comparative managment presentation

8/7/2019 comparative managment presentation

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Group Members:Ahsin Asif – 6467

Faryal Zaffar– 6226Fouzan Qadeer – 6654

Ava Shroff – 6333Humaira Iqbal – 6305

Singapore

Presented By:

Faryal



Starting Bar.B.Q

Tonight W

i t h

●The Bar.B.Q. Tonight Restaurant

was Inaugurated on 10-11-1988

●Bar-B-Q Tonight strives to ensure

quality



Entry Strategy

● The franchise model will Save Costs

● Franchisee will be able to leverage

the parent company’s marketingstrength

● BBQ will benefit from thefranchisee's intimate knowledge

● local area

● people’s preferences regarding food andflavours

● setting up of premises at the optimal spot

●

Assistance in business setup procedures

.:Franchising:.



B.B.Q Tonight’s Management TeamWill Be Able To Assist In The

Following Areas:Management Support

Price

Products

Human

Brand Value

Post Launch Assistance



W h ySingaporeSo



.:

Comparison:.

Economy 2011 Rank 2010 Rank

Singapore 1 1

Hong Kong SAR, China 2 3

New Zealand 3 2

United Kingdom 4 5

United States 5 4

Denmark 6 6

Canada 7 8

Norway 8 10

Ireland 9 7

Australia 10 9



Favorable Tax regulations

For corporations:

Profits Tax rate

SGD 300,000 below 9%

profits above SGD300,000

Maximum 17%

Political EnvironmentAnalysis



● Singapore is ranked No.2 worldwide as the citywith the best investment potential for 16consecutive years

● A 14.5% GDP growth FY2010 (fastest in theworld)

● Unemployment is at around 2%

● GST is 7% (average in Asia Pacific is 10%)

Economic EnvironmentAnalysis



Social EnvironmentAnalysis

Most people are well education

(93% literacy rate)

Most people employed in servicesector• High spending and consumption

based society



Technological EnvironmentAnalysis

Singapore is one of the mosttechnologically integrated

countries in the world today

The e-government initiative bythe Singaporean government has

resulted in elimination of manybarriers to start a business



Legal Environment

AnalysisThe laws regarding wages, workinghours, industrial production andtaxation are defined with clarity andenforced with good governance

Quick court decisions High transparency

Disputes between businesses (andconsumers) are handled by a variety of channels

● Singapore Mediation Centre● Consumer Association of Singapore● Singapore International Arbitration

Centre



Other Factors

Labour:Singapore maintains top position inBERI's Labour Force Evaluation Measure

Singapore is ranked 7th in the worldand 3rd in Asia for having the mostmotivated workforce

Singapore is among the top 5 in Asia for

the best skilled labour

Singapore's labour regulations are themost business conducive in Asia

Singapore has the world's bestlabour/employer relations

Considerto



Other Factors

Expatriate Living:

● Foreign talent rank Singapore asAsia's Best country to work in

● Singapore is the First choice forAsian expatriates

● Singapore immigration laws for foreign

talent highly-regarded as Businesscentric

Considerto



Entry

Strategy



In the initial phase we will train thehome country nationals and send them

to Singapore

roposed Strategies



People: Population of Singapore is roughly 5 million

• 74.2% are of Chinese• 13.4% are of Malay•

9.2% are of Indian descent

Eating Habits:• Diversified cuisines• People are fond of eating outside• Indian (sub continental) cuisine is already popular

amongst the locals• Food available at hawkers center, food courts and

restaurants

ar ePotential B.B.Q

Tonight

for



Food being promoted as attraction fortourist by government

The tourism industry attracted around

11,638,663 tourists in 2010

• (53%) of visitors came from five countries whichincludes India (828,903)

•

Tourism receipts were estimated to be S$18.8 billion(2010) from which 10% was spend on food andbeverages.

ood Tourism&



Cultura

l Analysis



Cultural Analysis

Singapore is a Multi-Ethnic Societywhere Chinese, Malay and Indian

traditions coexist



Non-VerbalCommunicat

ionSingaporeans are group dependent and rely on

facial expression, tone of voice and posture to

tell them what someone feels.

They often trust non-verbal messages more

than the spoken word.

They tend to be subtle, indirect and implicit in

their communications.



Younger people or those who work in multi-nationalcompanies may have adopted the western concept of shaking hands with everyone, but this is not the case witholder or more reserved Singaporeans.

Ethnic Chinese

They shake hands. Their grasp is rather light although thehandshake itself can be rather prolonged.

Men and women may shake hands, although the woman mustextend her hand first.

Introductions are always done in order of age or status.

Malay

Between men, ethnic Malays shake hands. Men and women do nottraditionally shake hands

Younger Malays may shake hands with foreign women, but it ismore appropriate to use the 'salaam' (bowing the head) greeting.

ng Greeting&



Building



Personal relationships are the foundation of all business dealings.

Business is a matter of being tangled into the proper network, which is theresult of long- standing personal relationships or the proper

introductions.

This is a group-oriented culture, so links are often centered onethnicity, education or working for the same company.

