The font colour of the masthead straight away matches with the top Florence is wearing, this may have been done to grab the reader and make them notice the magazine. The plain white also contrasts with her red hair to make it stand out to the reader and make them notice the magazine. It is the boldest writing on the page so it is the first thing you go to read. NME has also been placed in the top left third of the page, this could have been done so that it stands out on the shelf in the shop and is recognisable. The colour of the masthead also links with the cover lines to make you read them and get an insight into the magazine.

This issue of vibe has pink font that fades into the main image. This may draw the readers attention into the magazine and read on. The title VIBE sounds musical and gives away the genre of the magazine with help from the main image. The pink on white also makes it stand out towards the reader. However as they change the colour of the masthead most issues it gives the magazine no formality but it is still well known. It has been put behind the magazine to give it more depth and to blend in with a smooth transition which then draws your eyes into the main image and then you can explore the rest of the front page.