Comparative Easy Day and Chaupal Sagar

88
\ TOPIC: COMPARATIVE STUDY EASY DAY AND CHAUPAL SAGAR"

description

Comparative Easy Day and Chaupal Sagar

Transcript of Comparative Easy Day and Chaupal Sagar

Page 1: Comparative Easy Day and Chaupal Sagar

\

TOPIC:

COMPARATIVE STUDY EASY DAY

AND CHAUPAL SAGAR"

Page 2: Comparative Easy Day and Chaupal Sagar

ACKNOWLEDGEMENT

We take this as an opportunity to thank all those without

whom the journey of doing our project would not have been

as pleasant as it has been to us. Working on our project was a

constant learning experience with all sweat and tear which

was its due but not without being richly stimulating

experience of life time.

For any project to be a success, it is very important to get the

right guidance and support which we got from our Faculty

Guide DR. RITESH AGARWAL We express our gratitude

to my faculty guide for inspiring us throughout the project.

SWAPNIL SAXENA

BBA VI SEM

Page 3: Comparative Easy Day and Chaupal Sagar

Index

I. Acknowledgement

II. Executive summary

III. Introduction of Easy Day

IV. Introduction of Chaupal Sagar

V. Objective of the Study

VI. Research Methodology

VII. Result & Interpretation

VIII. Findings & Recommendations

IX. Conclusion

X. Bibliography

XI. Annexure

Page 4: Comparative Easy Day and Chaupal Sagar

Executive Summary

This project is tries to get an insight of the Comparative

study easy day and chaupal sagar in Bareilly.

This research would facilitate to bring out the qualities

and factors which influence consumer to buy form Easy

day and Chaupal Sagar. The data is being collected

from Primary sources. Primary research has been

conducted on 100 Customers of easy day as well as

Chaupal Sagar through Questionnaire & Personal

interview. For fulfilling our research objective we are

majorly taken into consideration House makers. This

study analyze the customers response towards Easy day.

Thus data has been systematically analyzed and

Page 5: Comparative Easy Day and Chaupal Sagar

presented in a justifiable manner for the better

presentation and good understanding of the viewer.

EASY DAY

Page 6: Comparative Easy Day and Chaupal Sagar

INTRODUCTION• Easy day is an Indian retail brand that runs chains of consumer

retail department stores which is wholly owned by Bharti

Enterprise Limited.

• It was named as “EASY DAY” when it was introduced in the

market in Feb. 2007.

• Easy day is an Indian retail brand that runs chains of consumer

retail department stores.

• Easy day presently has 220 stores across 13 states.

• Easy day Market provides customers everything a great market

offers, bringing together a potent combination of the familiar

and the innovative, all under one roof. These stores range up to

55,000 sq. ft. and offer thousands of products displayed in a

consumer-friendly manner that brings both entertainment and

ease to the shopping trip.

Page 7: Comparative Easy Day and Chaupal Sagar

CHAUPAL SAGAR

Page 8: Comparative Easy Day and Chaupal Sagar

INTRODUCTION

The growth story of India is spreading itself to hinterlands where rural

India  is the seventh largest country by geographical area and  is a

parliamentary republic consisting of 28 states and 7 union territories

with a population of 1.13 billion, being the world 's second most

populous country accounts for 70 %  for the present population . The

increase in has been shown in consumption and production pattern as

well as to the income of rural population. Almost Major agricultural

crops include rice, wheat, oilseed, cotton, jute, tea, sugarcane, and

potatoes. The agricultural sector accounts for 17% of GDP while the

service and industrial sectors make up 54% and 29% respectively.

