Comparison of McDonalds, Starbucks, Subway, KFC and Other Top QSR Brands in Singapore on Facebook in...
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Transcript of Comparison of McDonalds, Starbucks, Subway, KFC and Other Top QSR Brands in Singapore on Facebook in...
QSR ChainsIn SingaporeOn Facebook
Oct 1st – Dec 31st, 2015
Top QSR Chains in India on Facebook in Q4 2015
In this report we looked at 10 QSR chains in Singapore on Facebook.
Read on to find out how brands like Dominos, KFC and Dunkin’ Donuts
performed.
Key Findings
• Among the 10 QSR brands, Starbucks Singapore was engaging best with their Fans.
• With a growth rate of 4.4%, Burger King Singapore enjoyed the highest Fan Growth Rate among the QSR brands.
• 65% of fan posts on Nando’s Singapore wall were positive in nature.
• Domino’s Singapore replied to 70% of fan posts on its wall.
• 3,334 new Posts were written across these 10 ‘brand walls’. That’s an average of 3.6 Posts per day - per wall!
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Fans
McDonald's Singapore had the largest fan base of 374,299 while Burger King Singapore showed the highest fan growth of 4.41%.
QSR Brands in Singapore
0.00%
1.00%
2.00%
3.00%
4.00%
5.00%
0K 50K 100K 150K 200K 250K 300K 350K 400K
Gro
wth
%
Number of Fans
Burger King Singapore The Coffee Bean & Tea Leaf Sg
Nando's Peri-Peri Chicken Singapore(SG) Dominos Singapore
Subway Singapore KFC Singapore(SG)
Pizza Hut Singapore(SG) McDonald's Singapore(SG)
Fans - Geography
QSR Brands in Singapore
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Philippines Countries < 2% Malaysia Singapore Indonesia
Other Countries Philippines Countries < 2% Malaysia Singapore
Conversations
KFC Singapore had the highest PTAT of 3.43% as a percentage of its average number of Fans during this time period.
QSR Brands in Singapore
0.0%
1.0%
2.0%
3.0%
4.0%
0K 50K 100K 150K 200K 250K 300K 350K 400K
Pe
op
le t
alk
ing
ab
ou
t (a
s %
of
Fa
ns)
Average Number of Fans
Burger King Singapore The Coffee Bean & Tea Leaf SgNando's Peri-Peri Chicken Singapore(SG) Dominos SingaporeSubway Singapore KFC Singapore(SG)
Engagement - Posts
KFC Singapore published the greatest number of posts (119). Starbucks Singapore had the highest average engagement, with a score of 853.
QSR Brands in Singapore
0 20 40 60 80 100 120 140
0 100 200 300 400 500 600 700 800 900
Burger King…
The Coffee Bean…
Nando's Peri-…
Dominos…
Subway Singapore
KFC…
Pizza Hut…
McDonald's…
Starbucks…
Dunkin'…
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement Breakdown
0 20000 40000 60000 80000 100000 120000 140000
Burger King Singapore
Nando's Peri-Peri Chicken Singapore(SG)
The Coffee Bean & Tea Leaf Sg
Dominos Singapore
Subway Singapore
KFC Singapore(SG)
Pizza Hut Singapore(SG)
McDonald's Singapore(SG)
Starbucks Singapore
Dunkin' Donuts(SG)
Likes Comments Shares
KFC Singapore received the most number of Likes (125,701), McDonald's Singapore got the most number of Comments (5,350) and Starbucks Singapore had the most number of Shares (13,812).
QSR Brands in Singapore
Most Engaging Brand Posts
QSR Brands in Singapore
McDonald's Singapore
Wed, Dec 30 at 10:00 PM EST
There’s nothing better to kickstart the year than with Singapore’s favourite twist. Pop by any McDon ..
Engagement Score
Likes Comments Shares Sentiment
1,000 16,313 506 1,052Uncategori
zed
Nando's Peri-Peri Chicken Singapore
Tue, Dec 22 at 10:38 PM ESTHere's the season to be giving ????
Why send a card when you can gift a holiday? Better yet, a holi ..
Pizza Hut Singapore
Fri, Dec 11 at 8:04 AM EST
Celebrate this Christmas with our all-new Christmas Platter Feast. Plan a party and head down to a P ..
Engagement Score
Likes Comments Shares Sentiment
1,000 4,688 588 317Uncategori
zed
Engagement Score
Likes Comments Shares Sentiment
1,000 10,499 276 587 Neutral
Most Engaging Brand Posts
QSR Brands in Singapore
Starbucks Singapore
Sun, Nov 1 at 7:30 PM EST
The red cups are back and we’re buzzing with festive cheer.
