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Competition Monitoring

Telenor Easy Paisa EP Launch Outdoor/BTLActivities

Date of Submission: 15 Oct 2009

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Table of Contents

Outdoor campaign pictures

Pictures at Retail Activity

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Overview

Telenor BTL Plan for EP Launch

Campaign: Telenor EP Easy Paisa Service outdoor campaign

Outdoor Mediums: Permanent outdoor & temporary acquisition of outdoor campaign

in 18-20 tier I & II cities, streamers/banners campaign, retail fascias, POS material

Launch Dates: 15th October, 2009

Duration of Outdoor Activity: 03 months

Target: Sec A, B & C locations

Scope of Campaign/Activity: Nationwide (starting with LHR/KHI/ISB/FSD/MTN)

Vendors:Adsell Advertisers (South), Sahar Advertisers (Central & North)

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Estimated Cost of NWD BTL Campaign

Sr.

No. Mediums Used Size Quantity Appox Total Cost

1Temporary Hoardings (mix of 90x30s, 60x20s and below)NWD Misc.

350,000 sqfts oftemporary

display and us ofNWD permanent

outdoor

2 Bus Branding Daewoo buses in Lahore Misc. 08 2.6 Million

3Bus Branding Buses in KHI

Misc. 60 12 Million

4 Inflatable in ISB Misc. 5 3.75 Million

5 Bimpers in ISB Misc. 5 3 Million

Total 45 - 50 Million

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EP OutdoorEP Outdoor Defence Main Boulevard, LahoreDefence Main Boulevard, Lahore

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EP OutdoorEP Outdoor Cavalry Bridge, LahoreCavalry Bridge, Lahore

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EP OutdoorEP Outdoor Main Boulevard, Defence & Cantt, LahoreMain Boulevard, Defence & Cantt, Lahore

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EP OutdoorEP Outdoor Murre Road, near Faizabad, IslamabadMurre Road, near Faizabad, Islamabad

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EP OutdoorEP Outdoor Murre Road, near Faizabad, IslamabadMurre Road, near Faizabad, Islamabad

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EP OutdoorEP Outdoor ShaharShahar--ee--Quaideen, KarachiQuaideen, Karachi

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EP OutdoorEP Outdoor ShaharShahar--ee--Faisal, KarachiFaisal, Karachi

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EP OutdoorEP Outdoor Rashid Minhas road, KarachiRashid Minhas road, Karachi

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Misc. Outdoor in ISB/KHI/LHR/MTNMisc. Outdoor in ISB/KHI/LHR/MTN

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EP OutdoorEP Outdoor Kutchery Road, MultanKutchery Road, Multan

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EP Car Branding in FaisalabadEP Car Branding in Faisalabad

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EP Inflatable in IslamabadEP Inflatable in Islamabad

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Retail & Franchise EP Activities

Fascias

Retail banners

Availability signage

Backlit display board

Buntings

Posters

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