Comparison of Holden, Audi, Mercedes-Benz, Hyundai and Other Top Car Brands in Australia on Facebook

Comparison ofTop Car Brands in Australia onFacebook in Q3-2015

Jul 01, 2015 – Sept 30, 2015

Top Car Brands in Australia on Facebook Q3-2015

In this report we looked at the top 15 car brands by number of fans in Australia on

Facebook.

Read on to find out how brands like Nissan, Audi, BMW and Holden

performed.

Key Findings

• Among the 15 brands in Lexus Australia was engaging best with their Fans.

• With a growth rate of 13%, Volkswagen Australia enjoyed the highest Fan Growth Rate among the 15 brands

• Among the 15 brands, on average, 23% of content posted by brands was “brand related”

• 5,062 new Posts were written across these 15 ‘brand walls’. That’s an average of 3.7 Posts per day - per wall!

• Most brands added around 10-300 fans per day but Audi Australia added as many as 600 new fans per day

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Fans

Holden had the largest fan base of 447,694 while Volkswagen Australia showed the highest fan growth of 12.27%.

Car Brands in Australia

-2.00%

0.00%

2.00%

4.00%

6.00%

8.00%

10.00%

12.00%

14.00%

0K 50K 100K 150K 200K 250K 300K 350K 400K 450K 500K

Gro

wth

%

Number of Fans

Hyundai Australia Toyota Australia Volkswagen Australia Ford Australia

Kia Australia Holden BMW Australia Audi Australia

Mitsubishi Motors Australia nissan australia(AU) Lexus Australia Mazda Australia

Suzuki Australia Mercedes-Benz Australia Jeep australia

Fans - Geography


0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Egypt United States Philippines Countries < 2% Argentina

Brazil Indonesia Australia Other Countries New Zealand

Conversations

Volkswagen Australia had the highest PTAT of 3.61% as a percentage of its average number of Fans during this time period.


0.0%

1.0%

2.0%

3.0%

4.0%

0K 50K 100K 150K 200K 250K 300K 350K 400K 450K 500K

Pe

op

le t

alk

ing

ab

ou

t (a

s %

of

Fa

ns)

Average Number of Fans

Hyundai Australia Toyota Australia Volkswagen Australia Ford AustraliaKia Australia Holden BMW Australia Audi AustraliaMitsubishi Motors Australia nissan australia(AU) Lexus Australia Mazda Australia

Engagement - Posts

nissan australia(AU) published the greatest number of posts (160). Lexus Australia had the highest average engagement, with a score of 750.


0 20 40 60 80 100 120 140 160 180

0 100 200 300 400 500 600 700 800

Hyundai…

Toyota…

Volkswagen…

Ford Australia

Kia Australia

Holden

BMW…

Audi Australia

Mitsubishi…

nissan…

Lexus…

Mazda…

Suzuki…

Mercedes-…

Jeep australia

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement Breakdown

0 10000 20000 30000 40000 50000 60000 70000 80000 90000

Hyundai Australia

Toyota Australia

Volkswagen Australia

Ford Australia

Kia Australia

Holden

BMW Australia

Audi Australia

Mitsubishi Motors Australia

nissan australia(AU)

Lexus Australia

Mazda Australia

Suzuki Australia

Mercedes-Benz Australia

Jeep australia

Likes Comments Shares

Mercedes-Benz Australia received the most number of Likes (80,353), Holden got the most number of Comments (7,191) and Holden had the most number of Shares (10,084).


Most Engaging Brand Posts


Holden

Mon, Sep 7 at 4:59 PM EDT

Today we remember a Holden great - the one and only 'King of the Mountain', Peter Brock, who passed

..

Engagement Score

Likes Comments Shares Sentiment

1,000 5,102 166 2,599 Positive

Lexus Australia

Tue, Aug 4 at 5:30 PM EDT

The Lexus Hoverboard is here. See it in action #LexusHover


Sun, Aug 2 at 10:30 PM EDT

Beryl just pulled off her first reverse park in 30 years. We’re so proud. That’s Park Assist for you ..

