It’s deliciously satisfying fun food that’s ready when you are. With the Broaster Express® Branded Food Program, you can serve your guests

a convenient variety of lip-smacking favorites quickly and easily.

Complete Program Guide

Broaster Express® Branded Food Program makes it easy to attract customers with their favorite array of grab n’ go foods, snacks and appetizers.

All prepared and served in minutes.

Broaster Express Branded Food Program is a complete branded program that delivers all these benefits to your operation:

• A full line of top-quality, frozen, ready-to-cook Broaster Foods

• A choice of efficient Broaster Ventless Countertop Fryers or Broaster Pressure Fryers

• High-quality cooking oil with no cholesterol, no trans fat and low saturated fat content

• A full line of branded packaging supplies

• A wide variety of branded point-of-sale and promotional items

• Nationwide brand recognition

• On-site foodservice and equipment training

• Ongoing local distributor service and support

• Store locator app and Operator website support

• Broaster Company quarterly newsletter

Foodservice operators interested in the program simply need to follow the following steps:

• Prepare Broaster Express menu items using our ready-to-cook products

• Cook in a Broaster Ventless Fryer or Broaster Pressure Fryer

• Have a signed, licensed trademark agreement on file with the Broaster® Company

• Promote your Broaster Express program using the specified signage and packaging

This innovative, licensed trademark program is ideal for anyone who wants to fuel profitability by offering a menu of the most popular hot-food items.

For more than 60 years, Broaster® Company has been helping foodservice operators

strengthen their businesses and build their profits with licensed trademark food

programs, foodservice equipment, fresh & ready-to-cook frozen foods, national and

international branding and supporting supplies & accessories.

With time-proven performance, dependable equipment, name recognition and a

delicious flavor profile that is uniquely from Broaster Company, success is easier

than you ever imagined.

All with no franchise, royalty or licensing fees.

You control and keep your profits.

This innovative, licensed trademark program is ideal for anyone who wants to fuel profitability by offering a menu of the most popular hot-food items.

Profit Potential with Every Bite

With the Broaster Express® Branded Food Program, it’s easy to boost your operation’s profitability. The more items you add, the more potential for profits.

Below are some sample projections based on the estimated sales of three of our popular menu items. You can see how easy it can be to profitable with this no-fee, no royalties, no separate sales licensed trademark program.

Broaster Express Chicken Tenders Total Cost of Product and Packaging Selling Price Gross Margin Per Order Gross Margin Per Month

Broaster Express Potato Wedges Total Cost of Product and Packaging Selling Price Gross Margin Per Order Gross Margin Per Month

Broaster Express Cheese Sticks Total Cost of Product and Packaging Selling Price Gross Margin Per Order Gross Margin Per Month

(3 tenders) $2.00 $3.99 $1.99

(3 wedges) $0.67 $1.99 $1.32

(3 sticks) $1.05 $2.99 $1.94

$19.90 $597.00

$13.20 $396.00

$19.40 $582.00

as few as 10 orders/day

$39.80 $1,194.00

$26.40 $792.00

$38.80 $1,164.00

as few as 20 orders/day

$59.70 $1,791.00

$39.60 $1,188.00

$58.20 $1,746.00

as few as 30 orders/day

Profit Projections as of May 2017.

Note: The Broaster® Company or its representative distributors make no claim as to guaranteed sales, costs, or profits. Profitability depends

on a number of factors, including volume of customer’s business, prevailing regional prices, competition, overhead and other factors.

Take the Express to Success!

The bottom line is profit. Our branded licensed programs provide incomparable

quality and taste that will bring customers back time after time. All without

franchise fees, royalties or other expenses that can take away from your profit.

Read on to find out how easy it is to profit from the Broaster Company’s decades

of success.

Foods That Are Ridiculously Delicious

Our easy-to-use Broaster Pressure Fryers and Broaster Ventless Fryers are only the beginning. With each delicious selection of Broaster Foods you add, your profitability potential multiplies. Each is made of the highest-quality ingredients, breaded and ready-to-cook – for a taste so distinctive customers will say, “Food this good has gotta be from Broaster Company.”

With the Broaster Express® Branded Food Program, you’ll add all the quality and flavor of Broaster Foods to your menu without adding a lot of work. And because they come frozen and ready-to-cook, you control costs by preparing only the portions customers want. So you profit by the plateful.