The Union Budget for 2009-10 hiked the allocation for the National

Rural Employment Guarantee Act (NREGA) to US$ 8.03 billion,

giving a boost to the rural economy. This is in addition to the

ambitious Bharat Nirman Programme with an outlay of US$ 34.84

billion for improving rural infrastructure. According to a study on the

impact of the slowdown on rural markets commissioned by RMAI

and conducted by MART, the rural economy has not been impacted

by the global economic slowdown. The rural and small town economy

Page 9: Comparative Easy Day and Chaupal Sagar

which accounts for 60 per cent of India's income has remained

insulated from the economic slowdown. Moreover, rural incomes are

on the rise driven largely due to continuous growth in agriculture for

four consecutive years. Further, the rural consumer market, which

grew 25 per cent in 2008 when demand in urban areas slowed due to

the global recession, is expected to reach US$ 425 billion in 2010-11

with 720-790 million customers, according to a white paper prepared

by CII-Technopak. That will be double the 2004-05 market size of

US$ 220 billion.

Page 10: Comparative Easy Day and Chaupal Sagar

According to the study of  AC Nielsen,  the durables market shrunk in

urban India while the rural market is seeing a 15 per cent growth rate

for "Fast moving consumer goods(FMCG)"  for which the  sales are

up by  23 per cent and telecom is growing at 13 per cent accordingly .

Moreover, the  demand for personal care products which grew faster

in rural areas thanurban areas during the period April-September

2009.The  FMCG companies such as Godrej Consumer Products,

Dabur, Marico and Hindustan Unilever (HUL) have increased their

hiring in rural India and small towns in order to establish a local

connect and increase visibility. GlaxoSmithkline Consumer

Healthcare (GSK) and Nestle are now launching products specifically

for rural markets. Anand Ramanathan, an analyst from KPMG, said,

"Till recently, most FMCG companies used to treat rural markets as

adjuncts to their urban strongholds and rural consumers as a

homogeneous mass without segmenting them into target markets and

positioning brands appropriately."

The Indian  rural retail market is currently estimated at US$ 112

billion which is  around 40 per cent of the US$ 280 billion of total

Indian retail market(according to the study paper, 'The Rise of Rural

Page 11: Comparative Easy Day and Chaupal Sagar

India', by the Associated Chambers of Commerce and Industry of

India (ASSOCHAM).Major domestic retailers like AV Birla, ITC,

Godrej, Reliance and many others have already set up rural  farm

linkages such as  Hariyali Kisan Bazaars (DCM) and Aadhars

(Pantaloon-Godrej JV), Choupal Sagars (ITC), Kisan Sansars (Tata),

Reliance Fresh, Project Shakti (Hindustan Unilever) and Naya Yug

Bazaar are  being established for rural retail hubs.

Page 12: Comparative Easy Day and Chaupal Sagar

Jump In Rural Retailing

In India for a long time a large chunk of retail outlets were grocery

shop. This pattern had been changing in recent years, in urban and

rural markets. Of late, India's largely rural population has also caught

the eye of retailers looking for new areas of growth. A slew of

supermarket chains, including those of the Tata and ITC, are set to

storm the rural areas of the country as corporate realize the huge

potential of the untapped market ITC launched the country's first rural

mall 'Chaupal Sagar', offering a diverse product range from FMCG

to electronic appliances to automobiles, attempting to provide farmers

a one-stop destination for all of their needs. Companies such as

Godrej and DCM Shriram Consolidated are launching `one-stop

shops' for farmers and their communities. Godrej Agrovet, for

instance, is planning to set up 1,000 Aadhar stores across rural India

by 2010. DCM Shriram plans to set up 35 rural/semi-urban utility

marts over 2006-07. Positioned as a one-stop shop, the Hariyali

Kisaan Bazaar Chain which will cater to a variety of farmers' needs

by providing access to retail banking, LPG outlets and even a

motorcycle showroom.