Engagement Score


1,000 5,144 2,043 3,340 Positive

Engagement Score


1,000 1,421 787 174 Positive

http://www.facebook.com/5730024897/posts/10153546929999898





Audi Australia

Fri, Jul 24 at 1:00 AM EDT

Real Madrid C.F. superstars create once-in-a-lifetime memories for the winners of the Audi Australia ..

Engagement Score


1,000 4,464 173 1,488 Positive

Ford Australia

Tue, Sep 8 at 3:00 AM EDT

Get ready to enjoy the ride, Australia!

Ford Mustang, the world’s number one selling sports car i ..


Mon, Aug 24 at 5:00 AM EDT

Show them the Engine Start Stop System in traffic they said. In a town with a population of 20 they ..

Engagement Score


999 2,583 616 428 Positive

Engagement Score


998 1,604 245 242 Positive




Fan Posts

0 100 200 300 400 500 600 700 800 900 1000

Hyundai Australia

Toyota Australia


Ford Australia

Kia Australia

Holden

BMW Australia

Audi Australia



Lexus Australia

Mazda Australia

Suzuki Australia


Jeep australia

Number of Fan Posts

nissan australia(AU)'s Facebook Page saw the highest number of Fan posts (894).


Sentiment Analysis

Audi Australia received the highest percentage of Positive Sentiment (56.00%).


0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Hyundai Australia

Toyota Australia


Ford Australia

Kia Australia

BMW Australia

Audi Australia



Mazda Australia

Lexus Australia


Jeep australia

Negative Neutral Positive

Brand Responses

Kia Australia responded to the highest percentage of Fan posts (50.00%).


0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

0 500 1000 1500 2000 2500 3000 3500 4000

% o

f F

an

Po

sts

Bra

nd

Re

spo

nd

ed

to

Average Response Time (mins)

Hyundai Australia Toyota Australia Volkswagen Australia Ford AustraliaKia Australia BMW Australia Audi Australia Mitsubishi Motors Australianissan australia(AU) Mazda Australia Lexus Australia Mercedes-Benz Australia

Share Of Voice – Volume of Posts

nissan australia(AU) published the most with 160 posts, among the brands in "Group 2" Group.


6%

8%

5%

6%

10%

15%4%

4%

8%

6%

3%

8%

3%10%

4%

Volkswagen Australia Ford Australia Kia Australia Lexus AustraliaHolden nissan australia(AU) Hyundai Australia Toyota AustraliaAudi Australia Mitsubishi Motors Australia Mazda Australia BMW AustraliaJeep australia Mercedes-Benz Australia Suzuki Australia

Share Of Voice – Likes

Mercedes-Benz Australia received the largest volume of Likes (80,353), among the brands in "Group 2" Group.


5%6% 3%

7%

12%

5%

12%

2%

14%

2%

1%

6%

1%

22%

2%


Share Of Voice – Comments

Holden received the largest volume of Comments (7,191), among the brands in "Group 2" Group.


9%

10%

4%

7%

16%

6%

13%3%

9%

3%

2%6%

0% 10%

2%


Share Of Voice – Shares

Holden received the largest volume of Shares (10,084), among the brands in "Group 2" Group.


4%8% 2%

11%

24%

4%6%

3%

13%

2%

1%4%

1%

15%

2%

Volkswagen Australia Ford Australia Kia Australia Lexus Australia

Holden nissan australia(AU) Hyundai Australia Toyota Australia

Audi Australia Mitsubishi Motors Australia Mazda Australia BMW Australia

Jeep australia Mercedes-Benz Australia Suzuki Australia

Analysis of Holden Facebook Page

Jul 01, 2015 - Sep 30, 2015

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Brand Overview

Holden

Fans 447,694

New Fans 8,880

Fan Growth 2.02%

Country Australia

Demographics Mostly Young, Male and Attached.

Holden has 8,880 new Likes and an audience base of 447,694 fans who are mostly Young, Male and Attached.