Once you are recognized as part of the group, you will be accepted andexpected to obey the unwritten rules of the group.

Relationship takes time to progress, this indicates that organization is forthe long-term and is not looking only for short- term improvements.

Rank is always valued. The eldest person in the group is revered.

Most Singaporeans are soft-spoken and believe a calm demeanor issuperior to a more aggressive style.

Buildingrelationships Communica

tion

&



The society is Collectivist as compared toIndividualist

• group, harmony, and mutual security are more

important than that of the individual• The family is the center of the social structure

IndividualismCollectivis

m

Vs



Always send a list of people who will be attending the negotiations and theirtitle well in advance.

Always wait to be told where to sit. There is a strict hierarchy that must befollowed.

Business negotiations happen at a slow pace.

Singaporeans are non-confrontational. They will not overtly say 'no'; likewise,their 'yes' does not always signify agreement.

Singaporeans give a respectful pause of up to 15 seconds before answering a

question.

Singaporeans are tough negotiators on price and deadlines.

Decisions are consensus driven

Avoid losing your temper or you will lose face and damage your relationship.

Negotiatin

g



Cultural

Dimensions

Powe

r Di

stanc

e

● Singapore is a highpower distance

country where thereare strict rules of protocol that mustbe observed andPeople observe astrict chain of command, whichcomes withexpectations on bothsides. people havehigh need forsecurity, strongbelief in experts andtheir knowledge,more written rulesand procedures, lessrisk taking bymanagers.

● Singapore is ahigh uncertaintyavoidancecountry wherethere are strictrules of protocol

that must beobserved andPeople observe astrict chain of command.People have highneed for security,strong belief inexperts and theirknowledge, morewritten rules and

procedures, lessrisk taking by

●

Singapore h

as

Unce

rtai

nty A

v






●

Singapore h

as

Masc

ulin

ity






●

Singapore h

as



Cultural

Dimensions

Universalism vs. Particularism

Neutral vs. Emotional Cultures

Specific vs. Diffuse Culture



Achievement vs. Ascription Cultures

Sequential vs. Synchronous use of Time

External - Environment Inner vs. Outer Directed People

Cultural

Dimensions



Doing

Business Singaporein



Appointments are essential and should be made at least 2weeks in advance, whenever possible

The most formal way to Schedule a meeting is to write to theperson concerned, although most Singaporeans will schedule

an appointment by telephone, fax, or e-mail

Do not try to plan meetings during Chinese New Year (late January/early February), since many businesses close for theentire week

You should reach at meetings on time

There will be period of small talk before getting down tobusiness discussions

an

Business

Ethics



Since questioning authority is distasteful, it isimportant to encourage questions when aftermaking a presentation

Demonstrations should be accompanied by backupmaterial, including charts and figures

Never disagree or criticize someone who is senior toyou

Pay attention to non-verbal communication

an

Business

Ethics

S tti U



Fast Food Restaurantsemploy the mostnumber of workersper establishment. Onthe average, eachestablishment hires38 workers

Setting UpBusinessthe

Type Of Cost % Of Cost (2008)

Food & Beverage Purchases 31.1%

Remuneration of Employees 24.5%

Rental of Premises 21.3%

Royalties &Franchise/Management

Fees

4.7%

Utilities 4.5%

Advertising 4.2%

Depreciation 3.6%

Professional & BusinessServices

0.3%

Government Taxes & Fees 0.3%

S tti U



Following Procedures are to be performedin starting up a restaurant in Singapore:

Business Incorporation

Food Shop LicenseHalal Eating establishment Scheme

Liquor license

GST Registration

CPF Registration

Registration to import processed Foodproducts and Appliances

Setting UpBusinessthe



ExpatriateConcerns

E t i t



EducationSingapore has a literacy rate of more than93%

The cost of education is relatively lowerand scholarships are readily available foruniversities.

Language

English is widely spoken andunderstood in Singapore

Cost of Living

Buying a property near the city is

ExpatriateConcerns



E t i t



ExpatriateConcerns

roximate Breakdown of cost of living is:

E t i t



TravelingHaving your own car is very expensive

Public transport is cheap

Singapore is connected with a network of MassRapid Transit (MRT), Light Rapid Transit (LRT)

and Bus servicesMRT S$1 to S$1.79. ‘Ez-link’ card holder can avail a rebate of

40 cents per trip

Bus S$0.71 to S$1.80 pertrip

You must have the exact fees of the busready, as there is no one to give change toyou

Taxis

(Subject to distance) Taxis are widely available and they can becalled from phone (although they chargeyou extra for that)

ExpatriateConcerns

E t i t



ExpatriateConcerns

Crimes & LawThe crime rate is very low

Taxation

Employment not lasting more than 60days are Exempted from taxNon-residents who have stayed inSingapore between 60-183 days are

subjected to 15 %, or at resident rateof 2-28 % (which ever is higher)

E t i t



MedicalSingapore has an Excellent Health System

Clinics can be found anywhere

Consultations fees is between S$30 - S$45

ExpatriateConcerns



Y Thank

U

..

O

Presentation Designed by:

Ahsin Asif

comparative managment presentation

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