5 Lead Strategies For Competitive Intelligence In Asia Business

#1. WHAT IS COMPETITIVE INTELLIGENCE (CI)?

• Anything that gives you competitive advantage in the marketplace

• CI is important for customers and competitors

• But that’s not all…

• ANY aspect of the environment that supports strategic business decisions is CI

SO APART FROM CUSTOMERS AND

COMPETITORS HOW CAN CI HELP BUSINESS?

A SIMPLE EXAMPLE

• You’re launching a business in Ruritania

• What would affect your chances of success?

• What do you need to know about the market?

• What do you need to know about your customers?

BUSINESS IN RURITANIA

• You need to know how Ruritanians think

• What is their business mindset?

• What do they believe in?

• What do they do on the weekend etc?

FACTORS THAT WILL IMPACT YOUR SALES!

• Ruritanians are devout followers of Optimism

• They live in a mountain kingdom with no supermarkets

• They believe in the divine right of kings

• They strongly dislike ever saying no

• They sign contracts in invisible ink

THAT’S COMPETITIVE INTELLIGENCE!

#2. TRANSLATE THIS EXAMPLE TO ASIA

• Asia markets are all very different (if related)

• Cultures, traditions, levels of income, business customs are different

• Networks of relationships and values vary hugely

• Malaysia is not Indonesia, Hong Kong is not Singapore, Tokyo is not Seoul

SO HOW TO SUCCEED IN THESE MARKETS?

• What is the No.1 component of CI?

• No 1. is local knowledge!

• No.2 is local knowledge!

• No.3 is local knowledge! (and so on)

WHO ARE YOUR MAIN COMPETITORS IN ASIA?

• They are no longer global multinationals

• They are local and regional Asian players

• These players have THEIR OWN CI!

• So foreign companies without CI cannot compete

WHAT GIVES LOCAL PLAYERS SO MUCH EDGE?

• Local players have prolonged experience of the market

• They target their brands & products to local tastes

• They benefit from customer feedback

• They research each Asia market in depth

#3. HOW CAN YOU COMPETE?

• Find out everything possible about the market

• Find partners with access to medium-sized and smaller cities

• Find partners with insights into local consumers

• Immerse yourself in the customs, etiquette & culture of your target market (s)

YES: IMMERSE YOURSELF IN THE CUSTOMS,

ETIQUETTE AND CULTURE OF YOUR TARGET

MARKET(S)

#4. MORE REASONS TO FIND A PARTNER

• Privileged position when your Asia partner turns towards the West

• Building experience in thinking both globally AND locally

• Ability to help with inward investment into home markets

• PARTICIPATION in the world’s ‘glocalization’ process

WHAT DOES GLOCALIZATION MEAN?

• Ability to design & deliver global solutions

• Solutions that have TOTAL RELEVANCE to local markets

• The focused use of Competitive Intelligence

• Becoming a member of the Asia business family

#5. WHAT IS YOUR NEXT STEP?

APPLY FOR A FREE STRATEGY CONSULTATION

• Real actionable advice on CI for overseas markets

• Launch or develop your business SUCCESSFULLY in Asia

• 30 minutes’ Consultation via Skype or phone

• Apply direct at http://davidcliveprice.com/strategy

• Or e-mail david@davidcliveprice.com

Key to Asian Business SuccessWatch the Short Video in the Next Slide

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