Complete Mobile App Store Research Feb'10

Mobile App Store LandscapeFeb’10

Researched By Exicon Developers Connect

MOBILE APP STORES FEB’10STORE NAME Ovi Play Now Appstore App World Andriod

Owner Nokia Sony Ericsson Apple Blackberry Google

Operating Systems Symbian S40/S60Android

Symbian S40/S60Windows Mobile

iPhone BlackBerry OS 4.2 Android

Platforms Java MEFlashLite

WRT

Java MEFlashLite - Java ME -

# of users 5-10M 40M 50M 5-10M 1MNumber of

applications 7,500 3,700 105,000 3,500 16,000

# of Free Applications 288 - 21,000 736 -# of Paid Applications 1,423 - 84,000 2,263 -

# of downloads to date 10M - 2B - 400M

Volume of downloads Approximately 1M per day -

Billing Method Credit cardPremium SMS

Operator

Credit cardPremium SMS

Credit CardPayPaliTunes

PayPal OperatorGoogle checkout

Biz Models One-Off billing One-Off billingOne-Off billing

Subscription billingIn-app billing

One-Off billing One-Off billing

Developer Revenue share 70% 70% 70% 80% 70%

Developer Fees $50 $0 $99 – Indie, $299 – Company account $200 for 10 applications $25

# of countries Global 13 77 26 26

Countries operating in Global - 77 countries globally

(http://tinyurl.com/6r45es)26 countries globally

(http://tinyurl.com/b8tz88) 26 countries globally

(http://tinyurl.com/pbrpz6)

Strength Available in 240 countries Multiple platforms supported 77 countries, 50M users Strong presence in

enterprise marketOnline advertising, Fast

approval process

Weakness - Application signing fee Limited App discoverability, Downward price spiral - Many free applications to

compete withDo they have a

Developer Program? Yes Yes Yes Yes Yes

Exicon Ltd. and XDC makes no warranties, expressed or implied, as to the accuracy of information contained on this document

STORE NAME MARKET PLACE APPLICATION STORE APP CATALOG SAMSUNG APPS JAVA STORE

Owner Microsoft LG Palm Samsung SunOperating Systems Windows Mobile Windows Mobile Windows Mobile Symbian S40-S60

Windows Mobile-

Platforms Java MEWidgets

- Palm Web OS - Java/J2ME

# of users - - <1M - -

Number of applications

1000 1,400 250 1,000 -

# of Free Applications - - 60 -Billing Method Credit Card

OperatorCredit Card Credit Card Credit Card

PaypalPaypal

# of Paid Applications - - - - -Developer Revenue

share70% 80% 70% 70% 70%

# of downloads to date

- - 1M - -

Volume of downloads - - - - -Biz Models One-Off billing One-Off billing One-Off billing One-Off billing -

Developer Fees $99 $99 $0 -# of countries 36 17 2 3 1

Countries operating in

- http://tinyurl.com/lamw4w US, Canada UK, France, Italy US

Strength 30M potential users, Huge knowledge base, .Net framework integration

- - - 2.1 billion Java enabled mobile phones and handheld devices; 6.5 million Java developers

Weakness Limited consumer awareness

Not in Europe, 2 devices only, Credit card payment only

Palm Web OS only, Intransparant approval process

3 countries only -

Do they have a Developer Program?