Page 13: Comparative Easy Day and Chaupal Sagar

As clear from the story on Reliance Fresh and Metro, organized retail

sector can bring a revolutionary change in rural India unless it goes

for quick short-term gains. With Wal-Mart famous for its 'Always

Low Prices' coming in India with Bharati as equal partner, Indian

farmers and rural craftsmen can hope for a better direct deal to the

entire  Indian economy. International Business division  of ITC 

started a new initiative namely a E- CHUPAL ( VILLAGE

MEETING PLACE ON AN ELECTRONIC PLATFORM).

Page 14: Comparative Easy Day and Chaupal Sagar

Introduction

As customer’s tastes and preferences are changing, the market

scenario is also changing from time to time. Today’s market scenario

is very different from that of the market scenario before 1990. There

have been many factors responsible for the changing market scenario.

It is the changing tastes and preference of customer which has bought

in a change in the market. Income level of the people has changed;

life styles and social class of people have completely changed now

than that of olden days. There has been a shift in the market demand

in today’s world. Technology is one of the major factors which is

responsible for this paradigm shift in the mark. New generation

people are no more dependent on haat market and far off departmental

stores. Today we can see a new era in market with the opening up of

many departmental stores, hyper market, shopper’s stop, malls,

branded retail outlets and specialty stores.

Our study is based on a survey done on customers of a Department

store named Easy Day and Chaupal Sagar. Our study is on

Page 15: Comparative Easy Day and Chaupal Sagar

determining the customer’s buying behavior and the satisfaction level

of customers in Easy day & Chaupal Sagar. Our study emphasis on

the impact on Chaupal Sagar after advent of Easy day in Bareilly.

Will find out the current status of Easy day and determine where it

stands in the current market.

This market field survey will help in knowing the present customers

tastes and preferences. It will help me in estimating the customer’s

future needs, wants & demands.

Page 16: Comparative Easy Day and Chaupal Sagar

Objective of the Study

1) To find out the buying behavior of the customers coming

in to Easy day and Chaupal Sagar in Bareilly.

2) To determine the current sales of Easy day.

3) To find out the customers response towards Easy day

and Chaupal Sagar.

4) To study the satisfaction level of customers in different

attributes of Easy day and Chaupal Sagar.

5) Determine the effect on current Sales of Chaupal Sagar

after the advent of easy day.

6) To determine the customer loyalty towards Chaupal

Sagar.

Page 17: Comparative Easy Day and Chaupal Sagar

Company Profile

Bharti Enterprises is an Indian business conglomerate headquartered

in New Delhi, India, operating primarily across India and in some

other countries.  It was established by Sunil Bharti Mittal. Bharti

Enterprises has businesses spanning across telecom, retail, financial

services, manufacturing and software. The company was founded

by Sunil Bharti Mittal along with two siblings in 1976. The company

was not so famous in India by its own name, rather its brand names

like Airtel and Beetel (PSTN Phone Sets) are household names in

India. The company underwent a brand reformation process and

changed its logo and corporate Image.

"Bharti Retail Ltd." is a wholly owned subsidiary of Bharti

Enterprises. Bharti Retail operates a chain of multiple format stores.

The company’s neighborhood format stores operate under the Easy

day brand and the compact hypermarket format under the “Easy day

market” brand. Recently the company has become more involved in

the food economic sectors, with a joint partnership in

the Agricultural company Field Fresh.

Page 18: Comparative Easy Day and Chaupal Sagar

Easy day is an Indian retail brand that runs chains of consumer

retail Department stores. The brand is wholly owned by Bharti

Enterprises limited and is operated by its subsidiary, Bharti Retail

limited which is headquartered in New Delhi. The technical and

management support for the brand is provided by Arkansas, United

States based Wal-Mart Stores, Inc, which is the largest retailer in the

world.

The retail brand of Bharti retail Ltd, is all set to become one of India's

leading retailers. The easy day brand is built around the mission of

saving money for our customers by offering quality products at the

lowest price in the market.

At easy day, we aim to provide significant saving to our customers by

being low priced every day, which means that our customers can be

assured of saving every time they visit stores.

