalFe!ale Male
S$itching
-
8/13/2019 Complete Project Rabia Fozia
52/70
Final Project I3 Brand Selection in Unplanned Shopping
$nalysis:
/he a(ove ta(le sho+s the cross ta(s run (et+een the gender5 and the s+itching
(rands for casual shirts5- From this ta(le +e come to ,no+ that the percentage of
s+itching (rand is higher in males as compared to that in the females* as the
percentage in the options li,e last month. and last +ee,. is higher in the males and
that is lo+er in females for the options li,e last year.* never. and K months ago.-
&o+ from the chi#square test ta(le +e see that the p#value is -333* +hich is lo+er
than -34- /his sho+s that it is significant and it sho+s the high dependency of
gender5 and s+itching (rand for casual shirts5-
9h I 9rossta(s Fo$ai*Sana*Ra(ia
-
8/13/2019 Complete Project Rabia Fozia
53/70
Final Project I" Brand Selection in Unplanned Shopping
c ?ender H S"itching Brands o8 3eans
!rossta"
Gender
-otalFe!ale Male
S*itching 'rand of !as#al
Shirts
# $ithin S$itching
-
8/13/2019 Complete Project Rabia Fozia
54/70
Final Project I% Brand Selection in Unplanned Shopping
$nalysis:
/he a(ove ta(le sho+s the cross ta(s run (et+een genders5 and s+itching of (rand
for jeans5- Again +e see that the percentage of s+itching is higher in males as
compared to that in females- And from the chi#square test ta(le +e see that the p#
value is lo+er than -34 so it is significant and there is dependency (et+een genders5
and s+itching of (rands for jeans5-
9h I 9rossta(s Fo$ai*Sana*Ra(ia
-
8/13/2019 Complete Project Rabia Fozia
55/70
Final Project I' Brand Selection in Unplanned Shopping
d ?ender H S"itching Brands o8 asual %rousers
!rossta"
Gender
-otalFe!ale Male
S*itching 'rands of
!as#al &ro#sers
ast @ee9
# $ithin S$itching
-
8/13/2019 Complete Project Rabia Fozia
56/70
Final Project II Brand Selection in Unplanned Shopping
$nalysis:
/he a(ove ta(les sho+s the cross ta(s run (et+een genders5 and s+itching of
(rands for casual trousers5 here +e see that the percentage of s+itching is higher in
males as compared to that in females- And from the chi#square test ta(le +e see that
the p#value is lo+er than -34 so it is significant and there is dependency (et+een
genders5 and s+itching of (rands for casual trousers5-
9h I 9rossta(s Fo$ai*Sana*Ra(ia
-
8/13/2019 Complete Project Rabia Fozia
57/70
Final Project I4 Brand Selection in Unplanned Shopping
e ?ender H S"itching Brands o8 Shorts
!rossta"
Gender
-otalFe!ale Male
S*itching 'rands of
Shorts
# $ithin S$itching
-
8/13/2019 Complete Project Rabia Fozia
58/70
Final Project IK Brand Selection in Unplanned Shopping
$nalysis:
the a(ove ta(le sho+s the cross ta(s run (et+een genders5 and s+itching (rands for
shirts5 and from the ta(le +e come to ,no+ that the percentage for s+itching (rands
in the males is much higher than that in the females- 7ts one reason may (e that
females don5t go for shorts here very often- From the chi#square test ta(le given
a(ove +e conclude that as the p#value is lo+er than -34 so it is significant and
genders5 and (rand s+itching for shorts5 (oth are dependent on each other-
9h I 9rossta(s Fo$ai*Sana*Ra(ia
-
8/13/2019 Complete Project Rabia Fozia
59/70
Final Project IJ Brand Selection in Unplanned Shopping
C &-:?ender ith $ll lothes %ype ollection as #ighly
'nsigni8icant5 'ncome "ith Semi Formal6 Formal Both Season %ypes
as #ighly 'nsigni8icant
a 'ncome Brac!et H Branded asual ardrobe Summer
!rossta" of /'randed !as#al S#,,er ardro"e
Cnco!e
-
8/13/2019 Complete Project Rabia Fozia
60/70
Final Project I2 Brand Selection in Unplanned Shopping
!hi$S%#are &ests
Value d Asy!p' Sig' 6&7sided8
Pearson hi7Square %&'&0(a 5( '01+
i9elihood :atio (+'+40 5( '&++
inear7y7inear Association +'*4% 1 '05+
N o Valid ases ,*