Yes No Yes Yes -

MOBILE APP STORES FEB’10


STORE NAME VCAST VODAFONE 360 LITMUS WEB2GO INFO & FUN

Owner Verizon Vodafone O2 T-Mobile Telecom Italia/TIMOperating Systems Android

BlackBerry OS 4.2Symbian S40/S60Windows Mobile

- Blackberry OS 4.2Symbian S40/S60Windows Mobile

AndroidBlackberry OS 4.2Windows Mobile

AndroidSymbian S40-S60Windows Mobile

Platforms Palm Web OSBREW

Widgets Java MEFlashLite

Java ME Java-J2MEBREWFlashLitePalm Web OS

# of users - 44,435 3,300 - -


250 7,000 560 - -

# of Free Applications

- - 437 - -

Billing Method OperatorCredit card

Operator Operator -

# of Paid Applications

- - 66 - -

Developer Revenue share

70% 70% 70% 70% -


- 78,055 - - -

Volume of downloads

- - - - -

Biz Models One-Off billingSubscription billingIn-app billing

One-Off billingSubscription billingIn-app billing

- One-Off billingSubscription billing

-

Developer Fees $0 - - $0 -# of countries 1 8 50 1 1


US http://tinyurl.com/yeg6llh8 more countries to follow in 2010

- US Brazil

Strength Verizon has 60M users base

315M strong customer base - User base of 30M User base of 40M

Weakness Only 1 country - - Only 1 country Only 1 countryDo they have a

Developers Program?

Yes Yes No No No



STORE NAME GetJar Pocket Gear Handango Mobango Handmark

Owner GetJar PocketGear Handango Mobango HandmarkOperating Systems Android

BlackBerry OS 4.2Symbian S40/S60Windows MobileiPhone

BlackBerry OS 4.2Symbian S40-S60Windows Mobile

AndroidBlackBerry OS 4.2Symbian S40/S60Windows Mobile

AndroidBlackBerry OS 4.2Symbian S40/S60Windows Mobile

AndroidBlackBerry OS 4.2Symbian S40-S60Windows MobileiPhone

Platforms Java MEFlashLitePalm Web OS

Palm Web OS Palm Web OS Java MEFlashLitePalm Web OS

Java-J2MEPalm Web OS

# of users 15M - - 5M -

Number of applications 14,000 70,000 50,000 24,000 -

# of Free Applications - - - - -# of Paid Applications - - - - -

# of downloads to date 700M 100M 101M 550M -Volume of downloads - - - -

Billing Method Credit Card Credit Card Credit CardPaypal

Credit cardPaypal

Credit Card; OperatorPaypal; AmazonGoogle Checkout

Biz Models One-Off billing One-Off billing One-Off billing - One-Off billing


Undisclosed 60% 60% - -

Developer Fees $0 $0 $0 $0 $0# of countries Globally Globally Globally Globally Globally

Countries operating in - - - - -Strength 55 million downloads per

month, 1730 devices supported, 2 day approval process

- - Accessible via mobile browser,Fast approval process

One of the oldest appstores (10 years)

Weakness - - - - -Do they have a

Developers program?No No Yes No No



STORE NAME AndAppStore AppStore Handster SlideMe Winplay

Owner Funky Android App Store HQ Handster SlideME Magmic GamesOperating Systems Android iPhone Android

BlackBerry OS 4.2Symbian S40/S60Windows Mobile

Android Windows mobile

Platforms - - Java/J2ME - -# of users - - - - -


490 138,250 6,000 813 100

# of Free Applications

- 40,580 - - -

# of Paid Applications

- 97,670 - - -


250,000 - - - -

Volume of downloads

1000 per day - 20,000 visitors a day -

Billing Method PayPal - Credit CardPremium SMSPayPal

Credit CardAmazon

Credit Card

Biz Models - - One-Off billingSubscription basedIn-App billing

One-Off billing One-Off billingSubscription based


100% - 60% 70% -

Developer Fees $0 for paid applications - $0 $0 -# of countries Global - Global Global -


Global - Global Global -

Strength - - Supports in 10 languages;Specializes in White label app stores for carriers and OEMs

- -


Developers program?

