Complete Concussion Management Inc. - Module 12 - Impacting Your Community … · 2019-11-26 ·...

4/1/19

1

MODULE 12Impacting Your Community & Practice Evidence-Based Concussion Care

Complete Concussion Management Inc. © 2019. All rights reserved

About Your SpeakerAerin Di Leva(APA Sports & Exercise Physiotherapist)

• AUS & CAN reg. Physio • AUS Olympic Physiotherapist, Sochi

2014• Previous work with CAN, NZ & AUS

high performance sports• CCMI registered clinician


Concussion Landscape• Make a difference in your community!– Much needed service– Inconsistencies in treatment

• Education and awareness is key

• Media fear and false information

• Wide patient base – sports, MVA, workplace, military, etc.

4/1/19

2


Government Recommendations• Government and concussion organizations passing legislation

and making policy recommendations– International Consensus Statement on Concussion– CDC Guidelines, State Laws– AIS – Australian Guidelines– Parachute, Rowans Law

• Baseline testing recommendations through large percentage of guidelines– US schools mandated to run testing for liability purposes

• How can you help those in your community adhere to or enhance their recommended or current concussion policies?


Sports Organizations• 10-15% of high-risk athletes receive a concussion each

season– Underestimation: As much as 50% unreported or undiagnosed– Education for coaches and trainers on how to recognize and

remove

• Need for adherence of concussion policies– How do they take ‘recommendations’ and put them into action?

• Typically, no team doctors or therapists– How are they ensuring proper recovery before returning to play?


Example Sports Organization• Concussion education – presentation to board• Policy development – develop based on their needs• Coach & trainer education – free sideline course• Parent & player education – info on website• Baseline testing – at your clinic or organization facility• Preferred access for treatment and rehab• Access to Concussion Tracker App for injury reporting & tracking• RTP decisions• End of season reporting

4/1/19

3


Key Selling Points to Associations• Let the research sell itself

• Education, education, education!

• Concussion Sideline Course and Concussion Tracker App• Absolutely FREE! • Resources to improve education, communication and injury reporting

• Strength in numbers• CCMI is largest globally standardized concussion care network

• Customized policy development• How can you help that organizations needs?


Crawl, Walk, Run• Concussion Sideline Course• Enables coaches, trainers and parents to better recognize the signs

and symptoms of concussion and steps to take when an injury occurs

• Concussion Tracker App• Enables better communication pathways between coaches,

trainers, parents, athletes and healthcare providers

• Help organizations adhere to protocols and policies• Education, removal and RTP, medical clearance all documented


How CCMI Helps Your Business• CCMI Clinical Network Map

– Emails come from our website for baselines/assessments– If CCMI gets contacted, we refer that person through to you

• Digital Marketing– Broaden awareness of CCMI network – Social media, podcasts, web video, etc.

• Email Marketing– Increase education– Directed to NSO’s, PSO’s, local sports clubs – send us your contacts!

• Continued Education– Monthly research updates– Ask Concussion Doc segments

4/1/19

4


How Can You Market the CCMI Program• CCMI information on website

– Improve SEO and visibility

• Resource portal– Marketing materials, presentations, flyers, how-to-videos

• Referral Networks– Local physicians

• Get Social!– Share, like & post content– Join the Facebook practitioner group


New Clinic Checklistü Brainstorm session with Program Development Manager ü CCMI info on websiteü Join CCMI Practitioners FB groupü Familiarize your staff with resource portalü Use contents of initial marketing packageü Follow us on all social media platformsü Access to ‘Test Clinic’ü Run baseline, Buffalo, Blackhawks on ‘Test Patient’ü Connect with local physicians, develop local referral networkü Connect with local sports clubs & send over contacts to PDM


Welcome to the CCMI network!

Complete Concussion Management Inc. - Module 12 - Impacting Your Community … · 2019-11-26 ·...

Documents

Transcript of Complete Concussion Management Inc. - Module 12 - Impacting Your Community … · 2019-11-26 ·...