Easy day currently operates in 13 states - Jammu and

Kashmir, HimachalPradesh, Punjab, Haryana, Delhi, Uttarakhand, Utt

Page 19: Comparative Easy Day and Chaupal Sagar

ar Pradesh, Rajasthan, Madhya Pradesh, Chhattisgarh, Maharashtra,

Karnataka and Andhra Pradesh in over 110 towns and cities. The

number of stores functional is 220 across three different

formats catering to about 76,000 people every day.

Page 20: Comparative Easy Day and Chaupal Sagar

Product Categories in Easy day

A Easy day store sells groceries including fresh produce inclusive of :-

Fruits

Vegetables & milk

Cereals

Meat

Poultry

Dairy and baked products

Canned goods

Soups

Grains

Snacks

Cookies

Chips

Condiments

Beverages

Sauces

Spices and

Candy

Beauty products :

Toiletries

Fragrances

Makeup

Shaving

Skincare items :

Health care items

Apparel

Hosiery

Shoes & accessories

Books and stationary

Toys

Gifts

Kitchen ware

Page 21: Comparative Easy Day and Chaupal Sagar

Home improvement products :

Tools

Lighting &electronic accessories

Items related to religion.

Page 22: Comparative Easy Day and Chaupal Sagar

Research Methodology

Research design

o Descriptive research

This research provides data about the population being studied. But it can

only describe the "who, what, when, where and how" of a situation, not

what caused it. It describe the characteristics of a relevant group which

estimate the percent (%) of units in a specified Population to determine

the perception of product characteristics. It is used to make more specific

predictions.

Primary source

Data observed or collected directly from first-hand experience. The data

which is collected first hand specially for the purpose of study. It is

collected for addressing the problem at hand. 

Research Tool

Page 23: Comparative Easy Day and Chaupal Sagar

o Questionnaire

A set of printed or written questions with a choice of answers, devised

for the purposes of a survey or statistical study.

o Personal Interview

Technique for gathering information through face-to-face contact with

individuals. It provides the best opportunity to obtain information

through probing for clearer explanations.

Sample Size : 100

Type of sampling : Random sampling

Place

Page 24: Comparative Easy Day and Chaupal Sagar

The survey was conducted in different location in Bareilly city.

Approach

The approach used by a surveyor for the project varies with the purpose

of the survey. Under this report, "Quantitative & Qualitative" approach

both are used as per the requirements of the survey.

Statistical Tools

Representation of statistical data by diagram, graphs, charts or pictures is

more effective than tabular representation being easily intelligible to a

layman, indeed diagrams is most essential whenever it is required to

convey any statistical information to the general public.

I. Bar Diagram

Mode of diagrammatic presentation of data is the bar diagram. in this

method bar of equal width are taken for the different items of the series.

The length of the bar represents value of the variables concerned.

Result & Interpretation

Page 25: Comparative Easy Day and Chaupal Sagar

Q1. Gender

Male Female0

10

20

30

40

50

60

70

In our research we have the majority of females which is

78% and rest of them are male which is 22% as basically

shopping of household items is being done by females. So

they can give us appropriate response according to the need of

our research.

Page 26: Comparative Easy Day and Chaupal Sagar

Q2. Age

Less then 20 21 - 30 31 - 40 More than 400

5

10

15

20

25

30

35

40

45

In our research according to age groups we have 2%

respondents of age Less than 20, 32% of age group between

21 - 30, 24 of age group between 31 - 40 and 42% of age

group More than 40.

Maximum number of the respondents i.e. (42%) are fall under

category of more than 40 these respondents are basically

home makers who go for grocery shopping for their

household.

Page 27: Comparative Easy Day and Chaupal Sagar

Q3. Number of family member's

Less than 5 6 to 10 11 to 15 more than 150

10

20

30

40

50

60

70

80

90

According to Number of family members we have find out in

our research that 85% of the respondent are come under the

category of Less than 5 family members and other 14%, 1%,

& 0 are 6 - 10, 11 - 15, More than 15 respectively.