- Yes - - -



STORE NAMEMedia Mall Symbian Horizon MStore App Central Mobile Market

Owner AT&T Mobility Symbian Telefonica Bharti Airtel China MobileOperating Systems Blackberry OS 4.2

iPhoneSymbian S40/S60Windows Mobile

Symbian S40/S60 - - Symbian S40/S60Windows MobileAndroidOPhone

Platforms J2MEPalm Web OS

- - Java -

# of users - - - - -


90,000 77 1000 1250 2619

# of Free Applications - - 100 - -Billing Method Operator - Operator

Credit cardOperator Operator

# of Paid Applications - - 900 - -Developer Revenue

share- - - - 70%


- - - - -

Volume of downloads - - - - -Biz Models One-Off billing

Subscription billing- - One-Off billing One-Off Billing

Developer Fees - - - - -# of countries - - 1 - 1

Countries operating in - - Beginning with Spain - China

Strength AT&T supports 20,000 strong application development community;90,000 content options

Symbian smartphone distribution globally was more than 50% of the total market in 2008

200 million strong subscriber base; 10 million in Spain

120 million strong subscriber base;25 application categories

500 M subscribers


Developers Program?Yes - - -



STORE NAME T-Store Orange Shop Software Store Show App Store My Maxis Store

Owner SK Telecom Orange/France Telecom Sprint KT MaxisOperating Systems Android

Symbian S40/S60Windows Mobile

AndroidBlackberry OS 4.2Symbian S40/S60Windows Mobile

AndroidBlackberry OS 4.2Windows Mobile

- Symbian S40/S60

Platforms - J2MEFlashLite

- - J2ME

# of users 215,000 - - - -

Number of applications 6,500 5,000 - - 2,500

# of Free Applications - - - - -Billing Method Operator Operator Operator - Operator

# of Paid Applications - - - - -Developer Revenue

share70% 50% - 70% -

# of downloads to date 780,000 - - - -Volume of downloads - - - - -

Biz Models - One-Off billing - - One-Off billingSubscription billingIn-App billing

Developer Fees $84 one time registration fee for developers

- - $0.84 one time registration fee for developers

-

# of countries 1 4 - 1 1Countries operating in S. Korea UK, France, Belgium, Spain - S. Korea Malaysia

Strength Upto 100 WIPI based handsets supported;All carriers supported;24 million potential consumer base;90% of S.Korea’s 500,000 smartphone users;

Subscriber base of 112 million customers

Subscriber base of 48.3 million

- -

Weakness - - - Only 10% of S.Korea's 500,000 smartpone users

-

Do they have a Developers Program?

- Yes -- - Yes



EXICON Developers Connect, better known as XDC, is an independent global network of developers seeking

monetization opportunities.

XDC is the first developer centric network focused on addressing developers’ business challenges.

XDC HELPS YOU MONETIZE YOUR CODEXDC is your free extended business development department.As a member of the XDC community you access many opportunities:

Global Distribution

Handset

Manufacturers

Mobile

Network

Operators

Third

Party

Providers

Branded Apps Partnerships

Access to standardized network level API services and comprehensive web API directory

Access leading Ad networks for Ad revenues

APIs

Discover development, localization partners, Technology platforms providers and more

Win Application Development deals commissioned by leading Brands and Agencies

In addition …

You access to Research & Insights

PROVIDES

Lift you to fame through the Social Media Rankings

CAN

Standardization in the industry

PROMOTESBRINGS

Invitations to key industry events globally that are “relevant” to you

RECENT HIGHLIGHTS

Recently, XDC enabled:

• 650 invitations to exclusive developer go-to-market events in more than 20 countries worldwide

• Over 100 introductions at MWC 2010, Barcelona with over 30 deals already done (and counting)!

• Invitations to over 50 developers to join a football content contest of a major handset manufacturer

• Free passes to over 2,000 developers to CTIA, one of the biggest events of the mobile industry

• Over 35 direct introductions to leading mobile ad networks

• Panel discussions with 10 start-ups at CTIA Apps World Learning Center

WHAT ARE YOU WAITING FOR?

SIGN UP NOW! http://xdc.exicon.mobi/membership/

http://xdc.exicon.mobi/membership/



Complete Mobile App Store Research Feb'10

Technology

Transcript of Complete Mobile App Store Research Feb'10