Comparison of Cetrix Enterprise Tablets to Consumer Brands
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Transcript of Comparison of Cetrix Enterprise Tablets to Consumer Brands
Sr. Criteria Max
Scor
e CETRIX
Score
Assign
ed Apple
Scor
e
Assi
gned
Samsung
Score
Assig
ned Lenovo
1 What is the
company's core
business? How
much is their
commitment to
India? How much
is their
commmitment to
Enterprise
Buyers?
20 Cetrix (HQ - Malta, Europe) is the world's
first manufacturer for Tablets, Smartphones
& POS for the Enterprise Sector/ Corporate
Buyer. The company does not sell its product
to consumers; but from Day 1 has designed
the Tablet bearing the Enteprise Customer in
mind. The entire Tablet can be built up from
scratch e.g. No. of CPUs, RAM, HDD,
Barcode Scanner, Branding at Hardware
Level, Software Specs, Waterproof,
Shockproof options etc. The products are
high quality and follow International Quality
Tests. Please refer the brochure for
validation
18 Apple is a global consumer
leader for Mobile & Tablets. The
products are of phenomenal
design quality. However Apple
has for the past 5 years
demonstrated little commitment
to India Consumer Segment; let
alone the Enterprise Segment.
They do not even have an India
Operation to address the
consumer space
15 Samsung is a global
consumer leader for
Mobile & Tablets with
high quality products;
but again do not have
an Enterprise Sales
Team for Enterprise
Buyers. They operate
through small
resellers
8 Lenovo is a relatively
small brand in
consumer Tablet &
Mobile. They also do
not have an
Enterprise Sales
Team
2 Enteprise Client
References
20 Number of client references across sectors
including BFSI, Retail, Manufacturing,
Healthcare, Hospitality. As Cetrix operates
through Distributors - it does not publish
client names. However specific to your
industry; client references can be sought out.
What is even more relevant is the Sales
Channel in India - does it have the expertise
to understand & execute as per your
Enterprise Environment & industry. Cetrix
Partner PMC fulfils these needs
15 Client will need to verify these
credentials. Apple is traditionally
known for Enterprise Buyers
only in the Media &
Entertainment industry
13 Still trying to
understand
Enterprise Segment.
Brand is more
popular than Lenovo
hence the higher
score
5 Still trying to
understand
Enterprise Segment
3 Enterprise Sector
India Partner: Who
is the Enterprise
Partner for India?
20 Cetrix has appointed PMC as its India
Partner. PMC is a technology consulting firm
with a wide range of expertise of the
Enterprise IT Environment. PMC
understands that the Tablet are not an IT
initiative – they can be leveraged by an
organization from different perspectives
including Marketing (Branding), Sales (CRM,
Product Illustrator) Operations (Collections,
Deliveries), HR (Employee Incentive &
Learning), Manufacturing (Metering, Factory
Deployments)
15 No expertise. No India Team 0 India Team with
Consumer expertise
& not Enterprise
Expertise
5 India Team with
Consumer expertise
& not Enterprise
Expertise
4 SI Partner: Can
the product be
offered through an
Established
Enterprise
Systems
Integrator?
20 PMC is approaching the Enterprise
Customer first. PMC asks the Enterprise
Customer on its partner of choice e..g.
Wipro, HCL (e.g. if the company has an IT
Outsourcing Partner then PMC will tie up
with them). PMCunderstand that Enterprises
e.g. Banks with 3000+ Branches will need
PAN India Service Partners for servicing,
RMA etc. The Enterprise Buyer should
understand that bulk Tablet buying started in
India this year and the Channel & Enterprise
Customer will go through a learning curve for
next 3-4 years
12 Apple has traditionally sold
through 1-2 large Distributors.
Servicing expertise exists for
consumers but not for Enterprise
Buyers
10 Has generally offered
the product through
Large Tier 2
Resellers; who will go
through the "learning"
curve to manage
Enterprise Deals
7 Has generally offered
the product through
Large Tier 2
Resellers; who will go
through the "learning"
curve to manage
Enterprise Deals
5 What is the Price/
Performance
positioning of
vendor?
20 Cetrix devices are configurable at the
hardware level including the No of CPU,
RAM, etc. - This greatly affects the price.