Holden

Brand Overview

Posts

Brand User

Engagement Score 393 Total Fan Posts 0

Total Posts 111 Brand Response Rate 0%

Total Likes 45,616 Average Reply Time 0 sec

Total Comments 7,191 General SentimentNO User Post For

TimePeriod

Total Shares 10,084

Holden had 111 new Posts, and their most recent campaign is New Commodore #VFII.

Holden

Content & Campaigns

Most Engaging Content Type Brand News Most Engaging Campaign#Maythe4thbewithy

ou

Least Engaging Content Type Others Most Recent CampaignNew Commodore

#VFII

Most Prolific Content Type Question to fans

Fan Growth

434,000

436,000

438,000

440,000

442,000

444,000

446,000

448,000

450,000

1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-

Aug

12-

Aug

19-

Aug

26-

Aug

2-Sep 9-Sep 16-

Sep

23-

Sep

30-

Sep

Holden had a growth rate of 2.02% between Jul 01, 2015 and Sep 30, 2015.

Holden

Total Fans 447,694

New Fans 8,880

Engagement

0

200

400

600

800

1,000

1,200

1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug 2-Sep 9-Sep 16-Sep 23-Sep 30-Sep

Holden had an engagement of 393 and the highest engagement was 1000.

Holden

Community Analysis

Holden fans are mostly Young, Male and Attached. Holden fans are largely from Australia followed by New Zealand.

Fan Demographics Distribution of Fans

Holden

92%

8%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 100K 200K 300K 400K

Australia

New Zealand

United States

Indonesia

India

United Kingdom

Brazil

Saudi Arabia

Pakistan

0

1

2

3

4

5

6

7

8

9 Holden posted a total of 111 Posts

between Jul 01, 2015 and Sep 30, 2015.

Brand Posts

Top keywords used in the Posts

Frequency

Holden 23

Commodore 17

sundayfunday 10

Lets 10

club 9

Holden

40%

60%

Brand Participation Brand Non Participation

92%

2%

6%

Posititve Negative Neutral

Brand Posts - Engagement

Holden responded to 44 conversations generated by the 111 Posts they published.

Holden receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment on Brand Posts

Holden


Holden

Mon, Sep 7 at 4:59 PM EDT

Today we remember a Holden great - the one and only 'King of the Mountain', Peter Brock, who passed

..

Engagement Score


1,000 5,102 166 2,599 Positive

Sat, Sep 12 at 10:57 PM EDT

Commodore #VFII now with 6.2L V8 LS3 engine - the most powerful in Commodores history with 304kW of

..

Tue, Aug 11 at 3:56 AM EDT

Google is now Alphabet? Not sure about you, but this is one of our favourites...

Engagement Score


997 4,155 1,112 918 Positive

Engagement Score


952 2,028 302 643 Positive




0 20 40 60 80 100

0 100 200 300 400 500

Videos

Photos

Links

Plain Text

Polls

Number of Posts

Engagement Score


0 5 10 15 20 25 30

0 200 400 600 800

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Brand Posts - Analysis

Most of Holden posts were Photos, and posts with Photos received the highest engagement.

Most of Holden posts were published on Wednesday and posts on Monday received the highest engagement.

Brand Post Types Days of the Week

Holden

Content Intel

0 2 4 6 8 10 12 14 16 18

0 100 200 300 400 500 600 700 800

Brand News

Others

Event

New Vehicle Launch

Promotions

Corporate Social…

Ad Campaigns

Features

Photos

Contest

Question to fans

Facebook App

Like This/Engagement…

Number of Posts

Engagement Score


Most of Holden posts were around 'Question to fans', and posts around 'Brand News' received the highest engagement.

Holden

0 1 2

0 10 20 30 40 50

Automotive Advice

Photos

Fact

Others

Events in the…

News in the…

Question to fans

Like…

Number of Posts

Engagement Score


0 1 2 3 4 5

0 200 400 600 800 1000

On Social Media

Others

Entertainment

Question to fans

Sports

Festival/Greeti…

Current Affairs

Number of Posts

Engagement Score


Content Intel

In Holden Posts about Automotive, Automotive Advice posts received the highest engagement.