a' *0 cells 6,+'+#8 ha"e e;pected count less than 5' -he !ini!u! e;pected count is '0('
$nalysis:
From the cross ta(s run (et+een num(er of Branded casual clothes summer and
income (rac,et* +e get the results that these varia(les are very much interdependent*
depicted from p#value 3-3"'/he ta(le also sho+s that the majority of people of minimum income (rac,et is more
interested in (uying (randed summer clothes (ut of course that finances is al+ays the
main issue and the reason for having no or only one summer (randed clothes is their
price-
9h I 9rossta(s Fo$ai*Sana*Ra(ia
-
8/13/2019 Complete Project Rabia Fozia
61/70
Final Project I Brand Selection in Unplanned Shopping
b 'ncome Brac!et H Branded asual ardrobe inter
!ross ta"
Cnco!e
-
8/13/2019 Complete Project Rabia Fozia
62/70
Final Project 43 Brand Selection in Unplanned Shopping
!hi$S%#are &ests
Value d
Asy!p' Sig' 6&7
sided8
Pearson hi7Square ,0'&*5a (% '0+*
i9elihood :atio *1'*45 (% '+55
inear7y7inear Association +'((+ 1 '05(
N o Valid ases ,&
a' %( cells 6,5'(#8 ha"e e;pected count less than 5' -he !ini!u!
e;pected count is '05'
$nalysis:
From the cross ta(s run (et+een num(er of Branded casual clothes +inter and
income (rac,et* +e get the results that these varia(les are very much interdependent*
depicted from p#value 3-3'J-
/he ta(le also sho+s that most of the data is gathered in dresses num(er 3#I in all
income classes- /his sho+s that all people +ho +ish to +ear (randed clothes ,eep
themselves upto the collection of four dresses- /his is may(e enough variety for a
single season-
9h I 9rossta(s Fo$ai*Sana*Ra(ia
-
8/13/2019 Complete Project Rabia Fozia
63/70
Final Project 4" Brand Selection in Unplanned Shopping
C &,: ?ender and $mount Spent ;n a Single Shopping %rip
Price of )ast !as#al 8ress P#rchased Gender !rossta"#lation
Gender
-otalFe!ale Male
Price of )ast
!as#al 8ress
P#rchased
-
8/13/2019 Complete Project Rabia Fozia
64/70
Final Project 4% Brand Selection in Unplanned Shopping
$nalysis:
From the cross ta(s run (et+een amount spent on latest unplanned shopping and
genders +e get the results that these varia(les are totally independent* depicted from
p#value 3-%%%-
/he reason is that males and females* (oth purchase up to the price they +ant and
there is no rule that females spend more on a single shopping trip as +e thought-
Males also go for shopping +ithout any plans and there is no discrimination for
shopping price range in genders-
9h I 9rossta(s Fo$ai*Sana*Ra(ia
-
8/13/2019 Complete Project Rabia Fozia
65/70
-
8/13/2019 Complete Project Rabia Fozia
66/70
Final Project 4I Brand Selection in Unplanned Shopping
!hi$S%#are &ests
Value d
Asy!p' Sig' 6&7
sided8
Pearson hi7Square 15'510a 1& '&15
i9elihood :atio 1+'(&% 1& '+&5
N o Valid ases 150
a' 11 cells 655'0#8 ha"e e;pected count less than 5' -he !ini!u!
e;pected count is '11'
$nalysis:
From the cross ta(s run (et+een categories of people +ith unplanned shopping and
(randed clothes* +e get the results that all these varia(les are totally independent*
depicted from their p#values-
/he reason (ehind this result is that for unplanned shopping* students for 24Q say
that they never go for unplanned shopping (ut those +ho are students and
professionals say they al+ays go for unplanned shopping-
7n category all data is clustered to+ards never (uying (randed clothes in all types- So*
an unplanned* (randed clothes shopping is not dependent on categories of people
(ecause other factors li,e prices* season fashion etc also effect shopping plans of
people-
9h I 9rossta(s Fo$ai*Sana*Ra(ia
-
8/13/2019 Complete Project Rabia Fozia
67/70
Final Project 44 Brand Selection in Unplanned Shopping
#$P%ER ,
Research #ypothesis
/he hypothesis +e proposed for our research +as