PRICEINTELLIGENCE

competera.netBe a #PricingHero

3years specializing in price intelligence

specialists, who love their job

200

20

happy customers in 10 countries

PRICE INTELLIGENCE

Best B2B start-up 2014

Innovational service for retail 2015

Award for most promising project

We truly love what we do and that is one of the reasons why our customers are choosing us.

PRICE INTELLIGENCE

After a long search and testing of different solutions, we chose Competera. The team provides reliable data at reasonable prices. I enjoy working with them and wish this company huge success.

ROMAN OSOKIN

PRICE INTELLIGENCE

Customers mobility has substatially transformed modern pricing strategies

PRICE INTELLIGENCE

Experts had established the major factors that influence pricing:

Increased price sensitivity of consumers

Increased pricing aggressiveness from competitors

Increased price transparancy

Need to protect brand’s price image

Need to provide consistency in price across channels

Need to provide more localized pricing

Increased promotional intensity of competitors

67%

51%

47%

42%

27%

21%

25%

Source: “Tough Love: An In Depth Look at Retail Pricing Practices”

Organizational Barriers Impacting Ability to Implement More Effective Pricing Practices

42%41%40%34%

Lack of clean price, competitor and purchase data

Resistance to change from stores or other channels

Lack of the right skill sets

Channel organization structure makes it difficult to coordinate pricing strategies across channels

PRICE INTELLIGENCE

PRICE INTELLIGENCE

Are you following the concept of modern pricing strategies in your business?

Follow your own route

Change prices wisely

Protect your brand’s price image

Consider channels pecularities in pricing

Respond quickly to competitors’ price changes

Retailers, who use modern systems of price monitoring will be able to...

Not only compare prices, but change the rules of the game

Understand the impact of the retail channel on pricing

Set up a relevant number of price changes per week

Measure the effect of own decisions

PRICE INTELLIGENCE

1234

… and will create opportunities to:

PRICE INTELLIGENCE

INCREASE

IMPLEMENT

CREATE

marginstop-line salesmarket share

a dynamic and local pricing

more profitable promotionsa more price competitive image for customers

PRICE INTELLIGENCE

сompetera PRICE INTELLIGENCE

is a modern platform for monitoring pricing

Platform’s main features

Instant data for each product you sell

Analysis within a category or by competitor

Promotion analysis

Assortment analysis

Data delivery in ERP.

PRICE INTELLIGENCE

How it works?

REST API

Data Streaming

Online Dashboard

Data scrapingClose to the real time

PRICE INTELLIGENCE

Products MatchingWith manual verification

Processing and storing dataData are stored for the whole time

PRICE INTELLIGENCE

Data scrapingclose to the real time

Data is current - less then 4 hours old

Imitates human actions

Collects prices, promotions, avalibility and characteristics

Crawlers with a dedicated support team

"Smart" data collection that does not create an overload

PRICE INTELLIGENCE

Products matchingwith manual verification

Use of crowdsourcing for product matching

quality control matching system

matching of the new products in less then 2 hours

regular search for the products that were not found

We guarantee the quality and timeliness of product matchings and are ready to sign SLA

PRICE INTELLIGENCE

Processing and storing dataData are stored for the whole time

Multi-user access to reports through a browser

API for integration with ERP and/or shop window

Data export in Excel and CVS

Data streaming in Google BigQuery

Voice, Online, Ticket-system user support

We store all data and provide an instantaneous access to it

Advantages over alternative solutions

PRICE INTELLIGENCE

In-house solution COMPETERA

Level of competence Low High

Data accuracy Medium High

Matching technologyAutomated, with no systematic

controlCrowdsourcing

with quality control

Data delivery frequency Once a day ore more rarely Unlimited

Scalability Limited Unlimited

Time for realization Long Short

Return on investment Slow Fast

Opportunities for departments:

PRICING MARKETING PURCHASING

Opportunities for building dynamic strategies and price optimization, implementing a local pricing strategy, adjustment of your pricing considering the demand and the competition, historical analysis of results and implemented changes.

Instant data about competitors marketing activities, signals of when to send out emails or optimize your PPC channels, analytics regarding the dependence of a conversion rate on demand elasticity.

Accurate data regarding an assortment intersection with competitors, comprehensive information about MAP violations, assortment availability of competitors’ data, exact facts and testimonials for negotiating with suppliers.

PRICE INTELLIGENCE

Case studies with COMPETERA data use

PRICE INTELLIGENCE

PRICE INTELLIGENCE

Dynamic determination of elasticity of demand

Demand and competition in online channel are closely related

Deviation from competitors

Competera + Google Analytics + Google BigQuery

Download full case

study

3,00%

2,30%

1,60%

0,90%

0,20%

-10,00% -5,00% 0,00% 5,00% 10,00%

2,0%

0,3%

conversion

PRICE INTELLIGENCE

Measuring price sensibility within category/channel/brand

TVs

Smartphones

Washing mashines

Refrigerators

Laptops

Heaters

Tablets

Water heaters

Multicookers

Ovens

Sensibility coefficient

Download full case

study

Price sensibility by categories

-0,40 -0,30 -0,20 -0,10 -0,00

Download full case

study

Optimize your paid search channels by understanding the deviation from your competitors on the individual SKU level.

Cost optimization of your customer aquisition through paid search channels

PRICE INTELLIGENCE

New opportunities for product recommendations and E-mail marketing

Best price, Best promotion, Abandoned cart - the best deal on the market

PRICE INTELLIGENCE

Understanding where each of your products is in respect to the whole market will then enable you to identify opportunities for the recommendation of complimentary services and trigger targeted mailings.

Simple connection:

1 2 3Determine your monitoring specifications

We process your data and get your campaign ready

Get access to your data

PRICE INTELLIGENCE

Your account is ready to use in just 10 days!

+1 888 387-28-18 US+38 044 362-04-34 UA+4 420 376-96-413 UK

+7 495 204-17-00 RF

info@competera.net

Be a #PricingHero