In Holden Posts about General Happenings, the category Question to fans received the highest engagement.

About Automotive About General Happenings

Holden

0 2 4 6 8

0 200 400 600 800

New Commodore

#VFII

Father’s Day

Holden AWD Insignia

VXR

Number of Posts

Engagement Score


0 2 4 6 8

0 200 400 600 800

New Commodore

#VFII

Father’s Day

Holden AWD Insignia

VXR

Number of Posts

Engagement Score


Campaign Intel – 3 most recent campaigns

Between Jul 01, 2015 and Sep 30, 2015, New Commodore #VFII was the most engaging campaign run by Holden.

Overall, New Commodore #VFII engaged the best out of the recent 3 campaigns run by Holden.

Jul 01, 2015 - Sep 30, 2015 Entire Campaign

Holden

Analysis of Mercedes-Benz Australia Facebook Page

Jul 01, 2015 - Sep 30, 2015

Brand Overview


Fans 367,161

New Fans 22,327

Fan Growth 6.47%

Country Australia

Demographics Not Available

Mercedes-Benz Australia has 22,327 new Likes and an audience base of 367,161 fans.


Brand Overview

Posts

Brand User


Total Posts 108 Brand Response Rate 15.62%

Total Likes 80,353 Average Reply Time 2 days

Total Comments 4,701 General Sentiment Neutral

Total Shares 6,119

Mercedes-Benz Australia had 108 new Posts.


Fan Growth

330,000

335,000

340,000

345,000

350,000

355,000

360,000

365,000

370,000


Aug

12-

Aug

19-

Aug

26-

Aug

2-Sep 9-Sep 16-

Sep

23-

Sep

30-

Sep

Mercedes-Benz Australia had a growth rate of 6.47% between Jul 01, 2015 and Sep 30, 2015.

Total Fans 367,161

New Fans 22,327


Engagement

0

100

200

300

400

500

600

700

800

900


Mercedes-Benz Australia had an engagement of 425 and the highest engagement was 832.


Community Analysis

Unmetric could not retrieve Demographic Profile Data for this brand.

Mercedes-Benz Australia fans are largely from Australia followed by India.



0%

Unknown

0% 50% 100%

Unknown

0% 20% 40% 60% 80% 100%

Unknown

0K 100K 200K 300K

Australia

India

Pakistan

Algeria

Iraq

United States

Malaysia

Egypt

United Kingdom

Japan

0

1

2

3

4 Mercedes-Benz Australia posted a total of

108 Posts between Jul 01, 2015 and Sep 30,

2015.

Brand Posts


Frequency

Mercedes-Benz 55

Mercedes-AMG GT 21

new Mercedes 15

designers 13

Fashion Festival 12


64%

36%


93%

1%

6%



Mercedes-Benz Australia responded to 69 conversations generated by the 108 Posts they published.

Mercedes-Benz Australia receives more positive than negative vibes from comments on their Posts.





Sat, Aug 8 at 6:00 AM EDT

A throne fit for a king. The all new Mercedes-AMG C 63 S Edition 1.

Engagement Score


906 3,128 323 177 Positive

Fri, Sep 4 at 7:00 AM EDT

The beast has arrived and it brought 375kw of power with it. The Mercedes-AMG GT S.

Wed, Sep 16 at 4:43 AM EDT

The Mercedes-Benz "Concept IAA" (Intelligent Aerodynamic Automobile) switches automatically

from des ..

Engagement Score


897 3,189 220 206 Positive

Engagement Score


849 2,212 137 242 Positive




0 20 40 60 80 100 120

0 100 200 300 400 500

Photos

Videos

Plain Text

Links

Polls

Number of Posts

Engagement Score


0 5 10 15 20

0 100 200 300 400 500 600

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Mercedes-Benz Australia posts were Photos, and posts with Photos received the highest engagement.