Which depicts that now-a-days there is a trend of nuclear

family and less of joint family.

Page 28: Comparative Easy Day and Chaupal Sagar

Q4. Education ?

Primary Secondary Graduate Post-Graduate0

10

20

30

40

50

60

70

According to education our major 64% respondent are come

under graduate category and 32% under post-graduate and

4% under secondary category.

We have done our research, keeping house makers as our

target respondent so majority of them are Graduates & Post-

Graduates. So they have knowledge to choose right product

from right place.

Page 29: Comparative Easy Day and Chaupal Sagar

Q5. Occupation ?

Student Service Business Professional Housewife0

10

20

30

40

50

60

70

In occupation we have the majority of Housewives i.e. 68%,

student 17% and service business and professional are 6, 4,

& 5% respectively.

Our most of the respondents were housewives as they were

our target respondent through which we came to know the real

picture.

Q6. Where do you shop for groceries most frequently? 

Page 30: Comparative Easy Day and Chaupal Sagar

Easy day Kirana Shop0

10

20

30

40

50

60

70

Here 63% respondent said that they shop from Chaupal

Sagar and rest of them said for easy day.

As most of the respondents go for grocery shopping in

Chaupal Sagar as they feel they provide better services

keeping in mind the customer needs. And customers are loyal

towards Chaupal Sagar. As Chaupal Sagar having old

customer connect.

Page 31: Comparative Easy Day and Chaupal Sagar

Q7. Why do you shop at Easy day ?

Competitive prices

Choice of products

Availability of products

Location / Convenience

Favourite brands

0

10

20

30

40

50

60

70

80

90

100

Strongly DisagreeDisagreeNeutralAgreeStrongly agree

Most of respondents feel that they were satisfied with the

competitive prices ,choice of product and availability of

products and their favorite brand available in easy day but

they were not satisfied with the location of easy day.

Page 32: Comparative Easy Day and Chaupal Sagar

Q8. Why do you shop at Chaupal Sagar?

Competitive prices

Choice of products

Availability of products

Location / Convenience

Favourite brands

0

10

20

30

40

50

60

70

80

90

100

Strongly DisagreeDisagreeNeutralAgreeStrongly agree

Most of the respondents feel that they were satisfied with the

competitive prices ,choice of product, availability of product

and their favorite brand available in Chaupal Sagar and more

over they were satisfied with location also.

Page 33: Comparative Easy Day and Chaupal Sagar

With reference to Question number 7 & 8

(I) Competitive Prices

Easy day Kirana shop0

10

20

30

40

50

60

70

80

90

100

Strongly DisagreeDisagreeNeutralAgreeStrongly agree

According to this parameter 28% are Strongly agree as

compared to Chaupal Sagar which is 5%, 47% are agreed on

easy day and 50% on Chaupal Sagar, 29% respondent of easy

day and 42% of Chaupal Sagar says they are neutral, 6 &

3% respondents of easy day and Chaupal Sagar says they are

disagree.

Page 34: Comparative Easy Day and Chaupal Sagar

Most of the respondents were agreeing with the competitive

prices of easy day as they think easy day provide better

quality of product at reasonable price

Page 35: Comparative Easy Day and Chaupal Sagar

(II) Choice of products

Easy day Kirana shop0

10

20

30

40

50

60

70

80

90

100

Strongly DisagreeDisagreeNeutralAgreeStrongly agree

According to this parameter 15% are Strongly agree as

compared to Chaupal Sagar which is 2%, 63% agreed on easy

day and 66% on Chaupal Sagar, 20% on easy day and 32% on

Chaupal Sagar says they are neutral, respondent of easy day

and Chaupal Sagar they are disagree at easy day at 2% .

Most of the respondents were agreeing with choice of

products offered in easy day as wide variety of products are

Page 36: Comparative Easy Day and Chaupal Sagar

available there and it provides the best value for their money

in comparison to Chaupal Sagar.

