Project – 1LOYALTY PROGRAMS

(Comparison of Loyalty Programs of various MULTI BRAND OUTLETS)

SUBMITTED BY:

Deepti sharma

Divyanshi Dayalani

Rishabh kumar

Utkarsh singh

(Jaipuria Institute of Management, Noida)

1 JIM, NOIDA

L0YALTY PROGRAM

A loyalty program is a rewards program offered by a company to customers who frequently make purchases. A loyalty program may give a customer advanced access to new products, special sales coupons or free merchandise.

Customers typically register their personal information with the company and are given a unique identifier, such as a numerical ID or membership card, and use that identifier when making a purchase.

Loyalty programs provide two key functions: they give a customer’s rewards for BRAND LOYALTY and they provide the issuing company with a wealth of consumer information.

A customer loyalty program is a relationship between a brand and customer. The company offers exclusive products, promotions, or pricing; in return the customer agrees to “go steady” with the business through repeat purchases or brand engagement.

Advantages of Loyalty Programs:

1. Stop competing on price with competitors

Adding a loyalty program stops you from competing on price by giving you another way to differentiate your store: you can offer an enhanced customer experience by connecting with their emotions. Let’s elaborate on that here.2. Retain existing customers

Loyal customers spend 67% more than new ones .These figures highlight that retention is one of the most cost-effective ways of increasing your profit margin.3. Increase Customer Lifetime Value

Customer Lifetime Value (CLV or CLTV) is the net profit attributed to the overall relationship brand will maintain with a customer. 4. Build personal relationships

The first step to this emotional connection and store loyalty is by showing your customers that you truly value them. 5. Create Brand Advocates

Brand advocates, they are the ones referring your store to their friends, family and if they are on social media, their followers.

2 JIM, NOIDA

MULTI BRAND OUTLETS

Multi-brand outlets sells more than one brand. Multi brand retail stocks up goods from all brands. They approach the manufacturers / wholesalers directly. Multi brand retail involves companies which provide various brand under one roof at economical prices. These multi brand outlets are also known as brand house.

In this project, five major MBO’s are studied:

1. Pantaloons2. Shoppers stop3. Wills lifestyle4. Globus5. Max.

Stores Location: The Great India Place, Noida

These multi brands outlets are considered as one complete shop for apparels, accessories, footwear, sunglasses, watches, handbags and many more products. These outlets have products from various recognized brands (International brands too) and provides a better shopping experience to the customers.

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PANTALOONS:

Pantaloons Fashion & Retail Limited is an Indian premium clothing retail chain, owned by Aditya Birla Group. Pantaloons is constantly extending its footprint into the rest of modern India.Pantaloons retails approximately 200 brands which comprises a mix of private labels, licensed brands and more in apparel and accessories. Pantaloons offers a wide range of exclusive brands that cater to different occasions for men, women and kids.

SHOPPERS STOP:

Shoppers Stop is an Indian retailing company promoted by the K Raheja Corp Group. Shoppers Stop began by operating a chain of department stores under the name “Shoppers’ Stop” in India. Shoppers Stop has 74 stores across 35 cities in India.Specifically, Shoppers Stop stores retails clothing, accessories, handbags, shoes, jewelry, fragrances, cosmetics, health and beauty products, home furnishing and decor products.

WILLS LIFESTYLE:

Lifestyle apparel ITC sells its products under the Wills Lifestyle and John Players brands. Wills Lifestyle was accorded the ‘Super brand’ status. Personal care products include perfumes, hair care and skincare categories. Major brands are Vive, Essenza Di Wills, Superia and Engage.

GLOBUS:

Globus is a retail clothing store chain, based in Mumbai, India. It is part of the Raheja Group. Globus is an Indian clothing retailing chain spread across many cities in India.The Globus offers product from all ranges apparels, lifestyle products and many more.

MAX:

Max is a fashion brand offering customers a one stop shop for clothing, accessories and footwear needs for the entire family. Max, a part of $5 billion Dubai based Landmark group, has pioneered the concept of ‘value fashion’ in India. Max inaugurated its first store in India in 2006.The business model includes a very strong in-house private label working with an in-house team of designers.

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LOYALTY PROGRAM PRIVILGES:

S.NO PRIVILIGES PANTALOONS SHOPPERS STOP LIFESTYLE GLOBUS MAX

1 NAME Greencard First CitizenLandmark Rewards Frends

Landmark Rewards

2 LEVELS 1 star classic moments gold frends Gold

3 star silver edge platinum buddies platinum

5 star golden glow best frends

7star

3 CRITERIA 0-7999 100-9999 100-999 100-999 100-999

(Purchase Rs.) 8000-19999 10000-39999 1000-75000 1000-9999 >65999

as per levels 20000-39999 >40000 10000-25000

>40000

4 POINTS 2 @100 Rs 1 @ 100 Rs 2 @ 200 Rs 4 @ 100 Rs 2 @ 200 Rs

(earned)3% discount(12) 2 @ 50 Rs 4 @ 200 Rs 6 @ 100 Rs 2@ 200 Rs

5% discount(20) 3 @ 34 Rs 8 @ 100 Rs

7% discount(28)

5 VALUE

(each point) 0.25 paisa 0.70 paisa 0.40 paisa

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AFTER SALE PRIVILIGES:

S.NO SERVICES PANTALOONS

SHOPPERS STOP LIFESTYLE GLOBUS MAX

1 ALTERATIONS YES YES YES YES YES

2 PARKING NO YES NOYES(buddies) NO

reimbursement

3 EXCHANGE

PERIOD members 90 days 20 days 30 days 30 days 30 days non-members 30 days 14 days 30 days 30 days 30 days

4 GIFT WRAP YES NO YES NO NO

5HOME DELIVERY YES YES YES YES NO

(within a range) for golden glowwithin a range for buddies

6 OUT OF STORE YES YES YES

OFFERS

7END OF SEASON YES YES YES YES YES

SALE

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