Most of Mercedes-Benz Australia posts were published on Tuesday and posts on Wednesday received the highest engagement.



0

5

10

15

20

25


Aug

12-

Aug

19-

Aug

26-

Aug

2-Sep 9-Sep 16-

Sep

23-

Sep

30-

Sep

Positive Neutral Negative Users posted a total of 192 Posts between

Jul 01, 2015 and Sep 30, 2015 on Mercedes-

Benz Australia's wall.

User Posts


Frequency

Mercedes-Benz Australia 111

car 31

Australia C-Class 23

last week 19

quick video 19


16%

84%


32%

3%

65%


User Posts - Engagement

Mercedes-Benz Australia responded to 30 conversations generated by the 192 Posts fans published.

Mercedes-Benz Australia appears to participate more when Fan conversations have greater positive vibes than negative.

Brand Responses Sentiment of User Posts


Analysis of Kia Australia Facebook Page

Jul 01, 2015 - Sep 30, 2015

Brand Overview

Kia Australia

Fans 254,621

New Fans -1,142

Fan Growth -.45%

Country Australia


Kia Australia has -1,142 new Likes and an audience base of 254,621 fans.

Kia Australia

Brand Overview

Posts

Brand User



Total Likes 9,683 Average Reply Time 1 day, 15 hrs, 42 mins


Total Shares 663

Kia Australia had 50 new Posts.

Kia Australia

Fan Growth

254,000

254,200

254,400

254,600

254,800

255,000

255,200

255,400

255,600

255,800

256,000


Aug

12-

Aug

19-

Aug

26-

Aug

2-Sep 9-Sep 16-

Sep

23-

Sep

30-

Sep

Kia Australia had a growth rate of -0.45% between Jul 01, 2015 and Sep 30, 2015.

Total Fans 254,621

New Fans -1,142

Kia Australia

Engagement

0

100

200

300

400

500

600

700

800

900

1,000


Kia Australia had an engagement of 213 and the highest engagement was 868.

Kia Australia

Community Analysis


Kia Australia fans are largely from Australia followed by Philippines.


Kia Australia

0%

Unknown

0% 50% 100%

Unknown

0% 20% 40% 60% 80% 100%

Unknown

0K 50K 100K 150K 200K 250K

Australia

Philippines

Indonesia

Malaysia

United States

India

Egypt

New Zealand

Pakistan

0

1

2

3 Kia Australia posted a total of 50 Posts


Brand Posts


Frequency

chance 9

PowerToSurprise 7

new Kia 6

Kia 5

New Sorento 5

Kia Australia

52%

48%


87%

0% 13%



Kia Australia responded to 26 conversations generated by the 50 Posts they published.

Kia Australia receives more positive than negative vibes from comments on their Posts.


Kia Australia


Kia Australia

Wed, Aug 12 at 6:00 PM EDT

Would you drive it?

http://bit.ly/KiaGT4Stinger

Engagement Score


868 1,825 321 86 Positive

Mon, Aug 17 at 6:30 PM EDT

Soon, you can register to experience the All-New Turbocharged Kia Optima.

Wed, Jul 22 at 2:00 AM EDT

Watching Brett Dallas’ hat trick when the Bulldogs defeated local rivals Parramatta in front of a gr ..

Engagement Score


663 734 176 69 Positive

Engagement Score


550 335 245 13 Positive




0 5 10 15 20 25 30 35

0 50 100 150 200 250 300

Photos

Videos

Links

Plain Text

Polls

Number of Posts

Engagement Score


0 2 4 6 8 10

0 100 200 300 400

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Kia Australia posts were Photos, and posts with Photos received the highest engagement.

Most of Kia Australia posts were published on Wednesday and posts on Wednesday received the highest engagement.


Kia Australia

0

1

2

3

4

5

6


Aug

12-

Aug

19-

Aug

26-

Aug

2-Sep 9-Sep 16-

Sep

23-

Sep

30-

Sep


Jul 01, 2015 and Sep 30, 2015 on Kia

Australia's wall.

