L’OREAL Signature Competition

CREATED IN 1992

80,000+ CONTESTANTS IN

24 YEARS

OVER 13,000 PLAYERS IN 2015

360+ CAMPUSES

45 COUNTRIES

FROM

BUSINESS AND MARKETING COMPETITION SINCE 1992

THE UNIQUE OPPORTUNITY TO WORK AS AN INNOVATION LEADER FOR A L’ORÉAL BRAND

A COMPETITION FOR CREATIVE

AND ENTREPRENEURIAL MINDS

A CHANCE TO COMPETE AGAINST

MORE THAN 45 OTHER COUNTRIES

An instant humidity solution for

L’Oréal Paris, that makes hair

manageable and style able

because it maintains perfect oil

water balance.

INDIA 2013 SP JAIN INSTITUTE OF MANAGEMENT

AND RESEARCH

CREATIVE & ENTREPRENEUR ALL THE WAY

Aligned with Kiehl’s expertise on

skin care and a striking insight,

Malaysia got 1st place with their

Bold Back range for men

focused on back acne.

MALAYSIA 2014 TAYLORS UNIVERSITY

CREATIVE & ENTREPRENEUR ALL THE WAY

“Destination Lancôme” Travel

Retail concept which proposed

targeting consumers before

their journey via travel websites,

as well as an innovative digital

gaming element.

ITALY 2015 UNIVERSITÀ COMMERCIALE LUIGI

BOCCONI

CREATIVE & ENTREPRENEUR ALL THE WAY

RUN THE

COMPETITION

theory into practice

an original project proposal in

coherence with the brand values

new consumer

experience

an unique communication

campaign

in front of a L’Oréal Jury with 45 other countries

HOW TO PLAY

TURN

PRESENT COMPETE

CREATE

DEVELOP

DESIGN

THE

CHALLENGE

Develop an integrated strategy to attract the new generation of

La Roche-Posay consumers through technological and digital

disruption.

FIRST MISSION

Get to know the health and beauty market, it’s main trends and opportunities!

How does La Roche-Posay positions in this market? How can the brand attract a

new generation of consumer with its unique commitment to innovate for a better

life!

THE PRE CASE

Time to turn your ideas and insights into the ultimate innovation project!

Come up with a connected and digital innovation strategy on how to

recruit the 15 to 25 year old consumer target.

SECOND MISSION

THE CASE

What would be the next technological and digital disruption for LRP?

WHAT’S IN IT FOR

YOU

WORK IN A

TEAM WITH A

CREATIVE

AGENCY

GAIN HANDS

ON

PROFESSIONAL

EXPERIENCE

GET SPOTTED

BY L’ORÉAL

EXECUTIVES

COMPETE

AGAINST

INTERNATIONAL

TEAMS IN PARIS

A REAL LIFE EXPERIENCE

1 2 3 4

YOUR

PATH TO WIN

THE STANDARD CYCLE

REGISTER YOUR TEAM

BRANDSTORM.LOREAL.COM

REGISTRATION PERIOD 19th Oct – 11th Dec 2015 6:00pm

MARKETING PLAN SUBMISSION Deadline: 8th Jan 2016 6:00pm

CHALLENGE 1 PRECASE PREPERATION

ANNOUNCEMENT OF SHORTLISTED TEAMS 15th Jan 2016 (Powerpoint submission: 17th February)

CAMPUS FINALS Week of 22nd February 2016

BRIEFING DAY WITH

L’ORÉAL EXECUTIVES Mid-March 2016

CHALLENGE 2 CASE STUDY PREPERATION

Apr & May 2016

NATIONAL FINALS May 2016

THE INTERNATIONAL

FINALS IN PARIS 30th Jun 2016

REGISTER

YOUR TEAM

BRANDSTORM.LOREAL.COM

CAMPUS FINALS BRIEFING DAY

WITH L’OREAL EXECUTIVES

2nd MISSION CASE STUDY PREPARATION

NATIONAL

FINALS

THE

INTERNATIONAL

FINALS in PARIS

1st MISSION

PRE-CASE STUDY

PREPARATION

HKU CUHK HKUST

3 STANDARD + 1 WILDCARD

PRIZES

FOR THE BEST 3 TEAMS, A

VOUCHER FOR A TEAM TRIP

TO THE DESTINATION OF THEIR

CHOICE.

FOR THE WINNING TEAM

FOR THE SECOND PLACE FOR THE THIRD PLACE

10 000 €

5 000 € 2 500 €

LAST 2 YEARS OF STUDY IN A

PARTNER CAMPUS

TEAMS OF 3

STUDENTS

SIGN UP LOGGING INTO

BRANDSTORM.LOREAL.COM

REGISTER HOW TO

NOW!

REGISTER

OFFICIAL WEBSITE

brandstorm.loreal.com

On FACEBOOK:

facebook.com/lorealbrandstormofficial

On TWITTER

twitter.com/bstormofficial

FOLLOW US

On INSTAGRAM

instagram.com/@brandstorm_official