Competitors Review

The Coca-Cola Company (Coca-Cola) is a non-alcoholic beverages manufacturer, distributor and marketer. It principally offers sparkling beverages and still beverages. Sparkling beverages include non-alcoholic ready-to-drink beverages with carbonation, such as energy drinks and carbonated waters and flavored waters. Still beverages comprise of non-alcoholic beverages without carbonation, including non-carbonated waters, flavored waters and enhanced waters, juices and juice drinks, teas, coffees and sports drinks. Coca-Cola also offers fountain syrups, syrups and concentrates, such as flavoring ingredients and sweeteners.

There are several competitors in Bangladesh in the market of soft drinks against Coca-Cola. Short description of there is below:

1. Transcom Beverage (Pepsi, 7up, Mirinda)

2. Agriculture Marketing Company Limited (Pran Cola,Pran Up)

3. Akij Group (Mojo, Lemu, Frutika)

4. Global Beverage Limited (Virgin)

5. Globe Soft Drinks Limited (Uro Cola, Uro Lemon)

6. Partex Beverage Limited (RC Cola, Lychena)

Transcom Beverage (Pepsi, 7up, Mirinda)

Pepsi is one of the oldest brands in Bangladesh. Pepsi first arrived in Dhaka in 1976 with the cola-flavored Pepsi, the clear lemon-flavored 7up, the orange-flavored Mirinda and later introduced the mango-flavored Slice.

Agriculture Marketing Company Limited (Pran Cola,Pran Up)

Pran, on the other hand, started with jam, jelly and pickle. In 1995, it started producing mango bottled juice, and is currently operating all over the country.But it also produce cola and lemon flavored pran up.

Akij Group (Mojo, Lemu, Frutika)

It has not been long since Akij group brought out Mojo, Lemu then Clemon. They have already gained huge popularity. The recent success of Akij group is Frutika, which delivers the promise of no preservatives. And there slogan is ‘AKTU BESHEI PURE’.

Global Beverage Limited (Virgin)

Virgin is renowned worldwide through its brand name. It was introduced in our country by Global Beverages Ltd. When it startsx its production in our country it gained huge popularity. But suddenly it dropped out of market.

Partex Beverage Limited (RC Cola, Lychena)

RC Cola entered the Bangladesh market in 1997, and was the first to introduce the cloudy lemon flavor. Now it is producing Rc cola, lemon Q, orange and doing business successfully.