ENGAGING NEW AUDIENCES:

POP-UP

@CompassPresents

• Twitter tag

• From a study of 1,540 participants:

• “Participants remembered on average 4 slides from a 20-slide powerpoint”

• “A common characteristic of the four remembered slides is that they contained negative information… negative information is more memorable in the sense that people tend to remember more details”

-Dr. Carmen Simon

Multi -arts

From traditional venues to no Infrastructure (inc. Festivals)

• Compass tent image

Nomadic Freedom

POP-UP

Physical Dimension Element of Unexpected (Venue etc)

Physical Dimension Digital set rendering

The Caligari Experience: Case Study Expanded Cinema (more in a mo)

Eclectic interests No Standard Young Person Dormant Film-lovers?

Diversity of Collaboration

=Diversity ofAudience

GUIDING PRINCIPLES

FOR POP-UP

Be imaginative Look for unexpected connections

Look for elements/themes that can be explored thorugh diverse media

Cultural tides

Vintage Resurgence Holstenwall, Caligari

Vintage Resurgence Holstenwall, Caligari

Focus on the collaborators Everything else follows

Start small Word of Mouth

Artistic marketing Grafitti Mural Mini-Cabinets

Power of USP in Pop-up …. to attract sponsorship

Dream big! Present solutions (eg. Caligari rigging)

Borrowed projectors

Pick ONE unifying or leading element

Have fun!

• www.compasspresents.com

• Chat at lunch or casting@compass-film.co.uk

• The Caligari Experience Touring 2016