Comparative study of consumer behavior
-
Upload
king-abidi -
Category
Business
-
view
15 -
download
2
Transcript of Comparative study of consumer behavior
![Page 1: Comparative study of consumer behavior](https://reader038.fdocuments.in/reader038/viewer/2022103105/58ce677c1a28ab2f268b6e0d/html5/thumbnails/1.jpg)
Comparative Study Of Consumer Behavior
SUBMITTED TO: MS. AYESHA AMAN SUBMITTED BY: MAIRA SALEH
![Page 2: Comparative study of consumer behavior](https://reader038.fdocuments.in/reader038/viewer/2022103105/58ce677c1a28ab2f268b6e0d/html5/thumbnails/2.jpg)
Contents
Introduction of Brands Questionnaire Demographics of Respondents Learnings and Conclusion
![Page 3: Comparative study of consumer behavior](https://reader038.fdocuments.in/reader038/viewer/2022103105/58ce677c1a28ab2f268b6e0d/html5/thumbnails/3.jpg)
![Page 4: Comparative study of consumer behavior](https://reader038.fdocuments.in/reader038/viewer/2022103105/58ce677c1a28ab2f268b6e0d/html5/thumbnails/4.jpg)
Introduction of Brands
Chocolate Chip Bisconni started its journey in 2002 with
the philosophy of producing biscuits which meet international standards of quality and food safety.
Bisconni entered the Pakistani biscuit market with its chocolate filled cookie Cocomo.
Currently, Bisconni is the market leader in Pakistan in the cookies and wafers categories
Chocolicious Peek Freans is the name of a former
biscuit making company based in Bermondsey, London, which is now a global brand of biscuits.
![Page 5: Comparative study of consumer behavior](https://reader038.fdocuments.in/reader038/viewer/2022103105/58ce677c1a28ab2f268b6e0d/html5/thumbnails/5.jpg)
Questionnaire
Do you prefer to buy a biscuit of any brand? Why you prefer eating biscuits? Which type of biscuits do you like? Which brand biscuit you like to eat? Why you like to eat your favorite brand biscuit? Would you eat biscuit as a mid-morning snack?
![Page 6: Comparative study of consumer behavior](https://reader038.fdocuments.in/reader038/viewer/2022103105/58ce677c1a28ab2f268b6e0d/html5/thumbnails/6.jpg)
Demographics Of Respondent Respondent 1: Respondent 3:
Name: Taimor Name: Mohammad Salman Age: 19Age: 21Gender: Male Gender: Male Occupation: Student Occupation: Student & Teacher
Respondent 2: Respondent 4: Name: Umer Name: SamrahAge: 21Age: 20Gender: Male Gender: FemaleOccupation: Student Occupation: Student
![Page 7: Comparative study of consumer behavior](https://reader038.fdocuments.in/reader038/viewer/2022103105/58ce677c1a28ab2f268b6e0d/html5/thumbnails/7.jpg)
Demographics Of Respondent
Respondent 5: Respondent 7:Name: Hiba Name: Hafsa MehmoodAge: 19Age: 19Occupation: Student Occupation: Student Gender: FemaleGender: Female
Respondent 6: Respondent 8:Name: Sheroz Name: KhushbakhtAge: 20Age: 19Occupation: Student Occupation: StudentGender: Male Gender: Female
![Page 8: Comparative study of consumer behavior](https://reader038.fdocuments.in/reader038/viewer/2022103105/58ce677c1a28ab2f268b6e0d/html5/thumbnails/8.jpg)
Demographics Of Respondent
Respondent 9:Respondent 10:
Name: Talha Agha Name: Mehkar
Age: 21Age: 15Gender: Male
Gender: FemaleOccupation: Student
Occupation: Student
![Page 9: Comparative study of consumer behavior](https://reader038.fdocuments.in/reader038/viewer/2022103105/58ce677c1a28ab2f268b6e0d/html5/thumbnails/9.jpg)
30%
70%
Question: 01
YESNo
![Page 10: Comparative study of consumer behavior](https://reader038.fdocuments.in/reader038/viewer/2022103105/58ce677c1a28ab2f268b6e0d/html5/thumbnails/10.jpg)
Snacks70%
Timepass20%
hungry10%
Question: 02
Snacks Timepass hungry
![Page 11: Comparative study of consumer behavior](https://reader038.fdocuments.in/reader038/viewer/2022103105/58ce677c1a28ab2f268b6e0d/html5/thumbnails/11.jpg)
Chocolate80%
Salty10%
Cookie10%
Question: 03
Chocolate Salty Cookie
![Page 12: Comparative study of consumer behavior](https://reader038.fdocuments.in/reader038/viewer/2022103105/58ce677c1a28ab2f268b6e0d/html5/thumbnails/12.jpg)
Bisconi80%
Peek Freans 20%
Question: 04
Bisconi Peek Freans
![Page 13: Comparative study of consumer behavior](https://reader038.fdocuments.in/reader038/viewer/2022103105/58ce677c1a28ab2f268b6e0d/html5/thumbnails/13.jpg)
Taste70%
Pakaging 30%
Question: 05
Taste Pakaging
![Page 14: Comparative study of consumer behavior](https://reader038.fdocuments.in/reader038/viewer/2022103105/58ce677c1a28ab2f268b6e0d/html5/thumbnails/14.jpg)
Yes70%
NO30%
Question: 06
Yes NO
![Page 15: Comparative study of consumer behavior](https://reader038.fdocuments.in/reader038/viewer/2022103105/58ce677c1a28ab2f268b6e0d/html5/thumbnails/15.jpg)