User Posts


Frequency

Kia Australia 35

service 27

new 23

warranty 12

Kia 9

Kia Australia

50%50%


36%

20%

44%



Kia Australia responded to 62 conversations generated by the 124 Posts fans published.

Kia Australia appears to participate more when Fan conversations have greater positive vibes than negative.


Kia Australia

Analysis of Hyundai Australia Facebook Page

Jul 01, 2015 - Sep 30, 2015

Brand Overview

Hyundai Australia

Fans 323,125

New Fans 3,385

Fan Growth 1.06%

Country Australia


Hyundai Australia has 3,385 new Likes and an audience base of 323,125 fans.

Hyundai Australia

Brand Overview

Posts

Brand User



Total Likes 43,415 Average Reply Time 17 hrs, 56 mins


Total Shares 2,289

Hyundai Australia had 43 new Posts.

Hyundai Australia

Fan Growth

318,000

319,000

320,000

321,000

322,000

323,000

324,000


Aug

12-

Aug

19-

Aug

26-

Aug

2-Sep 9-Sep 16-

Sep

23-

Sep

30-

Sep

Hyundai Australia had a growth rate of 1.06% between Jul 01, 2015 and Sep 30, 2015.

Total Fans 323,125

New Fans 3,385

Hyundai Australia

Engagement

0

200

400

600

800

1,000

1,200


Hyundai Australia had an engagement of 579 and the highest engagement was 973.

Hyundai Australia

Community Analysis


Hyundai Australia fans are largely from Australia followed by India.


Hyundai Australia

0%

Unknown

0% 50% 100%

Unknown

0% 20% 40% 60% 80% 100%

Unknown

0K 50K 100K 150K 200K 250K 300K

Australia

India

United States

New Zealand

United Kingdom

Egypt

Pakistan

Brazil

Philippines

0

1

2

3

4 Hyundai Australia posted a total of 43

Posts between Jul 01, 2015 and Sep 30,

2015.

Brand Posts


Frequency

Hyundai 12

T&Cs 9

tickets 7

25 words 6

less 6

Hyundai Australia

47%

53%


95%

0%

5%



Hyundai Australia responded to 20 conversations generated by the 43 Posts they published.

Hyundai Australia receives more positive than negative vibes from comments on their Posts.


Hyundai Australia


Hyundai Australia

Wed, Jul 8 at 3:00 AM EDT

The Hyundai ix35 Fuel Cell is the first hydrogen-powered car in Australia. It runs on hydrogen and e ..

Engagement Score


973 3,555 450 331 Positive

Fri, Sep 4 at 3:00 AM EDT

Thanks to Hyundai Help For Kids, Sebastiano from Ronald McDonald House Perth was lucky enough to

ass ..


The Hyundai Tucson... Strong + Beautiful http://bit.ly/1CGJvzE.

Engagement Score


918 5,162 60 92 Positive

Engagement Score


911 1,944 517 162 Positive




0 10 20 30 40

0 100 200 300 400 500 600 700

Photos

Links

Videos

Plain Text

Polls

Number of Posts

Engagement Score


0 5 10 15

0 200 400 600 800

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Hyundai Australia posts were Photos, and posts with Photos received the highest engagement.

Most of Hyundai Australia posts were published on Friday and posts on Wednesday received the highest engagement.


Hyundai Australia

0

5

10

15

20

25


Aug

12-

Aug

19-

Aug

26-

Aug

2-Sep 9-Sep 16-

Sep

23-

Sep

30-

Sep


Jul 01, 2015 and Sep 30, 2015 on Hyundai

Australia's wall.

User Posts


Frequency

Hyundai Australia 207

car 88

service 47

new 42

brand new 35

Hyundai Australia

31%

69%


38%

11%

51%



Hyundai Australia responded to 118 conversations generated by the 377 Posts fans published.

Hyundai Australia appears to participate more when Fan conversations have greater positive vibes than negative.