Page 37: Comparative Easy Day and Chaupal Sagar

(III) Availability of products

Easy day Kirana shop0

10

20

30

40

50

60

70

80

90

100

Strongly DisagreeDisagreeNeutralAgreeStrongly agree

According to this parameter 29% are Strongly agree as

compared to Chaupal Sagar which is 13%, 56% agreed on

easy day and 62% on Chaupal Sagar, 12% on easy day and

23% on Chaupal Sagar says they are neutral, respondent of

easy day and Chaupal Sagar they are disagree as 6 & 2%

respectively.

Page 38: Comparative Easy Day and Chaupal Sagar

Most of the respondents were agreeing with availability of

products available in easy day, as it provide wide variety of

products in their store.

Page 39: Comparative Easy Day and Chaupal Sagar

(IV) Location / Convenience

Easy day Kirana shop0

10

20

30

40

50

60

70

80

90

100

Strongly DisagreeDisagreeNeutralAgreeStrongly agree

According to this parameter 8% of respondent are Strongly

agree as compared to Chaupal Sagar which is 19%, 31%

agreed on easy day and 71% on Chaupal Sagar, 13% on easy

day and 10% on Local Mom & Pop store says they are

neutral, respondent of easy day said they are disagree at

48%.

Page 40: Comparative Easy Day and Chaupal Sagar

Most of the respondents were disagreeing on the location of

easy day as they are not within the reach of everyone .

Page 41: Comparative Easy Day and Chaupal Sagar

(V) Favorite brands

Easy day Kirana shop0

10

20

30

40

50

60

70

80

90

100

Strongly DisagreeDisagreeNeutralAgreeStrongly agree

According to this parameter 6% are Strongly agree as

compared to Chaupal Sagar which is 14%, 55% agreed on

easy day and 46% on Chaupal Sagar, 39% on easy day and

24% on Chaupal Sagar says they are neutral, respondent of

Chaupal Sagar said they are disagree at 16%.

Majority of the respondents said that they get their favorite

brands available in easy day as well as Chaupal Sagar also.

Page 42: Comparative Easy Day and Chaupal Sagar
Page 43: Comparative Easy Day and Chaupal Sagar

Q9. On average how often do you shop ?

Once a week More than once a week

Every 2 weeks Once a month or less0

5

10

15

20

25

30

35

When we ask consumers that how often do you shop then

majority says 33% which is more than once a week, 24%

shop once a week, 28% shop by every 2 weeks and 15%

shop once a month or less.

Most of the respondents said that they shop once a week in

order to fulfill their basic requirements so these are the

important respondents in our research.

Q10. Does Easy day offer the best value for money?

Page 44: Comparative Easy Day and Chaupal Sagar

Strongly Agree Agree Neutral Disagree Strongly Disagree0

5

10

15

20

25

30

35

40

45

When we ask respondents that easy day offer best value for

money then 41% of them are agreed & 18% are strongly

agreed, 30% neutral and 11% disagreed.

Most of the respondents feel that easy day offers the best

value for their money as (Ref. to question no. 7) the

respondent are agreed towards competitive prices of easy day

that depicts that easy day provide good quality of products at

reasonable price.

Page 45: Comparative Easy Day and Chaupal Sagar
Page 46: Comparative Easy Day and Chaupal Sagar

Q11. Does Easy day offer a wide product range?

Strongly Agree Agree Neutral Disagree Strongly Disagree0

10

20

30

40

50

60

70

According to this Question 18% are Strongly agree, 70%

agreed, 10% says they are neutral, and 2% are disagree.

As easy day having very wide range of products that's why

88% respondents agreed that as easy day provide wide range

of product under 1 roof as compare to Chaupal Sagar like

Grocery items, Skincare items, Home improvement

products, Beauty products, Items related to religion, etc.