Broaster Foods® Full Line of Frozen Foods includes:

• 8-Piece-Cut Breaded Marinated Chicken

• Traditional Breaded Wings

• Hot ‘N Spicy Wings

• Fully-Cooked Oven Roasted Wings

• Premium Boneless Buffalo Wings

• Premium Jumbo Popcorn Chicken

• Chicken Breast Tenders

• Homestyle Chicken Tenders

• Chicken Breast Fillets

• Spicy Chicken Breast Fillets

• Jumbo Corndogs

• Breakfast Burritos

• Beef ‘n Bean Burritos

• Pizza Burritos

• Hand-Breaded Style Catfish Fillets

• Beer Battered Premium Cod Fillets

• Southern Style Breaded Fish Tenders

• Premium Beer Battered Shrimp

• Seasoned Potato Wedges & Slices

• Farm Style Potato Wedges

• Three Cheese Mozzarella Cheese Sticks

• Beer Battered Onion Rings

• Battered Cheddar Nuggets

• Jalapeño Peppers with Cream Cheese

• Premium Buttermilk Biscuits

Top-Quality Broaster Foods®

Preparing Genuine Broaster Chicken begins with our time proven recipe. We add our unique marinade and coating to our proprietary Broaster Pressure Fryer cooking process and you can offer a product with the irresistible flavor, crispiness and juiciness that attracts more customers - and helps your profits soar. And with no franchise or licensing fees, you keep the profits you earn.

In order to offer customers world-famous Genuine Broaster Chicken, operators must comply with the following requirements:

• Prepare your fresh chicken using our exclusive Chickite® or Supreme Marinade and Slo-Bro®

coating.

• Follow all preparation and cooking guidelines.

• Cook your prepared fresh chicken in a Broaster Pressure Fryer.

• Have a signed, licensed trademark Operator

agreement on file with the Broaster Company.

Genuine Broaster Chicken is simply the very best-tasting chicken you can find. Chicken lovers across America, and worldwide, tell us so.

Love the options and flexibility of the Broaster Express Branded Food Program but

also want to offer America’s best-tasting chicken, Genuine Broaster Chicken at your

location? No Problem! It’s easy to feature Genuine Broaster Chicken on your menu!

Featuring Genuine Broaster Chicken®

Broaster Ventless Countertop Fryers

Our Ventless Countertop Fryers combine small footprints with our proven round cooking well design to allow these convenient fryers to fit on virtually any countertop. They’re perfect to prepare all ready-to-cook Broaster Foods where only limited space is available.

More importantly, it’s self-venting, so there is no costly installation of expensive hoods or vents needed to operate. It even has a built-in fire-suppression system and resettable high-temp limit switch for added safety.

Ventless Countertop Fryers are easy to operate, with an auto-lift feature that raises and lowers the basket in the cooking well and our Temp-N-Time™ feature that allows any one of 10 preset time and temperature combinations to be recalled with the touch of a button.

Operation is simple – no cooking experience is necessary. It’s as easy as ready ... set ... cook.

Broaster Pressure Fryers

For larger operations, our amazingly efficient Broaster Pressure Fryers not only prepare our ready-to-cook Broaster Foods, but they are the only equipment approved to produce Genuine Broaster Chicken®. Because less oil is absorbed, foods are more tender and juicier, taste better and are healthier.

Broaster Company offers a choice of three pressure fryer models. Each features different size, product capacity and power requirements, they all share a core of convenience and safety features that can enhance your operation’s profitability. From our highly intuitive SmartTouchTM Touch Screen Controller, to a lid designed for easy one-hand maneuvering, our system builds safety and ease of operation into each unit in ways other pressure fryers don’t.

Equipment That’s Best For Your Business

Broaster® Company has been manufacturing Pressure Fryers for more than 60 years,

our time-proven, round cooking well carries the best warranty in the world. Built in

Beloit, Wisconsin, we are proud that we manufacture and assemble in the USA.

BROASTER VF-3

BROASTER VF-2

BROASTER 1800

BROASTER 1600 BROASTER 2400

Invest in the Best!

Broaster Express Kiosks

Promote your Broaster Express® business and drive sales with the eye catching graphics and easy visibility of product display with the Broaster Express Kiosk. Consumers visiting your location will be sure to notice this kiosk and the delicious items it contains, promoting increased counter traffic and bigger profits.

