COMPARISON OF MY

PRODUCTS WITH EXISTING

SIMILAR PRODUCTS –

SPRING BREAKERS

TRAILER

TrailerWe shaped our characters within trailers such as Spring Breakers. The use of young and female characters

although may not be conventional, still managed to appeal to our target audience due to the clear link via

age and the way they are relatable. Our trailer is similar to the trailer to spring breakers as it features events

such as violence and crime. We wanted to create an upbeat element to the trailer that clearly demonstrated

the wild and mischievous lifestyles of teenagers and young adults lead. We done this using similar props,

mis en scene, camera work and editing. As you can see in the images above, the wide shot of the

characters in Spring Breakers is very similar to the shot we use in the trailer to ‘W!LD’ with our characters on

bikes. We thought this represented the theme of freedom and energy and chose to use it to link with the

‘wild’ vibe in our trailer.

Both our trailer and the trailer to Spring Breakers have similar sound involved. Both trailers start off with a

slow paced beat in the song with the tension building up, then have an upbeat song to convey the drama

and violence involved. Voice overs are used in both in our trailer we repeated the voice recording of the

word ‘wild’ which is similar to the repeated whisper to ‘spring break’ in Spring Breakers. When analysing

Spring Breakers we thought this sounded effective so decided to use it within ours. When combined with the

use of faced paced editing, matched to each shot we found this this to work well and sound intriguing.

We used similar props in our trailer such as cars and money, these were shown to be a popular suggestion

when asking our audience about what they would like to see and we also thought that they looked effective

in the trailer to Spring Breakers and so chose to use them in our own.

We used a range of similar camera work such as the use of close ups that clearly show the emotion and

facial expressions of the main characters, we incorporated them into our trailer to allow the audience to

clearly identify their emotion. Similar to our trailer Spring Breakers also offered this with their characters as it

helped to build up tension. The use of high angle shots were also used in both with the money shots. We

used a high angle shot when one of our characters was flicking through money to represent the

crime/situations they have got up to. This was also used in the trailer to Spring Breakers of one of the

characters laying down surrounded by money which demonstrated the illegal scenario's they are involved in.

Magazine

MagazineMy magazine is similar to the magazine that is promoting Spring Breakers is several ways. The name of the

film is clearly more vivid on both covers over the masthead. This helps to create a more visually enticing look

to the magazine to immediately strike the audience and get them to notice the film which is being advertised.

The layouts on the trailers are somewhat similar. The main cover story is located on the lower half of the

cover in the centre of the image to work with the image and promote the film. I noticed this on other

magazines with different films and thought it looked really effective in getting the audience’s attention.

Feminine colours are used in both magazines to really convey the use of female characters involved. I used

pinks, reds and white to connote the danger, feminine and innocence within our film. The pinks blacks and

whites in on the film magazine for Spring Breakers also portrays the feminine and dominant role in which

they have in the film. This is a successful marketing technique as it focus’s upon the unconventional main

characters and how they are taking on the masculine role in the crime/thriller film. The fonts are both sans

serif to create the bold and striking effect that enables them to stand out and contrast with the backgrounds.

This appeals as it fits in with the ‘striking’ and ‘in your face’ vibe that both magazines share. The images are

both large and the most enticing on the covers as they are they are the main focus of the magazine as the

audience will be most familiar with them from the trailer and poster. However I didn’t no use all of the main

characters in my shot for the magazine cover as I wanted at least one of my products to just focus on the evil

and dominant antagonist in the film, as I felt this would help market the product as she will become a well

known villain.

Poster

PosterBoth my poster and the poster to Spring Breakers feature more than one character on. I think this looks effective as the image looks more visually enticing as the audience will become aware of who is starring in the film and so can identify them through the poster. I chose not to feature my antagonist on my poster due to having using the image of her for my magazine I wanted to separate the antagonists and protagonists to show the innocence/evil on each.

The title of the film is the most striking on Spring Breakers as it is in a large sans serif font to make it look bold and stand out among the background. I also used a large pink sans serif font to contrast the light and dark. The fonts on both products are similar as they both look modern and simple.

They layout on both products are similar, I chose to base my layout on the layout to Spring Breakers as I thought that it looked effective and enticing. By putting the names of the actors at the top the audience can immediately identify them and be interested. I think that this helps promote the film as it’s easy to see who is starring in the film. The title is the most enticing aspect on each of the posters as it catches the audiences eye as it becomes memorable and encourages them to go and watch the film. The use of the blocking text at the bottom on both looks effective and conventional as it labels the company name and the people who helped produce the film. I chose to locate it here as it works well with the other text on the poster and to promote the film. The last element shown on the poster is the release date which is an effective way of marketing the film since it is last seen it is the first thing the audience will remember and so will be aware of when to go and see it.