Page 47: Comparative Easy Day and Chaupal Sagar
Page 48: Comparative Easy Day and Chaupal Sagar

Q12. Which one is the most customer-friendly?

Easy day Kirana shop0

10

20

30

40

50

60

70

Here 36% respondent said that they found Easy day is most

customer-friendly and rest of them said for Chaupal Sagar.

Here, Most of the respondents feel that they find Chaupal

Sagar more customer-friendly as they feel whenever they need

something in case of urgency, they are ones who are great

help to them. As they are near to them.

Page 49: Comparative Easy Day and Chaupal Sagar

Q13. Where do you find more 'Discount offer' in

products?

Easy day Kirana shop0

10

20

30

40

50

60

70

80

Here 79% respondent said that they find more discount offers

from Easy day and rest of them said for Chaupal Sagar.

As easy day provide more discount offer in order to attract

more and more customers in their retail store mostly in

household items , it also provide seasonal, festival offers and

occasional offer.

Page 50: Comparative Easy Day and Chaupal Sagar

Q14. Where do you find Good quality products ?

Easy day Kirana shop0

10

20

30

40

50

60

Here 57% respondent said that they find Good quality

products from Easy day and rest of them said for Chaupal

Sagar.

Most of the respondents feel that they find good quality of

product in easy day as easy day has its own brand known as

“Great value” which sells a range of everyday-use product

like cereals, spices, tea, beverages, jams, ketchups, dry

Page 51: Comparative Easy Day and Chaupal Sagar

fruits ,Indian snacks, dish-wash bars etc. which mostly covers

everything.

Page 52: Comparative Easy Day and Chaupal Sagar

Q15. Do you find any products easily in easy day but not

in Chaupal Sagar?

Yes No0

10

20

30

40

50

60

70

Here 64% respondent said YES that they find products easily

available in easy day and rest of them said NO for Chaupal

Sagar.

Most of the respondents feel that they find products easily

available in easy day. As various brands and variety or

Page 53: Comparative Easy Day and Chaupal Sagar

products are available in easy day like different varieties of

Soup, sauces, Frozen foods, soap, shampoo's, vegetable oil,

etc.

Page 54: Comparative Easy Day and Chaupal Sagar

Q16. Where do you find good packaging of products ?

Easy day Kirana shop0

10

20

30

40

50

60

70

80

90

Here 88% respondent said that they find good packing of

products from Easy day and rest of them said for Chaupal

Sagar.

Most of the respondents said that they find good packaging at

easy day as products are packed in a better way as compared

to Chaupal Sagar Like pulses, spices etc. you find these

Page 55: Comparative Easy Day and Chaupal Sagar

goods are in good packing in easy day but not in Chaupal

Sagar.

Page 56: Comparative Easy Day and Chaupal Sagar

Findings & Recommendations

I. Home delivery : Easy can also provide the facility of

home delivery, so it may help easy day to increase it's

sales.

II. Small packaging: Easy day can provide small packaging

of their products in small packets i.e less than 500gms.

III. Friendly staff: The staff can be more friendly towards

the customers.

IV. More staff: There should be at least one member in each

section & one member in each cash counter.

Page 57: Comparative Easy Day and Chaupal Sagar

V. More stores: Stores can be open in other areas of

Bareilly like Rajendra Nagar, Civil lines.

VI. More space: Present store is bit compact in size as

compared to wide range of its products.

Page 58: Comparative Easy Day and Chaupal Sagar

Limitation's of Study

I. Customer are more loyal towards Chaupal Sagar as easy

day is opened just before 3 years, and customer's

purchase house hold items from Chaupal Sagar for many

years.

II. Sample size is not appropriate to draw a fruitful

conclusion.

III. Consumer preferences are partly divided.

IV. There are thousands of Chaupal Sagar but there in only

TWO Easy day stores in Bareilly.