• Available in a variety of sizes and counter orientations (left or right)

• Built-in printed menuboard that can be upgraded with the digital menuboard system

• Lowered sightline for increased visibility over deli case, with stepped counter for serving

• Optional LED lighting package available

Broaster Accessory Equipment

A full range of accessory equipment is available to complement the Broaster Express® Branded Food Program. Each of these items were specially designed to clearly identify that you are offering the famed Broaster® branding and to act as eye-catching attractions for customers.

• Broaster 4' and 6' Perfect Hold™ hot food countertop or full deli cases with bold Broaster Express logo graphics

• Broaster Designer Series heated merchandisers

• Broaster 4' and 6' metal modules with bold Broaster Express logo graphics

Equipment That’s Best For Your Business

BROASTER HDM-4 WITH METAL MODULE

Branded Point of Sale

Broaster Express branded packaging reminds customers that they have purchased delicious, high-quality Broaster products and spreads the message to others who see it. Create repeat and new business with this high profile addition to your operation.

Broaster Express packaging is available in the following items:

• Dinner Carton

• Snack Carton

• Hot/Cold Containers & Lids 4 oz., 6 oz., 16 oz

• Foil Bags Small, Medium, Large

• 6 lb. White Bags

• 2 1/2 lb. trays

• Dry Wax Paper

• Dispenser Napkins

• To-Go Spork & Napkin Pack

Broaster Express® Branded Packaging

Build Your Brand Awareness and Consumer Satisfaction with Stay-Crisp Ventilation

Broaster Express® branded packaging, with it’s

stay-crisp ventilation, ensures customers have

great tasting products when they get home.

Broaster Express cups make it easy to promote additional sales by offering your own customized cup

program - like 2 for $6!

Branded Apparel

Broaster Express offers a wide range of shirts to choose from - polos, button downs, long sleeve, short sleeve, mens or ladies cut in addition to 3 color options.

Khaki branded aprons are available to protect clothing from any potential spills.

Custom hats were designed to top off the Broaster Express branded look.

Silk Touch Polo Shirts

Easy Care Button Down Shirts

Create a Complete Brand Experience for your Operation

Aprons

Hats

Broaster Express® branded apparel provides the professional branded look your

establishment needs and you get the brand recognition you deserve!

Point of Purchase Materials

Get your customers enticed, excited and through your doors with the Broaster Express branded line of signs, banners, window clings, decals, ceiling danglers and table tents!

Broaster Express® far surpasses the competition with our huge variety of proprietary frozen food products - and each product has it’s own supporting Point of Purchase Materials.

Licensed Operators have the freedom to choose what products to promote based on their customer favorites and profit potential. No other program has the variety or marketing support of Broaster Express!

All the materials you need to bring in hungry crowds!

broasterexpress.comBroaster®, Broasted®, Broaster Chicken®, Broaster Foods® and Broasterie® are registered trademarks of the Broaster Company. Genuine Broaster Chicken® and Broaster Express™ are also trademarks of the Broaster Company. Use of the Broaster Company trademarks is permitted ONLY by licensed trademark operators.

Great Value & Quality! Made from tender,

delicious 100% breast meat

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Proudly Serving

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Window Clings

Indoor/Outdoor Banner

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Beer Battered Onion RingsBeer Battered Onion Rings Beer Battered Onion Rings

Beer Battered Onion Rings are made from natural, sweet Spanish onions. Broaster uses whole onion slices, not formed, extruded or processed onion pieces to make our Onion Rings.

Distributed in 8 oz. portion sized packs to ensure every order has an even distribution of onion ring sizes.

Top-quality Beer-Battered Onion Rings feature a superior flavor and crunch that you will find yourself returning for again and again.

broasterexpress.com

3-Sided Table Tent

Broaster Express® offers all the ready-made supporting marketing materials our

licensed operators need to advertise Broaster Express, promotions, specials and

new or featured products.

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Beer Battered Onion RingsBeer Battered Onion Rings Beer Battered Onion Rings

Beer Battered Onion Rings are made from natural, sweet Spanish onions. Broaster uses whole onion slices, not formed, extruded or processed onion pieces to make our Onion Rings.

