Competing and Winning Against the Big Boys: How a Visionary CEO Turned a New Page on an "Old"...
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BookPal President Tony DiCostanzo and Gorilla Group Business Development Director Ed Kennedy discuss entrepreneurship and building a successful B2B ecommerce business at the 2014 Bronto Summit.
Transcript of Competing and Winning Against the Big Boys: How a Visionary CEO Turned a New Page on an "Old"...
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How a Visionary CEO Turned a New Page on an "Old" Industry
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IntroductionsTony DiCostanzo - President, BookPal
Ed Kennedy - Regional Director, Gorilla Group
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BookPal’s Story
Prologue: Why Books? Why BookPal?
Rising Action: Being true to your niche
Climax: Digital Transformation
Themes:
- Know your position to the market- Patience
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Prologue: Why Books? Why BookPal?
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Prologue: Why Books? Why BookPal?
Cost Leadership Differentiation
Market Approach
Niche Broa
d
Theme: Know your position in the market
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Rising Action: Being True to your Niche
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Lemonade stand approach
Theme: Know your position in the market, Patience
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Latest iteration of Book-pal.com
Theme: Know your position in the market
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Latest iteration of Book-pal.com
Theme: Know your position in the market
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Being true to your Niche
Theme: Know your position in the market
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Post-launch results
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Climax: Digital Books
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Bulk eBooks
Theme: Patience
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Q&A Session
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Thank you! [email protected], www.book-pal.com
[email protected], www.gorillagroup.com