Enterprise buyers hence pay for only what
they will use as they will have a choice of 40
Models to choose from. It has great product
quality (AQL 1.5 Certified) with competitive
pricing. Popular models can be within Rs.
8000 price range
15 Apple is prohibilitively expensive 5 Fairly good on Price/
Performance
10 Good on price.
Product quality needs
to be verified
6 For the CMO: Can
the Vendor offer
branding at
Hardware level?
10 Yes; CETRIX Tablets can be customized at
hardware level. The Back Panel can be as
per the Corporate's Blue, Red, Orange or
any color. This adds tremendous impact for
Branding & Customer Mindshare e.g.
imagine the Bank's Relationship Manager
meeting you e.g. for Tab Banking. If your
bank's corporate color is Red - then the
Tablet will be Red in color.
10 Apple offers its iconic white
color. While this might work for
Apple - it does not add value to
the organization's corporate
colors & objectives of Branding,
Brand Recall or Corporate
Messaging to Retail & Corporate
Banking Customers. Also if your
Sales Staff is carrying
Expensive Apple Tablets; it
might give a wrong impression
to your Prospective Customer
e.g. OK if they can afford Apple
tablets; is this bank's banking
service expensive?
0 Not known to offer
custom branding.
Resellers will offer
skins/ covers of any
color but they do not
have as much impact
as the Tablet itself
being of the
company's corporate
color. Also putting a
Corporate Color
Sticker on the Back
Panel will look tacky
2 Not known to offer
custom branding.
Resellers will offer
skins/ covers of any
color but they do not
have as much impact
as the Tablet itself
being of the
company's corporate
color. Also putting a
Corporate Color
Sticker on the Back
Panel will look tacky
7 Does vendor offer
custom logo
branding,
documentation?
10 Cetrix offers the company logo and
packaging including documentations and
user guide
8 Sells to millions of consumers.
Not known to offer such
services. If Documentation is
provided locally by Indian
Reseller - it would mean
unpacking the imported package
which should be avoided
5 same issue 5 same issue
8 Does vendor offer
logo branding on
booting?
10 Yes. Your own splash screen so that when
you boot the tablet, your company
screen will be displayed.
8 Unknown 0 Unknown 0 Unknown
9 Enteprise
Application; can it
be preloaded?
10 Your own Apps that can be incorporated into
the firmware/build (preinstalled)
8 Might be possible; but not a
Core Process being followed by
the manufacturer at factory.
5 Might be possible;
but not a Core
Process being
followed by the
manufacturer at
factory
5 Might be possible;
but not a Core
Process being
followed by the
manufacturer at
factory
10 Can Vendor
provide advanced
hardware
capability like
Barcode Scanner
which is required
in Enterprise
Environment
20 Yes - Cetrix rugged models like CM700 have
integrated barcode reader in the Hardware
Contour (See the product image) with
following specs: 1 x Barcode Reader: 2D
Scan Module Support QR Code / Data Matrix
/PDF417 / Maxicode / Aztec
18 Not applicable. Not part of the
company's strategy or design. If
a micro USB based 3rd Party
device is attached it will look
clunky; besides which it can
break off anytime and damage
the tablet connector itself
0 same issue 0 same issue
11 Devices with NFC,
RFID?
10 Yes, models like CDF734 provide optional
support for NFC and RFID
8 To be verified To be verified To be verified
12 Does vendor
provide devices
suitable to Harsh
Field Environment
specifications
20 Yes. Cetrix has several RUGGED models
which are dustproof, water IMMERSION
proof, oil resistant, shatterproof etc. The Intl.
Tests passed on each parameter is
mentioned further
17 Apple devices are known to be
mechanically strong. But specific
requirements like waterproof,
dustproof devices (required in
India) are not there
5 Not known for any
mechanically strong
specifications
0 Not known for any
mechanically strong
specifications
13 Does vendor offer
custom hardware
specifications?
20 Yes. CETRIX has a range of over 40 Tablet
Models. Since the No of CPUs, RAM, HDD
Specs is configurable - The tablet price is
most competitive as it meets the customer
requirements more than consumer brands
16 Apple offers only a few models.
The variation is only at
RAM/HDD level
6 Samsung offers more
range than Apple as
that is its consumer
strategy; but they
have no strategy for
the Enterprise Buyer
8 Offers a few models
14 What is the
highest battery life
available from
vendor?