Distributed in 8 oz. portion sized packs to ensure every order has an even distribution of onion ring sizes.

Top-quality Beer-Battered Onion Rings feature a superior flavor and crunch that you will find yourself returning for again and again.

broasterexpress.com

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Beer Battered Onion RingsBeer Battered Onion Rings Beer Battered Onion Rings

Beer Battered Onion Rings are made from natural, sweet Spanish onions. Broaster uses whole onion slices, not formed, extruded or processed onion pieces to make our Onion Rings.

Distributed in 8 oz. portion sized packs to ensure every order has an even distribution of onion ring sizes.

Top-quality Beer-Battered Onion Rings feature a superior flavor and crunch that you will find yourself returning for again and again.

broasterexpress.com

No other grab n go chicken program offers the convenience of Broaster Express frozen foods products with the ability to expanded the menu with a fresh bone in chicken product that consumers search for around the world.

Broaster Express Operators who opt to feature Genuine Broaster Chicken on their menu have the full array of Point of Purchase Materials available to draw in hungry crowds.

Broaster Company offers specifically designed inserts for your Perfect Hold Deli Cases to highlight that your operation offers Broaster Express products and features fresh Genuine Broaster Chicken.

With time-proven performance, brand name recognition and a delicious flavor profile that is uniquely from Broaster Company, success can be easier than you ever imagined!

Broaster Express Featuring Genuine Broaster Chicken

Operators seeking a full service, fresh and frozen program are in luck! Broaster®

Company offers it’s Broaster Express® Branded Program where Operators can also

feature the iconic Genuine Broaster Chicken®.

FEATURING

Broaster Locator & Online Support Website

“We know consumers want to find us quickly and our Store Locator App does just

that…with a few taps of the screen, you can be on your way to lunch or dinner with Genuine

Broaster Chicken, or grab ‘n go foods from our Broaster Express line of products.”

Store Locator Mobile App

Broaster Company has developed a locator app for mobile devices - now your customers can find you while they are on the go and craving their favorite Broaster Express products!

Available for iPhone and Android devices, this locator app will keep Broaster Express on consumer’s mind every time they pick up their phone.

The Broaster Store Locator App will show consumers the nearest locations in addition to location contact information and turn by turn directions (powered by user’s smartphones). Nutritional Information and Frequently Asked Questions are easily accessible from the main screen.

Online Operator Support Website

Our Operator Support Website gives licensed trademark Operators 24/7 access to all the marketing materials you need to grow your business. Help documentation such as informational sheets and instructional manuals are also available for you to download.

Online Store Locator

Broaster.com has a store locator function where consumers can enter in their zip code and find licensed trademark Operators located nearest to them. After you get your Broaster Express business set up, you will be added to this amazing search function to help drive consumers to your store!

Menu Boards

Broaster Express® Menu boards play a major role in establishing market position and customer expectations; it is likely the single biggest merchandising tool you have. Menu boards can guide your guest’s choices towards your highest profit items and increase your per ticket totals.

A well-conceived menu board is a crucial step in creating a fully branded operation - one that has the look and feel of a franchise without the franchise fees.

Broaster® Company has a fully developed program and provides the best performing menu boards that are available in today’s market. Broaster Company makes choosing and creating a custom menu board for your operation as easy as creating the menu for your store.

Beautiful static menu boards that you customize at time of order are a great way to showcase your entire menu. Many styles feature easy to change prices so you can update your menu board without additional costs and when it’s convenient for you.

Digital Menu Boards that are pre-programmed with Broaster Express templates, branding and a full library of Broaster Foods products are also available for your operation. Our system is easy to use and does not require a PC or internet connection. Operators can schedule day part menus and specials to run during specified hours. Drag and drop functionality makes getting your menu up and running or updated quick and easy.

Your authorized Broaster Distributor can assist you with placing your order and specifying all the details needed to get your custom menu board ordered and installed at your location.

Menu boards offer an ideal place for Operators to bring their products to life through pictures and to highlight chosen featured items or specials.

Digital Menu Board

Benchmark Series

Platinum LED Panel

Training Programs & Opportunities

In today’s growing competitive market, labor costs are a major concern. Broaster Company’s equipment and programs are designed with this factor in mind. Our equipment and our processes allow you to create delicious, high-quality foods, without labor-intensive procedures. Training videos and step-by-step manuals make it easy to keep your staff well trained.