From 2-5 Nov, buy any Venti Christmas ..
Engagement Score
Likes Comments Shares Sentiment
1,000 6,435 762 1,435 Positive
Burger King Singapore
Wed, Oct 28 at 9:52 AM EDT
You know you’re gonna be splurgin’ during the festivities, so save up now to prepare!
Starbucks Singapore
Tue, Oct 27 at 8:30 PM EDT
Christmas classics and new traditions. #joyineverysip #itsfinallyhere
Engagement Score
Likes Comments Shares Sentiment
1,000 2,450 314 1,315 Positive
Engagement Score
Likes Comments Shares Sentiment
1,000 10,059 793 2,546 Positive
Fan Posts
0 100 200 300 400 500 600 700 800 900 1000
Burger King Singapore
The Coffee Bean & Tea Leaf Sg
Nando's Peri-Peri Chicken Singapore(SG)
Dominos Singapore
Subway Singapore
KFC Singapore(SG)
Pizza Hut Singapore(SG)
McDonald's Singapore(SG)
Starbucks Singapore
Dunkin' Donuts(SG)
Number of Fan Posts
McDonald's Singapore's Facebook Page saw the highest number of Fan posts (945).
QSR Brands in Singapore
Sentiment Analysis
Nando's Peri-Peri Chicken Singapore received the highest percentage of Positive Sentiment (64.00%).
QSR Brands in Singapore
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Burger King Singapore
The Coffee Bean & Tea Leaf Sg
Nando's Peri-Peri Chicken Singapore(SG)
Dominos Singapore
Subway Singapore
KFC Singapore(SG)
Pizza Hut Singapore(SG)
McDonald's Singapore(SG)
Starbucks Singapore
Dunkin' Donuts(SG)
Negative Neutral Positive
Brand Responses
Dominos Singapore responded to the highest percentage of Fan posts (69.33%).
QSR Brands in Singapore
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
0 500 1000 1500 2000 2500 3000 3500 4000 4500 5000
% o
f F
an
Po
sts
Bra
nd
Re
spo
nd
ed
to
Average Response Time (mins)
Burger King Singapore The Coffee Bean & Tea Leaf Sg Nando's Peri-Peri Chicken Singapore(SG)
Dominos Singapore Subway Singapore KFC Singapore(SG)
Pizza Hut Singapore(SG) McDonald's Singapore(SG) Starbucks Singapore
Dunkin' Donuts(SG)
Share Of Voice – Volume of Posts
KFC Singapore published the most with 119 posts, among the brands in "Group 2" Group.
QSR Brands in Singapore
10%
8%
6%
9%
10%
12%
9%
15%
14%
7%
Subway Singapore Dunkin' Donuts(SG) McDonald's Singapore(SG)
Burger King Singapore Nando's Peri-Peri Chicken Singapore(SG) Dominos Singapore
The Coffee Bean & Tea Leaf Sg KFC Singapore(SG) Pizza Hut Singapore(SG)
Starbucks Singapore
Share Of Voice – Likes
KFC Singapore received the largest volume of Likes (125,701), among the brands in "Group 2" Group.
QSR Brands in Singapore
6%
1%
24%
8%
3%
1%2%
26%
5%
24%
Subway Singapore Dunkin' Donuts(SG) McDonald's Singapore(SG)Burger King Singapore Nando's Peri-Peri Chicken Singapore(SG) Dominos SingaporeThe Coffee Bean & Tea Leaf Sg KFC Singapore(SG) Pizza Hut Singapore(SG)Starbucks Singapore
Share Of Voice – Comments
McDonald's Singapore received the largest volume of Comments (5,350), among the brands in "Group 2" Group.
QSR Brands in Singapore
6%
1%
24%
10%
5%
2%
4%
18%
7%
23%
Subway Singapore Dunkin' Donuts(SG) McDonald's Singapore(SG)Burger King Singapore Nando's Peri-Peri Chicken Singapore(SG) Dominos SingaporeThe Coffee Bean & Tea Leaf Sg KFC Singapore(SG) Pizza Hut Singapore(SG)Starbucks Singapore
Share Of Voice – Shares
Starbucks Singapore received the largest volume of Shares (13,812), among the brands in "Group 2" Group.
QSR Brands in Singapore
5%
0%
24%
13%
2%1%
2%
14%
6%
33%
Subway Singapore Dunkin' Donuts(SG) McDonald's Singapore(SG)
Burger King Singapore Nando's Peri-Peri Chicken Singapore(SG) Dominos Singapore
The Coffee Bean & Tea Leaf Sg KFC Singapore(SG) Pizza Hut Singapore(SG)
Starbucks Singapore
Thanks For Reading!
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