Hyundai Australia

Analysis of Audi Australia Facebook Page

Jul 01, 2015 - Sep 30, 2015

Brand Overview

Audi Australia

Fans 238,245

New Fans 10,754

Fan Growth 4.73%

Country Australia

Demographics Mostly Young, Male and Attached.

Audi Australia has 10,754 new Likes and an audience base of 238,245 fans who are mostly Young, Male and Attached.

Audi Australia

Brand Overview

Posts

Brand User



Total Likes 50,513 Average Reply Time 16 hrs

Total Comments 3,984 General Sentiment Positive

Total Shares 5,457

Audi Australia had 86 new Posts.

Content & Campaigns

Most Engaging Content Type NO DATA Most Engaging Campaign NO DATA

Least Engaging Content Type NO DATA Most Recent Campaign NO DATA

Most Prolific Content Type NO DATA

Audi Australia

Fan Growth

222,000

224,000

226,000

228,000

230,000

232,000

234,000

236,000

238,000

240,000


Aug

12-

Aug

19-

Aug

26-

Aug

2-Sep 9-Sep 16-

Sep

23-

Sep

30-

Sep

Audi Australia had a growth rate of 4.73% between Jul 01, 2015 and Sep 30, 2015.

Total Fans 238,245

New Fans 10,754

Audi Australia

Engagement

0

200

400

600

800

1,000

1,200


Audi Australia had an engagement of 524 and the highest engagement was 991.

Audi Australia

Community Analysis

Audi Australia fans are mostly Young, Male and Attached.

Audi Australia fans are largely from Australia followed by India.


Audi Australia

71%

29%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 50K 100K 150K 200K 250K

Australia

India

Pakistan

United States

Malaysia

United Kingdom

Iraq

Germany

Algeria

Japan

0

1

2

3

4

5 Audi Australia posted a total of 85 Posts


Brand Posts


Frequency

Audi 25

new Audi Q7 20

International Champions Cup

Australia19

ICCMELB 13

ICC2015 13

Audi Australia

26%

74%


86%

5%

9%



Audi Australia responded to 22 conversations generated by the 86 Posts they published.

Audi Australia receives more positive than negative vibes from comments on their Posts.


Audi Australia


Audi Australia


Real Madrid C.F. superstars create once-in-a-lifetime memories for the winners of the Audi Australia ..

Engagement Score


1,000 4,464 173 1,488 Positive

Thu, Aug 20 at 3:28 AM EDT

The Lake Illawarra LAC - NSW Police Force Audi RS 4 Avant, sporting the livery you chose, is now in ..

Sun, Aug 30 at 3:00 AM EDT

The star of the show. The all-new Audi R8.

Engagement Score


991 3,716 568 267 Positive

Engagement Score


953 2,411 211 266 Positive




0 10 20 30 40 50

0 100 200 300 400 500 600 700

Photos

Videos

Links

Plain Text

Polls

Number of Posts

Engagement Score


0 5 10 15 20 25

0 200 400 600 800

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Audi Australia posts were Photos, and posts with Videos received the highest engagement.

Most of Audi Australia posts were published on Friday and posts on Sunday received the highest engagement.


Audi Australia

0

5

10

15

20

25

30

35


Aug

12-

Aug

19-

Aug

26-

Aug

2-Sep 9-Sep 16-

Sep

23-

Sep

30-

Sep


Jul 01, 2015 and Sep 30, 2015 on Audi

Australia's wall.

User Posts


Frequency

Audi Australia 284

AHIRW 42

Hamilton Island Race Week

41

International CHAMPIONS CUP

28

Real Madrid C.F 28

Audi Australia

9%

91%


56%

5%

39%



Audi Australia responded to 28 conversations generated by the 329 Posts fans published.

Audi Australia appears to participate more when Fan conversations have greater positive vibes than negative.


Audi Australia

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Comparison of Holden, Audi, Mercedes-Benz, Hyundai and Other Top Car Brands in Australia on Facebook

Social Media

Transcript of Comparison of Holden, Audi, Mercedes-Benz, Hyundai and Other Top Car Brands in Australia on Facebook