20 Models like the CDF734 come with a 24 hour
battery life. Under WiFI the battery can last 6-
8 Hrs. Popular Corporate Models like CK81T
have 6-8 Hr battery
15 Lesser battery life. At best 6-8
Hrs. Can lead to loss of
productivity the next day. Battery
life will be a show-stopper in low
power areas in India and for
Employees doing extensive field
work
10 same issue 10 same issue
15 What is the
Domain Expertise
of India Partner?
10 PMC CEO, CXO level interactions include
clients like BFSI (Top 20 Indian Banks, ICICI,
Axis, SBI), Mfg (L&T, ABB), Telco (Reliance,
Tata), Retail, etc. If you are a Bank - PMC
can provide value on how the Enterprise
Mobility Project can be leveraged by multiple
teams - and not just the Sales Team
9 Apple has never addressed the
Enterprise Sector beyond the
Media Industry. Enterprises
adopting IOS Platform will need
to learn the fitment to their
Corporate Environment
5 Unknown 0 Unknown
16 Are minor
modifications to
the firmware
supported?
10 Minor modifications to the firmware such as
rooting or enable/disable settings
10 To be verified To be verified To be verified
17 What are the OS
Variants
supported?
20 Supports Android as well as Windows. Gives
Enterprise the flexibility to adopt both
platforms with the same Manufacturer. This
is a CRITICAL requirement for the CIO's
Enterprise IT Strategy over the next 3 years
18 Only IOS Supported 10 Andriod Supported.
Windows support to
be verified
11 Andriod Supported.
Windows support to
be verified
18 Broad Service
Offerings
20 • Application / OS Porting
• Test & Verification
• Schematic Design
• High Speed Multilayer Design
• Pre and Post Layout Simulation
• Signal Integrity and Crosstalk Simulation
• Third Party Manufacturing
• Circuit Design
18 None 0 None 0 None
19 Hardware Testing
& Verification
Services
10 • Baseband
• RF
• Imaging
• Audio
• Antenna
8 Such tests are not relevant to
consumer brands. Hence this
manufacturer does not do these
tests; which is a disadvantage
for the Enterprise Customer
0 same issue 0 same issue
20 User Interface &
Applications
10 • User Interface
• Application Development
• Porting
• Integration
• Location Awareness
8 Consumer brand which has not
addressed these Enterprise
requirements
0 same issue 0 same issue
21 Verification &
Validation
Services
10 • Device & App – Functional & Non-
Functional Feature check
• Performance Testing
• Interoperability Testing
• Field Testing
8 Consumer brand which has not
addressed these Enterprise
requirements
0 same issue 0 same issue
22 Does the
Manufacturer
provide Consulting
Services for
Enterprise Buyer?
10 Yes. Services include design, customization,
data synchronization, security, and mobile
application
development; for integration of your Mobile
Strategy into your Corporate Environment
8 No such services offered 0 No such services
offered
0 No such services
offered
23 Military Grade
Specification
Model available?
10 Model CDF734: IP66 Military Grade
Specifications
8 No 0 No 0 No
24 Operating
Temperature
10 Model CM700: - 10°C to 50°C / 14°F to
122°F
8 To be verified To be verified To be verified
25 Water Proof
Specifications
10 Model CM700 is certified for IP65 which
simulates heavy rainfall. Model CDF734 is
even better - it is water immersion resistant
8 No 0 No 0 No
26 Shock Proof
Military
Specfifications
10 Shockproof spec is MIL-STD-810F Method
516.5 for Cetrix Model CM700. The 810F is
defined by the Department of Justice, US
Federal Govt. for the US Army & Govt.
Depts. However since these are very high
specifications; no of commercial products
can also be certified for these specifciations
8 No 0 No 0 No
27 Vibration Proof
Military Specifation
10 MIL-STD-810F Method 514.5 8 No 0 No 0 No
28 Drop Proof Military
Specification
10 MIL-STD-810F Method 516.5, 4 ft, Free to
concrete
8 No 0 No 0 No
29 General
Certifications
10 CE, FCC , CCC 8 To be verified 6 To be verified 6 To be verified
Total 400 326 95 82
Percentage
Score
82% 24% 21%