Broaster Company Training Seminars

Broaster Company Licensed Trademark Operator Training seminars are offered at our facility training kitchen. Operators will gain valuable knowledge about Broaster Company’s products and services.

During your seminar you will learn how to use and maintain your Broaster Pressure Fryers and Ventless Fryers, including how to properly filter and clean your equipment from our experienced service personnel.

The Broaster Product Development Team will provide in depth information about our Broaster Foods line of Individually Quick Frozen foods and you will receive hands on experience in how to properly cook these foods. Additional sessions will cover how to prepare and coat a wide variety of proteins and other fresh foods using our proprietary coatings and marinades, providing all the knowledge needed to create custom menu items that will set your business apart!

You will also gain valuable insight and instruction on how to market your business, how to menu plan for optimum profit potential and learn about all the tools and resources available to you from Broaster Company.

The Broaster® Express Branded Food

Program is a complete package which

includes extensive training for all our

licensed trademark Operators.

Service & Support

Authorized Broaster Distributors are a step above others in the industry. Our Distributors work side-by-side with our Operators throughout the entire process from floor plans and equipment requirements to training your staff and helping you prepare for your Grand Opening.

Your authorized Broaster Distributor is available to provide ongoing service and support. Distributors can arrange for their service technicians to come to your location to diagnose issues, replace parts and perform routine maintenance.

Broaster.com online portal gives Operators access 24/7 to a complete library of reference materials and manuals as well as troubleshooting steps for your equipment and fresh chicken preparation tips.

Broaster® Company proudly stands behind our products and with over 60 years of

proven success, we know you can count on our equipment to perform. But if you

need us Broaster Company has the support to resolve the issue quickly.

It is not just a slogan when we say “Nothing Else is Real Broaster”, we mean it.

Broaster Company has a proud 63 year history of manufacturing its own products right here in the USA. We produce all our foodservice equipment, proprietary coatings and marinades in our own facility, we always have and we always will. No other branded chicken program can make that claim, in fact, our competitors cobble together different machines, products and foods to appear as if they are the manufacturer, when they are not.

What this means to our Operators is Broaster Company’s products are consistent, available and built with a reputation of quality. Products that Operators purchase today from Broaster Company will be of the same quality, efficiency and taste as the products they purchase tomorrow and beyond. Our branded program is truly consistent and meets the expectations of Consumers day after day, year after year.

CALL YOUR HLA REPRESENTATIVE! 1-800-325-2512 | 631-962-2400 | www.hladistributors.com

Broaster®, Broasted®, Broaster Chicken®, Broaster Foods® and Broasterie® are registered trademarks of the Broaster Company. Genuine Broaster Chicken® and Broaster Express™ are also trademarks of the Broaster Company. Use of the Broaster Company trademarks is permitted ONLY by licensed trademark operators.

Take the Express to Success. Bring your customers the tastes they’ll be back for again and again. Our delicious grab ‘n’ go foods and our proprietary compact countertop fryers or our full-size pressure fryers

allow virtually any type of business to prepare high-profit food favorites with a minimal investment in space, time and money. For more information, visit broaster.com or contact your authorized Broaster® Distributor.

“I love my Broaster program…I wish that I would have started a long time ago! My lunch business has increased 75% from what I thought was a successful food program and phone to-go orders have more

than tripled. If you are considering investing in the Broaster program, don’t hesitate. However, be prepared to be busy!”

Kent, Owner DD’s Handi Korner

“Broaster products now represent more than 1/3 of my business and overall business has increased over 30%. Customers are driving over 30 miles to enjoy my

Broaster Chicken and I am receiving party orders of 50 to 100 pieces. This is a super simple program that

is making me money!”

Ginger, Owner Sportsman Tavern

“I am very satisfied with the Broaster program, which lives up to its promises. With no additional advertising, our deli sales immediately increased. Our top

sellers are Popcorn Chicken and Gizzards. My staff likes using the

equipment, too!”

D. Croft, OwnerAlton Truck Stop

“My customers tell me this is the best chicken they have ever eaten. We have

traditionally been an ice cream and burger place; now 25% of my orders

are for chicken, with many being large phone orders. If I had another location, I would definitely add Broaster Chicken

as part of my program.”

Phil, OwnerKreem Kup