Comparison of Two Double Page Spreads
Transcript of Comparison of Two Double Page Spreads
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Zoë Freeman
Kerrang!
Comparison of Two Double Page Spreads
Kerrang!
Images:
Main image – medium close-up, relaxed pose, serious engagement, slight smile, crossed arms, mise-
en-scene fits genre well – minimal make-up and accessories, died hair, fit the indie/rock scene
Minor images – features a live performance picture – live performances are known to support and
represent the indie genre, ‘flashback’ image – reminder to the audience of what can be achieved
with hard work, how much their life can change if they persue a similar career
Positioning:
Title – rhetorical question – large, draws the reader in, captures imagination, reader may
subconciously be looking for the answer throughout the article, “scared” overlaps – brought to front
to futher emphasise the question
Title is placed next to the main image on the right side of the page – follows the movement of the
audeiences eye
Text is in three columns – pull quote stands out, place in the middle of a chunk of text to grab the
attention of the reader and also break up the threee colmuns futher
Font Styles and Text Sizes:
Title – largest font size on the double page spread – easy to understand what the interview will be
about/addressing, clear font – accessible, uses red from t-shit to use in the word “scared” and also
for the subheading and mini headings during the interview, font style of itle – sharp, slightly
unorganised, appeals to the reader and genre
Top of the Pops
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Language, Tone and Register:
Informal, rhetorical question hails the reader – makes them think about their fears/what they’re
scared of, also draws in on the possibility that they might have the same fear as Jenna (the feature
artist of the double page spread), conversational tone, almost commanding – asks the reader to
think
Audience and Gratification:
Diversion – interview acts as a diversion, distracting the audience from their life and plunging them
into a world that exists far from their own – that of a famous/popular muscian
Survalence – use of a rhetorical question title meets this, the audience want to know what’s going
on in a world that isn’t like their own – natural curiosity plays an important part in this
Personal identity – the reader is able to identify with the costume of the model and also what she is
speaking about in terms of genre, it also allows for a ‘self’ to be created and affirmed
Social interaction – inclusion of pictures of model as her younger self – ability to relate to the artists
becomes apparent, interview also allows for a connection to be made between the audience and the
reader as they feel as though they are becoming aquiented with someone they wouldn’t normally
have the chance to
Top of the Pops
Images:
Pop/rap/R&B genre – serious pose, heavy make-up, meduim close up that focuses on facial
features/beauty rather than attire, flawless appearence, sleaked back hair, headshot – like a
professional model
Lip colour is drawn to make font colour
Attempts to look ‘mainstream’ – Tulisa moves away from R&B past to appeal to a wider audeince,
more ‘celebrity’ than ‘musicain’ – something many pop magazines do, remove the idenity of the
artist and dress them and make them ‘play’ to their genre – little creative freedom
Positioning:
Allienment exists around central image and pull quotes – both dictate where the text will be placed
Text is in small chunks rather than lengthy paragraphs – as the magazine and genre are both aimed
at and typically read by a younger audience than that of Kerrang! they might be bored and
disinterested in reading the entire article
Font Styles and Text Sizes:
Bold title engages reader – quotations build interaction and likeness/relatability, conversational
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Slick font – matches the sleakness of the models appearence, flows nicely, no sharp edges, rounded
font, ‘no surprises’ – typography conforms to conventions, pop music is predictable – so is the layout
and typography
“stronger” is bolder than rest of text – engages reader, want to know of the “mistakes” that have
been made and how they helped her achieve the “strength” she claims to have now
Language, Tone and Register
Relatability – teens make mistakes! Often believe them to be ‘the end of the world’ – quote disputes
that, gives them hope that things are only temporary and they have the oppotunity to get better and
improve, uses celebrities to inform teens they are not alone
Conversational tone – serious but informal, not something strangers would discuss – mistakes, how
life has changed/imporved, previous struggles – bridges gap between celebrity and reader, reader
feels involved and trusted
Uses and Gratification
Personal idenity – the main image is of an attractive, well groomed woman who conforms to the
image of the idela ‘pop star’ , as a result of her arguably artificial beauty – young female readers
may aspire to imitate her identity, and young male readers may admire her attractiveness, conforms
to Mulvey’s Male Gazy theory – men admire and objectify women as a result of their appearence,
where as women aspire to be like that of what they believe men to want/like