Page 59: Comparative Easy Day and Chaupal Sagar

Conclusion

Easy day is a major retail store for today’s customers in

Bareilly. It is a place where customers find variety of products

at a reasonable price. Easy day has a good reputation of itself

in the market. It holds a huge customer base. The majority of

customers belong to service class family. The youth

generation (Hostlers) also likes shopping at easy day.

Easy day provides various kinds of goods like grocery,

stationary, food items, electronic items, crockery, chocolates

and many more. It competes with all the specialty stores of

different products which provide goods at a discounted rate all

through the year. It holds a large customer base and it seemed

from the study that the customers are quite satisfied with Easy

day. As if now there are 2 Easy day stores in Bareilly one in

Green park & in Rampur garden, it seems from our survey

Page 60: Comparative Easy Day and Chaupal Sagar

that there is a vast growth of Easy day lying as customers

demand is increasing for Easy day.

The major drawback of Easy day is it's location and this may

discourage the customers to come to Easy day and shop.

Page 61: Comparative Easy Day and Chaupal Sagar

Bibliography

Books

o Marketing Research : Churchill

Internet Web Page

o www.bharti-retail.in

o en.wikipedia.org

Page 62: Comparative Easy Day and Chaupal Sagar

Annexure

Impact on Advent of Easy day on Chaupal

Sagar in Bareilly.

This Questionnaire is the part of the course curriculum of our management subject

"Marketing Research". The purpose is to ascertain the effect of organized retail on

unorganized retail market.

[Tick () the relevant below]

Name:

Q1. Gender

I. Male

II. Female

Q2. Age

I. Less than 20

II. 21-30

III. 31-40

IV. More than 40

Q3. Number of family member's

I. Less than 5

Page 63: Comparative Easy Day and Chaupal Sagar

II. 6-10

III. 11-15

IV. More than 15

Q4. Education ?

I. Primary

II. Secondary

III. Graduate

IV. Post Graduate

Q5. Occupation ?

I. Student

II. Service

III. Business

IV. Professional

Q6. Where do you shop for groceries most frequently? 

I. Easy day

II. Local retailers

Q7. Why do you shop at Easy day ?

Strongly

Strongly

Page 64: Comparative Easy Day and Chaupal Sagar

Agree Agree Neutral Disagree

Disagree

I. Competitive prices

II. Choice of products

III. Availability of products

IV. Location / Convenience

V. Favourite brands

Q8. Why do you shop at Kirana shop ?

Strongly

Strongly

Agree Agree Neutral Disagree

Disagree

I. Competitive prices

II. Choice of products

III. Availability of products

IV. Location / Convenience

V. Favourite brands

Q9. On average how often do you shop ?

I. I shop more than once a week

II. I shop once a week

Page 65: Comparative Easy Day and Chaupal Sagar

III. I shop once every 2 weeks

IV. I shop once a month or less

Q10. Does Easy day offer the best value for money?

I. Strongly Agree

II. Agree

III. Neutral

IV. Disagree

V. Strongly Disagree

Q11. Does Easy day offer a wide product range?

I. Strongly Agree

II. Agree

III. Neutral

IV. Disagree

V. Strongly Disagree

Q12. Which one is the most customer-friendly?

I. Easy day

II. Kirana shop

Q13. Where do you find more 'Discount offer' in products?

Page 66: Comparative Easy Day and Chaupal Sagar

I. Easy day

II. Kirana shop

Q14. Where do you find Good quality products ?

I. Easy day

II. Kirana shop

Q15. Do you find any products easily in easy day but not in Kirana shop ?

I. Yes

II. No

Q16. Where do you find good packaging of products ?

I. Easy day

II. Kirana shop

Any suggestion or feedback for the outlet which you are using :

Thanks for the Cooperation :)

Page 67: Comparative Easy Day and Chaupal Sagar

*For the convenience of respondents we write "Kirana store" in place of "Local Mom & Pop

Stores"